IDENTITY DESIGN STUDIO

What IDENTITY DESIGN STUDIO does

IDENTITY DESIGN STUDIO is a small boutique design firm founded in 2009 and headquartered in Casablanca, Morocco. With a headcount of 7 employees, the company operates at the scale of a craft-driven creative services boutique rather than a scaled design agency or productized platform. Its trade name, the .ma domain, and the 'design studio' descriptor collectively indicate a focus on brand identity, visual identity systems, logo and graphic design, and related creative services — the firm's exact service mix is not disclosed in the available source material.

The business model is not explicitly stated in the input, but is consistent with the standard boutique design studio structure: project-based engagements billed to clients, likely on a fee-for-service or fixed-project basis, with revenue derived from creative deliverables rather than recurring subscriptions or productized offerings. The firm most plausibly serves Moroccan enterprises, SMEs, and potentially regional North African clients seeking brand identity work, though no named customer logos, case studies, segment mix, or pricing data are available to confirm this.

The underlying technology stack, AI/ML posture, leadership team composition, and revenue figures are all undisclosed in the supplied data. The company's website (identitydesign.ma) was returning a loading/verification page at the time of scraping, which eliminated primary-source visibility into portfolio, pricing, and customer segments. Investors and acquirers should treat the absence of these data points as a diligence gap to be closed through direct outreach, not as a negative inference, given the firm's small size and limited public footprint.

Name

IDENTITY DESIGN STUDIO

Website

https://identitydesign.ma

Company type

Private

Headcount range

1–10 employees

Short description

IDENTITY DESIGN STUDIO is a small Casablanca-based boutique design firm founded in 2009 with 7 employees, focused on brand identity and visual design services for clients in Morocco and potentially the broader North African region.

Ownership category

akta.pro rank

Product category

Brand and Visual Identity Design Services

NAICS

Graphic Design Services (54143)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Visual Identity & Brand Design Systems (BPAFAEAC)

akta.pro secondary industry

Packaging & Brand Identity Creative Agencies (MPAAAAAN)

Keywords

• Brand identity design
• Graphic design services
• Visual identity studio
• Creative design agency
• Corporate branding services

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Core offering

IDENTITY DESIGN STUDIO is a Casablanca-based design studio operating as a small creative practice (founded 2009, approximately 7 employees). Its offering centers on visual and brand identity design services for client organizations, delivering creative design deliverables as a service engagement rather than packaged products.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand and Visual Identity Design

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Broad incumbents

• Interbrand: Global brand consultancy delivering brand strategy, naming, visual identity, and brand valuation. Comparable as a brand-identity specialist, but with significantly broader service portfolio and global reach.
• FutureBrand: Global brand transformation and design consultancy offering brand strategy, identity, and experience. Comparable as a brand-identity specialist within a broader consultancy footprint.
• Brand Union: Global brand agency offering brand strategy, visual identity, and design systems for multinational clients. Comparable as a brand-identity specialist within the WPP network.
• Landor & Fitch: Global brand consulting and design firm offering visual identity systems, brand strategy, and experience design. Directly comparable as a scaled brand-identity specialist, though operating at enterprise scale and broader scope.

Direct peers

• Saffron Brand Consultants: Independent brand consultancy focused on brand strategy, identity, and naming for global clients. Comparable as a boutique identity and brand-specialist, though larger and more internationally distributed.
• Pentagram: Independent design studio renowned for identity, brand systems, and graphic design work. Closely comparable as an owner-operated design partnership focused on identity, though operating globally with much larger partner bench.
• Siegel+Gale: Global branding firm specializing in simplicity-driven brand strategy, identity, and experience design. Comparable as a brand-identity specialist with a clearly articulated design philosophy.
• MetaDesign: International brand agency delivering brand identity, strategy, and design systems. Comparable as an identity-focused design firm, though with offices across multiple continents.

Regional players

• Elephant Cairo: Cairo-based independent design studio with strong identity, branding, and creative work across the MENA region. Closely comparable as a regional boutique identity studio serving the same broader MENA client base.
• Bold Agency: Middle East-based creative and branding agency offering brand identity and integrated communications. Comparable as a regional player operating in adjacent MENA markets with overlapping identity services.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat2 records

Key risks4 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/identitydesign-ma

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IDENTITY DESIGN STUDIO