I DO events

What I DO events does

I DO events is a Miami-based luxury event planning agency operating under the legal entity SHU MEDIA CORP and founded by Alyona Shubina. The firm delivers end-to-end event production across three verticals: luxury weddings, social and private celebrations, and corporate and brand-activation events. Its service scope spans venue scouting, catering, decoration, entertainment, photography and video, AV equipment, and design/printing, plus bespoke luxury add-ons such as helicopter arrivals, yacht bookings, and celebrity appearances. Named clients include Brickell City Centre, 3D Predict, YBC USA, FIFA Partners, Aston Martin Residences, and the Miami Beach Yacht Club, indicating a mix of HNW individuals and enterprise/property accounts.

The agency operates on a quote-based professional-services model with five pricing tiers ranging from $5,000-$10,000 up to $100,000+. Pricing is modular, with published line-item rates covering venue rental (from $500), catering (from $50 per person), photography (from $250 per hour), AV equipment (from $1,000), decoration (from $1,000), entertainment (from $500), and design/printing (from $300). The company does not operate a proprietary technology platform, mobile application, or AI-driven system; execution is delivered by a 7-person team coordinating directly with vendors and clients. The go-to-market is sales-led and event-driven, leveraging a portfolio of more than 20 case studies as proof-of-capability marketing, with website intake via estimate forms, free consultation bookings, and package inquiries.

Operational reach extends beyond the Miami headquarters at 1100 Brickell Bay Dr to multiple US markets including New York, Los Angeles, Fort Lauderdale, and Orlando, plus international destinations. The firm is privately held and founder-owned, with no disclosed external funding, institutional investors, or acquisition activity. The business is fundamentally human-capital intensive: revenue scales with the founder's network, vendor relationships, and ability to win marquee brand activations rather than with software or data leverage.

Name

I DO events

Legal name

SHU MEDIA CORP

Website

https://ido-agency.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

I DO events is a Miami-based luxury event planning agency founded by Alyona Shubina that delivers weddings, private celebrations, and corporate brand activations across multiple US cities, serving HNW individuals and enterprise clients such as FIFA Partners, Aston Martin, and Brickell City Centre via a 7-person professional-services team.

Ownership category

akta.pro rank

Product category

Luxury Event Planning Services

NAICS

Convention and Trade Show Organizers (56192), All Other Amusement and Recreation Industries (713990)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Full-Service Event Planning & Production (HSACAAAA)

akta.pro secondary industries

Event Production & Technical Services (AV/Lighting/Staging) (MPAAAGAB), Party Venue Sourcing & Booking Services (HSACACAL), Event Signage, Props & Custom Installations (HSACAOAG), Party Games, Activities & Interactive Entertainment (HSACACAJ), Party Invitations, Stationery & Guest Management (HSACACAK)

Keywords

• Luxury event planning
• Wedding coordination services
• Corporate event management
• Brand activation services
• Social event planning

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Full-Service Event Planning and Coordination: The company charges professional fees for end-to-end event planning and coordination services, including venue scouting, vendor management, decoration, catering, entertainment booking, and on-site execution. Pricing is quote-based and varies by event type, guest count, and service scope.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

I DO events is a Miami-based luxury event planning agency that delivers end-to-end event design, vendor coordination, and on-site execution for weddings, private social celebrations, and corporate/business events including brand activations. The agency bundles core planning services with modular add-ons — venue scouting, catering and bar, photo and video production, music and lighting, furniture and tableware rental, decoration, show and entertainment booking, design and printing, and custom luxury requests (private jets, helicopters, yacht arrivals, celebrity appearances).

Product overview

I DO Events is a luxury event planning agency offering comprehensive event management services. The core offering consists of three main service lines: Wedding Planning Services (intimate gatherings, destination weddings, bachelorette parties, proposals), Social Events Planning (birthdays, barmitzvahs, anniversaries, sweet sixteen celebrations), and Corporate & Business Events (product launches, brand activations, conferences, fashion shows). These are supported by modular add-on services including Venue Scouting and Coordination, Catering and Bar Services, Photo & Video Production, Music and Light Equipment, Furniture and Tableware Rental, Decoration Services, Show and Entertainment Booking, Design and Printing, and Custom Requests (luxury transportation, celebrity appearances, private jets). The agency operates as a service-based business rather than a software platform, providing end-to-end event planning and coordination for clients in Miami, with capabilities extending across the US.

Differentiator

Problem solved

Functional benefit

Products and services

• Wedding Planning Services Full-service wedding planning and coordination for couples, covering local Miami and destination weddings; includes venue scouting, floral arrangements, photography, entertainment booking, and custom arrival experiences such as boat and helicopter arrivals.
• Social Events Planning Private party planning services for milestone celebrations including birthdays, barmitzvahs, batmitzvas, anniversaries, gender reveals, baby showers, and sweet sixteen celebrations.
• Corporate & Business Events Business event planning services for corporate celebrations, grand openings, product launches, customer appreciation events, VIP hospitality, fashion shows, conferences, networking events, exhibitions, and brand activations.
• Venue Scouting and Coordination Venue identification, coordination, and booking services across luxury hotels, historic mansions, vineyards, beachfront resorts, rooftop terraces, private estates, yachts, and other premium locations.
• Catering and Bar Services Culinary and bar services including plated dinners, buffets, food stations, cocktail receptions, themed catering, gourmet food trucks, and full-service bar with signature cocktails.
• Photo & Video Production Professional photography and videography services including drone shooting, promotional videos, live streaming, photo booths, fashion photography, and video editing across formats.
• Music and Light Equipment Rental Audio-visual and lighting equipment rental including speakers, mixers, subwoofers, microphones, light equipment, LED screens, projectors, and staging.
• Furniture and Tableware Rental Event furniture and tableware rental including dining furniture, cocktail tables, lounge furniture, dinnerware, glassware, silverware, and bar accessories.
• Decoration Services Event decoration services including floral arrangements, lighting design, drapery, balloon decorations, themed props, custom signage, wedding arches, and projection mapping.
• Show and Entertainment Booking Entertainment booking including singers, musicians, live bands, dancers, acrobats, aerialists, fire shows, laser shows, magicians, DJs, and synchronized swimmers.
• Design and Printing Custom design and printing for invitations, save-the-date cards, event programs, menus, welcome signs, seating charts, banners, backdrops, and promotional materials.
• Custom Luxury Requests Bespoke luxury concierge add-ons including limousines, private jets, helicopters, exclusive venue rentals, celebrity appearances, private security, valet services, and personalized experiences.

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Colin Cowie Lifestyle: Global luxury lifestyle and event brand founded by celebrity planner Colin Cowie. Comparable to I DO across luxury weddings, brand activations, and destination events; operates at a meaningfully larger scale with an eponymous brand.
• Preston Bailey Designs: High-end event design and floral production house specializing in luxury weddings and destination events globally. Comparable to I DO on luxury destination work and floral/decoration services; stronger global brand.
• Marcy Blum Associates: Long-standing New York-based luxury event and wedding planner serving HNW and celebrity clients. Comparable to I DO on bespoke full-service model and luxury positioning; competes for the same NYC-anchored HNW wedding and brand-activation budgets.
• Rafanelli Events: Boston-based luxury wedding and event planner serving HNW clientele across the US. Comparable to I DO on full-service luxury model and HNW target customer; larger team and longer track record.
• David Tutera: Celebrity wedding and event designer with TV-brand recognition serving luxury US clientele. Comparable to I DO on premium weddings and social events; broader geographic and media footprint.
• Mindy Weiss Party Consultants: Established US luxury event planner (weddings, social, corporate) with national brand recognition and celebrity client book. Directly comparable to I DO on premium positioning and full-service delivery, but at materially larger scale and longer operating history.

Direct peers

• SoBe Savvy Events: South Florida / Miami-based luxury event and wedding planner with similar full-service offering and HNW focus. Most direct local competitor to I DO for Miami destination weddings and social events.
• Simply Happenstance Events: Luxury wedding and event planning firm serving South Florida and destination clients. Comparable to I DO on Miami base, destination wedding scope, and bespoke service model.

Others

• Bizzabo: Enterprise event experience platform with planning, registration, and analytics modules. Not a direct competitor to I DO's bespoke weddings/social events, but represents the technology-enabled direction the corporate-events segment is moving toward.
• Cvent: Large corporate event management and venue-sourcing platform. Adjacent to I DO's corporate/business events segment; competes indirectly for enterprise brand-activation and conference budgets via technology-enabled sourcing rather than bespoke planning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/i-do-agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about I DO events