IdrætsPlatformen Danmark (Sports Hub Denmark)

What IdrætsPlatformen Danmark (Sports Hub Denmark) does

IdrætsPlatformen Danmark (operating as Sports Hub Denmark) is a not-for-profit association founded in 2019 under Danish company registration (CVR 41531274) and registered in Aarhus municipality. It functions as a membership-based professional platform serving the broad Danish sports sector, addressing the fragmentation between commercial operators, volunteer-driven associations, facility managers, and related professionals. Its founding purpose is to promote competence development, cross-sectoral collaboration, and strategic development of the Danish sports and leisure sector, which in 2018 (narrowest definition) accounted for more than 25,000 positions and over 1% of total Danish workforce.

The association's core offerings are tiered memberships (individual, corporate/association, organizational partner, and student), recurring webinars and seminars, the monthly newsletter "Nyt fra idrætssektoren," interest-based thematic working groups (temagrupper) with separate fees, a conference calendar, and the annual flagship conference Idrættens Branchedage held each November at Vejen Idrætscenter. Distribution is self-serve through the NemTilmeld portal, integrated with payment card, MobilePay, and invoice/EAN billing. The platform is not a technology product; it is a community- and event-led network with no proprietary AI/ML or software stack beyond standard website, email, and registration tooling.

Revenue is generated almost entirely from membership fees and event/temagruppe access fees, with publicly disclosed pricing of 250 kr (ex-VAT) per 12-month student membership and uncategorized pricing for higher tiers. The organization is small — a part-time director (Henrik H. Brandt, co-founder) supported by a board of 3-8 members — and is governed by its members through a general assembly. It pursues a partnership-driven go-to-market, working with international knowledge-exchange partners (Sport Vitality Hub Breda, Sports Marketing Network UK, Amsterdam University of Applied Sciences, Sport Vlaanderen), Danish research bodies (Idrættens Analyseinstitut), and municipal/industry bodies (Aarhus Kommune, PT Danmark). Customer segments span sports organizations, individual professionals, students, and commercial companies active in the Danish sports sector.

Name

IdrætsPlatformen Danmark (Sports Hub Denmark)

Legal name

IdrætsPlatformen Danmark

Website

https://idraetsplatformen.dk

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

IdrætsPlatformen Danmark (Sports Hub Denmark) is a not-for-profit membership association founded in 2019 that delivers competence development, networking, and events for the broad Danish sports sector — including sports organizations, professionals, students, and commercial operators — through tiered memberships, temagrupper, webinars, and the annual Idrættens Branchedage conference.

Ownership category

akta.pro rank

Product category

Sports Industry Association Services

NAICS

Business Associations (813910), Convention and Trade Show Organizers (561920)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

Keywords

• Sports industry association
• Membership networking services
• Professional development programs
• Sports sector events
• Competence development services

Headquarters

HQ city

Højbjerg

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership fees: IdrætsPlatformen generates revenue through membership fees from individual members, organizations, companies, and student members. Annual membership fees vary by category. The association also collects separate fees for thematic network groups (temagrupper). Payments are processed through NemTilmeld portal via payment card, MobilePay, or invoice/EAN.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

IdrætsPlatformen Danmark is a not-for-profit membership association that delivers tiered membership subscriptions, webinars, seminars, study trips, theme-based working groups (temagrupper), an annual flagship conference (Idrættens Branchedage), a sector newsletter (Nyt fra idrætssektoren), and a conference calendar for the broad Danish sports sector. Its core commercial activity is selling annual memberships and paid event/thematic-group registrations through the NemTilmeld portal to individuals, students, sports organizations and commercial companies operating in Denmark.

Product overview

IdrætsPlatformen Danmark (Sports Hub Denmark) is a not-for-profit association operating as a membership-based networking and professional development platform for the broad Danish sports sector. The organization offers a unified portfolio of services centered on competence development, cross-sectoral collaboration, and strategic development. Core offerings include tiered membership categories (individual, corporate/association, organizational partner, and student), regular webinars and events, a monthly newsletter (Nyt fra idrætssektoren), theme-based working groups (temagrupper), an annual flagship conference (Idrættens Branchedage), and a conference calendar aggregating sports sector events. The association connects commercial and non-profit actors across the sports sector and facilitates knowledge sharing, networking, and visibility for its members.

Differentiator

Problem solved

Functional benefit

Products and services

• Medlemskaber (Membership Services)
• Webinarer og Events (Webinars and Events)
• Nyt fra idrætssektoren (Newsletter)
• Temagrupper (Theme Groups)
• Idrættens Branchedage (Sports Industry Days)
• Konferencekalender (Conference Calendar)

Quantifiable outcome

• Expects to deliver approximately 30 small and large member activities in 2026

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Sport Vitality Hub, BredacoreStrategic or Co-development Partner · 1 January 2022Partnership with Sports Vitality Hub in Breda, Netherlands for study tours and knowledge exchange on sports innovation. The hub, co-founded by Arno Hermans, serves as a center for sports entrepreneurship and innovation, hosting over 20 startups and sports-related organizations. Joint activities include study trips and collaborative programs on Dutch sports innovation practices.
• Sports Marketing Network, UKminorStrategic or Co-development Partner · 1 January 2022Collaboration with Sports Marketing Network UK (led by Svend Elkjær) for joint study tours and workshop programs. Svend Elkjær has trained over 4000 sports leaders in UK, Ireland, Iceland, Denmark, and Australia in sports entrepreneurship and developing vibrant sports environments.
• Amsterdam University of Applied SciencesminorStrategic or Co-development Partner · 1 January 2022Academic partner for study tour program, providing insights into Dutch sports innovation, Athletic Skills Model, and sports management education. The university has programs focused on entrepreneurial skills in sports.
• Sport VlaanderenminorStrategic or Co-development Partner · 1 January 2022Flemish sports authority visited during study tours. Sport Vlaanderen manages sports facilities and promotes sports through clubs, federations and community-based approaches in Belgium's Flemish region.
• Idrættens Analyseinstitut (Idan)coreStrategic or Co-development Partner · 1 January 2021Collaborative partnership with Idrættens Analyseinstitut (Danish Sports Institute) for joint webinar series on sports events, experiences, and Corona-related challenges. The partnership provides members with access to research insights and industry data on the Danish sports sector.
• Aarhus Kommune, Sport & FritidminorStrategic or Co-development Partner · 1 January 2021Partnership with Aarhus Municipality's Sport & Leisure department for the 'Idrættens landkort og den levende storby' conference. The collaboration brought together municipal sports administration, local sports associations, and the organization to discuss facilities strategy in Aarhus.
• FO-AarhusminorStrategic or Co-development Partner · 1 January 2021Collaboration with FO-Aarhus (municipal adult education center) as co-host of the Aarhus facilities conference. FO-Aarhus is transforming the former journalism school into a community center for arts, culture, and sports.
• Fonden Eliteidræt AarhusminorStrategic or Co-development Partner · 1 January 2021Partner in the Aarhus facilities conference collaboration, representing elite sports foundation in the Aarhus region.
• Idrætssamvirket AarhusminorStrategic or Co-development Partner · 1 January 2021Partner in the Aarhus facilities conference collaboration, representing the sports federation in Aarhus municipality.
• PT DanmarkminorStrategic or Co-development Partner · 1 January 2021Joint webinar collaboration with PT Danmark (branch association for personal trainers in Denmark) on the role of personal trainers in the sports sector. Co-organized events discussing the professional status and development of personal trainers.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sport England: UK national sports body investing in grassroots sport. Comparable national-sector mandate with member-facing services, but operating at much larger scale and as a public-funded body rather than a membership association.
• UKActive: UK trade association for the physical activity sector, including gyms and fitness operators. Closely comparable trade-body model serving a national sports/fitness market with member services, events, and advocacy.
• Dansk Idrætsforbund (DIF): National Olympic Committee and sports federation for Denmark. Operates broadly across the same Danish sports ecosystem as IdrætsPlatformen but as the governance body for federated sports rather than a professional membership network.

Emerging players

• Sports Lab Copenhagen: Danish sports innovation hub founded by IdrætsPlatformen board member Carsten Couchouron. Overlaps on sports-sector professional development, innovation programming, and start-up community-building in Denmark.

Regional players

• Sport Vlaanderen: Flemish sports authority managing sports facilities and promoting community-based sport. Functions as a sector convenor in Belgium's Flemish region; existing study-tour partner and adjacent in mission.
• Norges idrettsforbund (Norwegian Olympic and Paralympic Committee and Confederation of Sports): Norwegian national sports confederation with both elite and grassroots mandate. Comparable Nordic sports sector stewardship role, but serves Norway rather than Denmark.
• Riksidrottsförbundet (Swedish Sports Confederation): National sports confederation for Sweden. Adjacent Nordic sports sector body with overlapping stakeholder base and member-service orientation, but operates in a different national market.

Others

• International Sport and Culture Association (ISCA): International umbrella organization promoting accessible sport and physical activity. Thematically aligned with IdrætsPlatformen's professionalization and inclusion agenda, though operating across many countries rather than a single national market.

Direct peers

• Sports Marketing Network (UK): UK-based sports sector professional development and networking organization led by Svend Elkjær. Directly comparable model (training, networking, study tours for sports leaders) and is already an existing collaboration partner of IdrætsPlatformen.
• Idrættens Analyseinstitut (Idan): Danish sports analysis and research institute operating in the same sector and already a co-program partner. Provides research and data-driven insights to the Danish sports sector — a closely adjacent mission to IdrætsPlatformen's professional development agenda.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/idr%C3%A6tsplatformen-danmark-sports-hub-denmark

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IdrætsPlatformen Danmark (Sports Hub Denmark)