Iedereen Verdient Vakantie

What Iedereen Verdient Vakantie does

Iedereen Verdient Vakantie is a social tourism initiative operated by Toerisme Vlaanderen, an agency of the Flemish government, that makes vacation and leisure activities financially accessible to people living with limited budgets in Flanders and Brussels. The program is established under the Decreet Iedereen Verdient Vakantie of 29 June 2018 (amended 2022) and connects eligible users with discounted travel offerings, day trips, and organized group vacations. Eligible users access the program either by visiting a Rap op Stap travel brokerage office or by going through one of 1,300+ social partner organizations (OCMW, CAW, armoede organisaties, disability organizations), with authentication handled via Belgian e-ID or the itsme app.

The core product is the aanbod.iedereenverdientvakantie.be booking platform, which surfaces 500+ tourism providers offering voluntary discounts of at least 30% on accommodations, day trips, and organized vacations. The platform is integrated with Kampas.be for youth accommodations and with ancillary service partners including De Lijn (free 10-ride bus tickets), NMBS (discounted rail fares), Vakantie op Wieltjes (volunteer driver service in Limburg), and the Sociale Restaurants network for discounted meals. A complementary donation-funded program, Fonds Vakantie Voor Iedereen, provides additional financial assistance to users who still cannot afford the social tariff.

The business model is government-funded: Iedereen Verdient Vakantie does not charge transaction fees or service charges to users, and revenue is not a meaningful concept for the entity. Tourism partners voluntarily absorb the discount, and the organization is supported through Toerisme Vlaanderen subsidies. The team is small (approximately 6 employees), reflecting a coordination-and-platform role rather than a service-delivery role, with the bulk of user-facing activity conducted through the social partner network and Rap op Stap offices.

Name

Iedereen Verdient Vakantie

Legal name

Iedereen Verdient Vakantie

Website

https://iedereenverdientvakantie.be

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Iedereen Verdient Vakantie is a Flemish government social tourism initiative, operated by Toerisme Vlaanderen, that connects people with limited budgets in Flanders and Brussels to a network of 500+ tourism providers offering 30%+ discounts on vacation accommodations, day trips, and organized holidays.

Ownership category

akta.pro rank

Product category

Social Tourism Services

NAICS

Tour Operators (56152), Tour Operators (561520), Traveler Accommodation (7211)

SIC

Services-Social Services (8300), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Small-Group Escorted Tour Operators (THAKADAB)

akta.pro secondary industries

National Park & Conservancy Lodges (THAGAIAI), Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF)

Keywords

• Social tourism services
• Subsidized vacation program
• Affordable travel Belgium
• Government tourism initiative
• Leisure accessibility

Headquarters

HQ city

Brussels

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Social Tourism Platform Services: Iedereen Verdient Vakantie operates as a government-funded social tourism initiative. Tourism providers voluntarily offer 30%+ discounts on accommodations, day trips, and organized vacations. The organization is funded by Toerisme Vlaanderen (Tourism Flanders) and does not charge vacationers for its services. Revenue comes from government subsidies and partnerships rather than transaction fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Iedereen Verdient Vakantie operates a social tourism platform that connects people with limited budgets in Flanders and Brussels to discounted vacation stays, day trips, and organized group vacations. Over 500 tourism providers voluntarily offer discounts of at least 30%, and access is facilitated through a network of Rap op Stap offices and 1,300+ social partner organizations. The service is free to eligible users and is funded by the Flemish government via Toerisme Vlaanderen.

Product overview

Iedereen Verdient Vakantie is a social tourism platform operated by Toerisme Vlaanderen (Flemish Government) that enables people with limited budgets to access affordable vacation and leisure activities. The platform centers on a network of over 500 tourism providers offering at least 30% discount across three core offerings: Daguitstap (day trips), Vakantieverblijf (vacation accommodations), and Georganiseerde Vakanties (organized group vacations). Access is facilitated through Rap op Stap offices for registration and booking assistance, supported by a network of over 1,300 social partner organizations. Supplementary services include De Lijn transport tickets, sociale restaurants (discounted dining), and the Fonds Vakantie Voor Iedereen for those needing additional financial support. Bookings are made through the aanbod.iedereenverdientvakantie.be platform using itsme or e-ID authentication.

Differentiator

Problem solved

Functional benefit

Products and services

• Daguitstap (Day Trips)
• Vakantieverblijf (Vacation Accommodations) Discounted vacation stays including holiday homes, apartments, hotels, hostels, and campsites throughout Belgium, with over 500 options available at social tariff rates.
• Georganiseerde Vakanties (Organized Vacations) Pre-arranged group vacations and camps including supervised activities, meals, and accommodation. Available for children, youth, adults, and families at social tariff rates.
• Rap op Stap (Travel Intermediation Service) Low-threshold travel brokerage offices where people with limited budgets can register as vacationers, get help with bookings, and receive personal assistance. Includes 18 specialized Rap op Stap+ offices for people with disabilities.
• Groepsvakanties (Group Vacations) Multi-day group vacation packages for social organizations to book for groups where at least 70% of participants qualify for social tariff. Includes hotels, vacation centers, youth accommodations, and hostels.
• Groepsdaguitstappen (Group Day Trips) Day trip packages for social organizations to book for groups where at least 70% of participants qualify for social tariff, with group booking functionality through the partner portal.
• Fonds Vakantie Voor Iedereen (Vacation Fund for Everyone) Donation-funded program that provides financial assistance for people who cannot afford vacation even with the social tariffs, enabling them to take day trips or vacations.

Quantifiable outcome

• 500+ vacation options available at discounted social tariffs
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Eight partnerships are on record, tiered core and supporting.

• Toerisme VlaanderencoreStrategic or Co-development PartnerParent government agency that funds and oversees the Iedereen Verdient Vakantie initiative. Provides administrative support, subsidies, and institutional backing as an agency of the Flemish government.
• Rap op Stap kantorencoreChannel Partner/ Reseller/ DistributorNetwork of low-threshold travel mediation offices that help people with limited budgets register as vacationers and assist with booking. Staff help users navigate the platform and provide personal guidance.
• Sociale partnerorganisatiescoreChannel Partner/ Reseller/ DistributorOver 1300 social organizations including OCMW, CAW, armoede organisaties, and disability organizations that register and support vacationers. They serve as the primary physical access points for the target population.
• Toeristische aanbieders (Tourism providers)coreChannel Partner/ Reseller/ DistributorOver 500 tourism providers including accommodations, day trip venues, and organized vacation operators that offer 30%+ discounts to eligible users. Includes hotels, hostels, camps, museums, and attractions.
• De LijnsupportingStrategic or Co-development PartnerPublic transport provider offering free 10-ride tickets for vacationers booking through Iedereen Verdient Vakantie. Helps reduce transportation barriers for users traveling to vacation destinations.
• NMBS (Belgian Railways)supportingStrategic or Co-development PartnerNational railway operator offering discounted travel options for Iedereen Verdient Vakantie users. Includes Happy Trip tickets to West Flanders accommodations and reduced fares for users with social status cards.
• Vakantie op WieltjessupportingChannel Partner/ Reseller/ DistributorVolunteer driver service for vacationers in Limburg province, providing transport from train stations to vacation accommodations for €2.50 per ride.
• Sociale restaurantssupportingChannel Partner/ Reseller/ DistributorNetwork of social restaurants across Belgium that offer discounted meals to Iedereen Verdient Vakantie users who present their reservation confirmation. Includes restaurants in Antwerp, Limburg, East Flanders, Flemish Brabant, and West Flanders.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Vakantieparticipatie (Steunpunt, NL): Dutch knowledge and support center focused on enabling vacation participation for people in vulnerable circumstances in the Netherlands. Comparable as a neighboring regional social-tourism support hub with a similar mission of brokering inclusive leisure access.
• Visit Brussels: Brussels tourism authority operating in one of the two regions served by Iedereen Verdient Vakantie. Comparable as a public regional tourism body promoting visitor access, with overlapping geographic scope and similar public-sector orientation.

Others

• European Travel Commission (ETC): European umbrella tourism promotion organization. Comparable only loosely as a publicly oriented tourism stakeholder network; useful as a reference for peer EU-level social-tourism policy frameworks rather than a direct competitor.

Broad incumbents

• ISTO (International Social Tourism Organisation): International umbrella organization promoting social tourism across Europe. Comparable as a coordinating body whose mission, policy framing, and member ecosystem closely mirror Iedereen Verdient Vakantie's social tourism objective at a pan-European level.
• Koning Boudewijnstichting (King Baudouin Foundation): Belgian public interest foundation active in social inclusion and poverty alleviation. Comparable as a Belgian non-commercial actor that channels subsidies and donations toward programs serving financially vulnerable populations, including those with a leisure or well-being dimension.
• Fédération Nationale des Offices de Tourisme (ADN Tourisme): French national federation of tourism offices that coordinate destination promotion and visitor services across regions. Comparable as a publicly backed tourism intermediary network that aggregates and curates offerings from local providers for end users.
• VisitFlanders / Toerisme Vlaanderen: Parent Flemish government tourism agency that funds and houses Iedereen Verdient Vakantie. Comparable as a broader public-sector tourism organization that also promotes Flanders as a destination, with social tourism as one of its policy lines.

Direct peers

• ANCV (Agence Nationale pour les Chèques-Vacances): French national agency that manages the Chèques-Vacances program, allowing workers and families to access subsidized vacation and leisure. Directly comparable as a government-mandated social tourism intermediary aggregating discounted offerings from tourism providers for a defined eligible population.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/iedereenverdientvakantie
• Instagraminstagram.com/IedereenVerdientVakantie
• LinkedInlinkedin.com/company/iedereen-verdient-vakantie

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Iedereen Verdient Vakantie