IELTS Fighter

What IELTS Fighter does

IELTS Fighter is a Vietnamese English-language test preparation company founded in 2016 and operating under IMAP Vietnam Education and Training Joint Stock Company, headquartered in Hanoi. The company delivers IELTS exam preparation to students ranging from middle school through working professionals, using a proprietary four-pillar training methodology called RIPL (Refined Knowledge, Inspiration, Practice, Logic) and a parallel R&M method for SAT preparation. Its product portfolio includes the core IELTS Fighter course, the IELTS Junior sub-brand for grades 6-10, IELTS Master for advanced learners, SAT Fighter, plus supplementary offerings such as 1-on-1 tutoring, intensive Speaking/Writing courses, video courses, and a proprietary online practice test platform (ieltsonlinetest.ielts-fighter.com). Technology infrastructure centers on the LMS Plus learning management system (lmsplus.imap.edu.vn) integrated with conventional edtech tools (Slide presentations, Quizizz, Quizlet, Kahoot); no proprietary AI/ML capabilities are disclosed.

The business operates a hybrid offline-online distribution model: 60+ physical learning centers across major Vietnamese cities (Hanoi with 12+ branches, HCMC with 10+ branches, Da Nang, Hai Phong, Vinh, Nha Trang, plus secondary cities) plus three regional online learning centers (North/Central/South). The company has been an IDP Platinum Partner since 2017, was named IDP Best Partner in Southeast Asia for 2024-2026, and operates three official IDP-licensed computer-based IELTS test centers in Hanoi, Vinh, and HCMC. Revenue is generated primarily through monthly subscription tuition (VND 1.8-2.0M per month, approximately $72-80), with supplementary transaction fees from testing services and pay-as-you-go tutoring. Pricing carries a written outcome guarantee with free retake policy if band targets are not met.

Customer acquisition is sales-led via direct enrollment at centers with free trial tests, supported by a large content marketing and community-building footprint: 1 million website visits per month, 1 million YouTube subscribers, 950K+ Facebook followers, 390K+ Facebook group members, and 150K+ TikTok followers. Partnerships include VnExpress (exclusive content partnership since 2017), VTV2/VTV7 (IELTS Face-off program), Viettel and Panasonic (corporate training), National Geographic Learning (exclusive textbook publishing since November 2022), and 7+ Vietnamese universities (Thuong Mai, Dai Nam, NEU, USSH, Hoa Sen, UEF, Hong Bang). The company has produced 500,000+ lifetime graduates and currently serves 135,000 online students. No external funding, PE backing, or public listing has been disclosed.

Name

IELTS Fighter

Legal name

Công ty cổ phần giáo dục và đào tạo IMAP Việt Nam

Website

https://ielts-fighter.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

IELTS Fighter is a Vietnamese English-language test preparation company operating 60+ physical branches and an online LMS, delivering IELTS and SAT prep to students and working adults using its proprietary RIPL methodology under parent IMAP Vietnam.

Ownership category

akta.pro rank

Product category

Test Preparation & Language Training

NAICS

Exam Preparation and Tutoring (611691), Language Schools (611630), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDANACAD

Language Proficiency Exam Prep (CEFR, TOEFL, IELTS, Duolingo English Test, PTE)

Education/Tutoring & Test Preparation/Language Tutoring & Exam Prep

SECONDARYEDAAACAJ

English Test Preparation (IELTS, TOEFL, Duolingo English Test, etc.)

Education/Adult & Continuing Education/English as a Second Language (ESL) & Adult Language Learning

Keywords

• IELTS preparation courses
• English language training
• Test preparation services
• Language learning programs
• English proficiency training

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. IELTS Course Fees: Main revenue stream from IELTS preparation courses across multiple levels (Beginner to Fighter B), with monthly tuition fees ranging from 1,800,000-2,000,000 VND depending on level. Includes written outcome guarantee.
2. IELTS Testing Services: Revenue from computer-based IELTS test sessions at partnered IDP test centers. IELTS Fighter operates 3 official IELTS test rooms in Hanoi, Vinh, and HCMC.
3. Supplementary Services: Additional revenue from 1-on-1 tutoring, weekend support classes, group tutoring, workshops, and learning materials.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

IELTS Fighter provides IELTS exam preparation training to individual students through its proprietary RIPL method, delivered via a network of offline centers in Vietnam and an online learning platform with AI-powered band score prediction and automated speaking/video scoring assessments.

Product overview

IELTS Fighter operates a multi-brand, multi-format English language exam preparation platform. The core brand, IELTS Fighter, uses the proprietary RIPL (Refined Knowledge, Inspiration, Practice, Logic) training method to deliver IELTS preparation across multiple formats (offline at 60+ branches, online, and hybrid) and multiple student segments. The portfolio includes two primary sub-brands — IELTS Junior (for middle and early high school students, grades 6–10) and IELTS Master (for late high school, university students, and working professionals) — as well as SAT Fighter (using the R&M training method), a proprietary LMS Plus learning management system, an online test platform, video courses, 1-on-1 tutoring, and intensive speaking/writing courses. All offerings share the same 60+ branch network, online ecosystem, and academic methodology under the IMAP Vietnam parent company.

Differentiator

Problem solved

Functional benefit

Brands

• SAT Fighter: SAT preparation course brand under IELTS Fighter
• IELTS Junior
• IELTS Master

Products and services

• IELTS Offline Preparation Course IELTS preparation course delivered in person at IELTS Fighter's branch centers in Vietnam, targeted at individual students who prefer face-to-face instruction and structured classroom learning.
• IELTS Online Preparation Course IELTS preparation course delivered online through IELTS Fighter's online learning platform, targeted at individual students preparing for the IELTS exam who prefer remote or self-paced learning.
• AI Band Score Prediction AI-powered assessment that predicts an IELTS band score for test-takers, used by individual students to estimate their readiness before scheduling the official exam.
• Automated Speaking/Video Scoring Assessment Automated scoring tool that evaluates student speaking and video submissions, providing scalable feedback on a skill that is otherwise difficult to assess without a tutor.

Quantifiable outcome

• 500,000+ graduates achieved their IELTS targets
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

19 partnerships are on record, tiered major, core and minor.

• ĐH Hoa Sen (Hoa Sen University)majorStrategic or Co-development Partner · 1 January 2024Strategic partnership signed in 2024 for student training. Jointly organized IELTS Spelling Championship 2026 with 60+ high schools in HCMC.
• ĐH Hồng Bàng (Hong Bang University)majorStrategic or Co-development Partner · 1 January 2024Strategic partnership for student IELTS training programs.
• ĐH Kinh tế - Tài chính TPHCM (UEF)majorStrategic or Co-development Partner · 1 January 2024Partnership for student orientation and career opportunity sharing for final year students.
• ĐH Khoa học xã hội và nhân văn (USSH)majorStrategic or Co-development Partner · 1 January 2023University partnership for student IELTS training and development programs.
• ĐH Kinh tế Quốc dân (NEU)majorStrategic or Co-development Partner · 1 January 2023University partnership for student IELTS training and development programs.
• National Geographic Learning (NXB Mỹ)coreStrategic or Co-development Partner · 1 November 2022Strategic publishing partnership to publish exclusive 'Fighter' textbooks through National Geographic Learning, Vietnam. First publication in November 2022.
• ĐH Thương Mại (Thuong Mai University)majorStrategic or Co-development Partner · 1 January 2021Strategic cooperation agreement for student training and development programs.
• ĐH Đại Nam (Dai Nam University)majorStrategic or Co-development Partner · 1 January 2021Strategic cooperation agreement for student training and development programs.
• ĐH Xây dựng (National University of Civil Engineering)majorStrategic or Co-development Partner · 1 January 2021Strategic cooperation agreement for student training and development programs.
• VTV7majorGTM or Marketing Partner · 1 January 2020Partnership on 'IELTS Face-off 6' program and other educational content. Provides national exposure through Vietnam Television's educational channel.
• VTV2majorGTM or Marketing Partner · 1 January 2020Collaboration on 'Tiếng Anh thay đổi cuộc sống' (English changes lives) program and other VTV2 educational initiatives.
• ViettelmajorStrategic or Co-development Partner · 1 January 2020Corporate training partnership for Viettel employees. Joint training programs for corporate English language development.
• PanasonicmajorStrategic or Co-development Partner · 1 January 2020Corporate training partnership for Panasonic Vietnam employees. Joint training programs for corporate English language development.
• Startup ViệtminorStrategic or Co-development Partner · 1 January 2018Language training sponsor and expert coach for Vietnam Startup ecosystem 2018-2019 programs.
• IDP Việt NamcoreStrategic or Co-development Partner · 1 January 2017Platinum Partner since 2017, recognized as Best Partner in Southeast Asia for 3 consecutive years (2024-2026). Partnership includes joint test center operations (3 computer-based IELTS test rooms in Hanoi, Vinh, HCMC), referral arrangements, and collaborative marketing activities.
• VnExpresscoreGTM or Marketing Partner · 1 January 2017Exclusive partnership since 2017 to co-develop 'Box Học IELTS' (IELTS Learning Box) content on VnExpress platform. Continuous partnership through 2021 and beyond, providing educational content to millions of VnExpress readers.
• Dân TríminorGTM or Marketing Partner · 1 January 2016Media partnership for content distribution and educational awareness campaigns.
• VietnamnetminorGTM or Marketing Partner · 1 January 2016Media coverage of IELTS Fighter programs, test centers, and educational initiatives.
• Kênh 14minorGTM or Marketing Partner · 1 January 2016Media coverage of IELTS Junior programs, student ambassadors, and events.

Scale indicators10 records

Recent moves12 records

Expansion highlights5 records

Direct peers

• Apollo English: Established Vietnamese English training brand with nationwide centers and youth-focused programs. Comparable as a direct competitor for junior and adult English learners in Vietnam.
• ILA Vietnam: One of the largest English language training chains in Vietnam with multiple centers nationwide. Directly comparable as a physical-center-driven English training brand competing for the same Vietnamese learner base across age segments.
• VUS (Vietnam USA Society English Centers): Major Vietnamese English training chain operating multiple centers across Vietnam. Comparable to IELTS Fighter in its multi-center, multi-format English teaching model and similar student demographic targeting.
• Ocean Edu: Vietnamese English language training chain with a national footprint. Comparable as a multi-center English school competing for similar middle-school, high-school, and adult segments in Vietnam.

Broad incumbents

• IDP Education: Global IELTS co-owner and IELTS Fighter's core strategic partner; operates IELTS test centers and education services worldwide. Comparable as the upstream gatekeeper of the IELTS testing pipeline that IELTS Fighter feeds into and partially co-operates with via 3 Vietnam test centers.
• Kaplan International: Global test preparation and English language provider with IELTS prep offerings. Comparable as an internationally branded alternative for Vietnamese students considering overseas study, particularly for IELTS and university preparation.
• Wall Street English: Global English training franchise with a presence in Vietnam and across Asia. Comparable as a multinational, premium-priced English school chain targeting adults seeking English proficiency certification.
• British Council: Co-owner of IELTS and global English training and test administration provider. Comparable as both an English instruction provider and a competitor in IELTS test delivery, particularly relevant given the IDP dependency in IELTS Fighter's test center model.

Emerging players

• Prep Vietnam: Vietnamese-focused education and test preparation provider covering multiple standardized tests. Comparable as a multi-test, multi-format test prep competitor seeking share of the same Vietnamese student pool.

Others

• National Geographic Learning (Cengage): IELTS Fighter's exclusive textbook publishing partner for the 'Fighter' book series since 2022. Comparable as a content and curriculum supplier, and as an indicator of how the company's IP is positioned within the global English learning publishing ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/IELTSFighter
• YouTubeyoutube.com/c/IELTSFighterVN
• Facebookfacebook.com/IELTSFighter
• Instagramtiktok.com/@ieltsfighter
• TikToktiktok.com/@ieltsfighter
• LinkedInlinkedin.com/company/ielts-fighter

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IELTS Fighter