Institut de l'Éducation à la Mobilité

What Institut de l'Éducation à la Mobilité does

Institut de l'Éducation à la Mobilité (IE-MOB) is a privately held French entrepreneurial group structured as a SAS, founded in the early 1990s around CEFR (Centr'Europe de Formation Routière, established 1991) and headquartered in Fontenay-le-Comte, Vendée. The group operates six wholly owned subsidiaries spanning road-safety training (ActiROUTE), driving-school and professional instructor certification (CEFR), software publishing focused on learning content management (Educacode, with its Kiplearn LCMS and offline-capable Kiplearn Box), AI vision and process automation consulting (Ikomia, founded 2019 in La Rochelle), driver training circuits (Circuits de Vendée), and prevention services (Prévialis). CEFR holds QUALIOPI certification for professional training actions, and the group reports 150,000+ trainees per year across a 450+ partner network.

The group's technology stack combines an EdTech platform (Kiplearn) with connected hardware enabling offline training delivery, an AI services arm applying computer vision and document analysis to enterprise use cases, and integrations with Dendreo (training ERP), Wooclap (interactive learning), and OVH (hosting). The Kiplearn Box collects session-level data to analyze pedagogical engagement, feeding continuous improvement loops.

Revenue is generated across multiple streams: professional training certifications (€420–€16,515 per course), driving-school instruction, point-recovery courses (ActiROUTE), EdTech software licensing, AI consulting (Ikomia), and venue/auditorium rental (€190–€990 per day). Customer segments include individual learners, driving instructor candidates, enterprise fleet operators, and AI-adopting organizations. The group has no disclosed institutional investors, no parent company, and operates primarily within France, with ActiROUTE running a national network for point-recovery training.

Name

Institut de l'Éducation à la Mobilité

Legal name

INSTITUT DE L'ÉDUCATION À LA MOBILITÉ

Website

https://ie-mob.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Institut de l'Éducation à la Mobilité is a French entrepreneurial group operating six subsidiaries that deliver road-safety training, driving-school instruction, professional instructor certification, EdTech software (Kiplearn), and AI consulting (Ikomia) to individual learners, driving instructors, and enterprise clients across France.

Ownership category

akta.pro rank

Headquarters

HQ city

Fontenay-le-Comte

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Professional Training Services: CEFR generates revenue through professional training courses for driving instructors and road safety professionals, including regulated certifications (TP ECSR, CQP RUESRC, TFP FMESR), continuing education, and enterprise training programs. Pricing ranges from €420 to €16,515 per course.
2. Driving School Services: CEFR operates traditional auto-école services providing driving instruction for permit B (manual and automatic), motorcycle permits (AM, A1, A2, A), trailer licenses (BE, B96), and supervised driving programs.
3. Event Venue Rental: The institute rents out meeting rooms and auditoriums for corporate events, with three pricing tiers: Réunion formula (€190/day), Auditorium formula (€390/half-day), and Campus formula (€990/day for full facility access).
4. EdTech Software Licensing: Educacode develops and commercializes Kiplearn, an LCMS platform with connected hardware (Kiplearn Box), targeting organizations seeking to harmonize training content and track pedagogical outcomes.
5. AI Consulting and Development: Ikomia provides AI implementation services including use case mapping, feasibility studies, POC development, and production deployment, targeting organizations seeking to integrate AI without impacting existing IT systems.
6. Road Safety Awareness Courses: ActiROUTE generates revenue through point recovery courses (stages de récupération de points), road safety awareness training for professionals, and permit preparation courses, positioning as France's leader in point recovery training.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Institut de l'Éducation à la Mobilité (IE-MOB) is a French entrepreneurial holding group that develops and supports companies in driver education, road safety training, EdTech and AI. Through its subsidiaries (ActiROUTE, CEFR, Educacode, Ikomia, Circuits de Vendée, Prévialis), it delivers driving school lessons, professional certification training for driving instructors, point recovery courses, an LCMS platform (Kiplearn) with offline-capable hardware (Kiplearn Box), and AI consulting for computer vision and process automation.

Product overview

Institut de l'Éducation à la Mobilité is a holding company that develops and supports companies in training, mobility, and technology (EdTech & AI). The group comprises ActiROUTE (road safety training and point recovery courses), CEFR (driving school and professional training center for road safety professions), Educacode (software publisher developing the Kiplearn LCMS platform and connected Kiplearn Box), and Ikomia (AI Vision expertise for computer vision and process automation). The group also offers venue rental services through its modern headquarters. With over 30 years of expertise, the group trains more than 150,000 trainees annually through 5 companies and 450+ partners.

Differentiator

Problem solved

Functional benefit

Brands

• Kiplearn: Complete LCMS (Learning Content Management System) with connected box for creating, distributing, and tracking training content; flagship product of Educacode subsidiary
• Educacode
• Ikomia
• CEFR
• ActiROUTE

Products and services

• CEFR Driving School (Auto-école) Physical driving school services including Permit B (manual and automatic), motorcycle permits (AM, A1, A2, A), trailer licenses (BE, B96), and supervised driving programs, delivered through CEFR locations in Fontenay-le-Comte with a private motorcycle practice track.
• CEFR Professional Certification Training Regulated professional certification courses for driving instructors and road safety professionals, including TP ECSR (Titre Professionnel Enseignant de la Conduite), CQP RUESRC, TFP FMESR (Trainer Title), CQP AGEC (driving school management), and CCS 2 Roues (two-wheel specialization). Pricing ranges from €420 to €16,515 per course.
• ActiROUTE Point Recovery Courses France's leading point recovery courses (stages de récupération de points), road code training, and road safety awareness training for individuals and professionals, distributed through ActiROUTE's national network.
• ActiROUTE Enterprise Road Safety Awareness

Quantifiable outcome

• TP ECSR – VAE: 100% success rate (20 candidates)
• +7 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability5 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• DendreocoreTechnology or Integration · 1 January 2011Dendreo provides the CEFR professional training management software (ERP) for managing administrative tasks, commercial operations, financial management, document handling, quality tracking, collaboration, video conferencing, and blended learning. The partnership enables online catalog, scheduling, trainee tracking, electronic attendance, EDOF synchronization, client management, quote generation, multiple funding management, invoicing, training evaluation, and extranet access for participants and trainers.
• Pauline DéroulèdeminorOthersParalympic tennis player and Paris 2024 competitor serving as godmother (marraine) of the Institute. Participated in the September 2024 headquarters inauguration ceremony, bringing visibility to the organization's mission of accessible mobility education.
• ANFA (Association Nationale pour la Formation Automobile)coreStrategic or Co-development PartnerNational association for automobile training provides validated positioning tests for TFP FMESR candidates. CEFR integrates ANFA-validated national tests into their admission process for trainer certification programs.
• VINCI Autoroutes FoundationminorStrategic or Co-development PartnerPartnership referenced through road safety awareness content (25th Sleep Day), with INSV and VINCI Autoroutes Foundation collaborating on public health and road safety issues.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Others

• Dataiku: French AI/ML platform company with strong enterprise consulting arm for AI deployment. Comparable to Ikomia on the AI consultancy side, particularly in helping French organizations identify and operationalize AI use cases.

Broad incumbents

• Cegos: One of the largest global corporate training and professional development firms with deep French roots. Broad incumbent offering overlapping professional certification, management training, and e-learning — comparable to CEFR's professional training arm at much larger scale.
• AFPA (Agence nationale pour la formation professionnelle des adultes): France's national professional training agency offering vocational certifications across many sectors including transport. Broad incumbent whose professional certification pathways compete with CEFR's driving instructor titles.

Direct peers

• AFTRAL: Major French professional training organization specializing in transport, logistics, and driving professions. Directly comparable to CEFR's professional instructor certification programs (TP ECSR, CQP RUESRC, TFP FMESR) and to its enterprise road safety training.
• 360Learning: French collaborative LMS platform for corporate training, serving mid-market and enterprise customers. Directly comparable to Educacode's Kiplearn LCMS product in terms of target buyer, business model, and learning content management functionality.
• Didask: French AI-powered corporate LMS for business and soft skills training. Directly comparable to Educacode's Kiplearn product in the EdTech/corporate training space, with similar enterprise go-to-market.
• ECF (École de Conduite Française): Largest driving school network in France, offering consumer and professional driver training. Directly comparable to CEFR for the auto-école business and to ActiROUTE for national road safety training distribution.
• Teach on Mars: French mobile-first learning platform for corporate training. Directly comparable to Educacode's Kiplearn LCMS for the mobile/offline training delivery use case, particularly in field-based workforces.

Emerging players

• En Voiture Simone: French driving school concept targeting women learners with hybrid instructor-led and digital learning model. Emerging player in the same French auto-école market as CEFR with differentiated positioning.
• Ornikar: French online driving school startup offering hybrid driving code and B license preparation via app and platform. Competes in the same auto-école market as CEFR but with a digital-first model that pressures traditional brick-and-mortar economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/institut-de-leducation-%C3%A0-la-mobilit%C3%A9

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Institut de l'Éducation à la Mobilité