What iFL TV does

iFL TV is a London-based digital media company founded in 2010 by Kugan Cassius, operating the world's largest boxing-focused YouTube channel with 830,000+ subscribers, over 1 billion lifetime video views, and approximately 36 million monthly views. The platform produces and distributes boxing-related content, including news, interviews, podcasts, fight schedules, newsletters, and ticketed live events, targeting a global audience of boxing fans across the UK, US, Australia, Saudi Arabia, and Ireland.

The company's product surface spans a multi-format content ecosystem: a primary YouTube channel (the largest in the boxing vertical), the RAW: The Fight Within podcast distributed across major streaming platforms, weekly editorial newsletters (A Look Ahead, Weekend Weigh-In), social channels totalling 540,000+ followers, and live events such as IFL Live at London's Indigo at the O2. The underlying technology is a standard digital publishing stack built on YouTube's creator infrastructure, social media platforms, a Squarespace-hosted website, and podcast hosting networks. There is no disclosed proprietary platform, ML infrastructure, or data product.

iFL TV monetises primarily through YouTube advertising revenue, podcast sponsorships, brand partnerships (Live Nation, BHP Global, The Village Butchers), and ticketed live events. With 8 employees and no disclosed external funding, the company operates as a lean, founder-led, privately held business relying on organic, community-led audience growth rather than paid acquisition or institutional capital.

Name

iFL TV

Legal name

iFL TV

Website

https://ifltv.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

iFL TV is a London-based boxing media platform operating the world's largest boxing-focused YouTube channel, producing video, podcast, newsletter, and live event content for a global audience of boxing fans.

Ownership category

akta.pro rank

Product category

Sports Media

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Motion Picture and Sound Recording Industries (512)

SIC

Miscellaneous Publishing (2741)

akta.pro primary industry

Sports Digital Audio Broadcasts (Live Radio, Play-by-Play, Podcasts) (MPAKAOAG)

Keywords

• Boxing media
• Video content
• Fight news
• Podcast production
• Sports journalism

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. YouTube advertising revenue: As the largest boxing-focused YouTube channel in the world with over 830,000 subscribers and more than one billion lifetime video views, iFL TV generates advertising revenue through its YouTube presence. The platform averages approximately 36 million video views per month across its channels, making YouTube ad revenue a core income stream.
2. Live events and ticketing: iFL TV stages its own live events, such as IFL Live featuring panels with high-profile boxing figures. Revenue is generated through ticket sales for these events, which also serve as community engagement touchpoints.
3. Podcast and content monetization: The RAW: The Fight Within podcast series, hosted by Kugan Cassius, is distributed across all major streaming platforms (Spotify, Apple Podcasts, etc.). Revenue is generated through podcast advertising and sponsorship integrated into the show.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

iFL TV produces and distributes boxing-focused digital media content, including a flagship YouTube video channel, the "RAW: The Fight Within" podcast, written news and opinion articles, and ticketed live boxing events. Its offering targets global boxing fans with fight news, fighter interviews, opinions, fight-week coverage, and event-day live content across multiple formats.

Product overview

iFL TV is a boxing-focused digital media platform operating as a unified content ecosystem spanning video, podcasts, editorial news, and live events. The core product is its video platform distributed primarily via YouTube, supplemented by the RAW: The Fight Within podcast series, news and opinion editorial content, fight scheduling tools with iCal feeds, weekly newsletter previews, and live event programming. The platform positions itself as the largest boxing-focused YouTube channel globally with over one billion lifetime video views.

Differentiator

Problem solved

Functional benefit

Brands

• RAW: The Fight Within: A podcast series hosted by Kugan Cassius featuring interviews with high-profile boxing figures.

Products and services

• iFL TV YouTube Channel The flagship video offering of iFL TV, providing boxing news, opinions, fighter interviews, fight previews, post-fight analysis, and event-day coverage. Targeted at global boxing fans who consume content on YouTube.
• RAW: The Fight Within Podcast Audio podcast produced by iFL TV covering boxing stories, opinions, and interviews. Distributed on major podcast platforms and targeted at boxing fans who prefer on-demand audio content.
• IFL Live Events Ticketed in-person live boxing events produced and operated by iFL TV, extending the brand from digital media into live combat-sports experiences for boxing fans and the wider combat-sports community.
• A Look Ahead Newsletter Email newsletter from iFL TV previewing upcoming boxing fights, scheduled bouts, and storylines. Targeted at boxing fans who want a written weekly briefing on the boxing calendar.

Quantifiable outcome

• Over 1 billion lifetime video views across YouTube channels
• +3 more outcomes

Segments1 record

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• The Village ButchersminorGTM or Marketing Partner · 13 August 2025iFL TV announced a new partnership with The Village Butchers, a UK premium meat delivery brand, in August 2025. The collaboration is described as a 'knockout collaboration' between two proudly British brands sharing audiences that value authenticity and quality. The partnership involves co-marketing and brand alignment between the two homegrown companies.
• Live NationcoreStrategic or Co-development Partner · 13 August 2023iFL TV partnered with Live Nation as one of its key partners in staging the IFL Live event held at London's Indigo at the O2 on August 13, 2023. Live Nation's involvement provided event production and venue infrastructure for the company's first live event, featuring Eddie Hearn and Kugan Cassius in a live discussion format.
• BHP GlobalcoreStrategic or Co-development Partner · 13 August 2023iFL TV collaborated with BHP Global as a key partner for the IFL Live event on August 13, 2023 at London's Indigo at the O2. BHP Global contributed to the production and delivery of the live event, which also featured Darren Barker and Johnny Fisher on stage alongside Eddie Hearn and Kugan Cassius.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• The Ring Magazine: Iconic boxing publication with digital media operations covering news, rankings, and features. Comparable to iFL TV as an authoritative boxing media brand targeting fight fans globally with editorial content and rankings.
• Seconds Out: Boxing-focused YouTube channel and podcast network producing fight previews, interviews, and news. Highly comparable to iFL TV as a video-first boxing media brand competing for the same YouTube-driven audience.
• Bad Left Hook: SB Nation-affiliated boxing blog/news outlet covering fights, news, and opinion across the global boxing scene. Comparable to iFL TV in niche boxing focus, fight preview/recap format, and direct-to-consumer digital content distribution.
• Boxing Scene: Boxing-focused digital media outlet covering news, fights, and opinion with text, video, and social distribution. Closely comparable to iFL TV as a niche boxing media brand targeting global fight fans with breaking news and analysis.
• World Boxing News: Dedicated boxing news and opinion publisher operating globally with video and written editorial content. Comparable to iFL TV in audience (global boxing fans), editorial focus (breaking news and previews), and multi-platform distribution model.

Broad incumbents

• talkSPORT: UK-based sports radio and digital publisher with significant boxing coverage. Comparable to iFL TV in targeting sports fans with audio and video boxing content, but operates as part of a broader sports media portfolio rather than a boxing-only brand.
• Matchroom Boxing: Eddie Hearn's boxing promotion business with significant media operations including YouTube content, podcasts, and DAZN programming. Comparable to iFL TV as a boxing content producer but with direct access to fighters and fights as the promoter rather than an independent media outlet.
• Top Rank: Bob Arum's legendary boxing promotion with integrated media operations and ESPN partnership producing boxing content. Comparable to iFL TV in targeting boxing audiences but with promoter-controlled content and distribution advantages.
• DAZN: Global sports streaming platform with extensive boxing content including live fight broadcasts. Comparable to iFL TV as a destination for boxing fans, but operates at much larger scale as a paid subscription streaming service rather than ad-supported YouTube.
• Sky Sports Boxing: UK-based boxing media vertical of Sky Sports, the dominant British pay-TV broadcaster. Comparable to iFL TV as a UK-focused boxing content destination, but operates as part of a major broadcaster with linear TV distribution and live broadcast rights.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/IFLTV
• YouTubeyoutube.com/channel/UCdl_gZZR6BtKi45eHFGAduw
• Instagraminstagram.com/ifl_tv
• LinkedInlinkedin.com/company/ifl-tv

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iFL TV