What SECONDS OUT FIGHT STORE LTD does

Seconds Out Fight Store Ltd is a UK-based (Edinburgh) direct-to-consumer e-commerce retailer specialising in boxing and combat-sports equipment, operating exclusively through its Shopify storefront at seconds-out.co.uk. Founded in 2021, the company curates a multi-brand inventory spanning more than 25 third-party brands — including Nike, Adidas, Winning Japan, Rival, Cleto Reyes, Fairtex, Sting, and BOXRAW — alongside its own proprietary Seconds Out branded line, covering categories from boxing gloves, boots, and protective gear through to coaching equipment, kids' gear, MMA, and Muay Thai supplies.

The business model is straightforward transactional retail: one-time purchase pricing across tiers ranging from ~$5 entry-level accessories to $900+ premium professional equipment (e.g., Winning MS Lace Sparring Gloves at $686, Special Edition at $915), with no subscription or recurring component. Revenue is generated per unit shipped. Distribution is built around fast worldwide shipping as a core proposition — 24-hour tracked UK delivery via DPD/Royal Mail/Parcelforce and exclusive international fulfilment through DHL — supported by multi-currency checkout across 150+ countries. The company claims 10,000+ fighters served annually and 100+ five-star Google Reviews as social proof.

Customer acquisition is driven by organic content marketing across YouTube, Instagram, a blog of equipment reviews and buying guides, and an email newsletter community, with no disclosed paid-acquisition or enterprise sales motion. The operating team is small (1–10 employees), there are no disclosed funding rounds, parent company, or revenue figures, and the company has no AI/ML capabilities described in available materials — differentiation rests on brand curation, specialist inventory depth, and logistics reliability rather than technology.

Name

SECONDS OUT FIGHT STORE LTD

Legal name

SECONDS OUT FIGHT STORE LTD

Website

https://seconds-out.co.uk/

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Seconds Out Fight Store Ltd is a UK-based direct-to-consumer e-commerce retailer curating boxing and combat-sports equipment from 25+ brands (including Winning, Rival, Fairtex, Sting, BOXRAW, Nike) alongside its own label, shipping to 150+ countries via DHL with 24-hour UK tracked delivery.

Ownership category

akta.pro rank

Product category

Combat Sports Equipment Retail

NAICS

Sporting Goods Retailers (45911)

SIC

Retail-Miscellaneous Retail (5900)

akta.pro primary industry

Combat Sports & Boxing Fitness Equipment Retail (Bags, Gloves, Pads, Wraps) (CRAMADAI)

Keywords

• Boxing equipment retail
• Combat sports gear
• Muay Thai equipment
• Boxing apparel
• Protective sports gear

Headquarters

HQ city

Edinburgh

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Retail product sales: Seconds Out generates revenue through direct online retail sales of boxing and combat sports equipment. Products are sold on a one-time purchase basis across categories including boxing gloves, footwear, protective gear, apparel, and accessories. The company sells its own Seconds Out branded merchandise alongside third-party branded equipment from suppliers such as Nike, Adidas, Rival, Fairtex, Winning, Sting, and others. Revenue is generated per transaction with no recurring subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Seconds Out Fight Store is a UK-based direct-to-consumer e-commerce retailer that sells boxing and combat sports equipment through its own Shopify storefront at seconds-out.co.uk. The catalog spans boxing gloves, boxing boots, head guards, hand wraps, mouth guards, training equipment, coaching equipment, boxing apparel, and accessories from more than 20 third-party brands (Nike, Adidas, BOXRAW, Rival, Fairtex, Winning, Cleto Reyes, Sting, etc.) alongside its own Seconds Out branded merchandise. The company ships globally with free UK tracked delivery on orders over £100 and international fulfillment via DHL.

Product overview

SECONDS OUT FIGHT STORE LTD operates a UK-based e-commerce retail platform specializing in boxing and martial arts equipment. The company offers a comprehensive portfolio of products organized across multiple categories including boxing gloves (training, sparring, bag, and competition variants), boxing boots, head guards, hand wraps, mouth guards, training equipment (punch bags, focus pads, speed bags), boxing shorts, MMA equipment, and Muay Thai gear. The product lineup features both the company's proprietary Seconds Out own-brand line as well as third-party branded products from major combat sports manufacturers including Nike, Adidas, BOXRAW, Carbon Claw, Cleto Reyes, Fairtex, Hit n Move, Kronk, Opro, Rival, Ringside, Sting, Twins, Winning, and WBC. The platform functions as a multi-brand retailer serving both recreational and professional combat sports participants.

Differentiator

Problem solved

Functional benefit

Products and services

• Boxing Gloves A full range of boxing gloves including training gloves, sparring gloves, bag gloves, and competition (IBA-approved) gloves, sold to amateur and professional boxers. Branded options include Nike, Adidas, BOXRAW, Carbon Claw, Cleto Reyes, Rival, Sting, Winning, and the Seconds Out own brand.
• Boxing Boots and Footwear Specialized boxing boots, wrestling boots, boxing socks, replacement laces, and shoe care products for boxing and combat sports training and competition, including kids' boxing boots.
• Head Guards Protective headgear for sparring and training, including face saver headgear (e.g., Hit n Move) and competition-approved headguards from brands such as Sting.
• Hand Wraps Protective hand wraps for boxing training and sparring, including entry-level options priced around $7.
• Mouth Guards Protective mouth guards for combat sports, sourced from brands including Opro.
• Training Equipment Includes punch bags, focus pads, heavy bags, speed bags, skipping ropes, and other training gear from brands such as Fairtex, Fortress, MTG, Namman, and Twins.
• Coaches Equipment Body shields, boxing pads, paddles and sticks, and punch cushions sold via the dedicated 'Gym Deals' section for boxing coaches and gym owners.
• Boxing Apparel and Clothing Boxing shorts, boxing vests, t-shirts, hoodies, hats, joggers, and kids clothing from various boxing and combat sports brands.
• MMA and Muay Thai Equipment Specialized MMA and Muay Thai gear including gloves, shin guards, Thai shorts, and training pads from brands such as Fairtex, Twins, and Fortress.
• Seconds Out Own Brand Line Seconds Out's own branded line of boxing and combat sports equipment sold alongside third-party brands.
• Gift Cards Seconds Out store gift cards usable across the boxing and combat sports equipment catalog.

Quantifiable outcome

• Over 10,000 fighters trust the store annually, indicating strong market penetration in the UK and international boxing community.
• +1 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• DHLcoreOthersSeconds Out has partnered exclusively with DHL for all international order fulfillment. DHL provides end-to-end tracked international delivery service, ensuring parcels are handled by a single carrier throughout the entire delivery process rather than handed off to third-party local carriers. This partnership enables fast, reliable worldwide shipping with full tracking visibility for international customers.
• DPDcoreOthersDPD is used as the primary courier for UK domestic orders, providing 24-hour tracked delivery as standard. DPD is part of Seconds Out's trusted courier mix alongside Royal Mail and Parcelforce for UK shipments.
• Royal MailcoreOthersRoyal Mail is used as part of the courier mix for UK domestic orders. Seconds Out emphasises they use a careful selection of reliable couriers and explicitly avoids Evri and Yodel.
• ParcelforceminorOthersParcelforce is used as part of the courier mix for UK domestic order fulfillment, contributing to the company's 24-hour tracked delivery service.
• BOXRAWcoreChannel Partner/ Reseller/ DistributorSeconds Out Fight Store is the first official UK distributor of BOXRAW boxing clothing, one of the world's leading boxing apparel brands. BOXRAW is the official boxing clothing brand trusted by world champions including Terence Crawford, Dmitry Bivol, and Gervonta Davis. Seconds Out stocks the full range of BOXRAW products including hoodies, t-shirts, shorts, hand wraps, and sauna suits. The partnership positions Seconds Out as Scotland's leading boxing store and primary BOXRAW stockist in the UK.
• Rival BoxingcoreChannel Partner/ Reseller/ DistributorSeconds Out stocks the full range of Rival Boxing equipment including sparring gloves, bag mitts, headgear, and body protectors. Rival is described as setting standards in boxing equipment quality and is a key brand in the store's premium tier. The store's description emphasises that Seconds Out is 'picky about the brands we stock' and that Rival meets and sets their standards.
• FairtexcoreChannel Partner/ Reseller/ DistributorFairtex is one of the most trusted and respected names in Muay Thai equipment, with a history dating back to 1958. Seconds Out stocks the full range of Fairtex products including boxing gloves, Muay Thai shin guards, hand wraps, punch bags, and training pads. Fairtex is a flagship brand for the store's Muay Thai and MMA categories.
• Winning JapancoreChannel Partner/ Reseller/ DistributorWinning Japan is one of the most prestigious and professional-grade boxing equipment brands globally. Seconds Out stocks Winning products including sparring gloves priced at up to $915, punch mitts, and groin guards. Winning equipment is positioned as the store's most premium offering, signalling the store's commitment to serving professional and elite-level boxers.
• Sting BoxingcoreChannel Partner/ Reseller/ DistributorSting is the official supplier of boxing gloves and head guards for the Olympic Games and Commonwealth Games. Seconds Out stocks a wide range of Sting boxing equipment including IBA/competition-approved gloves and headguards, training gloves, and kids' equipment. This partnership anchors the store's amateur competition segment.
• NikecoreChannel Partner/ Reseller/ DistributorNike is a featured brand on Seconds Out's homepage with a dedicated section. The store stocks a comprehensive range of Nike boxing boots, wrestling boots, boxing shorts, vests, and hoodies. Nike products appear prominently in the best-sellers section, including the Nike Hyper KO 3 Boxing Boots and Nike Tawa Wrestling Boots.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Title Boxing: US-based specialist retailer of boxing gloves, footwear, protective gear, and training equipment serving amateur and professional fighters. Closest direct competitor given comparable category depth, multi-brand assortment, and DTC e-commerce model.
• Punch Equipment: Australian boxing and combat sports equipment manufacturer and retailer offering gloves, bags, and protective gear. Comparable specialist positioning with premium and entry-level tiers sold direct online.
• Century Martial Arts: US combat sports and martial arts equipment retailer with deep multi-discipline catalog including boxing, MMA, and Muay Thai. Comparable specialty e-commerce model and customer overlap.
• Ringside: Long-established US boxing equipment specialist selling gloves, heavy bags, mats, and protective gear direct-to-consumer. Directly comparable on product range and target customer (amateur to professional boxers).
• RDX Sports: UK-based combat sports and fitness equipment brand and retailer offering boxing, MMA, and Muay Thai gear. Geographic and category overlap with Seconds Out as a domestic specialist competitor.

Broad incumbents

• Sports Direct: UK generalist sporting goods and athleisure retailer carrying boxing basics and combat sports footwear. Broader assortment and pricing-led model overlap with Seconds Out's entry-level tier.
• Everlast: Iconic global boxing brand and equipment manufacturer with broad product portfolio across apparel, gloves, and training gear. Overlaps in boxing equipment but operates as a wider brand portfolio rather than a specialist retailer.
• Fairtex: Thai-founded Muay Thai and combat sports equipment manufacturer selling direct globally. One of Seconds Out's key stockists, but also a DTC competitor especially in the Muay Thai category.

Others

• BOXRAW: Premium boxing apparel and equipment brand selling DTC globally and currently distributed in the UK by Seconds Out. Overlaps in product category but relationship is primarily partner/distributor rather than head-to-head competitor.
• Amazon: Global general e-commerce marketplace where boxing gloves, wraps, and entry-level gear from many of Seconds Out's stockist brands are widely sold. Indirect competitor on price-sensitive SKUs rather than specialty depth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks4 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/secondsoutfightstore
• Instagraminstagram.com/secondsout_
• LinkedInlinkedin.com/company/seconds-out---edinburgh-fight-store

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SECONDS OUT FIGHT STORE LTD