IGA extra Supermarchés Jacques Daigle inc.

What IGA extra Supermarchés Jacques Daigle inc. does

IGA extra Supermarchés Jacques Daigle inc. is a privately held, family-owned grocery retail business founded in 1983 by Jacques Daigle in Saint-Antoine des Laurentides, Quebec. The company operates three supermarket locations under the IGA banner — two in Sainte-Thérèse and one in Boisbriand — totaling 150,000 square feet of retail space and employing more than 500 people. Its core offering is traditional grocery retail, supplemented by online grocery ordering, catering (traiteur), a culinary academy with cooking classes, a daily refrigerated delivery service, and a shuttle bus service for seniors. The company distributes through physical storefronts, the IGA network's e-commerce platform (iga.net), and digital marketing channels including a blog, free email newsletter, and recurring community contests. Its primary customer segment is general consumers across all age groups in the Sainte-Thérèse / Boisbriand corridor of Quebec, with a horizontal segmentation approach emphasizing local community identity.

Revenue is generated through in-store sales of food and household products at unit prices set by the IGA weekly circular, supplemented by catering and specialty services priced in-store or upon request. The company operates as a franchisee under the IGA banner managed by Sobeys Québec inc., which provides brand infrastructure, centralized marketing, and the digital platform — there is no proprietary technology stack. Pricing is fully transparent and unit-based; no subscription tiers are publicly disclosed. The business completed a generational ownership transfer in June 2024, moving from second-generation owners Luc and Robert Daigle to third-generation owners Julien Daigle, Jonathan Bouchard, and Charles Gingras. The company continues active community engagement through prize-based contests (notably the October 2025 'Notre région, notre passion' contest with more than $100,000 in prizes) and recognized local charitable activity, reinforcing its family-run, community-anchored go-to-market model rather than pursuing technology-driven differentiation.

Name

IGA extra Supermarchés Jacques Daigle inc.

Legal name

Supermarchés IGA extra Daigle

Website

https://igadaigle.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

1–10 employees

Short description

IGA extra Supermarchés Jacques Daigle inc. is a third-generation, family-owned grocery retailer operating three IGA-banner supermarkets in Sainte-Thérèse and Boisbriand, Quebec, serving general local consumers with traditional grocery, online ordering, catering, and delivery services.

Ownership category

akta.pro rank

Headquarters

HQ city

Sainte-Thérèse, Quebec

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Retail grocery sales: Revenue is generated through in-store sales of food and household products to consumers. The company operates three supermarket locations totaling 150,000 square feet of retail space.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

IGA extra Supermarchés Jacques Daigle operates three family-owned supermarket locations in Sainte-Thérèse and Boisbriand, Quebec, under the IGA banner. The stores sell food and household products across 150,000 square feet, supplemented by online grocery ordering, catering services, a culinary academy with cooking classes, daily refrigerated delivery, a senior shuttle bus, a weekly promotional circular, a free email newsletter, and a customer loyalty program.

Product overview

IGA extra Supermarchés Jacques Daigle is a traditional grocery retail chain operating three supermarket locations under the IGA banner in Sainte-Thérèse and Boisbriand, Quebec. The company offers a unified retail platform combining physical in-store shopping with digital services. The core offering consists of the supermarket itself, supplemented by online grocery ordering, catering services, a weekly promotional circular, and a culinary academy. Customer engagement features include a free newsletter with automatic contest entry, recipe content through the IGA network, and loyalty program participation through Scène+. The company emphasizes innovation in customer service with daily refrigerated delivery and shuttle services for seniors.

Differentiator

Problem solved

Functional benefit

Products and services

• IGA extra Daigle Supermarché
• Épicerie en ligne IGA (Online Grocery) Online grocery shopping service allowing customers to order groceries for pickup or delivery through the IGA network platform.
• Traiteur en ligne (Catering Service) Online catering service offering prepared food trays and banquet options for events and gatherings through buffets.iga.net.
• Livraison quotidienne (Daily Delivery Service) Daily grocery delivery service using refrigerated trucks, claimed as a first-in-market innovation by IGA Daigle, with orders accepted by phone, internet, and adapted for the hearing-impaired.
• Service de navette (Shuttle Service) Chartered bus shuttle service transporting elderly residents from retirement homes to IGA stores.
• Académie culinaire (Culinary Academy) Cooking classes and workshops offered in-store with chef instructors, including sessions for parents/children and specialized cuisine training.
• Infolettre (Newsletter) Free electronic newsletter service providing customers with exclusive offers, tips, recipes, and automatic contest entry throughout the year.

Quantifiable outcome

• First grocery store in Quebec to win the Mercuriade award (1988)
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Sobeys Québec inc.coreChannel Partner/ Reseller/ DistributorIGA extra Daigle operates under the IGA banner, which is managed and supported by Sobeys Québec inc. Sobeys provides the banner/brand, centralized marketing (e.g., circulars, IGA.net platform), and operational frameworks. The relationship is the core of IGA extra Daigle's retail identity.
• Vacances Le FaubourgminorGTM or Marketing PartnerTravel agency partner for promotional contests. Vacances Le Faubourg provides travel credit prizes for in-store contests (e.g., 'Escapade Amoureuse' with $3,000 travel credits per store; holiday contests offering $10,000 in travel credits).
• Coca-ColaminorGTM or Marketing PartnerCoca-Cola is mentioned as a contest partner in the 2017 'En Route vers les Vacances' contest, providing promotional support or prizes in some of IGA extra Daigle's contest programs.
• AIR MILESminorGTM or Marketing PartnerAIR MILES loyalty program is referenced as a mechanism for contest entry and customer engagement — purchases at IGA extra Daigle combined with AIR MILES cards enable contest participation.
• Scène+minorGTM or Marketing PartnerScène+ is a loyalty program promoted on the IGA extra Daigle website as a partner program offering points and rewards for customer purchases.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Maxi (Metro inc.): Maxi is Metro's discount supermarket banner in Quebec, directly competing with IGA extra Daigle for price-sensitive shoppers in overlapping trade areas. Its aggressive weekly pricing and larger-format stores have set the price-perception benchmark that independents must counter.
• Metro inc. Metro is Quebec's largest grocery banner with hundreds of stores across the province, offering full-service supermarkets (Metro, Super C, Adonis banners) directly competing with IGA extra Daigle for household grocery baskets in the same regional trade areas. Its scale advantages in procurement and private label make it the primary competitive benchmark for an independent Quebec grocery operator.
• Avril Supermarché Santé: Avril is a Quebec-based independent health-and-wellness oriented supermarket chain with multiple locations in the province. It competes with IGA extra Daigle for health-conscious and specialty-oriented shoppers via curated assortment and a differentiated in-store experience.
• Provigo (Loblaw Companies): Provigo is Loblaw's flagship Quebec supermarket banner, operating full-service stores in similar trade areas to IGA extra Daigle (Greater Montreal / Laurentians). It competes head-to-head on assortment, weekly pricing, and the Loblaws/PC Optimum loyalty ecosystem.
• Super C (Metro inc.): Super C is Metro's value supermarket banner in Quebec, similar to Maxi, with multiple regional locations that compete on price-led assortment against neighborhood supermarkets like IGA extra Daigle.

Broad incumbents

• Costco Wholesale Canada: Costco operates warehouse-club stores in Quebec carrying grocery, household, and general merchandise. Its membership-based model captures share of wallet across grocery categories that would otherwise go to supermarkets like IGA extra Daigle, particularly for stock-up shopping trips.
• Loblaw Companies Limited: Loblaw is Canada's largest grocery retailer and the parent of Provigo, Loblaws, Maxi, and No Frills banners. It shapes the Quebec competitive landscape through pricing, private label (President's Choice, No Name), and the PC Optimum loyalty program that IGA extra Daigle's customers also patronize.
• Walmart Canada:

Emerging players

• Adonis (Metro inc.): Adonis is Metro's rapidly growing Mediterranean/Middle Eastern ethnic grocery banner in Quebec, expanding into the Greater Montreal area. It targets multicultural shoppers with differentiated assortment, influencing the broader Quebec grocery competitive landscape in which IGA Daigle operates.

Others

• Sobeys Québec inc. Sobeys Québec is the franchisor and banner owner for the IGA network and the parent brand of IGA extra Daigle's operations. While not a direct competitor, Sobeys controls the procurement, marketing, and digital infrastructure that the company depends on, making it a critical ecosystem participant.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/iga-extra-supermarch%C3%A9s-jacques-daigle-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IGA extra Supermarchés Jacques Daigle inc.