Iglo Nederland (Nomad Foods)

What Iglo Nederland (Nomad Foods) does

Iglo Nederland is the Dutch operating entity of Nomad Foods, Europe's largest frozen food manufacturer, headquartered in Utrecht with a 29-person team covering brand, sales, category management, supply chain and HR for the Netherlands and Belgium. The business markets and distributes a portfolio of frozen fish products (notably Vissticks fish sticks, Fish Cuisine sauced fillets, Fish & Fun breaded items and the traditional Viskraam range including Lekkerbekjes and Kibbeling), frozen vegetables (Spinazie, Groente-Idee, Rode kool, Crème de la crème), and a broad ready-meal portfolio (Ping & Klaar, Stoom & Klaar, Roerbak Sensatie, Get Real Protein and Chicken Shop).

Revenue is generated through retail sales of consumer packaged frozen foods via major Dutch grocery channels, including the Superunie buying group, Hard Discount retailers, and the online platforms PicNic, AH.nl (Albert Heijn) and Jumbo.com. The value proposition centers on convenience (oven, airfryer, microwave and pan preparation), nutrition (vitamins D and B12, high-protein lines) and sustainable sourcing, validated by MSC certification across the flagship fish-stick range and ASC certification for Pangasius products, supported by the Fishtracker on-pack traceability system.

Customer engagement is driven by an extensive recipe database, social media presence on Instagram, TikTok and Facebook, influencer collaborations through Food Influencers United, and nutritional education content led by registered dietitian Maria Parisi at the Nomad group level. The Dutch Leadership Team is led by General Manager Jorg Brouwer and includes senior roles across brand management (Lotte Koning), key accounts (Marnix Troost), HR (Danique Jelsema) and supply chain planning (Jean-François Girolt).

Name

Iglo Nederland (Nomad Foods)

Legal name

Iglo

Website

https://iglo.nl

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

11–50 employees

Short description

Iglo Nederland is the Dutch subsidiary of Nomad Foods, marketing and distributing a portfolio of frozen fish, vegetable and ready-meal brands across Dutch supermarkets and online grocers, led from Utrecht by a 29-person team.

Ownership category

akta.pro rank

Product category

Frozen Packaged Foods

NAICS

Frozen Specialty Food Manufacturing (311412), Frozen Food Manufacturing (31141)

SIC

Prepared Fresh Or Frozen Fish & Seafoods (2092), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Food And Kindred Products (2000)

akta.pro primary industry

Frozen Entrées & Complete Meals (CRADADAA)

akta.pro secondary industries

Frozen prepared meals & entrées manufacturing (AFAKAHAA), Frozen Prepared Foods & Meals Manufacturing (AFAKACAH), Frozen Ethnic & International Meals (CRADADAE), Frozen Snacks & Appetizers (CRADADAD)

Keywords

• Frozen fish products
• Frozen vegetables
• Frozen ready meals
• Consumer packaged food
• Frozen food manufacturing

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Others

Revenue model

1. Frozen Food Retail Products: Iglo generates revenue through the sale of frozen fish products, vegetables, and ready meals through retail channels across the Netherlands.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Iglo Nederland produces and markets a portfolio of frozen food products for Dutch consumers, including breaded fish sticks, fish fillets in sauce, traditional Dutch fish items (lekkerbekjes, kibbeling), frozen spinach and vegetable mixes, and a broad range of frozen ready meals and high-protein meals. Products are sold under the Iglo brand through Dutch retail and e-commerce channels and are supported by MSC and ASC sustainable-sourcing certifications.

Product overview

Iglo Nederland (Nomad Foods) is a frozen food company offering a comprehensive portfolio of frozen fish products, vegetables, and ready meals. The core product lines include: Iglo Vissticks (breaded fish sticks, the company's flagship product producing 2.5 billion MSC-certified pieces annually), Fish Cuisine (sauced fish fillets in regional styles), Fish & Fun (breaded fish products), and Viskraam (traditional Dutch fish products like Lekkerbekjes and Kibbeling). The vegetable range features Iglo Spinazie (frozen spinach in various preparations including à la Crème and fine chopped, with organic options), Groente-Idee (vegetable mixes), Crème de la crème (vegetables in cream sauce), and Rode kool. The meals portfolio includes Diepvriesmaaltijden with sub-brands: Ping & Klaar (quick meals), Stoom & Klaar (steam-ready), Roerbak Sensatie (Asian-style wok meals), Get Real Protein (high-protein meals), and Chicken Shop (breaded chicken products). The company supports its products with extensive recipe content for consumer engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• Iglo Vissticks Iglo's flagship frozen breaded fish sticks made from Alaska pollock, available in 8, 15, 20, and 30 piece packs with Omega-3 and gluten-free variants; sold to Dutch consumers as a quick family meal.
• Iglo Fish Cuisine Frozen sauced fish fillets in regional styles such as Broccoli, Italiano, Bretagne, and Florentine, designed for oven preparation and targeted at Dutch consumers seeking convenient fish meals.
• Iglo Fish & Fun Breaded fish products including fish schnitzels, Schatzoekers, Crispino's, fish burgers, and fish fries marketed to Dutch families and children for quick oven or airfryer preparation.
• Iglo Viskraam Traditional Dutch fish-stall products including Lekkerbekjes (breaded white fish), Kibbeling, and Shrimp, sold as frozen convenience foods to Dutch consumers.
• Iglo Spinazie Frozen spinach sold in variants such as à la Crème, Fine Chopped, with Boursin, and organic options, serving Dutch households as a ready-to-prepare vegetable side.
• Iglo Groente-Idee Frozen vegetable mixes in Italian, Dutch, and Boerenmix regional styles for Dutch consumers seeking convenient vegetable side dishes.
• Iglo Crème de la crème Frozen vegetables in cream sauce, including broccoli and leek variants covered with a creamy sauce, sold to Dutch consumers as ready vegetable accompaniments.
• Iglo Diepvriesmaaltijden A frozen ready-meals umbrella category encompassing Ping & Klaar, Stoom & Klaar, Roerbak Sensatie, Chicken Shop, Get Real Protein, and vegetarian meals for Dutch consumers.
• Iglo Ping & Klaar Quick-prep frozen meals including Grilled Chicken Fillet, Lasagnette, Swedish Meatballs, Cordon Bleu, and Pasta Carbonara, targeted at time-pressed Dutch families and individuals.
• Iglo Stoom & Klaar Steam-ready frozen meals designed for rapid preparation while retaining vitamins, sold to Dutch consumers seeking nutritious convenience meals.
• Iglo Roerbak Sensatie Wok/sauté frozen meals in Asian and international flavors such as Chicken Teriyaki, Asian Beef, Paella, Tagliatelle Salmon, Tikka Masala, and Lime Curry, marketed to Dutch consumers for at-home wok cooking.
• Iglo Get Real Protein High-protein frozen meals positioned for post-sport nutrition or busy days, including Mexican Chicken Taco Bowl, Red Thai Chicken Curry, Indian Coconut Chicken Curry, and Moroccan Spiced Chicken Bowl, targeting health-conscious Dutch consumers.
• Iglo Chicken Shop Frozen chicken products such as Crispy Chicken Tenders, Honey Sriracha Chicken Wings, Korean Spiced Chicken Tenders, Nacho-Cheese Chicken Fingers, and Salt & Pepper Chicken Strips, sold to Dutch consumers as convenient oven-ready chicken options.
• Iglo Vegetarische kant-en-klaar maaltijden Vegetarian frozen ready meals sold to Dutch consumers seeking plant-based convenience options.
• Iglo Rode kool met Appeltjes Frozen red cabbage with apples, a traditional Dutch side dish sold to Dutch households.

Quantifiable outcome

• 2.5 billion MSC-certified fish sticks produced annually

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Nomad FoodscoreStrategic or Co-development PartnerNomad Foods is the parent company and Europe's largest frozen food manufacturer. Iglo Nederland operates as a subsidiary under this umbrella organization, benefiting from shared resources, scale advantages, and centralized R&D capabilities.
• ASC (Aquaculture Stewardship Council)coreOthersASC certification ensures responsible aquaculture practices. Iglo's pangasius products carry ASC certification, verifying that fish is responsibly farmed with attention to environmental impact, worker rights, and community protection.
• MSC (Marine Stewardship Council)coreOthersMSC certification ensures sustainable fisheries management. Iglo's fish sticks are MSC-certified, with 2.5 billion fish sticks produced annually meeting MSC standards. The certification verifies responsible fishing practices.
• Food Influencers UnitedminorGTM or Marketing PartnerPlatform connecting Iglo with food influencers for marketing campaigns and sponsored content collaborations. Uses cookies and tracking technology to manage influencer partnerships.
• E-Commerce Retailers (PicNic, AH.nl, Jumbo.com)coreChannel Partner/ Reseller/ DistributorStrategic e-commerce partnerships with major Dutch online grocery retailers. Iglo focuses on digital shelf optimization, product content maintenance, and online promotional campaigns through these platforms.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Young's Seafood: UK-based frozen and chilled seafood specialist with a product range centred on breaded fish, fish fingers, and seafood meals. Directly comparable to Iglo's core fish-sticks and frozen seafood franchise.
• Birds Eye: UK-focused frozen fish, vegetable and ready-meals brand operating under the same Nomad Foods parent. Highly comparable in product range (fish fingers, frozen veg, ready meals) and consumer positioning to Iglo Nederland.
• Findus: European frozen fish and prepared-meals brand with a deeply comparable product portfolio (frozen fish, vegetables, ready meals) sold across multiple European markets. Directly comparable to Iglo in category mix and frozen-seafood heritage.
• Mora: Dutch frozen-snacks brand competing for the same retail freezer space and Dutch household occasions. Comparable to Iglo as a domestic frozen-food brand with overlapping retailer distribution.
• Bofrost: European direct-to-home frozen-food delivery company operating in the Netherlands. Directly comparable as a frozen-meal and seafood provider competing for the same Dutch consumer occasions.
• Frosta: German frozen-food brand offering 'clean-label' frozen fish, vegetables, and ready meals. Comparable to Iglo in frozen fish and vegetable product lines with a similar premium positioning.

Regional players

• Aviko: Dutch frozen-potato specialist owned by McCain, competing in the same frozen-foods aisle of Dutch supermarkets. Comparable as a regional frozen-food peer with shared retail customers and category dynamics.

Broad incumbents

• McCain Foods: Global frozen-food giant with broad portfolio spanning potato products, frozen meals, and prepared foods. Comparable as a large incumbent competitor in the broader frozen-food category with overlapping retailer relationships in Europe.
• Dr. Oetker: Large European food manufacturer with frozen pizza and prepared-meals lines. Comparable as a broad incumbent in frozen prepared foods with similar retail-grocery distribution across European markets.
• Nestlé (frozen/ready meals): Global food giant with significant frozen and chilled ready-meals businesses in Europe. Comparable as a large incumbent competitor in frozen prepared meals with deeper R&D resources and broader portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/iglonederland
• Instagraminstagram.com/iglonederland/?hl=nl
• TikToktiktok.com/@iglonederland?is_from_webapp=1&sender_device=pc
• LinkedInlinkedin.com/company/iglo-nederland

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Iglo Nederland (Nomad Foods)