iGym AS

What iGym AS does

iGym AS, operating under the trade name iGym EXPRESS, is a Norwegian private fitness centre company founded in 2013 and headquartered in Mo i Rana, Norway. The company operates two physical gym locations in Bjerka and Hemnesberget within the Rana municipality of Nordland county, serving local residents and corporate clients in rural northern Norway. Its operations are small-scale, with 8 reported employees and a single product offering: a monthly gym membership priced at 399 NOK, plus optional corporate agreements (Bedriftsavtaler) for local businesses.

The business model is a straightforward subscription-based direct-to-consumer service. Revenue is generated through recurring monthly membership fees, supplemented by corporate agreements that bundle access for employees of sponsoring businesses. Distribution is entirely through its two owned physical locations; signup is facilitated through the igymexpress.no website and a Facebook page (iGymExpressBjerka). The company has no proprietary technology stack: member account management is outsourced to Boost System, a third-party SaaS portal, and the company maintains no mobile app. Digital presence is limited to a WordPress website and the Facebook page.

iGym EXPRESS's value proposition is geographic access and price: it offers affordable 24/7-style gym access in two small communities where larger national Norwegian fitness chains (e.g., SATS, EVO) typically do not operate. The company's competitive position is structurally local rather than scalable, with no disclosed plans for franchise expansion, digital distribution, or technology investment. There is no public funding, M&A activity, or leadership change recorded in the available data.

Name

iGym AS

Legal name

iGym AS

Website

https://igym.no

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

iGym AS, trading as iGym EXPRESS, operates two small-town fitness centres in Bjerka and Hemnesberget in Nordland, Norway. It serves local individual consumers and a small set of corporate clients via a flat 399 NOK monthly subscription membership.

Ownership category

akta.pro rank

Headquarters

HQ city

Bjerka

HQ country

Norway

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Fitness Membership Subscriptions: iGym EXPRESS generates revenue primarily through monthly recurring gym membership subscriptions. Members pay a flat monthly fee of 399 NOK to access the fitness center facilities at Bjerka and Hemnesberget. The company also offers corporate membership agreements (Bedriftsavtaler) as an additional revenue stream targeting local businesses.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

iGym EXPRESS operates two physical fitness centers in Bjerka and Hemnesberget in the Rana municipality of Nordland county, Norway. The company sells monthly gym memberships at a flat rate of 399 NOK, providing access to gym facilities for individual residents. It additionally offers corporate membership agreements (Bedriftsavtaler) to local businesses for employee wellness programs.

Product overview

iGym EXPRESS is a Norwegian fitness center chain operating two locations in Bjerka and Hemnesberget. The company offers a single gym membership product at 399 kr/month, with individual memberships and corporate agreements (Bedriftsavtaler) as service options. The offering is a straightforward fitness center without modular or platform-based product architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Monthly Gym Membership Recurring monthly subscription providing individual consumers with access to the gym facilities at the iGym EXPRESS Bjerka and Hemnesberget locations in Norway, priced at 399 NOK per month.
• Corporate Membership Agreement (Bedriftsavtaler) Corporate gym membership package sold to local businesses in the Rana municipality, enabling their employees to access the iGym EXPRESS facilities as part of employee wellness programs.
• iGym EXPRESS Bjerka Physical fitness center location in Bjerka, Norway, providing members with access to gym equipment and training facilities under the monthly membership product.
• iGym EXPRESS Hemnesberget Second physical fitness center location in Hemnesberget, Norway, providing members with access to gym equipment and training facilities under the monthly membership product.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights2 records

Broad incumbents

• PureGym: European low-cost gym operator with subscription membership model. Comparable to iGym EXPRESS on value positioning and recurring-revenue structure, though it serves urban markets at much larger scale.
• Planet Fitness: US-headquartered low-cost fitness chain pursuing a similar 'affordable, no-frills' membership positioning. Comparable on subscription-based, value-tier gym model, though operating at far greater scale.
• SATS Group: Largest fitness chain in the Nordics, operating hundreds of clubs across Norway including Nordland. Comparable because it competes for the same end-customer (membership-based fitness) but at much larger scale and broader geographic scope.
• Elixia: Norwegian full-service fitness chain (now part of SATS) offering memberships across Norway. Comparable in product category and domestic market, though with broader amenities and higher price points than iGym EXPRESS.
• Basic-Fit: European value fitness chain with low monthly subscription pricing. Comparable to iGym EXPRESS on the affordable membership tier, though it operates at continental scale rather than in a single rural Norwegian municipality.

Direct peers

• Fresh Fitness: Norwegian membership-based gym chain with a similar low-cost, multi-location value proposition to iGym EXPRESS. Closely comparable in product (subscription fitness access), customer base, and geography (Norway-wide).
• Anytime Fitness: Global 24/7 franchise fitness model built around small-format, neighborhood gyms serving local communities. Highly comparable to iGym EXPRESS in unit economics, member profile, and small-town market orientation.

Others

• Boost System: Norwegian SaaS provider of member-management and billing portals for fitness clubs. Adjacent to iGym EXPRESS as its current technology vendor; included as an ecosystem peer illustrating the enabling tech layer for small Nordic gyms.

Regional players

• 3T (Trondheim Turnforening): Norwegian regional sports and fitness club operator providing membership-based access to training facilities. Comparable on the membership-sports-club model, though it primarily serves the Trondheim region rather than Nordland.

Emerging players

• CrossFit (Affiliates): Network of independently-owned affiliate boxes offering group-based functional fitness on subscription. Comparable to iGym EXPRESS as a small, locally-owned fitness operator serving a community on recurring memberships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/iGymExpressBjerka
• LinkedInlinkedin.com/company/igym-as

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iGym AS