iHOTEL & Conference Centre

What iHOTEL & Conference Centre does

iHOTEL & Conference Centre is an independent, single-property full-service hospitality venue located at 6500 67 Street in northwest Red Deer, Alberta. The property was founded in 1990, originally operated under the Radisson banner, and has since been rebranded to iHOTEL & Conference Centre Red Deer. It offers nine distinct room categories ranging from standard king/queen rooms to long-term stay suites with full kitchens, family suites, and premium rooms with private hot tubs or Jacuzzis. The property serves a diversified mix of business travelers, families and leisure guests, sports teams, event planners and corporate groups, and extended-stay guests.

The property's revenue model combines four streams: (1) hotel room rentals priced on a quote-based, pay-per-stay basis with promotional incentives including a 20% direct-booking code (SAVE20) and an automatic 25% discount for stays of two or more nights; (2) food and beverage revenue from West67 Restaurant (breakfast and lunch), West67 Lounge + Grill (dinner and beverages with happy hour), and room service; (3) event and conference services spanning five venues (Winspear Ballroom at 5,903 sq ft accommodating up to 256 guests, David Thompson Ballroom, Cascades Ballroom, Summit Room, and Frontier Boardroom) with full catering and audio-visual support; and (4) spa and wellness revenue from the on-site Serenity Therapy Lounge and Velvet Hair Lounge. A $25 per pet per night fee and $250 refundable security deposit round out ancillary revenue.

Distribution is executed through direct website booking via TravelClick, phone reservations, a dedicated catering sales team, third-party OTAs (Tripadvisor, Hotels.com), and an RFP-based group booking system. Marketing relies on the property's website, email newsletter, Facebook, LinkedIn, and earned media from OTA review platforms. The underlying technology is conventional for the segment: a standard hotel PMS, SSL-secured direct booking, Google Analytics for site measurement, and DoubleClick for advertising — with no disclosed AI, automation, or proprietary technology layer.

Name

iHOTEL & Conference Centre

Legal name

iHOTEL & Conference Centre Red Deer

Website

https://ihotelreddeer.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

iHOTEL & Conference Centre is an independent full-service hotel and conference venue in Red Deer, Alberta, offering 9 room categories, 5 event venues, on-site dining, a Planet Fitness gym, wellness clinic, and salon serving business travelers, families, sports teams, and event groups.

Ownership category

akta.pro rank

Product category

Hotel and Conference Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Caterers (722320), Full-Service Restaurants (722511), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Corporate Conference Center Hotels (THAGALAF)

akta.pro secondary industry

Hotel & Resort Banqueting / In-House Catering (THAFAIAD)

Keywords

• Hotel accommodations
• Conference venues
• Event catering services
• Wellness spa services
• Group bookings

Headquarters

HQ city

Red Deer

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Hotel Room Rentals: Primary revenue stream from overnight accommodations across multiple room types including standard rooms, suites, and accessible rooms. Room rates are quote-based and vary by room type, season, and availability.
2. Food & Beverage: On-site West67 Restaurant serving breakfast and lunch, West67 Lounge + Grill serving dinner and beverages, and room service. Restaurant and lounge generate food and beverage revenue from hotel guests and local patrons.
3. Event & Conference Services: Revenue from hosting weddings, conferences, meetings, and events in multiple ballroom and meeting room venues. Includes catering, event planning, and audio-visual services.
4. Spa & Wellness Services: On-site Serenity Therapy Lounge offers massage therapy, osteopathy, and hydrotherapy services. Velvet Hair Lounge provides salon services. Hotel guests receive 10% discount at Serenity Therapy Lounge.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

iHOTEL & Conference Centre operates a single-property hotel and conference venue in Red Deer, Alberta, providing overnight accommodations across multiple room types (standard, premium, suite, and specialty rooms with hot tubs and Jacuzzis), on-site dining through West67 Restaurant and West67 Lounge + Grill, integrated wellness services via Serenity Therapy Lounge, salon services at Velvet Hair Lounge, and event hosting across 5 distinct venues. The property combines lodging, dining, fitness, wellness, and event facilities under one brand, with a dedicated catering sales team supporting corporate events, weddings, and conferences.

Product overview

iHOTEL & Conference Centre is a single-property hospitality venue offering guest accommodations and event services. The property provides 9 distinct room types ranging from standard rooms to executive suites with hot tubs, an on-site Planet Fitness gym, West67 Restaurant and Lounge for dining, Serenity Therapy Lounge for wellness services, and Velvet Hair Lounge for beauty services. The conference center includes 5 event venues (Winspear Ballroom, David Thompson Ballroom, Cascades Ballroom, Summit Room, and Frontier Boardroom) for weddings, meetings, and corporate events. The property also offers promotional packages including golf, spa, and beauty add-ons. The hotel operates as a unified property combining lodging, dining, fitness, wellness, and event hosting under one brand.

Differentiator

Problem solved

Functional benefit

Brands

• West67 Restaurant: On-site restaurant offering complimentary hot breakfast buffet and lunch menu.
• West67 Lounge + Grill
• Serenity Therapy Lounge
• Velvet Hair Lounge
• Planet Fitness Health Club

Products and services

• Standard 1 King Bed with Sofa Bed A spacious room featuring one King bed and a double sofa bed, equipped with a 55-inch flat-screen TV, mini-fridge, microwave, tea and coffee facilities, and a dual shower head. Pet-friendly option available for individual travelers and families.
• Standard 2 Queen A room with two Queen beds, 42-inch flat-screen TV, mini-fridge, and microwave, suitable for families or friends traveling together. Pet-friendly option available.
• Premium 1 King with Sofa Bed A larger premium room with a King bed, double sofa bed, wet bar, 43-inch flat-screen TV, and dual shower head for added comfort and space, targeting business and leisure travelers seeking upgraded accommodations.
• Premium 1 King Accessible An accessible room designed with a King bed, sofa bed, roll-in shower, wet bar, and 55-inch flat-screen TV, accommodating guests with mobility needs without compromising comfort.
• Business Suite 1 King Bed with Sofa Bed A 750 sq ft suite with a King bed in a separate sleeping area, Queen sofa bed in the living area, wet bar, and two 55-inch flat-screen TVs, designed for business travelers needing workspace and relaxation areas.
• Long Term Stay Business Suite A 750 sq ft extended-stay suite with a King bed, Queen sofa bed, and full kitchen including stove, dishwasher, full refrigerator, and microwave, designed for guests on extended visits requiring home-like amenities.
• Family Suite A spacious 650 sq ft suite accommodating up to 6 guests with one Queen bed, two single beds, Queen sofa bed, wet bar, and 55-inch flat-screen TV, designed for families needing extra sleeping and living space.
• Executive Room with Hot Tub A 650 sq ft room featuring a King bed, Queen sofa bed, private in-room hot tub, desk, dining table, wet bar, and 55-inch flat-screen TV for luxury relaxation.
• Jacuzzi Suite A 600 sq ft suite with King bed, Queen sofa bed, private in-room Jacuzzi, desk, dining table, wet bar, and two 55-inch flat-screen TVs for premium relaxation.
• West67 Restaurant On-site restaurant serving complimentary hot breakfast buffet daily and lunch menu, open to hotel guests and local patrons. Open Monday-Friday 6 AM-2 PM and Saturday-Sunday 7 AM-12 PM.
• West67 Lounge + Grill On-site lounge and grill offering a wide selection of beverages, dinner options, and daily happy hour specials (4 PM-6 PM and 9 PM to close), with room service available. Open Monday-Saturday 3 PM-10 PM.
• Serenity Therapy Lounge On-site wellness clinic offering therapeutic massage, osteopathy, hydrotherapy services including infrared sauna and cold plunge. Located in the lower level of iHotel. Hotel guests receive 10% discount on services.
• Velvet Hair Lounge Full-service salon certified in Redken Haircolor and Bellami Hair Extensions, located inside iHotel Red Deer. Offers event styling, custom haircuts, facial waxing, and hair extensions. Hotel guests receive 10% off services.
• Winspear Ballroom A 5,903 sq ft grand ballroom with 14 ft ceilings, accommodating up to 256 guests in round tables or 425 guests in theatre seating, suitable for larger weddings and corporate functions with flexible configurations.
• David Thompson Ballroom A 4,232 sq ft event space with 12 ft ceilings, accommodating up to 200 guests in banquet style or 300 in theatre configuration, dividable into half for smaller events.
• Cascades Ballroom A 3,922 sq ft venue with skylights, accommodating up to 200 guests for conference groups, corporate meetings, seminars, workshops, cocktail receptions, and social events.
• Summit Room A 720 sq ft corporate meeting room with 13 ft ceilings, accommodating up to 40 people in theatre style or 24 in U-shape configuration for business meetings and training sessions.
• Frontier Boardroom A 378 sq ft boardroom with 11 ft ceilings, comfortably seating 10 people around a conference table, designed for professional business meetings.

Quantifiable outcome

• Up to 256 guests capacity in largest ballroom
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Planet FitnesscoreStrategic or Co-development PartnerOn-site full-sized Planet Fitness gym providing complimentary access to hotel guests. Features premium equipment from SportsArt, Life Fitness, TechnoGym, FreeMotion, Octane Fitness. Open daily 4 AM to midnight. Unique differentiator offering real fitness facilities versus typical hotel gyms.
• Serenity Therapy LoungecoreStrategic or Co-development PartnerOn-site wellness clinic located in lower level of iHotel offering massage therapy, osteopathy, hydrotherapy, and cold plunge services. Hotel guests receive 10% discount on services. Unique integrated wellness offering.
• Velvet Hair LoungeminorStrategic or Co-development PartnerOn-site Redken and Bellami certified hair salon offering cuts, color, extensions, and styling services. Hotel guests receive 10% discount. Located within iHotel Red Deer.
• Local Golf Courses (Partner Courses)minorGTM or Marketing PartnerPartnership with local golf courses for the Stay & Play Golf Package, where iHotel handles guest accommodations and coordinates tee time bookings at partner courses.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Marriott International: Global hospitality giant operating a broad portfolio of chain brands (Marriott, Courtyard, Residence Inn, TownePlace Suites) including in Red Deer. Provides competitive context on chain-driven loyalty programs and corporate travel demand that the now-independent iHOTEL must compete against.

Direct peers

• Holiday Inn Express Red Deer: Mid-market chain hotel in Red Deer competing for the same business and leisure travelers with complimentary breakfast, pool, and meeting facilities. Comparable room product and direct overlap in target segments.
• Super 8 by Wyndham Red Deer: Wyndham economy hotel in Red Deer with breakfast and basic amenities. Overlaps with iHOTEL on price-sensitive sports teams, families, and short-stay leisure.
• Hampton Inn & Suites by Hilton Red Deer: Hilton-branded select-service hotel in Red Deer with complimentary breakfast, fitness, pool, and meeting space. Targets the same business and leisure segments with similar amenity profile.
• Comfort Inn & Suites Red Deer: Choice Hotels midscale property in Red Deer with complimentary breakfast, pool, and meeting facilities. Overlaps directly on leisure and business travel demand.
• Ramada by Wyndham Red Deer: Midscale chain hotel in Red Deer offering rooms, breakfast, pool, and event space. Direct competitor for cost-conscious business travelers and groups.
• TownePlace Suites by Marriott Red Deer: Marriott extended-stay brand in Red Deer with kitchen-equipped suites targeting business travelers and relocations — directly comparable to iHOTEL's Long Term Stay Business Suite product line.
• Best Western Plus Red Deer: Mid-market chain hotel in Red Deer with comparable amenities including breakfast, pool, fitness, and meeting/event space. Competes head-to-head on business travel and small conferences.
• Sandman Hotel Red Deer: Independent/brand-affiliated full-service hotel in Red Deer offering rooms, F&B, pool, and meeting spaces in the same mid-tier Alberta market. Direct competitor for transient, group, and event business in Red Deer.
• Days Inn by Wyndham Red Deer: Economy/midscale chain hotel in Red Deer competing on price-sensitive leisure, sports team, and contractor demand — segments iHOTEL also explicitly serves.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/iHotelRedDeer
• LinkedInlinkedin.com/company/radisson-red-deer

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iHOTEL & Conference Centre