Serenity Therapy

What Serenity Therapy does

Serenity Therapy is a solo private psychotherapy practice founded and operated by Adrine Davtyan, a Licensed Clinical Social Worker (LCSW), headquartered in Sherman Oaks, California. The practice delivers individual and couples therapy using evidence-based modalities including EMDR (Eye Movement Desensitization and Reprocessing), Cognitive Behavioral Therapy (CBT), the Gottman Method for couples, Internal Family Systems (IFS), and trauma-focused interventions, treating conditions such as anxiety, depression, PTSD, and relationship difficulties.

The business operates on an out-of-network private-pay model, declining direct insurance billing and instead providing clients with Superbills for out-of-network reimbursement. Service delivery occurs in two channels: in-person sessions at the Sherman Oaks office and synchronous telehealth across California. The practice maintains memberships in multiple professional associations (EMDRIA, NASW, AAMHA, Postpartum Support International), which serve as credentialing signals rather than commercial partnerships.

Commercially, Serenity Therapy is structured as a sole proprietorship with no disclosed funding, no investors, and revenue derived entirely from direct clinical fees paid by individual clients. Marketing is conducted through a content-driven website and earned media features (Authority Magazine, Shoutout Miami, others). The practice has no AI/ML tooling, no platform technology, no team beyond the founder, and no recurring institutional contracts — it is a single-clinician services business whose scale ceiling is the practitioner's billable-hour capacity.

Name

Serenity Therapy

Legal name

Serenity Therapy

Website

https://adrinedavtyan.com

Company type

Private

Founded year

2010

Operating status

Operating

Short description

Serenity Therapy is a solo private psychotherapy practice in Sherman Oaks, CA, founded by Adrine Davtyan, LCSW, providing individual and couples therapy via EMDR, CBT, Gottman Method, and IFS to California clients in-person and via telehealth on an out-of-network private-pay basis.

Ownership category

akta.pro rank

Headquarters

HQ city

Sherman Oaks

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Psychotherapy Sessions: Out-of-network private pay therapy practice. Offers individual therapy (50-minute sessions), couples therapy, and specialized trauma/EMDR therapy. Payment via cash, check, and credit card. Does not accept insurance directly but provides Superbill statements for client reimbursement claims.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Serenity Therapy is a sole-proprietor psychotherapy practice that sells 50-minute individual, couples, and specialized trauma/EMDR therapy sessions, delivered both in-person at its Sherman Oaks office and online via a HIPAA-compliant video platform to California residents. The practice is out-of-network and accepts cash, check, or credit card payment, providing monthly Superbills for client insurance reimbursement.

Product overview

Serenity Therapy is a private practice founded by licensed psychotherapist Adrine Davtyan offering both online and in-person psychotherapy services. The company provides individual therapy services including Trauma Therapy, Anxiety Therapy, Depression Therapy, Relationship Therapy, and EMDR Therapy, as well as Couples Therapy / Marriage Counseling. All services are delivered using evidence-based modalities such as EMDR, Cognitive Behavioral Therapy (CBT), Psychodynamic Therapy, Gottman Method, Internal Family Systems (IFS), attachment-based therapy, and somatic therapy. The practice operates from Sherman Oaks, CA, and offers free 15-minute consultations.

Differentiator

Problem solved

Functional benefit

Products and services

• Trauma Therapy

Quantifiable outcome

• EMDR therapy typically takes 8-10 weeks for trauma processing
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Five partnerships are on record, tiered minor and core.

• National Association of Social Workers (NASW)minorOthersProfessional clinical membership in NASW, a professional organization for social workers. Provides professional development, networking, and practice resources.
• EMDR International Association (EMDRIA)coreOthersClinical membership in EMDRIA. Adrine Davtyan is EMDR Certified through this association. Provides certification, continuing education, and professional standards for EMDR therapists.
• Armenian American Mental Health Association (AAMHA)minorOthersClinical membership in professional mental health association serving Armenian American community mental health professionals.
• Glendale Area Mental Health Professionals AssociationminorOthersRegional professional membership organization for mental health professionals in the Glendale area.
• East San Gabriel Valley Mental Health Professionals AssociationminorOthersRegional professional membership organization for mental health professionals in the East San Gabriel Valley area.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Lyra Health: Enterprise mental health benefits platform providing therapy and coaching via network. Comparable because it routes therapy demand from employer-sponsored clients that an out-of-network solo practice cannot directly access.
• Talkspace: Public telehealth therapy and psychiatry platform. Comparable because it competes for the same online therapy clients and offers direct insurance billing, contrasting with Serenity's out-of-network model.
• Cerebral: Online mental health subscription provider with medication management and therapy. Comparable because it competes for online therapy demand and offers a streamlined intake experience versus a solo practice.
• BetterHelp: Largest online therapy subscription platform. Comparable because it serves the same California online-therapy demand pool but competes on convenience and subscription pricing rather than in-person presence or EMDR specialty.

Others

• Alma: Therapist credentialing and insurance billing platform. Comparable as an enabling ecosystem play that helps solo practitioners accept insurance, presenting an alternative growth path to Serenity's out-of-network cash-pay model.
• Headway: Insurance billing and credentialing platform for solo therapists. Comparable as infrastructure that allows competing therapists to accept insurance, raising the competitive bar for out-of-network solo practices.

Emerging players

• Grow Therapy: Therapist network platform connecting solo clinicians to insurance-billed clients. Comparable because it enables solo LCSW practices to scale with insurance billing, the same model Serenity Therapy has explicitly chosen not to adopt.

Direct peers

• ReGain: Online couples counseling subscription platform. Comparable because it directly substitutes for Serenity's couples therapy offering with a similar target market (partners, marriage counseling clients) and online delivery model.
• Two Chairs: Group therapy practice operating in California with hybrid in-person/telehealth delivery. Comparable because it competes for the same California therapy clientele using a multi-modality evidence-based model and offers insurance coverage.
• Octave: Multi-modality mental health practice operating across California with hybrid delivery. Comparable as a group practice scaling solo-model therapy across California using evidence-based modalities and similar patient segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Serenity Therapy