Independent Insurance Agents Association of Montana, Inc.

What Independent Insurance Agents Association of Montana, Inc. does

Independent Insurance Agents Association of Montana, Inc. (IIAMT), founded in 1932, is a Montana nonprofit state trade association that serves independent insurance agencies operating within the state. The association is the Montana chartered affiliate of the national Big "I" (Independent Insurance Agents & Brokers of America) federation, and its functional role is to aggregate, represent, and provide shared services to a fragmented base of independent agency principals and producers.

The association's product set is organized around five service pillars: market access (nine or more carrier partnerships that confer appointment and product availability on member agencies, including AmTrust, CNA, Liberty Mutual, and others); education and licensing (a catalog of 150+ free continuing education courses plus designation partnerships with organizations such as The Institutes); risk transfer (errors and omissions coverage made available to members through a Swiss Re partnership); technology resources (delivered through a Catalyit partnership that bundles digital, automation, and AI-readiness tooling); and member convening and intelligence (the annual InsurEXPO conference and recurring market-share data products such as the 2026 Montana Market Share Report produced with Real Insurance Solutions Consulting). Operationally, IIAMT is a lean organization with approximately six employees and a leadership team of three or more, headquartered in Helena, Montana, with a mailing footprint in Denver.

Revenue is generated primarily through membership dues from independent insurance agencies across Montana, supplemented by program-related income from E&O brokerage arrangements, continuing education delivery, and event sponsorship and registration. Pricing is structured as a recurring membership model with per-agency or per-producer dues rather than transactional commissions. There are no disclosed technology-stack details, no internal AI/ML development, and no public revenue figures; the association is structurally a member-funded nonprofit trade body rather than a venture-backed or capital-markets participant.

Name

Independent Insurance Agents Association of Montana, Inc.

Legal name

Independent Insurance Agents Association of Montana, Inc.

Website

https://iiamt.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Founded in 1932, the Independent Insurance Agents Association of Montana is a nonprofit state trade association serving Montana's independent insurance agencies through carrier market access, education, E&O coverage, advocacy, and technology resources, affiliated with the national Big "I" federation.

Ownership category

akta.pro rank

Headquarters

HQ city

Helena

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Agency Membership Dues: IIAMT generates revenue through membership dues from independently owned insurance agencies doing business in Montana. All office locations and staff of member agencies receive access to member benefits. The 2025 non-deductible portion of IIAMT dues is 15.50%, with the projected 2026 non-deductible portion at 23.23%.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

IIAMT is a nonprofit membership-based trade association serving independently owned insurance agencies that do business in Montana. It delivers member benefits including carrier market access, free continuing education (CE) courses, professional designation discounts, Errors & Omissions (E&O) insurance through Swiss Re, advocacy at the state and federal level, and networking events such as the annual InsurEXPO.

Product overview

The Independent Insurance Agents Association of Montana, Inc. (IIAMT) operates as a state trade association serving independent insurance agencies, offering a portfolio of membership-based products organized around four core pillars: Market Access (connecting agents with carrier partners like AmTrust, CNA, Foremost, Hanover, Liberty Mutual, The Hartford, Travelers, and UFG through the Big "I" Alliance Blue program), Professional Development (continuing education with 150+ free CE courses, professional designations through The Institutes including AINS, AAI, ARM, AU, CPCU, plus AFIS and CRIS certifications), Agency Protection (E&O insurance through Swiss Re, cyber liability coverage, and risk management resources), and Agency Growth Tools (Catalyit technology services, Big "I" Best Practices benchmarking, premium financing through IPFS, employee benefits, hiring services, and various specialty insurance products including flood, cannabis, and workers' comp). The association also organizes the annual IIAMT InsurEXPO event and provides advocacy services at state and federal levels. The offering is structured as a membership with tiered benefits rather than a unified software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Agency Membership
• Associate Membership
• Market Access Program
• Continuing Education (CE) Courses
• Errors & Omissions (E&O) Insurance Program
• IIAMT InsurEXPO

Quantifiable outcome

• Unlimited access to 150+ free CE courses for all agency employees
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered core and minor.

• AmTrustcoreChannel Partner/ Reseller/ DistributorInsurance carrier partner available through IIAMT's market access program for member agencies to place coverage.
• Berkley Management ProtectioncoreChannel Partner/ Reseller/ DistributorInsurance carrier partner (also listed as BMP) available through IIAMT's market access program.
• CNAcoreChannel Partner/ Reseller/ DistributorMajor insurance carrier partner available through IIAMT's market access program for member agencies.
• ForemostcoreChannel Partner/ Reseller/ DistributorInsurance carrier partner available through IIAMT's market access program.
• HanovercoreChannel Partner/ Reseller/ DistributorInsurance carrier partner available through IIAMT's market access program.
• Liberty MutualcoreChannel Partner/ Reseller/ DistributorMajor insurance carrier partner available through IIAMT's market access program.
• The HartfordcoreChannel Partner/ Reseller/ DistributorInsurance carrier partner available through IIAMT's market access program for member agencies.
• TravelerscoreChannel Partner/ Reseller/ DistributorMajor insurance carrier partner available through IIAMT's market access program.
• UFGcoreChannel Partner/ Reseller/ DistributorInsurance carrier partner available through IIAMT's market access program.
• The InstitutescoreStrategic or Co-development PartnerEducational partner providing 150+ free CE courses and professional designation programs (AAI, AINS, ARM, AU, CPCU) with exclusive member discounts.
• Swiss RecoreChannel Partner/ Reseller/ DistributorExclusive E&O insurance carrier partner for member agencies through IIAMT's Professional Liability (E&O) program.
• CatalyitcoreTechnology or IntegrationTechnology partner built by seven Big 'I' state associations that helps independent agencies compare tools, learn from peers, and build smarter technology plans. IIAMT members receive 100 days of full access free.
• Public Risk Insurance Management (PRIM)coreChannel Partner/ Reseller/ DistributorProvides additional market access options beyond the core carrier partners, including direct deposit authorization for member benefits.
• Real Insurance Solutions Consulting LLCminorStrategic or Co-development PartnerPartnered with IIAMT to provide the 2026 Montana Property Casualty Insurance Marketplace market share report to members.
• IPFSminorChannel Partner/ Reseller/ DistributorPremium financing partner empowering IIAMT members to streamline payments, boost retention, and grow revenue.
• WAHVEminorChannel Partner/ Reseller/ DistributorStaffing partner offering contract staffing and direct hire solutions to fill member agency open positions.
• Big 'I' (Independent Insurance Agents & Brokers of America)coreStrategic or Co-development PartnerNational parent association providing resources, advocacy, market access (Blue Alliance), employee benefits, cyber resources, and brand recognition. All IIAMT members are automatically Big 'I' members.
• Trusted ChoicecoreGTM or Marketing PartnerBrand platform for independent insurance agents advocating for clients with unbiased services, comparing multiple carriers to create cost-saving plans.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Professional Insurance Agents (PIA): National trade association for independent insurance agents and brokers with state and regional affiliates. Competes with the Big 'I' network for independent agency members and offers similar services including advocacy, education, and carrier market access — the closest functional peer to IIAMT outside the Big 'I' family.
• National Association of Professional Insurance Agents (PIA National): Trade association representing professional insurance agents with a structure of regional and state affiliates. Mirrors IIAMT's role as a state-level association providing carrier access, education, and advocacy to independent agencies.
• Independent Insurance Agents of Texas (IIAT): Texas state Big 'I' affiliate serving independent insurance agencies. Highly comparable structure to IIAMT — same Big 'I' brand, same carrier market access model, same CE and E&O programming, just at much larger scale in a different state.
• Independent Insurance Agents Association of California (IIAB Cal): California state Big 'I' affiliate providing market access, education, E&O programs, and advocacy to independent agencies. Identical organizational model to IIAMT, scaled to the largest U.S. insurance market.

Others

• Trusted Choice: Consumer-facing brand platform of the Big 'I' network that helps independent agents generate leads and signal independence to consumers. Not a direct competitor but an ecosystem asset closely tied to IIAMT's membership value.

Broad incumbents

• Independent Insurance Agents & Brokers of America (IIABA / Big 'I'): National parent trade association of which IIAMT is the Montana state affiliate. Operates as the umbrella for all state Big 'I' associations, providing national advocacy, Blue Alliance market access, Trusted Choice branding, and the Big 'I' Best Practices program. Comparable because it is the same organizational model at national scale.
• Council of Insurance Agents & Brokers (CIAB): National trade association for large commercial insurance brokers and agents. Comparable organizational function (advocacy, education, market access) but serves larger brokerage firms rather than small independent agencies like IIAMT's members.

Regional players

• Independent Insurance Agents of Idaho (IIAI): Adjacent-state Big 'I' affiliate serving independent agencies in Idaho. Operates the same membership-association, market-access, and CE model as IIAMT for a neighboring regional market with similar rural/independent agency dynamics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/IIAMT
• LinkedInlinkedin.com/company/independent-insurance-agents-association-of-montana-inc-
• Instagraminstagram.com/bigimt

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Independent Insurance Agents Association of Montana, Inc.