International Institute for Higher Education in Morocco (IIHEM)

Name

International Institute for Higher Education in Morocco (IIHEM)

Legal name

International Institute for Higher Education in Morocco (IIHEM)

Website

https://iihem.ac.ma

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Dual/Joint Degree Programs (International) (EDAIABAD)

akta.pro secondary industries

University-Affiliated Pathway & Foundation Programs (EDAIAJAA), Integrated Language + Academic Skills (EAP) Bridging Programs (EDAIAJAF)

Keywords

• Higher education
• Business school
• Management programs
• Engineering education
• Academic accreditation

Headquarters

HQ city

Rabat

HQ country

Morocco

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tuition and Fees: Revenue generated from tuition fees for Bac+3 (Bachelor), Bac+5 (Master), Foundation Year, Engineering, and Language programs. Tuition & Financial Aid information published at tuitions.html. Fee-based professional programs including specialized seminars and training workshops.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

IIHEM is a private higher education institution in Rabat, Morocco, delivering North American-style management education programs in English or French. It offers undergraduate (Bac+3), graduate (Bac+5), Foundation Year, Engineering, and Language programs, along with the IMIS Morocco Immersion Semester for international students and the Henry Ford Entrepreneurship Academy. Revenue is generated through tuition and fees for these academic programs, supported by a proprietary learning management system called IIHEM Courseware.

Product overview

IIHEM is a higher education institution in Rabat, Morocco, offering a comprehensive portfolio of educational programs modeled on North-American standards. The core academic offerings include Business Administration (Bac+3 and Bac+5), Engineering programs, and a Foundation Year. The institution operates IIHEM Courseware as its learning management system and offers specialized programs including the Morocco Immersion Semester (IMIS) for international students. Through extensive international partnerships, IIHEM provides double-degree programs with universities such as Virginia Commonwealth University and Texas A&M University-Commerce, as well as Erasmus+ exchange programs with European institutions.

Differentiator

Problem solved

Functional benefit

Brands

• IIHEM Morocco Immersion Semester (IMIS): A special semester-long academic program for international students designed to improve modern Arabic language skills while learning about Morocco's history, culture, and business environment.
• Henry Ford Entrepreneurship Academy (HFEA)

Products and services

• Business Administration Programs (Bac+3 and Bac+5) North American-style management education programs delivered in English or French at undergraduate (Bac+3) and graduate (Bac+5) levels for students in Morocco and via dual-degree arrangements with international partner universities.
• Engineering Programs

Quantifiable outcome

• Graduates receive dual degrees from IIHEM and partner universities such as VCU (Master of Science in Global Marketing Management, Master of Science in Finance), TAMU-Commerce, UOWD, and J&W.
• +2 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

30 partnerships are on record, tiered minor and core.

• University of Saint Leo, Florida, USAminorStrategic or Co-development Partner · 13 February 2020Vice President for International Admissions and Enrollment Outreach, Ms. Maribeth Stevens, visited IIHEM to discuss possible university cooperation.
• Istanbul Kültür University (IKU), TurkeycoreStrategic or Co-development Partner · 27 December 2019Erasmus+ partner institution. IIHEM student El Yazidi Youssef selected for Erasmus+ mobility to IKU for Spring 2020 semester.
• Centria University of Applied Sciences (CUAS), FinlandcoreStrategic or Co-development Partner · 21 November 2019Discussions on student exchanges and articulation at Bachelor and Master levels. CUAS delegation visited IIHEM in November 2019.
• Purdue University (Doermer School of Business)coreStrategic or Co-development Partner · 14 February 2019Discussions on possible cooperation including exchange programs between IIHEM and Purdue University's Doermer School of Business.
• Al Akhawayn University in Ifrane (AUI)coreStrategic or Co-development Partner · 28 November 2018Memorandum of Understanding signed between IIHEM and AUI presidents covering undergraduate and graduate partnership programs, faculty exchanges for teaching and research, and collaboration in continuing education.
• CESINE Centro Universitario, Santander, SpaincoreStrategic or Co-development Partner · 25 September 2018Student exchange agreement for one-semester programs and undergraduate articulation. IIHEM students get preferential rates for CESINE MBA in International Marketing and Master in Marketing & Digital Communication. Top Up Programme allows students to complete third year at CESINE and receive Metropolitan University (London) Bachelor's degree.
• Global Institute of Management and Economics (GIME) / Dongbei University of Finance and Economics, ChinacoreStrategic or Co-development Partner · 20 June 2018Academic Collaborative Agreement covering Study Abroad Programs, Undergraduate Articulation Program (2+2), Direct Master's admission, and Graduate Articulation Dual Degree Program. New scholarships announced for IIHEM students in 2019.
• University of Wollongong in Dubai (UOWD)coreStrategic or Co-development Partner · 8 June 2018Articulation Agreement allowing IIHEM Bac+3 graduates and Bac+5 first-year students to pursue UOWD Master's programs (Master of Business in Financial Management, Management, Marketing). New agreement signed October 2019 for Bachelor of Information Technology in Management Information Systems articulation.
• Solbridge International School of Business, Woosong University, KoreacoreStrategic or Co-development Partner · 8 February 2016Semester abroad exchange program in Korea; 2+2 and 1+1 articulation programs for dual degrees between Solbridge and IIHEM. Short-term programs (2 weeks) also available.
• Ford Motor Company FundcoreStrategic or Co-development Partner · 27 May 2015Ford Motor Company Fund co-funds the Henry Ford Entrepreneurship Academy (HFEA) at IIHEM, in partnership with VCU. HFEA provides intensive entrepreneurship training to young Moroccan entrepreneurs, with editions also held in Saudi Arabia, UAE, and USA.
• NIMAR (Netherlands Institute in Morocco)coreStrategic or Co-development Partner · 13 January 2015Joint semester-long program for Dutch students in Morocco. Rotterdam Business School students have participated in study trips to Morocco organized in collaboration with NIMAR.
• Escuela de Idiomas Carlos V, SpainminorStrategic or Co-development Partner · 1 January 2015Initial contact for future collaboration, facilitated by EXTENDA (Andalusian Agency for Foreign Promotion). The school offers Spanish language and culture courses, DELE examinations, and cultural programs.
• Fort Hays State University (FHSU), KansascoreStrategic or Co-development Partner · 1 May 2014Transfer Agreement for Information Systems Engineering. Students complete 2 years at IIHEM then transfer to FHSU for Bachelor of Science in Information Systems Engineering. Discussion ongoing to extend agreement to Business programs.
• Johnson & Wales University (J&W)coreStrategic or Co-development Partner · 14 November 2013Transfer Articulation Agreements for Bachelor of Science in Business Administration and Bachelor of Science in Software Engineering. Semester abroad exchange program. Students complete 2.5 years at IIHEM then transfer to J&W. Also includes joint Master's programs and MBA pathways.
• Virginia Commonwealth University (VCU)coreStrategic or Co-development Partner · 30 September 2013Comprehensive partnership with VCU School of Business for joint Master's programs (MS in Global Marketing Management, MS in Finance), Henry Ford Entrepreneurship Academy (HFEA), International Consulting Program (ICP), and faculty exchanges. HFEA, funded by Ford Motor Company Fund, has trained hundreds of young entrepreneurs across Morocco, Saudi Arabia, and UAE.
• ESIEA (Ecole Supérieure d'Informatique, Electronique, Automatique), PariscoreStrategic or Co-development Partner · 17 January 2013Cooperation agreement for engineering programs and Software Engineering & Networks. ESIEA students can access Engineering Degree Program after completing 2 years at IIHEM. Also includes collaboration on Network and Information Security Master's.
• Texas A&M University – Commerce (TAMU-Commerce)coreStrategic or Co-development Partner · 9 January 2013Dual degree Master's programs in Marketing and Finance. Faculty exchanges (Dr. Mario Hayek, Dr. John Humphreys, Dr. Chris Myers, Dr. Bob Collins, Dr. Asli Orgunc have taught at IIHEM). Also partnership for Industrial Engineering Master's at Texas A&M University – Kingsville.
• Monash University, AustraliacoreStrategic or Co-development Partner · 14 November 2011Academic articulation agreement signed with Monash University (Australia) for student exchanges and articulation programs.
• IES (Institute for the International Education of Students)coreStrategic or Co-development Partner · 1 March 2011Partnership for international student exchanges. IES organizes debates and programs at IIHEM; joint events with University of Michigan on investment attractiveness of Morocco.
• AACSB International (Association to Advance Collegiate Schools of Business)coreOthersIIHEM is a member of AACSB International, the world's leading accreditation body for business schools. Programs conform to AACSB's best-in-class international standards.
• Hanyang University, Seoul, KoreacoreStrategic or Co-development PartnerDiscussions for semester abroad exchange programs and joint Bachelor and Master programs. Hanyang University expressed interest in receiving IIHEM Master's candidates at its business school.
• Rotterdam Business School, NetherlandscoreStrategic or Co-development PartnerOngoing exchange program. Rotterdam Business School students have conducted study trips to Morocco in partnership with NIMAR. IIHEM students have studied at Rotterdam Business School.
• Webster University / Global University Systems (GUS)coreStrategic or Co-development PartnerCooperation discussions at Bachelor and Master levels. Webster University (St. Louis, Missouri) and IIHEM exploring academic partnerships.
• University of Sunderland, UKcoreStrategic or Co-development PartnerExploring academic exchanges at Bachelor and Master levels. IIHEM presented IMIS (Morocco Immersion Semester) as a potential program for Sunderland students.
• Illinois Institute of Technology (IIT)coreStrategic or Co-development PartnerPartnership, academic exchange, and collaboration agreement in Industrial Technology and Operations.
• University of California, Riverside (UCR) / Disney International College ProgramcoreStrategic or Co-development PartnerWork-study program combining study at UCR with employment at Disney World. IIHEM is the only institution in Morocco participating in this program. Multiple groups of students have participated since 2011.
• Touring Club SuisseminorStrategic or Co-development PartnerCEO Mr. Jürg Wittwer visited IIHEM and delivered a conference on 'Cultural Intelligence for Business' and 'Managing Across Cultures' (EMBA level).
• Moroccan Ministry of Higher EducationcoreOthersThe Ministry granted accreditation for all programs offered at IIHEM, making it among the first private higher education institutions in Morocco to receive such recognition for all its programs.
• Jönköping International Business School (JIBS), SwedencoreStrategic or Co-development PartnerStudent exchange agreements. IIHEM students have completed semester 3 at JIBS. Regular visits and cooperation discussions ongoing.
• Texas A&M University – Kingsville (TAMUK)coreStrategic or Co-development PartnerPartnership in Industrial Engineering. Students who complete 4 years at IIHEM can transfer to TAMUK for a 2-year Master's in Industrial Engineering. Those with 5 years at IIHEM can complete 1 additional year at TAMUK for their Master's.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Solbridge International School of Business: Korean international business school that is a documented IIHEM articulation partner (2+2, 1+1 dual degrees). Operates a similar English-taught international business model targeting non-domestic students, making it a structural analogue.
• ESCA École de Management: Leading Moroccan private business school (Casablanca) offering Bachelor and Master programs in business/management with international partnerships. Competes directly with IIHEM for Moroccan baccalauréat holders seeking business degrees.
• ISCAE (Institut Supérieur de Commerce et d'Administration des Entreprises): Long-established Moroccan private business school group offering Bachelor and Master business programs. Competes directly for Moroccan students seeking English/French business degrees with international exposure.
• Al Akhawayn University in Ifrane (AUI): English-language private Moroccan university modeled on American liberal-arts education. Most directly comparable to IIHEM: AACSB-affiliated, international faculty, US-style curriculum, and even holds a cooperation MoU with IIHEM.
• Université Internationale de Casablanca (UIC): Private Moroccan university with international partnerships delivering Bachelor, Master, and engineering programs. Targets the same premium bilingual Moroccan student market as IIHEM.
• Université Internationale de Rabat (UIR): Private Moroccan university offering French/English-taught engineering, business, and architecture programs with strong international university ties. Direct competitor for bilingual Moroccan students seeking internationally recognized degrees.
• HEM Business School: Large Moroccan private business school network with multiple campuses offering Bachelor, Master, and MBA programs. Competes for the same Moroccan student segment with international dual-degree partnerships.
• Mundiapolis University: Private Moroccan university in Casablanca offering Bachelor, Master, and engineering programs with international university partnerships and a business-school focus. Overlaps with IIHEM on dual-degree and engineering offerings.

Regional players

• University of Wollongong in Dubai (UOWD): Australian-branded university in Dubai and a documented IIHEM articulation partner. Operates an English-taught international business/IT model in the MENA region but does not directly compete in Morocco.

Others

• ESIEA (École Supérieure d'Informatique, Électronique, Automatique): French engineering school and IIHEM articulation partner for engineering and software/network security degrees. Enables IIHEM's engineering pathway into Europe but operates in a different geography and market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks3 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/school/iihem

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about International Institute for Higher Education in Morocco (IIHEM)