Ille & Vilaine Tourisme

What Ille & Vilaine Tourisme does

Ille & Vilaine Tourisme is the official departmental tourism development agency for the Ille-et-Vilaine department in Brittany, France, operating under the legal name Agence de d\u00e9veloppement touristique d'Ille-et-Vilaine. Founded in 1973 and headquartered in Thorign\u00e9-Fouillard with 15 staff, it is a public agency under the Conseil D\u00e9partemental d'Ille-et-Vilaine rather than a commercial enterprise. Its mission is to promote the department as a tourism destination, covering 333 communes across 6,775 km\u00b2, including flagship destinations such as Rennes, Saint-Malo, Dinard, Cancale, Foug\u00e8res, Vitr\u00e9, and the Bay of Mont-Saint-Michel (UNESCO World Heritage). The agency serves four primary constituencies: individual tourists and families; group tour operators and MICE planners; local tourism professionals (accommodations, restaurants, activity providers); and visitors with disabilities through the Tourisme & Handicap and Balades \u00e0 Roulettes programs.\n\nThe agency's product portfolio centers on the ille-et-vilaine-tourisme.bzh destination portal built on the Woody CMS, an editorial magazine (Le Mag), and a structured dataset of points of interest, accommodations, and activities. Experiential products include the Tr\u00e9sors de Haute Bretagne digital treasure-hunt series, La R\u00e9galante v\u00e9loroute, the GR37 long-distance trail, and the Balades \u00e0 Roulettes accessible hiking initiative. The underlying technology layer is the SIT 35 tourism information system, fronted by the VIT extranet for professionals, with two-way data interoperability with the national Tourinsoft and DataTourisme platforms and downstream distribution to the Cirkwi mapping platform. The architecture is conventional (CMS + structured tourism database + API-style data feeds) with no disclosed AI or ML components.\n\nThe business model is public-sector funding rather than commercial sales. The agency charges visitors and professionals nothing for its information and promotional services; all operating costs are covered by the departmental council subsidy. Marketing is multi-channel and asset-driven: the website, social media with the #illeetvilainetourisme hashtag, email newsletter, editorial content, eight promotional films, press relations, and attendance at trade shows such as the Salon International du Tourisme. Distribution combines self-service digital channels (website, professional extranet) with the regional network of local tourism offices. The agency's value to the local economy is indirect: it does not monetize visitor flows itself but seeks to grow tourism receipts across the department's hospitality and activity operators.

Name

Ille & Vilaine Tourisme

Legal name

Agence de développement touristique d'Ille-et-Vilaine

Website

https://ille-et-vilaine-tourisme.bzh

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Ille & Vilaine Tourisme is the public tourism development agency for the Ille-et-Vilaine department in Brittany, France, funded by the departmental council. It operates a destination portal, regional tourism database (SIT 35), and accessibility programs serving visitors, group organizers, and local tourism operators.

Ownership category

akta.pro rank

Product category

Destination Marketing and Tourism Development Services

NAICS

Nature Parks and Other Similar Institutions (71219), Scenic and Sightseeing Transportation (487)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

akta.pro secondary industries

Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF), Accessibility & Inclusion Services (ADA Access, Adaptive Programs, Multilingual Support) (THAAAGAJ), Island, Beach & Resort Travel Agencies (THAKAFAL)

Keywords

• Destination marketing organization
• Tourism development agency
• Accessible tourism services
• Cycling tourism routes
• Heritage tourism promotion

Headquarters

HQ city

Thorigné-Fouillard

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Public Funding / Government Agency: Ille & Vilaine Tourisme is a public tourism development agency funded by the Conseil Départemental d'Ille-et-Vilaine. Revenue comes from public subsidies and institutional funding rather than commercial sales.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Ille & Vilaine Tourisme is the official departmental tourism development agency (Agence de développement touristique d'Ille-et-Vilaine) promoting Ille-et-Vilaine as a tourism destination in Brittany, France. It operates a comprehensive digital platform providing accommodation listings, activities, events, itineraries, and trip planning tools, while supporting tourism professionals through the SIT 35 database and VIT extranet. The agency also develops signature tourism products such as the Trésors de Haute Bretagne digital treasure hunt, La Régalante cycling route, GR37 hiking trail, and the Balades à Roulettes accessible hiking initiative.

Product overview

Ille & Vilaine Tourisme operates as the departmental tourism development agency for Ille-et-Vilaine, Brittany. The organization manages a comprehensive digital tourism ecosystem comprising the core portal (ille-et-vilaine-tourisme.bzh) with its editorial magazine Le Mag, supported by specialized platforms including Breizh Event 35 for business tourism. Key experiential products include the Trésors de Haute Bretagne digital treasure hunt series, La Régalante cycling route, GR37 hiking trail, and the Balades à Roulettes accessible hiking initiative. The agency also operates the SIT 35 data infrastructure including the VIT extranet for tourism professionals, with data distributed via Tourinsoft and DataTourisme partnerships. The portfolio extends to thematic experiences, accessible tourism services, and event promotion across the department.

Differentiator

Problem solved

Functional benefit

Products and services

• Ille-et-Vilaine-Tourisme.bzh website
• Ille-et-Vilaine-Tourisme.bzh website
• Trésors de Haute Bretagne
• Balades à Roulettes
• La Régalante Cycling Route (V409)
• Tourisme pour Tous
• Breizh Event 35
• SIT 35 Database
• VIT Extranet
• GR37 Coeur de Bretagne

Segments4 records

Ideal customer profiles8 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Raccourci AgencyminorImplementation/ SI/ Consulting PartnerWebsite creation agency based in La Rochelle responsible for the design and development of the tourism website. SIRET: 423 264 845 00045.
• FFRandonnéecoreStrategic or Co-development PartnerPartnership for the Balades à Roulettes® accessible hiking initiative. FFRandonnée holds the trademark and provides the framework for accessible trail certification.
• Gîtes de FrancecoreChannel Partner/ Reseller/ DistributorPartnership for labeled accommodations featuring Gîtes de France certified properties across Ille-et-Vilaine.
• Tourinsoft / SIT 35coreTechnology or IntegrationTourism database system used by professionals to manage their listings. Data shared with national DataTourisme database.
• ADN TourismeminorStrategic or Co-development PartnerNational network of French tourism development agencies that Ille & Vilaine Tourisme participates in for best practice sharing and national initiatives.
• ADEMEminorStrategic or Co-development PartnerEnvironmental agency providing support for sustainable tourism development programs and vélotourisme initiatives.
• ANCV (Agence Nationale des Chèques-Vacances)minorGTM or Marketing PartnerPartnership promoting Chèque-Vacances as payment method at tourism establishments, with subsidies available for professionals.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• CRT Bretagne (Comité Régional du Tourisme de Bretagne): Regional tourism committee for Brittany, sitting above the four departmental agencies in the Breton tourism hierarchy. Broader incumbent that handles international promotion and overarching strategy, with Ille-et-Vilaine Tourisme feeding into its ecosystem.
• Visit Brittany (B2C consumer brand): International consumer-facing tourism brand for Brittany operated by CRT Bretagne. Overlapping scope with Ille-et-Vilaine Tourisme's international ambition but at a regional rather than departmental level — potential collaboration or substitution risk.
• Atout France: French national tourism development agency. Broad incumbent operating above departmental DMOs like Ille & Vilaine Tourisme; sets national strategy, classification systems (e.g., Tourisme & Handicap), and runs international inbound promotion campaigns.
• ADN Tourisme: National federation of French tourism development agencies. Broad incumbent network of which Ille & Vilaine Tourisme is a member; provides shared data infrastructure (DataTourisme), training, and best-practice standards for the country's DMOs.

Direct peers

• Saint-Malo Tourisme: Local tourism office for Saint-Malo, the flagship destination within Ille-et-Vilaine department. Direct peer operating a tourism office in the same department with overlapping visitor base, though focused on the corsair city rather than the whole department.
• Destination Rennes: Urban tourism office for Rennes, the capital of Ille-et-Vilaine department and prefecture of Brittany. Direct peer operating in the same geographic territory with overlapping audience (urban visitors) but distinct urban-tourism positioning.
• Finistère Tourisme (ADT 29): Departmental tourism agency for neighboring Finistère. Direct peer operating under the same Breton public tourism agency model with overlapping products (coastal tourism, hiking GR34, departmental portal) and competing for the same visitor audiences.
• Calvados Tourisme (ADT Calvados): Departmental tourism agency for Calvados in Normandy. Direct peer with analogous mandate, funding structure, and product mix (D-Day landing beaches, coastal heritage, departmental portal) — useful comparator outside Brittany.
• Morbihan Tourisme (ADT Morbihan): Departmental tourism development agency for neighboring Morbihan in Brittany. Direct peer with identical mandate, funding structure (departmental council), product set (hiking/cycling routes, heritage sites), and reliance on Tourinsoft/Cirkwi infrastructure — making it the most structurally comparable French DMO.
• Côtes-d'Armor Tourisme: Departmental tourism agency for neighboring Côtes-d'Armor in Brittany. Direct peer in size, structure, and mandate — also relying on departmental council funding and the shared Breton tourism technology stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ille-et-vilaine-tourisme

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ille & Vilaine Tourisme