What Destination Rennes does

Destination Rennes is the official destination management organization for Rennes Métropole, operating as a Société Publique Locale (SPL) jointly owned by Rennes Métropole and the city of Rennes. Founded in 2014 and headquartered at 1 rue Saint-Malo in Rennes, France, the organization functions as the metropolitan tourism office, providing visitor information, guided tours, ticketing, and concierge services to individual leisure tourists, group travelers, business event organizers, and tourists with disabilities. It employs 11–50 staff, including multilingual advisors (French, English, Spanish, Italian, Japanese, Korean) and a dedicated accessibility referent.

The organization's core commercial offerings include the Billetterie online ticketing platform for guided tours and events, the Pass Rennes Loisirs multi-attraction leisure pass, the Bureau des Congrès congress bureau for MICE clients, a dedicated groups portal, and a Greeters volunteer walking-tour program. It also operates Camping des Gayeulles, a Clef Verte–labeled 4-star campsite. Underlying technology is a WordPress-based CMS powering tourisme-rennes.com and an integrated reservation platform at reservation.tourisme-rennes.com; no public APIs, AI/ML features, or proprietary data products are disclosed.

Revenue is generated through transaction fees on guided tours (€4.50–€72 per ticket), Pass Rennes Loisirs sales via direct and partner channels, ticketing commissions on 50+ annual events and festivals, and recurring professional service subscriptions (Essentiel and Avantage tiers) targeting hospitality and event professionals. Distribution spans a physical tourist office, an e-commerce storefront, and partner-branded microsites. The organization holds ISO 20121 (sustainable event management), Clef Verte, Accueil Vélo, Tourisme & Handicap, and Destination Innovante Durable certifications, and partners with Centre des Congrès Rennes, Exporama Rennes, the Slow Food Association, and the Collectif des Festivals Engagés. Revenue is not publicly disclosed.

Name

Destination Rennes

Legal name

SPL Destination Rennes

Website

https://tourisme-rennes.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Destination Rennes is the official SPL tourism office of Rennes Métropole, providing visitor information, guided tours, ticketing, the Pass Rennes Loisirs, MICE congress services, and accessibility services to leisure tourists, groups, and business event organizers in Brittany, France.

Ownership category

akta.pro rank

Product category

Destination Management and Tourism Services

NAICS

Convention and Visitors Bureaus (561591), Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

akta.pro secondary industries

Museum & Landmark Guided Tours (Skip-the-line/Docent-led) (THAJAAAC), Accessibility & Inclusion Services (ADA Access, Adaptive Programs, Multilingual Support) (THAAAGAJ)

Keywords

• Destination management
• Tourism information
• Guided tours
• Congress services
• Leisure pass

Headquarters

HQ city

Rennes

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Guided Tour Sales: Sale of guided tours operated and sold by SPL Destination Rennes to individual visitors, both online and at the tourist office counter
2. Pass Rennes Loisirs: Commercialization of the Pass Rennes Loisirs leisure pass, sold directly to customers and through distribution partner network
3. Billetterie (Ticketing): Ticket sales as intermediary for third-party organizers and providers, acting as commission-based reseller for events and attractions
4. Professional Services (Offre de Services): Service packages for hospitality, restaurant, accommodation, meetings, and leisure professionals on Rennes Métropole territory, offered in two tiers (Essentiel and Avantage)

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Destination Rennes operates the official Office de Tourisme for Rennes Métropole, delivering visitor information, an integrated online booking and ticketing platform (Billetterie), the Pass Rennes Loisirs multi-attraction pass, the Greeters free guided walks program, dedicated group tourism and congress bureau services, and accessibility services for travelers with disabilities. The organization also markets a curated event calendar of 50+ festivals and manages accommodations such as Camping des Gayeulles.

Product overview

Destination Rennes operates the Office de Tourisme website as a comprehensive digital platform for Rennes Métropole tourism. The core offering consists of an online ticketing platform (Billetterie) for guided tours and events, combined with the Pass Rennes Loisirs multi-attraction pass. Supporting services include the Greeters free walking tour program, a dedicated Congress Bureau for business events, and a Group Tourism platform for organized visits and team-building activities. Accessibility is a key feature, with dedicated Tourism & Handicap services including a 3D tactile model and FALC simplified documents. The platform also covers accommodations, restaurants, events, and practical visitor information across multiple languages.

Differentiator

Problem solved

Functional benefit

Products and services

• Billetterie (Online Ticketing Platform) Online ticket booking system for guided tours, visits, and events across Rennes Métropole, sold both via the online reservation portal and at the main tourist office counter at 1 rue Saint-Malo.
• Pass Rennes Loisirs Combined leisure pass offering access to multiple leisure activities and attractions in Rennes and its Métropole, sold directly to consumers and through a partner distribution network.
• Greeters Rennes Free guided walking tours led by passionate local residents who share insider tips and favorite spots in Rennes, booked via the Greeters network.
• Bureau des Congrès (Congress Bureau) Dedicated convention and meeting services for business event organizers, providing venue sourcing, logistical support, accommodation coordination, and destination promotion for congresses and professional events.
• Groupes Rennes (Group Tourism) Dedicated platform serving group travel organizers with customized visits, rallies, and team-building activities in Rennes Métropole, including group pricing and logistics support.
• Tourisme & Handicap (Accessibility Services) Comprehensive accessibility services for visitors with motor, visual, mental, or hearing disabilities, including a 3D tactile model of the historic center, FALC simplified documents, Braille guides, magnetic loops, and a dedicated accessibility coordinator.
• Camping des Gayeulles A 4-star forest campsite located 5 km from Rennes city center offering tent and caravan pitches, Citylodges, and step cabins for cyclists, certified Clef Verte and Accueil Vélo.
• Professional Services for Tourism Professionals (Essentiel & Avantage) Subscription-based service packages offered in Essentiel and Avantage tiers for hospitality, restaurant, accommodation, meeting, and leisure professionals operating on Rennes Métropole territory, billed annually.

Quantifiable outcome

• Second largest market in France with 250+ vendors and ~10,000 weekly visitors
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• SPL Destination RennescoreOthersSPL Destination Rennes is the parent public limited company operating the tourism office, managing digital platforms, ticketing systems, and professional services for the Rennes Métropole tourism ecosystem
• Centre des Congrès RennescoreStrategic or Co-development PartnerConvention center partnership for hosting major business events and congress activities in Rennes
• Exporama RennesminorStrategic or Co-development PartnerPartner for summer contemporary art exhibitions and cultural programming (June-September annually)
• Greeters RennesminorOthersVolunteer resident network offering free guided walks to visitors, promoting authentic local experiences and community engagement
• Slow Food AssociationminorStrategic or Co-development PartnerPartnership for gourmet walking tours around the Marché des Lices, promoting local producers and sustainable food culture
• Collectif des Festivals EngagésminorStrategic or Co-development PartnerNetwork of festivals committed to sustainable development practices, marked with asterisk in event calendar

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Visit Brussels: Leisure and convention bureau for the Brussels Capital Region, offering guided tours, MICE services, and multilingual visitor information — a European metropolitan DMO with comparable B2C and MICE business model.
• Office de Tourisme de Bordeaux: Metropolitan DMO for Bordeaux running visitor services, guided tours, ticketing, congress bureau, and group services — a comparable French regional capital DMO with similar revenue streams (guided tours, leisure pass, MICE).
• Office de Tourisme de Strasbourg: Metropolitan tourism office for Strasbourg operating visitor information, guided tours, group services, and congress bureau — directly comparable in scope and customer segments to Destination Rennes.
• Office de Tourisme de Nantes: Official metropolitan tourism office of Nantes, offering the same DMO mix of visitor information, guided tours, ticketing, Pass Nantes, congress services, and group travel portals — making it the closest French structural peer to Destination Rennes.

Emerging players

• Viator: Online tours and activities marketplace (Tripadvisor-owned) — overlapping with Destination Rennes' guided tour and ticketing operations and competing for the same inbound tourist booking dollar at global scale.
• GetYourGuide: Global online marketplace for tours, activities, and attraction tickets — emerging digital competitor to Destination Rennes' ticketing business, offering broader inventory and richer discovery to the same leisure customer.

Broad incumbents

• Atout France: The national French tourism development agency overseeing destination marketing, quality labels, and MICE strategy across France — a broader, higher-level incumbent that sets the framework in which Destination Rennes operates.
• VisitBritain: National tourism agency for Great Britain with international destination marketing and trade engagement — a higher-level peer operating the same DMO function at country scale.
• OnlyLyon – Office de Tourisme de Lyon: Metropolitan tourism office for Lyon offering guided tours, congress services, leisure pass (Lyon City Card), and multilingual visitor services — a larger-scale French DMO whose operating model Destination Rennes mirrors.

Others

• Bretagne Tourisme: Regional tourism board for Brittany — adjacent to Destination Rennes as the regional layer above the metropolitan DMO, coordinating destination promotion and events for the broader territory in which Rennes sits.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/tourismerennes
• Xx.com/tourismerennes

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Destination Rennes