Illustreret Videnskab

What Illustreret Videnskab does

Illustreret Videnskab is a Danish-language popular science magazine and digital content platform published by Bonnier Publications International AS, the Norwegian-registered subsidiary of the Bonnier Group. The publication serves Danish-speaking science enthusiasts with fact-checked journalism across topics including the human body, genetics, the universe, nature, health, technology, climate, physics, animals, history, and culture. The magazine publishes 20 issues per year, approximately every three weeks, and maintains a content library of over 5,000 articles. The product portfolio spans a print edition, the illvid.dk website with over 5,000 articles, native iOS and Android mobile applications, an e-magazine distribution layer via the Wype platform, and interactive science quizzes. Distribution is omnichannel: owned website and apps, Bonniershop e-commerce, physical retail partners (MoreShop, Bonniershop), email newsletter, and social media (Facebook, YouTube).

The business model is direct-to-consumer subscription-driven, anchored on three recurring revenue streams: digital subscriptions (89 kr/month after a 2-month free trial), print subscriptions (104.95 kr per issue including delivery, with multi-issue bundles from 149-499 kr), and gift subscriptions sold through magasingave.dk and Bonniershop. Promotional bundles pair issues with consumer goods (e.g., telescopes, microscopes, headphones, smart rings) to drive acquisition. The magazine reaches nearly 10% of the Danish population, has a 4.3/5 star rating from 1,405 reviews, and 48% of readers consume 5 or more issues per year, indicating strong reader engagement within its single horizontal persona segment. Editorial leadership is provided by Editor-in-Chief Karen Grubbe, and customer service operates from the Copenhagen office at Strandboulevarden 130, with the parent headquartered in Kolbotn, Norway. No AI capabilities, public funding, M&A activity, or revenue disclosure were identified in the available data.

Name

Illustreret Videnskab

Legal name

Bonnier Publications International AS

Website

https://illvid.dk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Illustreret Videnskab is a Danish-language popular science magazine and digital platform owned by Bonnier Publications, publishing 20 issues annually and serving Danish-speaking science enthusiasts with a library of over 5,000 articles via print, web, mobile apps, and e-magazine channels under a subscription-based business model.

Ownership category

akta.pro rank

Product category

Science Magazine Publishing

NAICS

Periodical Publishers (51312), Periodical Publishers (513120)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Science, Technology & Gaming Magazines (MPAJAEAL)

Keywords

• Science magazine publishing
• Popular science journalism
• Digital magazine subscription
• Fact-checked journalism
• Scandinavian media

Headquarters

HQ city

Kolbotn

HQ country

Norway

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Magazine Subscription (Digital): Digital subscriptions providing full access to the website content and digital magazine issues. After a free trial period (2 months for 0 kr), subscribers pay 89 kr/month for continued access to over 5000 articles and digital magazine issues.
2. Magazine Subscription (Print): Physical magazine subscriptions delivered to subscribers' homes. Issues are published 20 times per year, approximately every 3 weeks. Each issue costs 104.95 kr including delivery. Various multi-issue packages are available with promotional gifts bundled.
3. Gift Subscriptions: The company markets gift subscriptions allowing purchasers to give magazine subscriptions as presents. Gift cards and subscription products are available through magasingave.dk and Bonniershop.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Illustreret Videnskab publishes a Danish-language popular science magazine available in both print (20 issues per year, approximately every 3 weeks) and digital formats. The magazine offers fact-checked science journalism covering topics including the universe, nature, health, technology, physics, climate, animals, history, and culture, supported by detailed illustrations. Subscribers receive access to over 5,000 articles on the illvid.dk website, native mobile apps for iOS and Android, and e-magazine delivery via the Wype platform.

Product overview

Illustreret Videnskab is a subscription-based science magazine published by Bonnier Publications International AS, operating as a unified product portfolio centered on the main magazine. The core offering combines a print and digital magazine (published 20 times annually) with the illvid.dk website providing access to over 5,000 science articles. Digital access is extended through native iOS and Android mobile apps and the Wype e-magazine platform. The product portfolio also includes interactive science quizzes as an engagement feature. Content spans topics including the human body, genetics, the universe, nature, health, technology, physics, culture, and history, delivered with detailed illustrations and fact-checked journalism.

Differentiator

Problem solved

Functional benefit

Brands

• Wype: Digital magazine platform for reading Illustreret Videnskab as e-magazine

Products and services

• Illustreret Videnskab Magazine Subscription A subscription-based Danish-language science magazine covering topics including the human body, the universe, nature, health, technology, physics, and culture. Published 20 times annually and delivered both in print and digitally, with subscription options including digital-only (89 kr/month after 2-month free trial), half-year packages (499 kr for 10 issues), and multi-issue bundles with promotional gifts.
• illvid.dk Digital Platform
• Illustreret Videnskab Mobile App
• Wype Digital Magazine

Quantifiable outcome

• Nearly 10% of the population reads the magazine
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Bonnier Publications International AScoreOthersBonnier Publications International AS is the parent company of Illustreret Videnskab. The company is headquartered in Norway (Postboks 543, 1411 Kolbotn) with organizational number 977041066. All editorial, publishing, and commercial operations for the magazine fall under this parent company structure.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• New Scientist: Weekly popular science magazine and digital subscription service covering health, technology, space, and physics for general science enthusiasts — overlapping target audience and subscription GTM model.
• Scientific American: Long-running popular science magazine offering illustrated, accessible science journalism to general consumers across digital and print — directly comparable content format and audience to Illustreret Videnskab.
• Illustrerad Vetenskap: Swedish-language sister title in the Bonnier portfolio offering the same popular science magazine concept — directly comparable product serving the same Bonnier Nordic science publishing strategy.
• Popular Science: US popular science publication covering technology, nature, health, and the universe with both print and digital distribution — analogous consumer science magazine brand and product structure.
• Quanta Magazine: Online popular science publication covering physics, biology, mathematics, and computer science for educated general readers — overlaps on accessible science content delivery and digital subscription model.
• BBC Science Focus Magazine: UK consumer science magazine covering health, technology, space, and nature with print and digital subscriptions — analogous subscription-based general science media product.

Others

• Bonnier Publications: Parent Nordic media conglomerate operating Illustreret Videnskab alongside sister titles; relevant as portfolio context and shared distribution/editorial infrastructure rather than as a direct competitor.

Broad incumbents

• National Geographic: Iconic illustrated science, nature, and culture magazine operating at global scale with print and digital subscriptions — overlaps on illustrated general-interest science journalism but is far broader in scope (geography, culture, photography).

Regional players

• Forskning.no: Norwegian popular science news outlet covering research and discoveries for a Scandinavian audience — sister-market peer with comparable editorial remit and language geography.
• Spektrum der Wissenschaft: German-language popular science magazine publishing translated and original science journalism for German-speaking consumers — direct format analogue but operating in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCVixslsI6maCuUBvLCd-oYQ
• Facebookfacebook.com/illustreretvidenskab
• LinkedInlinkedin.com/company/illustreret-videnskab

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Illustreret Videnskab