iLoveReading Singapore

What iLoveReading Singapore does

iLoveReading Singapore (legal entity: ILOVEREADING.SG PTE LTD) is a privately held Singapore-based educational publishing and e-commerce company that produces and distributes age-targeted reading magazines, books and enrichment products for children aged 6 to 16+. Its core offering is a ladder of seven house-brand publications — iLoveReading Series (6+), iKnowledge (8+), Storytime (8+), i (10+), Inspire (12+), iThink (14+) and iCritic (16+) — which are sold as multi-issue annual subscriptions priced in Singapore Dollars, with the 2025 editions live and 2026 editions open for pre-order. Each magazine is paired with a structured Reading Programme, an Enrichment Programme and digital resources hosted on the Edutique platform, with supplementary Customised Services offered to institutions.

The company operates a direct-to-consumer e-commerce storefront at ilovereading.sg, built on SHOPLINE infrastructure, and supplements it with curated third-party books across Chinese, English, Malay and Tamil languages, educational games and Glotter Kids craft kits. Distribution partnerships with more than twelve publishers — including World Scientific, Singapore Asia Publishers, Marshall/MCE, Pansing, Epigram Books, Ethos Books and Singapore Children Publishing — aggregate roughly 1,000+ SKUs onto the single storefront. Marketing is executed via email newsletter (10% first-purchase incentive), two blogs (Essay Hacks for students, Learning at Home for parents) and social sharing buttons. International shipping is available for magazines, books and enrichment kits with additional fees. The business carries no disclosed external funding, no parent or subsidiary structure, no management team disclosures in the input, and no AI/ML technology stack.

Name

iLoveReading Singapore

Legal name

ILOVEREADING.SG PTE LTD

Website

https://ilovereading.sg

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

iLoveReading Singapore is a privately held Singapore e-commerce publisher selling age-graded house-brand magazines (ages 6–16+), curated multilingual books, and enrichment kits, serving parents, educators, and students via its SHOPLINE storefront.

Ownership category

akta.pro rank

Product category

Children's Educational Publishing

NAICS

Periodical Publishers (513120)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Early Readers & Chapter Books Publishing (MPAJAFAB)

akta.pro secondary industry

Middle Grade Publishing (MPAJAFAC)

Keywords

• Children's reading magazines
• Educational publishing
• Literacy enrichment
• Multilingual book retail
• Reading programmes

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Magazine Subscriptions: Recurring subscription model for age-targeted magazine series (iLovereading, iKnowledge, i, Inspire, iThink, iCritic, Storytime). Subscriptions are sold in multi-issue bundles (e.g., 6-issue or 12-issue packs) at fixed prices per edition. Free local shipping within Singapore for magazine subscriptions.
2. Book Sales: One-time purchase of books across multiple languages (English, Chinese, Malay, Tamil), genres, and age groups. Sold via the online storefront with pricing per unit. Additional shipping fees apply for both local and international delivery.
3. Enrichment Resources and Products: Sale of enrichment products including games, educational kits (e.g., Glotter Kids art and craft kits), and supplementary educational materials. One-time purchase model.
4. Enrichment Programme: Structured reading and enrichment programmes for specific age groups, complementing the magazine and book offerings.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

iLoveReading Singapore is an educational publishing and retail platform that publishes seven age-graduated house-brand magazine and newsletter series (iLoveReading, iKnowledge, Storytime, i, Inspire, iThink, iCritic) targeting children aged 6 to 16+. It complements these publications with curated third-party books in English, Chinese, Malay and Tamil, educational games, enrichment kits, and structured Reading and Enrichment Programmes sold through its owned e-commerce storefront at ilovereading.sg.

Product overview

iLoveReading Singapore operates as an educational publishing and retail platform offering age-targeted reading materials and educational services. The core offering consists of seven house brand magazine/publication series spanning from iLoveReading (ages 6+) through iCritic (ages 16+), each designed for specific developmental stages. These are complemented by curated third-party books in Chinese, English, Malay, and Tamil languages, educational games, and supplementary resources. The company provides structured Reading Programmes and Enrichment Programmes aligned with their publications, plus Customised Services for institutional clients. The platform functions as both a publisher and online retail store, utilizing the SHOPLINE e-commerce infrastructure to serve customers across Singapore.

Differentiator

Problem solved

Functional benefit

Brands

• iLoveReading Series: Magazine publication series for children aged 6+ years
• iKnowledge
• Storytime
• i Magazine
• Inspire
• iThink
• iCritic
• Storycrafters' Odyssey

Products and services

• iLoveReading Series Age-appropriate reading magazine series targeting children aged 6+ years, designed to foster reading habits and literacy development through engaging content.
• Storytime Magazine Story-driven magazine for children aged 8+ years featuring stories and creative content to encourage a love for reading.
• iKnowledge Newsletter Newsletter/newspaper format publication for children aged 8+ years providing current affairs and general knowledge content in an accessible format.
• i Magazine Magazine targeting readers aged 10+ years featuring age-appropriate educational and engaging content.
• Inspire Magazine Magazine for pre-teens aged 12+ years providing inspirational and educational content to support developing readers.
• iThink Magazine Magazine for teenagers aged 14+ years featuring thought-provoking content and critical thinking materials.
• iCritic Magazine

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered minor.

• World ScientificminorChannel Partner/ Reseller/ DistributorWorld Scientific is a major academic and educational publisher. iLoveReading distributes World Scientific's catalogue of educational books through its online storefront, offering titles spanning science, mathematics, STEM education, and children's literature.
• Singapore Asia Publishers (SAP)minorChannel Partner/ Reseller/ DistributorSAP is a Singapore-based educational publisher. iLoveReading distributes SAP's educational resources including the BIG Mathematics, SUPER IQ Maths, Rainbow, Conquer, and Little Leaders series through its online platform. The catalogue includes 944 items.
• Marshall (MCE)minorChannel Partner/ Reseller/ DistributorMarshall (MCE Publishing) is a Singapore educational publisher. iLoveReading distributes Marshall's catalogue including children's books, Singapore-themed titles, stationery, and Crayola art supplies through its online storefront. The catalogue includes 70 items.
• PansingminorChannel Partner/ Reseller/ DistributorPansing is a Singapore book distributor and publisher. iLoveReading distributes Pansing's titles including self-help, inspirational, and Singapore-interest books through its platform.
• Singapore Children PublishingminorChannel Partner/ Reseller/ DistributorSingapore Children Publishing focuses on children's literature. iLoveReading distributes their catalogue including bilingual and multilingual children's books, classics, and language learning resources. The catalogue includes 42 items.
• Ethos BooksminorChannel Partner/ Reseller/ DistributorEthos Books is a Singapore independent publisher. iLoveReading distributes their titles covering Singapore literature, poetry, social commentary, and local interest topics through its online platform.
• Epigram BooksminorChannel Partner/ Reseller/ DistributorEpigram Books is a Singapore publisher known for fiction and non-fiction titles. iLoveReading distributes Epigram Books titles through its online storefront.
• Glotter KidsminorChannel Partner/ Reseller/ DistributorGlotter Kids produces children's enrichment kits combining art and craft activities with educational content covering topics such as environmental awareness, diversity appreciation, and creativity development. Three kits are distributed: 'Art is heart', 'Mind Your Plastics!', and 'We Are Different, Yet The Same'.
• EdutiqueminorChannel Partner/ Reseller/ DistributorEdutique provides digital educational resources aligned with iLoveReading's house-brand publications. Educational resource pages for each magazine series (iLovereading, iKnowledge, Storytime, i, Inspire, iThink, iCritic) are hosted on Edutique's platform.
• CascominorChannel Partner/ Reseller/ DistributorCasco is an educational publisher whose products are distributed through the iLoveReading platform, as indicated by their logo placement in the Exclusive Partnership section.
• Child Education (CE)minorChannel Partner/ Reseller/ DistributorChild Education (CE) is an educational publisher whose products are distributed through the iLoveReading platform, as indicated by their logo placement in the Exclusive Partnership section.
• CPDminorChannel Partner/ Reseller/ DistributorCPD is an educational publisher whose products are distributed through the iLoveReading platform, as indicated by their logo placement in the Exclusive Partnership section.

Recent moves5 records

Expansion highlights5 records

Regional players

• Popular Holdings: Singapore bookstore and publishing group (Popular Bookstore chain) selling children's books, educational materials, and stationery. Comparable as a Singapore retail channel for children's reading and educational content.
• Times Bookstores: Singapore bookstore chain selling children's books, educational titles, and enrichment products. Comparable as a Singapore-based physical retail channel competing for the same parent and student customers.
• Pansing: Singapore book distributor and publisher offering self-help, inspirational, and Singapore-interest titles. Comparable as a Singapore book retail/distribution channel and an existing distribution partner on iLoveReading.

Direct peers

• Cricket Media: US-based publisher of literary magazines for children and young adults (Cricket, Cobblestone, Muse). Comparable in age-targeted children's literary magazine publishing and subscription-based distribution.
• Marshall Cavendish Education: Established Singapore educational publisher producing children's books, school-aligned materials, and Singapore-themed titles. Comparable to iLoveReading's curated catalog approach and also an existing distribution partner (70 catalogue items on the platform).
• Highlights: US-based children's magazine subscription service offering age-targeted titles (Highlights, High Five, Highlights Genies) on a recurring subscription model. Closest global comparable to iLoveReading's multi-tier magazine subscription strategy.
• Epigram Books: Singapore independent publisher of fiction and non-fiction titles sold via direct-to-consumer channels. Comparable in operating model (publisher with its own retail presence) and is also an existing distribution partner on iLoveReading.
• Scholastic: Global children's book publisher and operator of subscription-based book clubs serving parents and schools. Highly comparable to iLoveReading's age-targeted subscription magazine model and direct-to-parent distribution approach.
• Singapore Asia Publishers (SAP): Singapore-based educational publisher of titles including BIG Mathematics, SUPER IQ Maths, Rainbow, Conquer, and Little Leaders. It is both a direct competitor (overlapping children's educational content) and an existing distribution partner on iLoveReading's platform (944 catalogue items).

Broad incumbents

• World Scientific: Major Singapore-based academic and educational publisher spanning STEM, mathematics, and children's literature. Comparable in educational publishing scope and is an existing distribution partner on the iLoveReading storefront.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sharer.php
• LinkedInlinkedin.com/company/ilovereadingsg

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iLoveReading Singapore