Teatro Parioli - Costanzo

What Teatro Parioli - Costanzo does

Teatro Parioli Costanzo, legally operated as Nuovo Teatro Parioli Srl, is a historic live theater located at Via Giosuè Borsi 20 in Rome's Parioli district. The venue was officially renamed in February 2024 to honor the late Italian journalist and television personality Maurizio Costanzo, and is led by sole administrator Fabrizio Musumeci. The company operates across multiple revenue streams: a main theatrical season (Stagione Teatrale) featuring comedies, dramas, musicals, and special events; subscription packages including 9-show fixed-seat plans, 8-show and 5-show flexible cards, and a 6-show school card; the MAGnifiche Matinèe school program for K-12 audiences launched with MAG (Movimento Artistico Giovanile) and La Compagnia delle Stelle APS; gift cards (ParioliCard Natale); venue rental for corporate and private events; an in-house theater school (Scuola di Teatro) for ages 5-14 directed by Rocìo Muñoz Morales and Raoul Bova; an on-site Bistrot del Teatro; a dog-friendly service (Bau Theatre) via BauAdvisor; and in-house productions (Produzioni Il Parioli) that tour nationally.

The business model combines transaction-based ticket sales (€20-30 for single Platea/Galleria seats) with recurring annual subscriptions and subscription-style cards, plus professional services for school groups, corporate clients, and venue renters. Pricing tiers include full-price, reduced (under 26, over 65, disabled, mid-week under 15), and acceptance of 18app and Carta del Docente cultural bonuses. Distribution runs through an on-site box office, the Vivaticket online platform (ilparioli.vivaticket.it), a dedicated B2B Promotion Office, and a WhatsApp booking service. The company maintains an active social presence across Facebook, Instagram, TikTok, and YouTube, and runs seasonal subscription campaigns and Black Friday promotions.

Geographic reach is primarily domestic Italy (Lazio region for the main venue, with production activity in Veneto via Cortina d'Ampezzo, and Campania for auditions). The technology stack is limited to standard venue tools: Vivaticket for e-commerce ticketing, Eventbrite for specific event registration, BauAdvisor for pet services, and Google Analytics for web tracking. With 16 employees and no disclosed funding rounds or external investors, the company operates as an independent private limited company with a hybrid B2C/B2B go-to-market motion across consumer ticket sales, educational programming, corporate accounts, and venue rental.

Name

Teatro Parioli - Costanzo

Legal name

Nuovo Teatro Parioli Srl

Website

https://ilparioli.it

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Teatro Parioli Costanzo is a historic live theater in Rome's Parioli district, operating as Nuovo Teatro Parioli Srl, that runs seasonal theatrical programming, school matinees, a children's theater school, in-house productions, gift cards, and venue rentals for individual consumers, school groups, and corporate clients.

Ownership category

akta.pro rank

Product category

Live Theater / Performing Arts

NAICS

Theater Companies and Dinner Theaters (71111), Theater Companies and Dinner Theaters (711110), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Regional & Repertory Theatre Companies (MPAGABAB)

akta.pro secondary industries

Classical & Contemporary Theatre (Plays/Drama) (MPAGABAH), Musical Theatre (Non-Broadway/Fringe) (MPAGABAG), Touring Theatre Productions (MPAGABAC), Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB)

Keywords

• Live theater performances
• Theatrical season programming
• Theater subscriptions
• Theater school education
• Venue rental events

Headquarters

HQ city

Rome

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Ticket Sales: Individual ticket sales for performances across main stage, family shows, and special events. Prices range from €20-30 depending on seating section.
2. Season Subscriptions: Season ticket packages offering fixed seats for 9 performances at discounted rates compared to individual tickets. Includes priority renewal for existing subscribers.
3. Card Programs: Flexible card programs (8-show, 5-show, school cards) allowing entry to multiple performances with choice of date and seat.
4. Gift Cards: ParioliCard Natale and gift card products sold for gifting, particularly during holiday seasons.
5. Venue Rental: Corporate events, private rentals, and special event hosting ('Organizza il tuo evento').
6. School Programs: Educational theater programs for schools including dedicated matinee performances and workshops.
7. New Year's Eve Events: Special premium New Year's Eve packages including dinner, show, and celebration with prices up to €115.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels11 records

Core offering

Teatro Parioli Costanzo is a historic Roman theater that produces and hosts live theatrical performances, including a main seasonal program of comedies, dramas, and musicals. It sells tickets, season subscriptions, and gift cards, and operates a theater school for children, in-house production company (Produzioni Il Parioli), school programs (MAGnifiche Matinée), on-site bistrot, and private event hosting services.

Product overview

Teatro Parioli Costanzo is a historic Roman theater offering a comprehensive live entertainment experience through its main theatrical season programming (Stagione Teatrale), supplemented by the MAGnifiche Matinée school program, in-house productions (Produzioni Il Parioli), and alternative programming (Altri Percorsi) including comedy and special events. Additional revenue streams include ticket sales with various subscription options, gift cards, a theater school for children (Scuola di Teatro), an on-site bistrot, and dog-friendly services (Bau Theatre). The venue also hosts private events and special celebrations including New Year's Eve performances.

Differentiator

Problem solved

Functional benefit

Products and services

• Stagione Teatrale (Theatrical Season) Main theatrical season programming featuring diverse live performances including comedies, dramas, musicals, and special events across multiple-week runs throughout the year. Targeted at general adult audiences, families, and cultural enthusiasts in Rome.
• Biglietteria (Ticket Sales and Subscriptions) Comprehensive ticket sales service offering single tickets (€20-30), 9-show season subscriptions, flexible multi-show cards (8-show, 5-show, school cards), and special promotions. Targeted at individual consumers, families, school groups, and corporate subscribers in Rome.
• MAGnifiche Matinée (School Educational Program) School-focused cultural program offering theatrical performances and educational events for nursery, primary, and secondary schools, with content covering emotional education, civic responsibility, legality, and social awareness. Targeted at school groups (K-12) in Italy.
• Scuola di Teatro (Theater School) Theater school for children and teenagers aged 5-14, directed by Rocío Muñoz Morales and Raoul Bova. Courses run October to May with year-end performances on the theater stage. Targeted at parents enrolling their children in performing arts education.
• Produzioni Il Parioli (In-House Productions) In-house theater productions created and performed by Teatro Parioli Costanzo, including touring productions that perform at venues across Italy (e.g., 'The Man Jesus' toured to 15+ cities). Targeted at theatrical audiences nationally.
• Bistrot del Teatro On-site bar and restaurant service open every evening from 18:00, offering high-quality aperitifs, wine selections, premium cocktails, and catering for theater events. Targeted at theatergoers and event attendees.
• Gift Card - Regala il Teatro Gift cards allowing recipients to choose performances from the theatrical season. Available in various denominations (e.g., ParioliCard Natale for 2 or 4 platea entries) for gifting theater experiences. Targeted at consumers seeking gift options, particularly during the holiday season.
• Event Venue Rental (Organizza il tuo evento) Corporate and private event hosting and venue rental service for businesses, organizations, and individuals seeking a prestigious historic venue for their events. Includes special packages like New Year's Eve dinner-show celebrations. Targeted at corporate clients, private parties, and social cause organizations.
• Altri Percorsi (Alternative Programming) Alternative programming track featuring stand-up comedy (Parioli Comedy Lab), single performances, and special events including works by various artists. Targeted at adult audiences seeking alternative entertainment beyond traditional theatrical programming.

Quantifiable outcome

• Productions such as 'Il figlio continua' tour to 15+ Italian cities including major theaters in Trieste, Florence, and regional centers
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

15 partnerships are on record, tiered minor and core.

• Danton Q ProductionminorStrategic or Co-development Partner · 26 June 2026Co-producer of 'The Man Jesus' touring production to Cortina d'Ampezzo's Alexander Girardi Hall.
• Comune di Cortina d'AmpezzominorOthers · 26 June 2026Patron of 'The Man Jesus' performance at Alexander Girardi Hall, providing prestigious venue for the production.
• MAG – Movimento Artistico GiovanilecoreStrategic or Co-development Partner · 16 June 2026Collaboration with MAG for MAGnifiche Matinée, a new cultural program for schools combining theater, education, and active citizenship through performances and special events for students of all levels.
• La Compagnia delle Stelle APScoreStrategic or Co-development Partner · 16 June 2026Partner in MAGnifiche Matinée program alongside MAG, with shared objective of offering quality artistic programming to schools.
• Movimento DanzaminorChannel Partner/ Reseller/ Distributor · 8 June 2026External venue in Naples hosting auditions for a new theater production project.
• Associazione Libera CivitasminorStrategic or Co-development Partner · 20 May 2026Co-organizer of 'Sedotta e Sclerata Show_5' for World Multiple Sclerosis Day 2026, hosted at the theater.
• AISM – Associazione Italiana Sclerosi MultiplaminorOthers · 20 May 2026National Multiple Sclerosis Association involved in 'Sedotta e Sclerata Show_5' awareness event.
• Osservatorio Permanente sulla DisabilitàminorOthers · 20 May 2026Permanent Disability Observatory supporting the 'Sedotta e Sclerata Show_5' project.
• Associazione Maurizio CostanzocoreStrategic or Co-development Partner · 25 October 2024Charitable association created to maintain the memory and cultural-social legacy of Maurizio Costanzo. Connected to the theater named in his honor.
• BauAdvisorminorChannel Partner/ Reseller/ Distributor · 29 November 2023Dog sitting and dog walking service available during performances, allowing pet owners to attend shows.
• Istituto Italiano di Studi GermaniciminorStrategic or Co-development Partner · 9 February 2023Collaboration for German dramaturgy reading series at the theater, targeting students from Centro Sperimentale di Cinematografia, Accademia Silvio D'Amico, and Scuola Pasolini.
• Centro Teatrale BrescianominorStrategic or Co-development Partner · 8 February 2023Co-producer of 'Il Caso Kaufmann' alongside Teatro Stabile di Torino and Fondazione Atlantide.
• Teatro Stabile di Torino – Teatro NazionaleminorStrategic or Co-development Partner · 8 February 2023Co-producer of 'Il Caso Kaufmann' theatrical production.
• Fondazione Atlantide – Teatro Stabile di VeronaminorStrategic or Co-development Partner · 8 February 2023Co-producer of 'Il Caso Kaufmann' theatrical production.
• Enfi Teatro di Michele GentileminorStrategic or Co-development Partner · 21 November 2022Regular production partner for theatrical performances including 'TAXI A DUE PIAZZE' and 'DISCORSI AMOROSI'.

Scale indicators2 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Teatro Argentina: Historic Rome theater under Teatro Stabile di Roma, producing drama, classical works, and contemporary productions. Direct competitor for Roman theatergoers and a relevant comparator for programming depth.
• Centro Teatrale Bresciano: Brescia-based stable theater producing drama and contemporary works. Co-production partner of Teatro Parioli and a direct peer as an Italian regional theater with similar producing, co-production, and touring business model.
• Teatro Stabile di Torino: Turin's national theater producing drama and contemporary works. Active co-production partner of Teatro Parioli on 'Il Caso Kaufmann' and a direct comparator as a producing Italian theater with subscription programming.
• Teatro Olimpico: Rome theater with seasonal programming of drama, comedy, and contemporary productions. Direct peer in the same Roman theater market with overlapping programming strategy and subscriber base.
• Teatro Sistina: Historic Rome-based theater offering mainstream commercial productions including comedies, musicals, and family shows. Direct competitor for Roman audiences, corporate group bookings, and seasonal subscription campaigns.
• Piccolo Teatro di Milano: Milano-based theater company with multiple venues, producing drama, comedy, and contemporary works. Comparable in scale and mission as a producing theater with its own productions and educational programs.
• Teatro Brancaccio: Major Rome theater staging comedies, musicals, and touring productions. Competes directly for the same general adult audience, family programming slots, and school matinee bookings in the Roman market.

Regional players

• Teatro San Carlo: Naples-based historic opera house, comparable as a regional Italian theater with national prestige. Does not directly compete in Rome but serves as a regional Italian theater model for programming and cultural relevance.

Broad incumbents

• Teatro alla Scala: Milan's premier opera and ballet institution. Larger incumbent in the Italian performing arts space with broader programming scope (opera, ballet, orchestra) and significantly larger scale.
• Teatro La Fenice: Venice's historic opera house and major Italian performing arts institution. Larger, established Italian theater with broader programming including opera, ballet, and orchestral concerts, serving as a benchmark for Italian regional theater operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@teatropariolicostanzo
• Facebookfacebook.com/teatroilpariolicostanzo
• Instagraminstagram.com/teatropariolicostanzo
• TikToktiktok.com/@teatroilpariolicostanzo
• LinkedInlinkedin.com/company/teatro-parioli

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Teatro Parioli - Costanzo