What Idemitsu Lube Techno Indonesia does

PT Idemitsu Lube Techno Indonesia (ILTI) is an Indonesian lubricant manufacturer and distributor, operating since 2004 as a wholly-owned subsidiary of Japanese energy company Idemitsu Kosan Co., Ltd. The company produces and markets a comprehensive portfolio of automotive lubricants — motorcycle engine oils (IRG7, IRG5, IRG3 tiers plus 4T and 2T variants), car engine oils (IFG7/IFD7 flagship, IFG5, IFG3 tiers), diesel engine oils (CI-4/DH-1, CF-4/SG), and transmission fluids (ATF Plus, CVTF, MTF, Gear GL-5, Matic Gear Oil) — as well as an extensive industrial lubricants range marketed under the Daphne brand (turbine, hydraulic, gear, cutting, quenching, greases, cooling fluids). Underpinning the flagship product lines are proprietary Japanese technologies: Septet Guard (seven-in-one protective technology for IFG/IFD7), Quintet Guard (five-process harmony for IRG5/IFG5), and Nano-Tailored oil formulations.

The company serves Indonesian individual vehicle owners and enthusiast communities, commercial diesel operators, and industrial customers. It operates two manufacturing facilities at KIIC Karawang and GIIC Cikarang, a Jakarta representative office, and the Idemitsu Moto Lounge flagship community/retail venue in Cilandak, Jakarta. Distribution spans four e-commerce marketplaces (Shopee, Tokopedia, Blibli, Lazada), authorized distributor PT. Atlas Petrochem Indo, a workshop network across Jabodetabek, and pop-up activations at malls, universities, and racing venues.

Revenue is generated through unit-priced hardware sales of lubricant products across automotive and industrial categories, supplemented by community/loyalty engagement programs (Idemitsu Loyalty App launched July 2022 with 780+ registered communities, leaderboard rewards, lucky draws) and brand marketing partnerships (MotoGP/LCR Honda Team, NOAH brand ambassadorship). The company's brand positions itself as the oil of choice for Japanese car manufacturers, leveraging the parent Idemitsu Group's global OEM factory-fill credentials while executing a community-led, event-driven GTM tailored to Indonesian consumer behavior.

Name

Idemitsu Lube Techno Indonesia

Legal name

PT. Idemitsu Lube Techno Indonesia

Website

https://ilti.idemitsu.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

PT Idemitsu Lube Techno Indonesia is a wholly-owned Indonesian subsidiary of Idemitsu Kosan Co., Ltd. that manufactures and distributes branded automotive and industrial lubricants, serving Indonesian motorcycle and car owners, commercial diesel operators, and industrial customers through e-commerce, workshops, and a community-driven retail platform.

Ownership category

akta.pro rank

Product category

Automotive and Industrial Lubricants

NAICS

Petroleum Lubricating Oil and Grease Manufacturing (324191)

SIC

Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172), Miscellaneous Chemical Products (2890)

akta.pro primary industry

Automotive Lubricants (PCMO, HDMO, ATF, Gear Oils, Coolants) (EUALAJAH)

akta.pro secondary industries

Retail & E-commerce Lubricants Sales (Auto Parts, Quick Lube, Online) (EUALAJAF), Greases & Specialty Lubricants (Greases, Pastes, Chain Oils, Silicone/Fluoro) (EUALAJAJ), Lubricants, Fluids & Chemical Products Distribution (Oils, Coolants, AdBlue/DEF, Cleaners) (TLAKAOAL)

Keywords

• Automotive lubricants
• Motorcycle engine oils
• Car engine oils
• Industrial lubricants
• Transmission fluids

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Automotive Lubricant Sales: PT Idemitsu Lube Techno Indonesia manufactures and sells automotive lubricants including engine oils (motorcycle, car, diesel) and transmission fluids through multiple channels including direct sales, e-commerce marketplaces (Shopee, Tokopedia, Blibli, Lazada), authorized distributors, workshops, and the Idemitsu Moto Lounge retail outlet.
2. Industrial Lubricant Sales: Sale of industrial lubricant products including hydraulic oils, gear oils, turbine oils, compressor oils, cutting oils, quenching oils, grease, and other specialized industrial oils to industrial customers.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels10 records

Core offering

PT Idemitsu Lube Techno Indonesia manufactures and distributes a full range of branded lubricants in Indonesia under license from parent Idemitsu Kosan Co., Ltd. The portfolio includes automotive engine oils (motorcycle IRG series and 4T/2T oils; car IFG/IFD series; diesel CI-4/DH-1 and CF-4/SG grades), transmission fluids (ATF Plus, CVTF, MTF, Gear GL-5, Matic Gear Oil), and a broad industrial lubricants range under the Daphne and Idemitsu Specialty brands covering hydraulic, turbine, compressor, gear, cutting, quenching, slideway, grease and specialty oils. Products are manufactured at KIIC (Karawang) and GIIC (Cikarang) facilities and sold through e-commerce marketplaces, the Idemitsu Moto Lounge retail hub, the workshop network, authorized distributor PT. Atlas Petrochem Indo, and direct industrial sales.

Product overview

PT Idemitsu Lube Techno Indonesia (Idemitsu) is a Japanese lubricant manufacturer operating in Indonesia, producing a broad portfolio of automotive and industrial lubricants. The product lineup is organized across several distinct categories: (1) Motorcycle Engine Oils — the IRG Series in three tiers: IRG7 (Flagship, Fully Synthetic, Septet Guard technology), IRG5 (High Premium, Quintet Guard technology), and IRG3 (Premium, above international/OEM standards), plus 4T (four-stroke), 2T (two-stroke) oils and matic/scooter-specific formulations; (2) Car Engine Oils — the IFG/IFD Series (Flagship: Septet Guard/Quintet Guard; tiered IFG7 > IFG5 > IFG3) alongside the SN, SN/CF, SM/CF mineral and synthetic variants; (3) Diesel Engine Oils — CI-4/DH-1 and CF-4/SG formulations; (4) Transmission Fluids — ATF Plus (automatic), CVTF (CVT), MTF (manual), Gear GL-5, and Matic Gear Oil for scooters; (5) Industrial Lubricants — the comprehensive Daphne series covering turbine oils, hydraulic oils, gear oils, cutting oils, quenching oils, greases, cooling fluids, and specialty products, plus Idemitsu-branded industrial products. E-commerce sales are conducted through Shopee, Tokopedia, Blibli, and Lazada. A customer-facing mobile app (Idemitsu Loyalty App) supports community engagement and reward programs.

Differentiator

Problem solved

Functional benefit

Brands

• Idemitsu: Core lubricant brand for automotive and industrial products including engine oils, transmission oils, and industrial lubricants

Products and services

• Idemitsu IRG7 Series (motorcycle engine oil, Flagship tier) Flagship motorcycle engine oil series using Septet Guard technology, providing high protection, horsepower, and acceleration through racing-oil technology and minimizing oil evaporation at ultra-high temperatures. Includes variants such as IRG7 5W-40 MA2, 10W-30 MA2, and 10W-40 MA2 for sport bikes and high-performance motorcycles.
• Idemitsu IRG7 5W-40 MA2 Flagship fully synthetic motorcycle engine oil formulated with Septet Guard technology, offering high protection, horsepower, and acceleration via racing oil technology. Minimizes oil evaporation at ultra-high temperatures and resists quality degradation until regular oil change intervals.
• Idemitsu IRG5 Series (motorcycle engine oil, High Premium tier) High premium motorcycle engine oil series using Quintet Guard technology, harmonizing five protective benefits to maximize performance with smooth shift feel and better engine response. Includes 10W-30 MB, 10W-40 MB, and 15W-50 MA2 variants for scooters and sport motorcycles.
• Idemitsu IRG5 10W-40 MB High premium scooter engine oil formulated with Quintet Guard technology, harmonizing five protective benefits to maximize performance. Enables smooth shift feel and a safer, more enjoyable ride with enhanced engine response. JASO MB certified.
• Idemitsu IRG3 Series (motorcycle engine oil, Premium tier) Premium motorcycle engine oil series providing high dimensional engine protection and fuel economy above international and OEM standards. Includes MA2 (motorcycle sport), MB (scooter), MA (motorcycle), 2T (two-stroke), and mineral variants.
• Idemitsu IRG3 10W-40 MA2 Premium motorcycle engine oil formulated with high dimensional engine protection and fuel economy, meeting and exceeding international and OEM standards. JASO MA2 certified.
• Idemitsu IRG3 2T FC Two-stroke motorcycle engine oil with excellent smokeless performance due to special base oil. Prevents carbon formation, exhaust port clogging, corrosion, and rust. JASO FC certified.
• Idemitsu IFG7 / IFD7 Series (car engine oil, Flagship tier) Flagship four-wheeler engine oil series (IFG for gasoline, IFD for dual gasoline/diesel) based on Septet Guard and Quintet Guard technology — the highest performance tier offered by Idemitsu for factory-fill and OEM applications globally. Includes IFG7 0W-16 SP/GF-6B and IFD7 5W-40 SN/A3B4 variants for Japanese, turbocharged GDI, and hybrid vehicles.
• Idemitsu IFG7 0W-16 SP/GF-6B Flagship fully synthetic car engine oil formulated with Septet Guard technology, condensing Idemitsu's cutting-edge oil technology for factory fill and genuine oils of top OEMs worldwide. Unleashes peak performance of Japanese cars, including turbocharged gasoline direct injection and hybrid vehicles.
• Idemitsu IFG5 Series (car engine oil, High Premium tier) High Premium car engine oil series using Quintet Guard technology for perfectly harmonized engine protection and performance maximization. Includes 0W-20 SP/GF-6A and 5W-30 SP/GF-6A variants for modern turbocharged GDI and hybrid vehicles.
• Idemitsu IFG5 5W-30 SP/GF-6A High premium car engine oil formulated with Quintet Guard technology, providing perfect harmony of five protective processes to protect the engine and maximize performance. Suitable for turbocharged gasoline direct injection and hybrid vehicles.
• Idemitsu IFG3 Series (car engine oil, Premium tier) Premium car engine oil series delivering high dimensional engine protection and fuel economy above international and OEM standards. Includes 0W-20 SP/GF-6A, 5W-30 SP/GF-6A, 10W-30 SP/GF-6A, 10W-30 SP, and 15W-40 variants.
• Idemitsu IFG3 5W-30 SP/GF-6A Premium car engine oil providing high dimensional engine protection and fuel economy above international and OEM standards.
• Idemitsu SN 0W-20 FS (car engine oil, fully synthetic) Leading fully synthetic fuel-saving engine oil with wide temperature range of 0W-20. Provides high fluidity at low temperature with excellent cold start and great durability at high temperature. API SN with resource conserving for better fuel mileage and fast engine responsiveness.
• Idemitsu SN/CF 10W-40 SS (car engine oil, semi synthetic) Semi synthetic car engine oil with wide temperature range of 10W-40. Provides fuel economy and extends engine life by reducing wear.
• Idemitsu CI-4/DH-1 15W-40 (diesel engine oil) Diesel engine oil maintaining engine cleanliness in all conditions with excellent oxidation stability to prolong engine oil life. Stable at high temperatures and provides good protection against startup wear. Meets SAE 15W-40, API CI-4, CH-4/SL, SJ, JASO DH-1, ACEA E7-08 and multiple OEM standards.
• Idemitsu CF-4/SG 15W-40 (diesel engine oil) Diesel engine oil with excellent oxidation and thermal stability under severe operation. Superb detergent-dispersant characteristics, prevents harmful foaming, and provides anti-corrosion and anti-rust properties to prolong engine life and improve running efficiency.
• Idemitsu ATF Plus (Automatic Transmission Fluid) Super long-life automatic transmission fluid providing superior protection against premature wear and tear of moving parts. Excellent protection and performance at high temperatures and high loads. Compatible with a wide range of vehicle models from Japanese, European, American, and South Korean makers.
• Idemitsu CVTF (Continuously Variable Transmission fluid) Super long-life CVT fluid with superior protection against premature wear and tear of moving parts. Excellent performance at high temperatures and loads. Wide compatibility with Japanese, European, American, and South Korean vehicle models.
• Idemitsu MTF (Manual Transmission Fluid) Long-life manual transmission fluid offering excellent protection against premature wear and tear of moving parts. Suitable for both gasoline and diesel engines.
• Idemitsu Gear GL-5 80W-90 (Gear Oil) High quality automotive transmission and differential gear oil meeting GL-5 specifications. Formulated with EP agent, antioxidant, corrosion inhibitor, anti-foaming agent, and selected highly refined base oil. Features high viscosity index, high oxidation stability, heavy load endurance, and prevention of foaming, corrosion, and rust.
• Idemitsu Matic Gear Oil 10W-40 MB (Scooter Gear Oil) Semi synthetic lubricating oil designed to improve performance of scooter/matic gearbox. Provides optimal protection for gearbox components under heavy load, reduces friction and extends gearbox life. Features high viscosity index, high oxidation stability, durability, and protection from rust and corrosion.
• Idemitsu 4T SL/MA2 5W-40 FS (Motorcycle Engine Oil) Fully synthetic 4-stroke motorcycle oil with PAO base oil. Ensures full protection for modern 4T motorcycles and sport bikes, suitable for high-speed motorway and urban traffic. Meets API SL and JASO MA2 requirements.
• Idemitsu 4T SL/MB 10W-40 SS MATIC (Scooter Engine Oil) Semi synthetic engine oil for scooters/matic motorcycles ensuring full engine protection and superb fuel economy. Meets API SL and JASO MB requirements.
• Idemitsu 4T SL-MA 10W-40 SS (Motorcycle Engine Oil) Semi synthetic 4-stroke motorcycle oil meeting API SL and JASO MA requirements for broad motorcycle compatibility.
• Idemitsu 4T SL-MA 10W-30 FS (Motorcycle Engine Oil) Full synthetic 4-stroke motorcycle oil delivering more power and response, reducing engine noise and vibration, protecting and prolonging engine life. Suitable for all Japanese and European motorcycle brands.
• Idemitsu 2T FC SS (Two-Stroke Engine Oil) Semi synthetic two-stroke engine oil with excellent smokeless performance due to special base oil. Prevents carbon formation, exhaust system clogging, corrosion, and rust. Provides anti-wear protection. JASO FC certified.
• Daphne Industrial Lubricant Series Comprehensive range of industrial lubricants under the Daphne brand including Turbine Oil Series, Super Turbine Oil Series, Super Screw, Mechanic Oil Series, Alpha Screw, Eponex SR Series, and others for turbines, compressors, vacuum pumps, slideways, multi-purpose, hydraulic, and gear applications.
• Daphne Metalworking and Specialty Oil Series Industrial specialty oils including Daphne Alphacool TS, Alphacool CX, Alphacool EW (cooling fluids), Super Multi Oil ST Series, Super Hydro ST series, Cut HL 5, Cut HL 25 (cutting oils), Super Slide (slideway oil), Master Quench A, Plastic Quench RP (quenching oils), EDM oils, rust preventives, and transformer oils.
• Daphne Grease and Specialty Products Industrial greases and specialty products including Daphne Grease MP series, Bearing Grease EP Series, Eponex IM, Eponex RG-M, Thermic Oil Series, Super Coat JP, Super Coat WR, Super Coat TW, Super Coat NR, Alpha Cleaner MX, Aquacool NP, Milcool AL, Magplus SLA Series, Magplus DH 10A, Magplus AM 30, Hi Temp Oil A, and Cleaner SH.
• Idemitsu Specialty Industrial Products (Polylex UMF, Eponex IM) Specialty industrial products including Idemitsu Polylex UMF and Idemitsu Eponex IM for specialized industrial lubrication needs.
• Idemitsu Loyalty App Mobile application for automotive two-wheel and four-wheel communities. Enables communities to earn points from oil purchases at TJM Autoworks, track rewards, access sponsorship programs, view event information, and promotional content.

Quantifiable outcome

• Over 780 automotive communities (420+ two-wheel, 360+ four-wheel) registered in Idemitsu Loyalty App as of 2023
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• PT Astra Honda Motor (AHM)coreStrategic or Co-development Partner · 10 November 2020Idemitsu collaborated with PT Astra Honda Motor to conduct a one-day safety riding training campaign for employees of PT ILTI and PT ILI at the Karawang head office. The training combined theory and practice to educate motorcyclists on safe riding ahead of Eid al-Fitr homecoming. Approximately 50 employees participated. Astra Honda Motor provided the training content and facilitation.
• TJM AutoworkscoreChannel Partner/ Reseller/ DistributorTJM Autoworks is a workshop tenant at Idemitsu Moto Lounge, Cilandak, Jakarta. Loyalty app users accumulate points from oil purchases made at this location. The workshop is the primary transaction point for the Idemitsu Loyalty App point accumulation system.
• LCR Honda TeamcoreStrategic or Co-development PartnerIdemitsu Group sponsors the LCR Honda Team in MotoGP, featuring rider Takaaki Nakagami. Indonesia operations leverage this sponsorship for brand marketing, hosting live sessions with Takaaki Nakagami and Ai Ogura (Moto2) for community engagement and brand ambassador activities.
• PT Patrari Jaya UtamaminorGTM or Marketing PartnerIdemitsu co-hosted a collaboration webinar with PT Patrari Jaya Utama on February 28, 2023 titled 'Getting Greasing Right: Optimization, Safety, Tools and Energy Saving.' The webinar targeted industrial customers and offered certificates and merchandise to participants.
• RCB IndonesiaminorGTM or Marketing PartnerIdemitsu and RCB Indonesia collaborated to host a Buka Puasa Bersama (iftar gathering) for motorcycle communities at Idemitsu Moto Lounge on April 15, 2023. Eight motorcycle communities attended including XMOB, YARRCI, R15 Club Tangerang, GSX Nusantara, HABORA, and others.
• The Bikershop JakartaminorChannel Partner/ Reseller/ DistributorThe Bikershop Jakarta, a main dealer for two-wheeled and commercial motorcycles (established 2013, part of Djoko Motor Group with 42 years in automotive), organized community gathering events at Idemitsu Moto Lounge. The dealer has organized multiple community events at the venue including the Forever Young Gathering with over 50 bikers.
• Royal Enfield PejatenminorGTM or Marketing PartnerIdemitsu held a pop-up store at Royal Enfield Pejaten on April 27, 2019, offering Buy 2 Get 1 promotions on motorcycle oil and Buy 3 Get 1 on car oil. Included an Instagram Photo Contest with Bell C500 helmet prizes.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Motul: French specialty lubricant brand with a strong premium and motorsport positioning in motorcycle and passenger car oils. Direct competitor in the enthusiast/community-led premium tier that PT ILTI cultivates via Moto Lounge and IRG7/IFG7 lines.
• Pertamina Lubricants: Indonesian state-owned lubricant producer and dominant domestic player, manufacturing automotive and industrial lubricants at scale. Direct competitor across motorcycle, passenger car, diesel, and industrial segments in the same Indonesian geography.
• Shell Indonesia (Lubricants): Major multinational lubricant operator in Indonesia with a deep retail and B2B network across passenger car, motorcycle, and industrial segments. Direct competitor for retail shelf space, workshop distribution, and OEM approvals.
• TotalEnergies Lubrifiants Indonesia: Multinational integrated energy and lubricant player serving Indonesian automotive and industrial customers with a tiered product range. Direct peer across retail and B2B channels in the same territory.
• BP/Castrol Indonesia: Operates Castrol-branded lubricants in Indonesia with strong positioning in motorcycle, passenger car, and industrial markets. Comparable in channel breadth, brand investment, and product tiering to Idemitsu's premium SKUs.
• ENEOS Corporation: Japanese-headquartered lubricant manufacturer with a comparable portfolio of automotive engine oils, transmission fluids, and industrial lubricants. Closest peer given parallel Japanese parent, similar factory-fill/OEM positioning, and overlapping product technology philosophy.

Peers

• ExxonMobil Lubricants Indonesia:

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UChBmAi20YMVvXSkaEeYsgkQ/videos
• Facebookfacebook.com/profile.php
• Instagraminstagram.com/idemitsu_lube/?hl=en
• LinkedInlinkedin.com/company/idemitsu-lube-techno-indonesia

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Idemitsu Lube Techno Indonesia