The Image Group Ltd

What The Image Group Ltd does

The Image Group Ltd is a New Zealand-based visual branding and promotional merchandise provider operating across New Zealand and Australia. Founded in 1989 and headquartered in Auckland with a regional office in Australia, the company employs approximately 8 people and operates under a 'Design, Create, Deliver' service model encompassing strategy, product sourcing, custom branding, warehousing, and fulfilment.

Its core offering spans branded drinkware, apparel, promotional products (pens, bags, umbrellas, lifestyle items), technology accessories, point-of-sale displays, corporate gifts, packaging solutions, and an environmental/eco-friendly line using recycled materials and FSC-certified packaging. Custom branding is executed via print, embroidery, laser engraving, debossing, and full colour wraps. The company also operates self-serve e-commerce catalogs at igpromo.co.nz and igpromo.com.au.

The business runs a project-based, quote-priced B2B model sold through direct consultative field sales, a physical showroom in Auckland, and online catalogs. Named enterprise clients include Qantas, Pepsi, V Energy, Hancocks, Boss Coffee, Colorsteel, Gyprock, Competenz, the Heart Foundation, and Epsom Girls Grammar School, with multi-year repeat relationships cited in testimonials. Revenue streams include one-time merchandise sales plus design/consulting and recurring warehousing/fulfilment services, and the supply chain is audited under SEDEX membership.

Name

The Image Group Ltd

Legal name

Image Group Ltd

Website

https://imagegroup.co.nz

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Image Group Ltd is a New Zealand-based visual branding and promotional merchandise company offering design, custom production, warehousing, and fulfilment services across New Zealand and Australia for B2B clients including Qantas, Pepsi, and V Energy.

Ownership category

akta.pro rank

Product category

Branded Merchandise and Promotional Products

NAICS

Gift, Novelty, and Souvenir Retailers (45942), Graphic Design Services (54143), Indoor and Outdoor Display Advertising (541850)

SIC

Costume Jewelry & Novelties (3960)

akta.pro primary industry

Branded Merchandise & Corporate Gifts (BPAFAMAA)

akta.pro secondary industries

Party Favors, Gifts & Custom Merchandise (HSACACAM), Event Signage, Props & Custom Installations (HSACAOAG), Personalized, Custom & Monogrammed Gifts Retail (CRALAJAC)

Keywords

• Branded merchandise
• Promotional products
• Point of sale displays
• Corporate gifts
• Visual merchandising

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Branded Merchandise Sales: One-time purchase of custom branded merchandise including promotional products, drinkware, apparel, bags, tech items, and corporate gifts. Orders placed for specific quantities with branding customization.
2. Design and Consulting Services: Design consultation, brand strategy development, account management, and logistics coordination services. Includes custom campaign design and product curation services.
3. Fulfilment and Logistics Services: Storage, inventory management, order processing, and distribution of branded merchandise for ongoing client needs.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

The Image Group Ltd produces custom branded merchandise, point of sale displays, and recognition gifts for businesses across New Zealand and Australia. They operate a full-service "Design, Create, Deliver" model covering concept and design, product sourcing, in-house branding (print, embroidery, laser engraving), warehousing, kitting and direct delivery to recipients.

Product overview

Image Group is a visual branding and promotional merchandise company operating in New Zealand and Australia. The company operates on a 'Design, Create, Deliver' model, offering a unified portfolio of branded merchandise solutions including drinkware, apparel, pens, bags, technology accessories, and POS displays. The core offering consists of customizable promotional products (Pens, Drinkware, Business items, Print, Packaging, Promotion, Technology, Bags, Personal, Leisure, Headwear, Apparel, Conference, Environmental, Umbrellas) alongside value-added services such as creative campaigns, brand strategy, global sourcing, eCommerce, warehousing, and fulfilment. Point of Sale (POS) displays and signage solutions round out the retail-focused offerings. The company differentiates through sustainability practices (SEDEX membership, eco-friendly materials, compostable packaging) and comprehensive end-to-end delivery across NZ and AU.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Branded Merchandise End-to-end design, sourcing, branding and delivery of customised promotional merchandise such as apparel, drinkware, tech accessories and gift items for corporate clients across New Zealand and Australia.

Quantifiable outcome

• 85% of people remember the advertiser that gave them a promotional product
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• BAMKO: Global promotional merchandise and corporate gifting distributor with sourcing, decoration, warehousing, and fulfilment services. Direct competitive overlap with Image Group's full-service merchandise model.
• Successories: Provider of branded promotional products, awards, and corporate gifts for enterprise marketing teams. Comparable product mix (drinkware, apparel, accessories) and B2B go-to-market.
• National Pen (Shutterfly Business Solutions): Specialist provider of branded pens, drinkware, apparel, and promotional products sold direct to SMB and enterprise. Closely overlaps with Image Group's promotional merchandise product mix and B2B consultative sales motion.

Broad incumbents

• 4imprint: Large North American-headquartered promotional products distributor with a global operations footprint. Highly comparable to Image Group's core business of sourcing and branding promotional merchandise for enterprise customers, but at vastly greater scale and breadth.
• HALO (HALO Branded Solutions): One of the largest North American promotional merchandise and corporate gifting distributors. Directly comparable service model — design, source, brand, and fulfil promotional products for enterprise marketing teams.

Regional players

• Cubic Promote: Australia-based promotional merchandise and branded products distributor. Most direct geographic competitor to Image Group across the ANZ region, with a comparable end-to-end merchandise and POS display offering.
• Bindix (formerly Brandlogic / Identity Brands): Australian corporate gifting and branded merchandise provider serving enterprise clients. Comparable boutique-scale ANZ operator focused on custom branded products and corporate gifting programs.
• MMI Marketing Merchandise Innovations: Australian promotional merchandise distributor with end-to-end design, branding, warehousing, and fulfilment. Closely comparable boutique ANZ operator to Image Group.

Others

• SEDEX (supplier ethical data exchange): Ethical supply chain auditing platform of which Image Group is a member. Not a competitor but an enabling/infrastructure partner for the company's sustainability positioning.

Emerging players

• Brightspot (formerly Showdown Displays): Provider of branded merchandise, displays, and packaging with an emphasis on point-of-sale and retail merchandising. Comparable to Image Group's POS display and retail merchandising offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-image-group-ltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Image Group Ltd