Imagens Medicina Diagnóstica

What Imagens Medicina Diagnóstica does

Imagens Medicina Diagnóstica is a physician-founded diagnostic medicine group headquartered in Cuiabá, Mato Grosso, Brazil. Established in 2006 with 23 employees and 7 physicians at a single unit, the company has grown to 111 employees operating six service locations — four in Cuiabá and two in Tangará da Serra — under the legal entity IMAGENS - MEDICINA DIAGNOSTICA S.A. (CNPJ 11.135.984/0001-34). It delivers a full menu of diagnostic imaging and laboratory examinations, including nuclear magnetic resonance imaging (MRI), 128-channel multislice computed tomography, digital mammography with 3D tomosynthesis, ultrasonography with Doppler, elastography, ecoendoscopy, upper digestive endoscopy, colonoscopy, image-guided biopsy and puncture, contrast and conventional X-ray, and coronary CT angiography. The group also operates laboratory testing services accessible through dedicated online portals and a patient-facing mobile application (Aplicativo Imagens).

The group is structured as a private Sociedade Anônima with no identified institutional investors, parent company, or external funding rounds; ownership appears concentrated among the founding physicians and current administrative leadership including Diretor Técnico Responsável Dr. Humberto Luis Torres Urban and Diretora Administrativa Dra. Adriana Moraes. Its clinical team includes physicians trained at Johns Hopkins Hospital, Harvard (BWH), University of Turin, and Hospital Israelita Albert Einstein, supporting subspecialty service lines such as coronary angiography and elastography. The group holds ONA Nível 3 – Acreditado com Excelência, the highest certification tier of the Organização Nacional de Acreditação, and is also LGPD-compliant under Brazilian data protection law (Law 13.709/2018).

The revenue model is fee-for-service across two streams: health-insured patients billed through 23 convênio partnerships (including Unimed, SulAmérica, Bradesco Saúde, Cassi, Amil, Postal Saúde, Saúde Caixa, MT Saúde, and others), and direct-pay (particular) patients paying out of pocket. Pricing is not publicly disclosed. Go-to-market is direct-to-consumer: appointment scheduling is available via phone, WhatsApp, and walk-in at any of the six physical units, with results delivered through online portals. Marketing spans organic social (Facebook, Instagram, LinkedIn), a clinical blog ('Dica do Especialista'), health awareness campaigns (Outubro Rosa, Novembro Azul, Yellow September), and community engagement through Multiação and social responsibility partners.

Name

Imagens Medicina Diagnóstica

Legal name

IMAGENS - MEDICINA DIAGNOSTICA S.A.

Website

https://imagenscuiaba.com.br

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

Imagens Medicina Diagnóstica is a physician-founded diagnostic medicine group operating six service units in Cuiabá and Tangará da Serra, Mato Grosso, Brazil. It delivers MRI, CT, mammography, ultrasound, endoscopy, and laboratory services to insured and private-pay patients through 23 health insurance partnerships.

Ownership category

akta.pro rank

Headquarters

HQ city

Cuiabá

HQ country

Brazil

HQ region

Latin America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Health Insurance (Convênio): Revenue generated through partnerships with multiple health insurance providers including Unimed, SulAmérica, Bradesco Saúde, Cassi, Amil, and 21 other plans. Services are billed through insurance authorization and reimbursement processes.
2. Private/Particular Patients: Direct payment services for patients without health insurance coverage, including examination fees and associated costs

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Imagens Medicina Diagnóstica is a diagnostic medicine group that provides medical diagnostic imaging examinations, including MRI, 128-channel multislice CT, 3D digital mammography with tomosynthesis, ultrasonography with Doppler, X-ray, elastography, upper digestive endoscopy, colonoscopy, ecoendoscopy, image-guided biopsy, and coronary CT angiography. The company also delivers clinical laboratory testing and offers patients access to results through dedicated online portals and a mobile application, operating six physical service units across Cuiabá and Tangará da Serra in Mato Grosso, Brazil.

Product overview

Imagens Medicina Diagnóstica is a diagnostic medicine group operating as a unified clinical platform offering comprehensive imaging and laboratory services. The portfolio centers on diagnostic imaging examinations including ultrasound, MRI, CT scan, mammography with 3D tomossíntese, X-ray, endoscopy, colonoscopy, and image-guided biopsies. Laboratory testing services are also available through a dedicated portal. The group operates multiple physical locations in Cuiabá and Tangará da Serra, Mato Grosso, and maintains patient-facing mobile application and results portals.

Differentiator

Problem solved

Functional benefit

Products and services

• Angiotomografia Coronariana (Coronary CT Angiography)

Quantifiable outcome

• ONA Level 3 - Accredited with Excellence certification
• +2 more outcomes

Named customers25 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Seven partnerships are on record, tiered supporting and core.

• IEL-MT (Instituto Euvaldo Lodi de Mato Grosso)supportingGTM or Marketing Partner · 11 March 2017Professional development partner providing training workshops on Teamwork and Professional Ethics and Conduct for employees.
• Sistema Fiemt - MultiaçãocoreStrategic or Co-development Partner · 11 February 2017Long-term partnership with Multiação social health initiative organized by the business sector. Initiative provides free healthcare, education, entrepreneurship, legal guidance and culture services to communities in the Cuiaba region. Over 9,000 attendances per event.
• Shift TecnologiassupportingOthersTechnology partner providing DPO (Data Protection Officer) services and data protection infrastructure. Contact through [email protected]. Responsible for maintaining data protection compliance under LGPD regulations.
• INMO, Clinest, Densitometria, Consultórios Médicos (Ortopedia, Gastroenterologia, Neurologia), Hypnos, PlestimografiasupportingTechnology or IntegrationService providers for specialized examinations and procedures, all bound by confidentiality agreements and LGPD compliance. Include medical specialty practices and diagnostic services.
• Associação São Domingos SáviosupportingGTM or Marketing PartnerSocial responsibility partnership with the Salesian Mission of Mato Grosso. Association serves approximately 300 children and adolescents aged 6-17 years with recreational activities, food, tutoring and professional courses. Grupo Imagens participates in annual events like Natal do Bem (toy donation) and Arraiá Beneficente (food collection).
• Liga - Radiologia de Medicina UFMT/UNICsupportingStrategic or Co-development PartnerAcademic partnership supporting scientific projects and education. Grupo Imagens hosts weekly meetings of the Radiology League with radiologist physicians as instructors. Sponsored students to present research at Jornada Paulista de Radiologia (JPR).
• Health Insurance Providers (23 plans)coreChannel Partner/ Reseller/ DistributorPartnerships with 23 health insurance providers including Unimed, SulAmérica, Bradesco Saúde, Cassi, Amil, Postal Saúde, Saúde Caixa, MT Saúde, Geap, Assefaz, and others for service delivery to insured patients.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Hermes Pardini: Brazilian diagnostic network spanning imaging and laboratory services across multiple states. Direct overlap in modality mix and outpatient diagnostic model.
• A+ Medicina Diagnóstica: Brazilian diagnostic chain offering imaging and laboratory services comparable to Imagens' portfolio. Closest direct peer in terms of multi-modality outpatient diagnostic services.

Broad incumbents

• Hospital Israelita Albert Einstein: Brazilian reference hospital system with in-house imaging and outpatient diagnostic services. Comparable on clinical quality standards and physician training affiliations.
• Sabin Medicina Diagnóstica: Multi-regional Brazilian diagnostic chain offering imaging and laboratory services. Same core offering as Imagens but with multi-state presence and corporate/institutional investor ownership.
• Fleury: Premium Brazilian diagnostic chain with broad imaging and laboratory services. Direct category overlap with Imagens, but national footprint and significantly larger scale.
• Rede D'Or São Luiz: Largest private hospital and diagnostic network in Brazil. Provides overlapping imaging services within a broader hospital portfolio, including multi-state coverage.
• DASA (Diagnósticos da América): Brazil's largest diagnostic medicine chain, operating imaging centres and laboratories across the country. Highly comparable service portfolio (MRI, CT, mammography, ultrasound) but at national scale with institutional capital.

Regional players

• Grupo Alliança Saúde: Regional Brazilian diagnostic and health-services operator. Comparable outpatient imaging model, often focused on specific states or regions like Imagens in Mato Grosso.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/imagensmedicinadiagnostica
• LinkedInlinkedin.com/company/imagens-medicina-diagnostica
• Instagraminstagram.com/imagensmedicina

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Imagens Medicina Diagnóstica