ImagineLaw, Inc.

What ImagineLaw, Inc. does

ImagineLaw, Inc. is a Philippine non-profit public interest law organization founded in 2016 and headquartered at 10F Strata 100, F. Ortigas Jr. Rd., San Antonio, Pasig City. Its mission is to design and advocate for evidence-based policy solutions that enable people to live healthy and meaningful lives. The organization concentrates on six programmatic verticals: tobacco and vape control, healthy diet and nutrition (including trans fat, sodium reduction, and front-of-pack labeling), road safety, alcohol harm prevention, HIV/AIDS prevention and control, and data for health. Its core "product" is not a commercial technology but a portfolio of policy deliverables — model ordinances, policy writeshops, technical legal assistance, coalition-building, training programs, strategic litigation support, and public awareness campaigns — delivered to local government units (LGUs), national agencies (DOH, FDA, DTI), civil society organizations, medical associations, and patient groups. A consumer-facing extension exists in the form of the Pagkain Check mobile app, a nutrition calculator available on Google Play.

The business model is non-commercial: ImagineLaw is funded primarily through grants and partnerships with international organizations such as Vital Strategies and the Partnership for Healthy Cities, rather than through product sales or subscriptions. Revenue mechanics are project-based, with named project managers allocated across verticals (e.g., Daphne Marcelo for road safety, Mary Grace Anne Rosales-Sto. Domingo for healthy diet, Ma. Anna Margarita Bueno and Reina Fabregas for tobacco and alcohol respectively). Distribution is executed via direct LGU partnerships, coalition networks (Healthy Food Environment Coalition, Patient CARE Network), regional initiatives such as RISE v. Tobacco (Philippines, Cambodia, Fiji, Papua New Guinea, Solomon Islands) and RESET Alcohol, and an international conference presence (e.g., 8th Global Alcohol Policy Conference in Brazil). Technology inputs are minimal — Squarespace-hosted website, a mobile app, and standard policy-communications channels (media, events, coalition convenings); there is no proprietary AI, platform, or API offering. The organization's measurable outcomes include 37 LGUs awarded for road safety excellence, a 62% road-crash reduction in Tuguegarao City after ordinance adoption, and approximately 92 lawmakers supporting Healthy Food Environment bills in Congress.

Name

ImagineLaw, Inc.

Legal name

ImagineLaw, Inc.

Website

https://imaginelaw.ph

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

ImagineLaw is a Philippine non-profit public interest law group that designs and advocates for evidence-based public health policies in tobacco control, healthy diet, road safety, and alcohol harm prevention for LGUs, national agencies, and civil society partners, funded primarily by international grants.

Ownership category

akta.pro rank

Product category

Public Health Policy Advocacy

NAICS

Social Advocacy Organizations (8133), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Legal Services (8111), Services-Social Services (8300)

akta.pro primary industry

Public Health Strategy, Policy & Legislation (HLAJAMAA)

akta.pro secondary industries

Public Health Law, Legal Counsel & Regulatory Affairs Offices (HLAJACAJ), Behavioral Health & Substance Use Public Health Programs (BPAIAJAK), Health Promotion, Prevention & Community Health Programs (BPAIAJAC)

Keywords

• Public health policy advocacy
• Tobacco control policy
• Healthy diet advocacy
• Road safety policy
• Alcohol harm prevention

Headquarters

HQ city

Pasig City

HQ country

Philippines

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Grant Funding and Partnerships: ImagineLaw operates as a non-profit public interest law organization. The organization receives funding through grants and partnerships with international organizations such as Vital Strategies (Partnership for Healthy Cities), and other public health foundations to support their policy advocacy work on tobacco control, healthy diet, road safety, and alcohol harm prevention.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

ImagineLaw designs and advocates for evidence-based public health policy solutions across tobacco control, healthy diet, road safety, alcohol harm prevention, HIV/AIDS prevention, and data for health. The organization develops model ordinances, provides technical legal assistance to local government units, conducts policy writeshops and training programs, builds coalitions with civil society and medical associations, and runs public awareness campaigns. It operates regional initiatives such as RISE v. Tobacco and RESET Alcohol, and maintains supplementary products such as the Pagkain Check nutrition calculator app.

Product overview

ImagineLaw, Inc. is a public interest law organization based in the Philippines that designs and advocates for evidence-based policy solutions for public health. The organization operates across multiple focus areas including tobacco control, alcohol harms prevention, healthy diet/nutrition, road safety, HIV/AIDS prevention, and data for health. Rather than offering a traditional technology product, the organization provides policy advocacy services, conducts workshops and training programs, develops model ordinances for local government units, and runs public awareness campaigns and media fellowships. The organization's work involves strategic litigation, partnerships with government agencies and civil society organizations, and international collaboration through projects like RISE v. Tobacco (regional initiative in Asia and Pacific) and RESET Alcohol Project.

Differentiator

Problem solved

Functional benefit

Brands

• Pagkain Check: A nutrition calculator mobile app that helps users check nutritional content of food products
• RISE v. Tobacco
• RESET Alcohol
• Usapang Toxic: Okay Ka, Lungs?!

Products and services

• Pagkain Check A mobile nutrition calculator app that helps users check the nutritional content of food products, supporting ImagineLaw's healthy diet and nutrition policy advocacy.
• RISE v. Tobacco A regional initiative providing financial, technical, and legal support to governments and civil society organizations in the Asia-Pacific region to strengthen tobacco control policy aligned with the WHO Framework Convention on Tobacco Control.
• RESET Alcohol A project aimed at integrating best-practice strategies for preventing alcohol harms into national and local governance frameworks.
• Usapang Toxic: Okay Ka, Lungs?! A podcast that breaks down cigarette components and discusses their corresponding health harms to support tobacco control awareness.
• Public Health Policy Advocacy and Technical Assistance Core advocacy service encompassing evidence-based policy development, model ordinance drafting, technical legal assistance to government agencies, policy writeshops, training programs, coalition building with civil society, and public awareness campaigns across tobacco control, healthy diet, road safety, alcohol harm prevention, and HIV/AIDS.

Quantifiable outcome

• Tuguegarao City road crashes went down by 62% after enacting road safety ordinance
• +2 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Taguig City GovernmentcoreStrategic or Co-development Partner · 12 May 2026Formal MOU signed for partnership to prevent alcohol harms and develop an Alcohol Harms Prevention Ordinance. The collaboration aims to support evidence-based governance, preventative healthcare, and protect communities from alcohol-related harm, particularly affecting youth.
• Partnership for Healthy Cities (Vital Strategies)coreStrategic or Co-development PartnerPartnership supporting Quezon City's road safety initiatives. The Partnership for Healthy Cities is a global network of more than 70 cities committed to preventing noncommunicable diseases and injuries. Provides technical assistance and funding for road safety policy development, monitoring, evaluation, and implementation.
• La Union Provincial GovernmentcoreStrategic or Co-development PartnerCollaboration with Provincial Government of La Union (PGLU), Vital Strategies, and Partnerships for Nation Building, Inc. to conduct province-wide workshop supporting cities and municipalities in drafting and amending local tobacco control ordinances. Includes MPOWER and Tobacco Control Enforcement Training.
• St. Luke's Medical Center Quezon CitycoreStrategic or Co-development PartnerCollaboration with SLMC-QC and Philippine Society of Nephrology to organize the 'Iwas Alat, Iwas Sakit' forum for National Kidney Month, spotlighting kidney disease prevention through sodium reduction and healthy diets.
• Marikina City Health OfficecoreStrategic or Co-development PartnerPartnership with Marikina City Health Office and citywide Hypertension and Diabetes Club to support initiatives reducing alcohol consumption, promoting front-of-pack warning labels, and lessening sodium intake for community health improvement.
• Pasig City GovernmentcoreStrategic or Co-development PartnerSupport for Pasig City Healthy Food Environment Ordinance (No. 20, s. 2025) regulating marketing of unhealthy foods in schools and children's spaces. ImagineLaw serves as secretariat of the Healthy Food Environment Coalition supporting this ordinance.
• RISE v. Tobacco Partners (Fiji)coreStrategic or Co-development PartnerRISE v. Tobacco is a regional initiative providing financial, technical, and legal support to governments and civil society in Asia and Pacific. Grantees in Fiji include: 10,000 Toes in the Trans Pacific, Medical Services Pacific, Consumer Council of Fiji, and Fiji Cancer Society for tobacco control efforts.
• Cambodia National Center for Health PromotioncoreStrategic or Co-development PartnerThree-day strategic meeting and planning workshop in Phnom Penh under RISE v. Tobacco project to address Cambodia's tobacco control enforcement challenges and tobacco industry interference despite strong tobacco control laws aligned with WHO FCTC.
• Department of Health PhilippinescoreStrategic or Co-development PartnerCollaboration with DOH on World No Tobacco Day celebrations, sodium reduction roadmap development, and various public health policy initiatives including CKD strategic planning and alcohol harm prevention.
• Philippine Cancer SocietycoreStrategic or Co-development PartnerPartnership on tobacco control advocacy, supporting proposal to raise minimum age of access to tobacco products and opposition to Vape Bill that would weaken tobacco regulations.
• Patient CARE NetworkcoreStrategic or Co-development PartnerPatient CARE Network (Patients and Communities Advocating for the Reduction of Excess Sodium) founded with Kidney Alliance Philippines, Inc. and Dialysis PH Support Group, Inc. as founding members to unite patient voices on sodium reduction and diet-related disease prevention.
• Malaysia Ministry of Health and Universiti Kebangsaan MalaysiaminorStrategic or Co-development PartnerTwo-day learning exchange on sodium reduction strategies and food reformulation policies to prevent noncommunicable diseases. Included technical discussions on Malaysia's Sodium Reduction Initiative, evidence-based reformulation, and compliance monitoring.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Campaign for Tobacco-Free Kids: A leading international advocacy organization that promotes evidence-based tobacco control policies, including FCTC implementation, tobacco taxes, and marketing restrictions. Highly comparable to ImagineLaw's tobacco control and RISE v. Tobacco work.
• ChangeLab Solutions: A national nonprofit that uses law and policy to advance health equity, with deep experience developing model ordinances, policy toolkits, and providing technical assistance to government agencies - the same delivery model ImagineLaw uses with Philippine LGUs.
• Vital Strategies: A global public health organization that partners with ImagineLaw on the Partnership for Healthy Cities and RISE v. Tobacco. Vital Strategies focuses on NCD prevention through policy advocacy, road safety, tobacco control, and healthy cities - closely matching ImagineLaw's mission and operating model.
• Corporate Accountability: An international advocacy organization that challenges corporate power - including the tobacco and food industries - through campaigns, policy advocacy, and grassroots organizing. Directly comparable to ImagineLaw's anti-tobacco-industry-interference and healthier food environment work.
• HealthJustice Philippines: A Philippines-based public health law and policy organization focused on tobacco control, NCD prevention, and health rights. It is the closest domestic peer to ImagineLaw, operating in the same country, on the same issues, with similar legal/policy advocacy methodology.
• The Union (International Union Against Tuberculosis and Lung Disease): A global scientific organization working on lung health including tobacco control, FCTC implementation, and NCD policy across Asia-Pacific. Overlapping strongly with ImagineLaw's tobacco and lung-health advocacy footprint.
• Center for Science in the Public Interest (CSPI): A U.S.-based consumer advocacy and public health organization focused on nutrition, food labeling, trans fat elimination, and sodium reduction - closely aligned with ImagineLaw's healthy diet portfolio, including the Pagkain Check app and front-of-pack labeling advocacy.
• Resolve to Save Lives: A global health organization that works on NCD prevention through cardiovascular health, sodium reduction, and road safety policy. Highly comparable to ImagineLaw's road safety and sodium reduction work, and similarly funded through major global health philanthropies.
• Action on Smoking and Health (ASH): A U.S. and global advocacy organization dedicated to ending tobacco-related death and disease through policy advocacy, with international programs supporting FCTC-aligned policy in low- and middle-income countries. Directly comparable to ImagineLaw's tobacco control work.
• Public Health Law Center (Mitchell Hamline): A U.S.-based public interest law center focused on advancing public health through legal and policy advocacy on tobacco, nutrition, and health equity. It is a near-direct analog to ImagineLaw as a legal-services-driven public health organization.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/imaginelaw

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ImagineLaw, Inc.