Imants BV
Imants BV is a 140-year-old Dutch manufacturer of agricultural tillage machines — spaders, rotavators, subsoilers, and carriers — designed and built in-house at Reusel and sold via direct sales and a 40-country dealer network to farmers, contractors, and horticulturists.
- Company typePrivate
- Founded1885
- HeadquartersReusel, Noord-Brabant, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Imants BV does
Imants BV is a privately held Dutch manufacturer of agricultural tillage machines headquartered in Reusel, Noord-Brabant, Netherlands. Founded as a village smithy in 1885 and now in its 140th year of operation, the company designs and produces a focused portfolio of soil cultivation equipment including spading machines (crankshaft, rotating, and deep variants in the 38/48/58/60 series), JNC rotavators, subsoilers (oscillating and Culter variants), biological fumigation systems, turfcare equipment, and foldable/rigid tool carriers. All design and manufacturing — laser cutting, water jet cutting, forging, welding, and assembly — is performed in-house at the Reusel facility, with only powder coating outsourced; this vertical integration supports both volume production and build-to-order custom machines (e.g., asparagus planters and harvesters).
The company sells to agricultural contractors, arable farmers, horticulturists, greenhouse growers, turf managers, arborists, and landscapers across more than 40 countries. Its distribution model combines direct field sales (regional export managers covering Germany, Austria, and other export markets) with a global dealer network supported by a SharePoint dealer portal and a dedicated parts/manuals website (agriculture.imants.com). Conversion is driven primarily by no-obligation on-farm demonstrations and the Imcal savings calculator, which quantifies fuel, time, and pass-count savings versus conventional plowing. Spare parts and branded merchandise are sold through the Imants WebShop.
Ownership transitioned from the founding Imants family to a BV structure in the 1980s under manager Pol Suij; current owners are Felix Peters and Jeroen Geerts. The company has 50–55 employees as of 2025, no venture or private equity backing, and no public revenue disclosure. Documented customer outcomes include 35% fuel/time/cost savings versus a 5-share plow, 3.3% average maize starch yield gains (Groeikracht BV trials), and up to 150 cm deep spading for compaction layer remediation — outcomes positioned as core to Imants' value proposition against traditional plowing-based cultivation.
Imants BV firmographics
Firmographics- Name
- Imants BV
- Legal name
- Imants B.V.
- Website
- https://imants.com
- Company type
- Private
- Founded year
- 1885
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Imants BV is a 140-year-old Dutch manufacturer of agricultural tillage machines — spaders, rotavators, subsoilers, and carriers — designed and built in-house at Reusel and sold via direct sales and a 40-country dealer network to farmers, contractors, and horticulturists.
- Ownership category
- akta.pro rank
Imants BV industry classification
Industry- Product category
- Agricultural Machinery (Tillage Equipment)
- NAICS
- Farm Machinery and Equipment Manufacturing (333111), Farm and Garden Machinery and Equipment Merchant Wholesalers (423820)
- SIC
- Farm Machinery & Equipment (3523), Wholesale-Industrial Machinery & Equipment (5084)
- akta.pro primary industry
- Tillage, Seeding & Planting Equipment (IMAHACAB)
Keywords
Where Imants BV is headquartered
LocationHeadquarters
- HQ city
- Reusel, Noord-Brabant
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Imants BV business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales
Revenue model
- Agricultural machinery sales: Imants designs, manufactures, and sells a range of tillage machines including spading machines, deep spading machines, rotavators, subsoilers, and carriers. Machines are sold directly and through dealer networks globally. The company also manufactures custom/experimental machines such as asparagus planters, asparagus harvesters, and asparagus washing lines, indicating a build-to-order model for specialized applications.
- Spare parts and maintenance: Imants operates a webshop and dedicated parts portal (agriculture.imants.com) through which customers can order spare parts. The company also offers maintenance services and parts support as reflected in the 'Maintenance / Spare Parts' section of the website.
- Imants WebShop merchandise: Imants sells branded merchandise including miniature machines, clothing (beanies, caps, hoodies, jackets, polo shirts, t-shirts), office supplies, measuring instruments (penetrometer, penetrometer probe), bags, pens, folding rulers, mugs, and jubilee books through its webshop.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Branded merchandise through Imants WebShop |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Imants BV product offering
Product offeringCore offering
Imants BV designs, manufactures, and sells agricultural tillage machines — primarily spading machines, rotavators, subsoilers, fumigation systems, turfcare equipment, and tool carriers — at its Reusel (Netherlands) facility. The company sells directly to agricultural contractors and farmers and through a global dealer network spanning more than 40 countries, with machines developed for soil cultivation, seedbed preparation, breaking compaction, and incorporating organic matter. Spare parts and branded merchandise are sold through dedicated portals and the Imants WebShop.
Product overview
Imants BV is a manufacturer of agricultural tillage machines headquartered in Reusel, Netherlands, with over 135 years of experience dating back to 1885 and operations in more than 40 countries. The company produces a comprehensive portfolio of soil cultivation equipment organized into several core product lines: spading machines (including crankshaft, rotating, and deep spading variants across the 38, 48, 58, and 60 series), fumigation systems for biological soil treatment, rotavators (JNC series with multiple variants), subsoilers (including the Culter forzetwoeler), turfcare equipment, tool carriers (foldable and rigid), and accessories such as penetrometers. The product architecture follows a modular approach where base machine frames can be configured with various working widths, depths, and implement types (spades, tines, harrow rollers) to serve different agricultural sectors including arable farming, horticulture, turf management, and agricultural contracting. The company also offers digital tools including the Imcal savings calculator for demonstrating economic benefits and maintains a webshop for branded merchandise.
Differentiator
Problem solved
Functional benefit
Products and services
- Spading Machines Flagship product line of Imants, consisting of crankshaft spading machines, rotating spading machines, and deep spading machines designed for soil cultivation and seedbed preparation across various soil types and crops. Used by arable farmers, contractors, horticulturists, and turf managers.
- Deep Spading Machines (60 Series) Deep spading machines capable of working up to 65 cm depth to break compacted soil layers, with power requirements from 75–180 pk. Targeted at deep soil loosening for arable farms and contracting businesses.
- Fumigation Machines Soil fumigation equipment including biological fumigation systems for sustainable soil treatment and disinfection, used by arable farmers and contract applicators.
- Rotavator (JNC Rotavators) Rotavator machines including JNC series for soil preparation, with L, Z, OTL, and OTZ variants for different working depths and power requirements. Used by horticulturists, greenhouse growers, and arable farmers for seedbed preparation.
- Overtop Rotavators Rotavator variants designed for overtop operation in greenhouse and controlled-environment applications.
- Subsoilers Subsoiler equipment including oscillating subsoilers and standard subsoilers for deep soil loosening and breaking compaction layers. Used by arable farmers and contractors.
- Culter (Forzetwoeler) Subsoiler Subsoiler with integrated tines for combined deep loosening and soil working, available in 3.0 and HD variants with power ratings up to 350 pk.
- Turfcare Machines Specialized machines for turf and green-space maintenance including spading, fumigation, rotavator, and subsoiler equipment for sports fields and golf courses.
- Carriers (Foldable and Rigid) Tool carriers including foldable and rigid carrier systems for mounting various implements, with working widths from 300–600 cm.
- Accessories and Spare Parts Supplementary equipment and spare parts for Imants machines, including penetrometers for soil compaction measurement, available via the agriculture.imants.com parts portal.
Quantifiable outcome
- 35% fuel savings, 35% time savings, 35% cost savings in soil cultivation vs plowing with 5-share plow and press roller. Savings can exceed 50% when multiple passes are eliminated.
- +8 more outcomes
Companies that use Imants BV
Customer profileNamed customers20 records
Segments7 records
Ideal customer profiles4 records
Imants BV technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Imants BV partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Kastens Landtechnik GmbHcoreKastens Landtechnik GmbH and Imants BV have been working together successfully since 2019. What began as a customer inquiry and a phone call has grown into a strong dealer partnership. The collaboration highlights the importance of patience, field demonstrations, and close cooperation with the manufacturer for dealer success.
Scale indicators13 records
Recent moves7 records
Expansion highlights6 records
Imants BV competitors and assessment
Company assessmentDirect peers
- Lemken: Lemken is a German family-owned tillage and seeding equipment manufacturer with strong European dealer networks. Highly comparable to Imants in product overlap (ploughs, subsoilers, seedbed combination tools) and customer base (European arable farmers and contractors), though broader in portfolio.
- Kverneland: Kverneland (owned by Kubota) is a European tillage-equipment specialist with a deep product range covering ploughs, power harrows, and seedbed combinators. Most directly comparable to Imants as a tillage-focused manufacturer serving similar European arable and contractor segments; competes head-to-head in the spading-versus-power-harrow displacement Imants targets.
- Väderstad: Väderstad is a Swedish family-owned tillage and seeding equipment manufacturer with strong presence in Northern Europe and growing international reach. Comparable as a specialist tillage OEM with similar build-to-order customization philosophy and overlap in the seedbed-preparation segment where Imants competes.
- Horsch: Horsch is a German manufacturer specializing in tillage, seeding, and crop care equipment, with a strong international dealer footprint. Comparable as a tillage-focused mid-sized European OEM targeting similar farmer and contractor segments, with overlapping subsoiler and seedbed-preparation products.
- Pöttinger: Pöttinger is an Austrian family-owned manufacturer of tillage, seeding, and grassland equipment. Comparable product lines (power harrows, seedbed combinations, ploughs) and customer overlap (European arable farmers, contractors, grassland managers) make it a direct competitor to Imants in the tillage category.
- Maschio Gaspardo: Maschio Gaspardo is an Italian manufacturer of tillage, seeding, and crop-care equipment with global distribution. Comparable in its rotavator and subsoiler product overlap with Imants, and competes for the same European and international arable-farming customers.
Emerging players
- Culti Wise (Steketee / Lemken Steketee): Steketee (now part of Lemken) is a Dutch specialist in mechanical weeding and precision tillage equipment. Adjacent competitor serving horticulture and row-crop segments where Imants' rotavators and spading machines also compete, particularly in precision seedbed preparation.
- AGRISEM International: AGRISEM is a French manufacturer of tillage equipment (subsoilers, cultivators, seed drills) targeting similar European markets. Comparable as a specialist tillage competitor with a narrower range than Imants and partial overlap in subsoiler/Culter-type product categories.
Broad incumbents
- Kubota: Kubota is a broad global agricultural machinery incumbent (tractors, implements) that owns Kverneland. Kubota-Imants co-branded spaders (e.g., Kubota-Imants 38 Spader used by Lexington CSA) show Kubota is a partner-cum-incumbent — competing indirectly via its tillage portfolio and dealer network.
- John Deere: John Deere is the largest global agricultural machinery OEM with broad tillage, seeding, and tractor lines. Competes with Imants indirectly through its full-line equipment dealer network and integrated tractor-implement bundles; benchmark for scale and dealer footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Imants BV social profiles
Digital presenceImants BV financial estimates
Financial estimateRevenue estimate
Valuation estimate
Imants BV leadership team
Management profileNumber of profiles
Profiles15 records
Imants BV funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Imants BV M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Imants BV
What does Imants BV do?
Imants BV designs, manufactures, and sells agricultural tillage machines — primarily spading machines, rotavators, subsoilers, fumigation systems, turfcare equipment, and tool carriers — at its Reusel (Netherlands) facility. The company sells directly to agricultural contractors and farmers and through a global dealer network spanning more than 40 countries, with machines developed for soil cultivation, seedbed preparation, breaking compaction, and incorporating organic matter. Spare parts and branded merchandise are sold through dedicated portals and the Imants WebShop.
Is Imants BV a public or private company?
Imants BV is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Imants BV founded?
Imants BV was founded in 1885. It employs 11 to 50 people.
Where is Imants BV based?
Imants BV is headquartered in Reusel, Noord-Brabant, Netherlands, in the Europe region.
How does Imants BV make money?
Three revenue lines are on record. Agricultural machinery sales are the primary driver. The others are spare parts and maintenance and imants WebShop merchandise.
Who are Imants BV's main competitors?
Direct peers on record are Lemken, Kverneland, Väderstad, Horsch, Pöttinger and Maschio Gaspardo. Emerging players are Culti Wise (Steketee / Lemken Steketee) and AGRISEM International. Broad incumbents are Kubota and John Deere.
Does Imants BV have an API?
No public API is recorded for Imants BV.
What industry is Imants BV in?
Imants BV's product category is Agricultural Machinery (Tillage Equipment). Its primary akta.pro industry code is IMAHACAB, Tillage, Seeding & Planting Equipment. Its NAICS code is 333111 and its SIC code is 3523.