IMC Cinema Group

What IMC Cinema Group does

IMC Cinema Group (legal entity: Irish Multiplex Cinemas Limited) is a privately held Irish multiplex cinema operator founded in 1998, operating 18 cinema locations across the Republic of Ireland and Northern Ireland under the IMC Cinemas brand. The portfolio spans regional multiplexes in towns such as Athlone, Carlow, Galway, Kilkenny, Mullingar, and Thurles, alongside the flagship Savoy cinema on O'Connell Street in Dublin city centre. Screen formats include standard 2D and 3D screenings, the premium Galactic Screen large-format experience, and LUXX VIP recliner seating with Soho Lounge access.

The technology stack centres on a PCI DSS-compliant online booking platform at booking.imccinemas.ie, with sha256RSA 2048-bit SSL encryption and Thawte-signed certificates; payments are processed by a third-party provider so IMC does not directly handle or store cardholder data. Customer account management runs through the MyIMC platform, and an optional Flexi Ticket (€1.00/£0.80 per ticket) enables seat or date changes for online bookings. GPS-based location tracking supports site UX, and the IMC Infinity membership is managed by a separate entity, Zaza Park Ltd.

Revenue is generated across five streams: cinema ticket sales (Adult, Child, Teen, Student, OAP, Family categories with time- and format-based pricing); concession sales (popcorn, drinks, combos up to €52.00); the IMC Infinity monthly subscription at €17.99/month; physical and e-gift cards (minimum €20 physical); corporate ticket packages; and private cinema hire for events, school groups, weddings, and celebrations. Distribution runs through physical locations (card-only, no cash), the imc.ie and booking.imccinemas.ie websites (€1.00/£0.50 booking fee per ticket), a corporate/group booking portal, the gift card e-commerce site, and third-party aggregators for select locations. Marketing relies on owned social channels (Facebook, Instagram, X, TikTok), email newsletters, and cross-promotional relationships with 98FM and Spin 1038 radio stations. The company serves general consumers as the primary segment, with secondary segments in corporate clients, schools and youth organisations, private event customers, and family groups. No management team, ownership, financial, or strategic transaction data is publicly disclosed.

Name

IMC Cinema Group

Legal name

Irish Multiplex Cinemas Limited

Website

https://imc.ie

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

51–100 employees

Short description

IMC Cinema Group operates Ireland's largest multiplex cinema chain with 18 locations across the Republic of Ireland and Northern Ireland. It serves consumers, corporates, schools, and families through ticket sales, concessions, the IMC Infinity subscription, premium screen formats, and private cinema hire.

Ownership category

akta.pro rank

Product category

Cinema Operations

NAICS

Motion Picture Theaters (except Drive-Ins) (512131)

SIC

Services-Motion Picture Theaters (7830)

akta.pro primary industry

Cinema Chains & Multiplex Operators (MPADAKAA)

akta.pro secondary industries

Cinema Concessions & On-site F&B Operations (MPADAKAN), Private Screenings & Venue Rentals (Corporate, Parties) (MPADAKAJ)

Keywords

• Multiplex cinema operations
• Movie ticket sales
• Cinema subscription membership
• Premium screen formats
• Private cinema hire

Headquarters

HQ city

Ireland

HQ country

Ireland

HQ region

Europe

Offices22 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Cinema Ticket Sales: Primary revenue stream from admission tickets across 18 cinema locations. Ticket types include Adult, Child (under 12), Teen (13-17), Student, OAP (65+), and Family tickets. Pricing varies by time (matinee/evening), screen format (standard 2D, 3D, Galactic, LUXX VIP), and location. Booking fee of €1.00/£0.50 per ticket applies for online bookings.
2. Concession Sales: Food and beverage sales including popcorn, drinks, combos, candy (Maltesers, Minstrels), nachos, and kids trays. Combos include Medium Bundle (€18.00), Share Bundle (€29.00), and Family Bundle (€52.00) with ticket inclusions.
3. IMC Infinity Subscription: Monthly subscription membership at €17.99 (including VAT) operated by Zaza Park Ltd. Provides one ticket per movie per day in standard 2D screenings, with surcharges for 3D, Galactic, and LUXX premium screens. Minimum membership period applies.
4. Gift Cards and Corporate Tickets: Physical gift cards available in-store (minimum €20.00) and e-gift cards online at shop.imccinemas.ie. Corporate tickets sold via group booking system for staff rewards, team events, and client entertainment.
5. Private Event Hire: Cinema hire for private screenings, school groups, birthday parties, weddings, hen/stag nights, and gaming events. Special morning rates available for schools and youth organisations.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

IMC Cinema Group operates Ireland's largest multiplex cinema chain with 18 cinema locations across the Republic of Ireland and Northern Ireland. The company sells cinema admission tickets across multiple formats (standard 2D, 3D, Galactic premium large-format, and LUXX VIP recliner), concession food and beverages, and ancillary services including the IMC Infinity monthly subscription membership, gift cards, and private cinema hire for corporate events, schools, and celebrations.

Product overview

IMC Cinema Group operates Ireland's largest multiplex cinema chain with 18 cinema locations across the country. The company offers a comprehensive cinema experience including standard 2D and 3D screenings, premium viewing options like Galactic Screen and LUXX VIP seating, and family-friendly Kids Club screenings. The product ecosystem is centered on the physical cinema locations augmented by digital services including an online booking platform (booking.imc.ie), a subscription membership program called IMC Infinity, MyIMC customer accounts, and gift card products. Additional services include private cinema hire for corporate events, parties, and school groups, as well as Flexi Ticket add-ons for booking flexibility. The company also operates car parks at select locations.

Differentiator

Problem solved

Functional benefit

Brands

• IMC Infinity: Monthly subscription membership scheme operated by Zaza Park Ltd, offering one ticket per month to standard 2D screenings at a selected cinema location for €17.99 per month.
• MyIMC
• IMC Infinity
• Galactic Screen
• Kids Club

Products and services

• IMC Cinemas (Cinema Admissions) Core cinema admissions service across 18 multiplex locations in Ireland and Northern Ireland, offering standard 2D and 3D screenings, with ticket types including Adult, Child, Teen, Student, OAP, and Family categories. Available through online booking, in-person box offices, and group booking channels.
• IMC Infinity Subscription Membership Monthly subscription membership operated by Zaza Park Ltd, priced at €17.99 per month including VAT. Provides one ticket per movie per day in standard 2D screenings at a selected cinema location, with e-pass digital identification. Surcharges apply for 3D, Galactic, and LUXX premium screens.
• Galactic Screen (Premium Format) Premium large-format cinema screen offering enhanced picture and sound technology for an elevated viewing experience. Available with surcharges over standard admissions (e.g., Adult €14.00 at Savoy).
• LUXX VIP Recliner Seating Luxury VIP seating with electric and motorized recliner seats, available at the Savoy and other locations. Includes Soho Lounge access and surcharges over standard admissions (e.g., LUXX Recliner €15.50 at Savoy).
• Kids Club Children-focused cinema programming with special morning screenings at discounted Kids Club pricing (Kids Club €5.00, Kids Club Adult €5.00, Kids Club Meal Deal €9.50). Designed for families with young children.
• Cinema Hire (Private Events) Private cinema hire service for corporate events, birthday parties, school groups, weddings, hen and stag nights, and gaming events. Offers exclusive use of cinema screens with catering options and special morning rates for schools and youth organisations.
• Gift Cards Physical gift cards (minimum €20.00, available in-store) and e-Gift Cards (available online at shop.imccinemas.ie) for cinema experiences as gifts.
• Corporate Tickets Corporate ticket packages for businesses to purchase in bulk for employee rewards, client entertainment, or team events, with booking via the group booking portal.
• Food and Beverage Concessions
• Promotional Ticket Offers Time-limited promotional pricing including Crazy Thursday (€7.50), 3 Plus 2 For 1 (€10.00, voucher required), and Wednesday Meal Deal (€12.50 at Savoy combining ticket and food combo).

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Omniplex Cinemas: Irish-headquartered multiplex cinema chain with strong presence across Ireland and Northern Ireland. Direct head-to-head competitor to IMC in the same geographies, offering similar formats (IMAX, luxury seating), ticket categories, and school/corporate group booking programs.
• Vue Cinemas: Major European multiplex cinema operator with premium large-format screens (VueXtreme, VIP), recliner seating, and online booking systems. Directly comparable to IMC's Galactic and LUXX premium-format strategy and 18+ cinema footprint, though operating across UK and Europe rather than just Ireland.
• Showcase Cinemas: Multiplex cinema operator with locations in Ireland and the UK offering standard 2D/3D and premium seating. Comparable to IMC in operating model (ticket sales, concessions, group bookings) and overlap in the Irish market.
• Cineworld Group: One of the largest cinema chains globally (including former Regal Cinemas). Comparable to IMC as a multiplex chain with premium formats (IMAX, 4DX, ScreenX), unlimited subscription programs (Unlimited), and concessions revenue — but operates at vastly larger scale with global footprint.
• Empire Cinemas: UK-based multiplex cinema operator (now focused on Northern Ireland under new ownership) offering standard and premium screens with concessions and event hire. Comparable to IMC on chain structure and overlap in Northern Ireland geographies.
• Odeon Cinemas: Europe's largest cinema chain operating multiplex theaters with multiple screen formats and loyalty programs. Comparable to IMC in business model (multiplex operation, concessions, premium formats) and in offering similar ticket categories, subscription membership, and private event hire, though at much larger scale across the UK and Ireland.

Regional players

• Cinema Killarney: Independent cinema site in Killarney operated under separate branding while being part of the IMC group. Comparable as a single-site cinema operator in Ireland with similar ticketing and screen offerings to regional IMC locations.
• Palace Cinema (Cork): Long-established independent cinema in Cork operating premium and standard screens. Comparable as a regional Irish cinema operator offering alternative/premium cinema experiences similar to IMC's Galactic and LUXX formats.
• The Reel Picture: Independent Irish cinema operator managing ticketing and showtimes for several locations including two IMC sites (Ballincollig and Blackpool). Comparable as a regional Irish cinema business model peer, though smaller scale than IMC's overall18-site chain.
• Movies@ (Dundrum): Independent cinema operator in Ireland focused on a smaller footprint of multiplex-style sites. Comparable as an Irish regional cinema chain competitor to IMC in select markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/imccinemas
• Facebookfacebook.com/imccinemagroup
• Instagraminstagram.com/imccinemas
• TikToktiktok.com/@imccinemas
• LinkedInlinkedin.com/company/imc-cinema-group

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IMC Cinema Group