Imersion Piscines et Spas

What Imersion Piscines et Spas does

Imersion Piscines et Spas SAS is a regional French pool and wellness contractor headquartered in Bellevigny, Vendée, with a second showroom in Sainte-Luce-sur-Loire near Nantes. The company designs, builds, renovates, and maintains custom concrete swimming pools for residential property owners, with a secondary commercial segment serving hotels and campings in coastal Vendée. Its core technical differentiator is access to the patented Caron Piscines self-supporting reinforced concrete construction system, licensed through its membership in the Caron Piscines network of independent pool builders; the system supports a 10-year structural guarantee and 30+ year pool lifespan, and integrates a circular water circulation design that improves filtration efficiency and reduces dead zones.

The business operates a project-based, custom-quote revenue model. Construction revenue is generated from individually scoped pool projects; secondary revenue streams include renovation, ongoing maintenance services, and equipment sales (filtration, heating, automation, lighting). The company has broadened its product surface beyond concrete pools into spas, swim spas, hammams, saunas, and Coverseal-branded safety covers, creating cross-sell and after-sale maintenance touchpoints. Go-to-market is primarily direct, via on-site consultations, two physical showrooms, and a quote-request funnel on the imersionpiscines.fr website, supplemented by localized SEO content across dozens of cities in Vendée and Loire-Atlantique, a content blog, and an active social media presence on Facebook, Instagram, and YouTube.

The firm is privately held (Imersion Piscines SAS), with share capital of €70,000, 9 employees, and no external funding or parent company disclosed. Erwan DUPAS is identified as the Data Protection Officer, with REZO' recorded as the legal President entity. No founding year or revenue figures are publicly disclosed. Industry standing is supported by FPP (Fédération des Professionnels de la Piscine) and Propiscines Engage certifications, a stated 5-star customer rating, and a stated production capacity of 100+ pools per year.

Name

Imersion Piscines et Spas

Legal name

Imersion Piscines SAS

Website

https://imersionpiscines.fr

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Imersion Piscines et Spas is a French custom concrete pool builder and spa installer serving residential and hospitality customers across Vendée and Loire-Atlantique via two showrooms, using the patented Caron Piscines construction system.

Ownership category

akta.pro rank

Product category

Pool and Spa Construction Services

akta.pro primary industry

Filter, Pump & Heater Maintenance/Repair (HSAIALAC)

akta.pro secondary industries

Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ), Safety & Compliance Services (Covers, Fences, Inspections) (HSAIALAL), Spa/Hot Tub Cleaning & Maintenance (HSAIALAG), Pools, Spas & Hot Tubs Retail (Chemicals, Accessories) (CRAIAIAK)

Keywords

• Concrete pool construction
• Pool renovation services
• Spa installation
• Pool maintenance
• Swimming pool design

Headquarters

HQ city

Bellevigny

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Custom Concrete Pool Construction: Design and construction of bespoke concrete swimming pools for residential customers. Revenue generated from project-based contracts including conception, construction, and installation services.
2. Pool and Spa Maintenance Services: Ongoing maintenance, repair, and renovation services for existing pools and spas. Includes equipment installation (filtration, heating, water treatment systems).
3. Spa and Wellness Products: Sale of spas, swim spas, saunas, and hammams along with accessories and water treatment products.
4. Pool Renovation: Professional renovation services for existing pools including aesthetic and functional improvements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Imersion Piscines et Spas designs, constructs, renovates, and maintains custom reinforced concrete swimming pools, spas, swim spas, hammams, and saunas for residential customers in the Vendée and Loire-Atlantique regions of France. The company uses the patented Caron Piscines construction system and provides full-lifecycle services from 3D conception through construction, renovation, and ongoing maintenance, complemented by related pool equipment and Coverseal safety covers.

Product overview

Imersion Piscines et Spas operates as a full-service pool and spa construction company offering a unified portfolio of products and services. The core offerings include custom concrete swimming pools (piscines en béton sur mesure) built using the patented Caron Piscines reinforced concrete construction system, complemented by standalone spas and swim spas, as well as hammams and saunas for thermal wellness. The company provides complete lifecycle services spanning design, construction, renovation, and maintenance, supported by a range of pool equipment including filtration, heating, water treatment, and lighting systems. As a member of the Caron Piscines network, the company leverages proprietary construction techniques and offers security covers through a Coverseal partnership. The company operates primarily in Vendée and Loire-Atlantique with showrooms in Belleville-sur-Vie and Sainte-Luce-sur-Loire.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Concrete Pools (Piscines en béton sur mesure) Bespoke concrete swimming pools designed and built to individual client specifications, with custom shapes, sizes, finishes, and integrated features (waterfalls, fountains, lighting). Built using the patented Caron Piscines reinforced concrete construction system for residential customers in Vendée and Loire-Atlantique.
• Spas and Swim Spas (Spas et Spas de Nage) Standalone spas and swim spas sold and installed for relaxation and therapeutic use, offered as standalone units or integrated with pool projects for residential customers.
• Hammams and Saunas Thermal wellness installations including hammams (steam rooms) and saunas, offered as standalone wellness products or as part of integrated home relaxation spaces.
• Pool Construction Services Full-service pool construction covering site study, 3D design plans, material selection, structural installation using the Caron Piscines patented system, equipment fitting, and water filling for residential customers.
• Pool Design and Conception Services Custom pool conception services in which the company's designers collaborate with clients to produce 3D designs that combine aesthetics, functionality, and innovation prior to construction.
• Pool Renovation Services Professional renovation services for existing pools, including aesthetic upgrades (liners, coatings, finishes) and functional improvements such as equipment replacement and system modernization.
• Pool Maintenance Services Recurring maintenance services for pools and spas, including cleaning, water chemistry balancing, equipment inspection, and ongoing care provided by qualified technicians.
• Coverseal Safety Covers Security pool covers supplied through the Coverseal partnership, sold and installed as part of the company's pool safety equipment offering for residential customers.

Quantifiable outcome

• Pools lasting 30+ years with proper maintenance
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Caron PiscinescoreStrategic or Co-development PartnerImersion Piscines is a proud member of the Caron Piscines network of independent pool builders. This partnership provides access to the patented Caron Piscines concrete construction system, collective brand credibility, shared best practices, and technical support. The relationship involves using proprietary methods and being part of a structured network of local pool professionals.
• CoversealminorGTM or Marketing PartnerCoverseal is a partner for pool safety covers and security solutions. Imersion Piscines offers Coverseal products as part of their equipment and safety options. The partnership provides additional revenue stream through product sales and enhances service offering completeness.
• O2SWITCHminorOthersO2SWITCH is the web hosting provider for Imersion Piscines website. Standard hosting service provider relationship.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Desjoyaux Piscines: Leading French pool manufacturer and builder with proprietary construction system and extensive dealer network. Direct competitor to Imersion across French residential pool construction, though at much larger scale and broader geographic reach.
• Waterair Piscines: Major French pool kit manufacturer and installer with self-build concept. Competes with Imersion in the custom residential pool market across France, including in western regions.
• Piscines Ibiza: French pool builder offering concrete, shell, and renovation services with a local dealer network. Overlaps with Imersion on residential custom pool construction, renovation, and maintenance services.
• Diffazur Piscines: French custom concrete pool builder with proprietary construction techniques and integrated design service. Direct competitor in the premium custom concrete pool segment Imersion targets.
• Piscines Magiline: French pool manufacturer with patented modular construction system and network of local installers. Comparable to Imersion's Caron Piscines-based model with proprietary technology licensed through a partner network.
• Alliance Piscines: French pool construction network with regional franchisees offering concrete and shell pools. Competes in similar customer segment and price tier, often in the same western French geographies.
• Caron Piscines (Network): The parent network of which Imersion is a member. Other independent Caron Piscines licensees in nearby departments are direct competitors offering the same patented system, 10-year guarantee, and brand.

Regional players

• SCP (Société Centrale de Piscine): French pool builder with regional franchise model offering custom pools, renovation, and maintenance. Comparable service portfolio and target market to Imersion, with overlapping but typically non-identical geographic coverage.

Emerging players

• Procopi: French pool equipment manufacturer and distributor supplying filtration, heating, and water treatment systems. Overlaps with Imersion's equipment installation and maintenance service lines as a supplier/competitor in equipment-heavy projects.

Broad incumbents

• Hayward Pool Products Europe: Global incumbent in pool equipment, automation, and water treatment. Relevant as a supplier of equipment Imersion installs and as a broad incumbent in the pool ecosystem Imersion serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@imersionpiscinesetspas
• Facebookfacebook.com/Imersionpiscinesetspas
• Instagraminstagram.com/imersionpiscinesetspas
• LinkedInlinkedin.com/company/imersionpiscinesetspas

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Imersion Piscines et Spas