Immigration Advice NZ Ltd

What Immigration Advice NZ Ltd does

Immigration Advice NZ Ltd (IANZL) is a New Zealand-licensed immigration consultancy headquartered in East Tamaki, Auckland. Founded in 2008, the firm provides advisory and application services across the principal New Zealand visa categories — Resident, Work, Student, Visitor, Partnership/Family, and Investor/Entrepreneur — alongside complex-matter work (declined applications, PPI letters, deportation appeals, character and medical waivers) and employer-side services (Employer Accreditation, Job Checks, AEWV support). The company employs approximately 10-13 staff including four IAA-licensed immigration advisers and one registered lawyer, with Saif Shaikh (Licensed Adviser #200900488, former NZ Immigration Officer) and Naved Shaikh (Licensed Adviser #201500737) as the named advisers, and Emily Liu listed as Director.

IANZL operates as a traditional professional services firm with no proprietary technology platform. Service delivery is human-adviser-led through in-person consultations at the Auckland office and remote appointments scheduled via the Zoho Bookings SaaS platform. The firm supports nine languages — English, Hindi, Punjabi, Mandarin, Filipino, Malayalam, Spanish, Slovak, and Czech — enabling reach into South Asian, East Asian, Filipino, and European diaspora communities.

Revenue is generated through professional services fees on a quote-based, per-matter basis. The firm offers a free initial consultation as a lead-conversion mechanism, with paid engagements covering application preparation, submission, and representation. The stated customer base exceeds 6,000 lifetime clients served across individuals, families, employers, and immigrant professionals, with go-to-market combining direct Auckland office visits, online/phone consultations, organic social media presence across Facebook, X, LinkedIn, and Instagram, and a website-supported email newsletter.

Name

Immigration Advice NZ Ltd

Legal name

Immigration Advice New Zealand Ltd

Website

https://immigrationadvicenz.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Immigration Advice NZ Ltd (IANZL) is an Auckland-based, IAA-licensed immigration consultancy providing visa advisory and application services across Resident, Work, Student, Visitor, Family, and Investor categories, plus complex-matter and employer accreditation work, serving individuals, families, and New Zealand employers.

Ownership category

akta.pro rank

Product category

Immigration Consultancy Services

NAICS

Management Consulting Services (54161)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Immigration Legal Services & Representation (Law Firms) (THACAKAF)

akta.pro secondary industries

Immigration Legal Advisory & Representation (Student Visas) (EDAIADAB), Immigration, Visa & Work Authorization Support (HSAKAJAF), Dependent/Family Visa Support (Spouse/Partner/Children) (EDAIADAI)

Keywords

• Immigration consultancy services
• Visa application assistance
• Licensed immigration advisers
• Resident visa advisory
• Employer accreditation services

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Immigration Consultancy Services: Professional immigration advisory services for visa applications including Resident Visa, Work Visa, Student Visa, Visitor Visa, Partnership/Family Visas, Investor Visas, and complex immigration matters. Revenue generated through consulting fees for application preparation, submission assistance, and representation services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Immigration Advice NZ Ltd (IANZL) is a New Zealand-based licensed immigration consultancy that advises individuals, families, students, workers, investors, and employers on visa applications. The firm delivers end-to-end immigration services including eligibility assessment, documentation preparation, application submission, and representation, with licensed advisers providing personalized step-by-step guidance across Resident, Work, Student, Visitor, Partnership/Family, and Investor visa categories.

Product overview

Immigration Advice NZ Ltd operates as a traditional immigration consultancy offering a unified suite of visa application services. The core portfolio consists of visa services organized by visa type: Resident Visa, Work Visa, Student Visa, Visitor Visa, Partnership/Family Visa, and Investor/Entrepreneur Visa. Additional specialized services include Complex Immigration Matters (handling declined applications, appeals, character/medical waivers) and employer-focused services (Employer Accreditation, Job Checks). Supporting administrative services include NZQA applications and VOC/VOTC processing. All services are delivered through licensed immigration advisers with appointment-based consultations, with no AI or technology platform component.

Differentiator

Problem solved

Functional benefit

Products and services

• Resident Visa Service
• Work Visa Service
• Student Visa Service
• Visitor Visa Service
• Partnership/Family Visa Service
• Investor & Entrepreneur Visa Service
• Complex Immigration Matters Service
• Employer Accreditation Service
• Job Check Service

Quantifiable outcome

• Thousands of successful visa applications across multiple categories
• +1 more outcomes

Named customers3 records

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Berry Appleman & Leiden (BAL): Major global immigration law firm serving corporate and individual clients. Comparable because it delivers employer-sponsored work visa and residence advisory work analogous to IANZL's employer-accreditation and visa services, but with a far broader geographic and corporate footprint.
• Newland Chase: Global corporate immigration and visa services provider. Comparable because it handles work, residence and family-based visas for employers and individuals, overlapping directly with IANZL's core offerings, but typically serves multinational corporates rather than NZ SME employers.
• KPMG New Zealand Immigration Services: Big-Four advisory firm offering NZ immigration advisory within a broader professional services portfolio. Comparable because it competes for the same employer-sponsored visa and accreditation work as IANZL, but bundles immigration into wider consulting engagements.
• Fragomen: Global leader in corporate immigration services with hundreds of licensed advisers worldwide. Comparable because it provides immigration legal/advisory services for work and residence visas, though it operates at much larger scale across multiple jurisdictions rather than specializing in NZ.

Direct peers

• Pathways Immigration NZ: New Zealand licensed immigration advisory firm. Comparable because it delivers licensed visa application and advisory services across similar visa categories, competing with IANZL for the same pool of prospective migrants and NZ employers.
• EzyMigration: Australia and New Zealand focused online immigration advisory. Comparable because it offers migrant visa services across similar visa categories (skilled, employer-sponsored, family) and competes for the same trans-Tasman migrant audience, though with a more digital-delivery model.
• Migration Associates (NZ): New Zealand licensed immigration advisory firm offering similar visa application and appeal services. Directly comparable in scope (work, resident, student, family visas) and target market, making it a close small-firm competitor to IANZL in Auckland.

Regional players

• Smith Stone Walters: UK-headquartered immigration law firm. Comparable as a licensed immigration advisory delivering work, residence and complex-case legal services, but focused on the UK market with different policy and language dynamics than NZ.
• VisaEnvoy: Australian-focused immigration consultancy offering visa application services. Comparable in product (work, residence, family visas) and SMB/individual customer base, but primarily serves Australia with limited NZ presence.

Others

• Immigration New Zealand (INZ): Government agency that administers NZ visa categories. Not a direct competitor, but adjacent — IANZL's entire business depends on INZ policy and processing, and INZ-published guidance shapes the addressable demand for advisory services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Immigr8AdviceNZ
• Facebookfacebook.com/ImmigrationAdvice
• LinkedInlinkedin.com/company/immigration-advice-nz-ltd
• Instagraminstagram.com/immigrationadvice.nzltd/?igshid=1uozgwlc2s0go

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Immigration Advice NZ Ltd