Imogen Heath Ltd

What Imogen Heath Ltd does

Imogen Heath Interiors Ltd (trading as Imogen Heath) is a privately held, founder-owned British design studio operating from a studio-showroom in Brighton, East Sussex, with a registered EU product representative in The Hague. The company creates textiles, wallpapers, passementerie, and embroidered products for residential and commercial interiors, with all designs originating as hand-painted artwork by founder Imogen Heath and produced to order by UK-based specialist manufacturers.

The product portfolio spans printed fabrics on natural linens and cottons, woven fabrics (including the Fyvie collection and new additions Fyvie Stripe and Margie), plain velvet and recycled wool melton for upholstery, FSC-certified eco non-woven wallpaper with water-based inks, sheer fabrics (Madras lace), passementerie, and made-to-order cushions and embroidered borders. Revenue is generated primarily through one-time sales of made-to-order product, supplemented by bespoke custom colourway and design services and a Trade Account Programme that offers exclusive pricing, early collection previews, and customisation options to interior designers, architects, and makers.

Go-to-market combines direct e-commerce at imogenheath.com with trade account sales via email, phone, and showroom appointments, plus a multi-region stockist network across the UK, USA, Canada, and Europe. Distribution is supported by content marketing through a journal/blog, Instagram, email newsletter, earned media coverage in design publications, and community-led showroom events including Brighton Artists Open Houses. Pricing is quote-based with minimum order quantities; no public price list is published. The company holds FSC certification on wallpaper, EN 13501-1 and ASTM E84 Class 1 fire ratings, and operates with approximately 8 employees and no external funding.

Name

Imogen Heath Ltd

Legal name

Imogen Heath Interiors Ltd

Website

https://imogenheath.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Imogen Heath Interiors is a founder-owned British design studio in Brighton that creates made-to-order textiles, wallpapers, and passementerie from original hand-painted artwork, serving the interior design trade and private clients globally through e-commerce, trade accounts, and international stockists.

Ownership category

akta.pro rank

Product category

Designer Textiles & Wallcoverings

NAICS

Interior Design Services (54141), Interior Design Services (541410)

SIC

Miscellaneous Furniture & Fixtures (2590)

akta.pro industry

PRIMARYBPAHAKAB

Interior Design Services

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Architecture, Design & Planning Services

Keywords

• Decorative textiles
• Interior design fabrics
• Handcrafted wallcoverings
• British-made embroidery
• Bespoke textile design

Headquarters

HQ city

Brighton

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Fabric, Wallpaper & Embroidery Sales: One-time product sales of made-to-order textiles, wallpapers, and passementerie to trade professionals and private clients. Products are printed and cut to order based on confirmed customer orders.
2. Bespoke & Custom Orders: Custom colourways, base cloths, and commercial quality options for trade projects. Bespoke embroidery and cushion making services are also offered, generating additional revenue beyond standard catalogue products.
3. Trade Account Programme: Trade professionals receive exclusive pricing and account-based ordering. Trade accounts generate recurring orders from interior designers and architects on behalf of their clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Imogen Heath Interiors is a British design studio that creates made-to-order textiles, wallpapers, and passementerie for residential and trade interior design projects. Each design originates as a hand-painted original artwork by founder Imogen Heath, which is then translated into woven, printed, and embroidered products manufactured in the UK by specialist artisans using natural fibres, FSC-certified papers, and water-based inks.

Product overview

Imogen Heath Interiors is a British design studio creating beautifully crafted textiles, wallpaper, and passementerie for the home. The portfolio is structured around three core product categories: Printed Fabrics (on natural linens and cottons with designs like Anni Check, Aria, Evergreen, and Bluebell), Woven Fabrics (including the new Fyvie Stripe and Margie additions, plus Doina's Check, Bea, and Emmy Lou), and Wallpaper (FSC-certified eco non-woven with designs like Evergreen, Bluebell, and the new Betty in Bloom). Supporting categories include Plain Velvet and Recycled Wool Melton (sustainable upholstery options), Sheer Fabrics (Madras lace collection), Passementerie, Embroidery, and Embroidered Borders. All products are made to order in the UK by skilled artisans. The company offers trade accounts for designers and a bespoke service for custom colourways and tailored designs. Showrooms in Brighton and other regions provide physical access to the collections.

Differentiator

Problem solved

Functional benefit

Products and services

• Printed Fabrics Digitally printed fabrics on high-quality natural linens and cottons, including designs such as Sophy, Anni Check, Aria, Evergreen, Bluebell, and Abigail at a standard width of 136cm. Made to order in the UK for residential and commercial interior projects.
• Woven Fabrics UK-manufactured woven textiles including Doina's Check, Bea, Emmy Lou, May's Trellis, Leni Stripe, and the award-winning Fyvie collection. Designed for upholstery, soft furnishings, and decorative use in residential and commercial interiors.
• Plain Velvet Fabrics Luxury cotton pile velvet upholstery fabrics suitable for heavy-duty and domestic applications, available in colours including Kingfisher, Marigold, Spruce, Blush, Olive, and Ceramic. Martindale ratings up to 100,000 rubs for heavy-use upholstery.
• Recycled Wool Melton Fabrics 100% recycled wool melton fabric woven in Scotland, suitable for upholstery in both commercial and domestic settings. Available in colours including Sand, Midnight, Forest, Honey, Thistle, Snapdragon, Mist, and Fig. Colourfastness meets BS EN ISO 105-B02 requirements.
• Wallpaper FSC-certified eco non-woven wallpapers printed in the UK with water-based inks. Collections include Evergreen, Bluebell, Leni Stripe Wide, and Betty in Bloom, available in multiple colourways. Fire rated to EN 13501-1 B-s1,d0 and ASTM E84 class 1.
• Sheer Fabrics British-made Madras lace sheer fabrics transforming original hand-painted designs of meandering florals and understated geometrics into woven textiles for curtains and decorative window treatments.
• Passementerie Decorative trims and tassels for interior embellishment, designed by Imogen Heath and crafted in the UK.
• Embroidery UK-crafted embroidered products using traditional techniques by specialist artisans, available for residential and commercial interior applications.
• Embroidered Borders Bespoke embroidered border collections designed and crafted in the UK for curtains, soft furnishings, and decorative interior applications.
• Cushions Made-to-order cushions available in all Imogen Heath fabric designs, crafted in the UK.
• Fyvie Stripe Woven Fabric Painterly stripe woven fabric suitable for upholstery, cushions, and soft furnishings. Launched in five colourways as part of the award-winning Fyvie collection.
• Margie Woven Fabric Artful woven fabric with floral motifs in two colourways (Clover and Sand), designed to coordinate with Margie wallpaper.
• Betty in Bloom Wallpaper Collection Wallpaper collection launched in 2025 with five colourways, FSC-certified eco non-woven, printed in the UK with water-based inks.
• Trade Account Programme Trade accounts for residential and commercial interior designers, architects, and makers offering exclusive discounts on all products, access to custom options, and early previews of new collections and upcoming launches throughout the year.
• Bespoke / Custom Design Service Custom colourways, base cloths, and commercial quality options (including fire-retardant treatments) for trade projects, plus bespoke embroidery and cushion making. Subject to design consultation and may incur a design fee.
• Showrooms Physical showroom locations including the Brighton (Fiveways) headquarters showroom and stockist showrooms across the UK, USA, Canada, and Europe, for viewing collections and trade consultations.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Twelve partnerships are on record, tiered minor and core.

• Emma HarrisminorOthers · 1 May 2025Award-winning fine art photographer based in Brighton. Exhibited photographic still-life studies throughout the Imogen Heath showroom during Brighton Artists Open Houses in May 2025. Her work is rooted in calm, seasonality, and connection to the natural world.
• Jackie FrettenminorOthers · 1 May 2025Brighton-based artist whose practice draws from objects, spaces, and daily rituals. Explores colour, composition, and surface through mark-making and form. Exhibited work at the Imogen Heath showroom during Brighton Artists Open Houses.
• Kay TrainminorOthers · 1 May 2025Brighton-based illustrator and ceramicist, formerly in the fashion industry. Exhibited hand-built ceramics and illustration at the Imogen Heath showroom during Brighton Artists Open Houses.
• Lisa Jones CeramicsminorOthers · 1 May 2025Brighton-based ceramicist creating playful ceramic forms with matte colour, texture, and tactile surface. Exhibited ceramics at the Imogen Heath showroom during Brighton Artists Open Houses.
• SevenSeventeenminorOthers · 1 May 2025British candle brand hand-poured using sustainable soy wax, with 10% of profits supporting mental health initiatives. Candles were available for sale at the Imogen Heath showroom during Brighton Artists Open Houses.
• Silvia K CeramicsminorOthers · 1 May 2025Established in 2012 by Silvia, creating terracotta tableware with bold and soft tones inspired by Slovakian heritage and traditional tin-glazed ware. Exhibited ceramics at the Imogen Heath showroom during Brighton Artists Open Houses.
• Alice Eden JewelleryminorOthers · 1 May 2025Brighton-based jeweller creating one-of-a-kind gemstone rings set in recycled sterling silver and gold. Exhibited jewellery at the Imogen Heath showroom during Brighton Artists Open Houses.
• Susana Garcia CeramicsminorOthers · 1 May 2025Wheel-thrown ceramicist working across porcelain and stoneware, exploring shifts in structure, balance, and surface. Ceramics exhibited at the Imogen Heath showroom during Brighton Artists Open Houses.
• Chalk Path StudiominorOthers · 1 May 2025Lighting and homewares maker working with paper and natural materials, emphasising texture, form, and connection to the natural world. Exhibited at the Imogen Heath showroom during Brighton Artists Open Houses.
• Pop StudiominorOthers · 1 May 2025Handwoven textile maker working with natural fibres and plant-based dyes. Each piece is developed slowly through an intuitive making process. Exhibited at the Imogen Heath showroom during Brighton Artists Open Houses.
• PalmworksminorOthers · 1 May 2025Founded by Jodie Moyce, Palmworks works with reclaimed textiles, pearls, and salvaged components to create one-of-a-kind jewellery and textile pieces. Exhibited at the Imogen Heath showroom during Brighton Artists Open Houses.
• Fenwick & TilbrookcoreStrategic or Co-development Partner · 1 January 2024Collaborative partnership for the Brighton showroom opening. Fenwick & Tilbrook, a British paint and colour specialist brand founded in 2016 by Simon and Clare Tilbrook, supplied their pigment-rich, handcrafted paints to decorate the Imogen Heath showroom. The collaboration celebrates colour and pattern, with Fenwick & Tilbrook's nature-inspired palette complementing Imogen Heath's textile collections. Paint colours used include Pantile, Barn Owl, Raw Pearl, and Waxwing.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Zoffany: British heritage wallpaper and fabric brand within Sanderson Design Group, focused on artisanal textiles for designers. Comparable as a UK-made premium textile and wallpaper brand targeting interior designers, but with corporate distribution scale.
• Mulberry Home: British luxury textiles and home furnishings brand with woven and printed fabrics sold through designers and department stores. Comparable as a premium British textile brand with an interior design trade channel, though broader in product scope.
• Sanderson Design Group: AIM-listed owner of multiple heritage British wallpaper and fabric brands (Sanderson, Morris & Co, Zoffany, Harlequin). Comparable as a UK-based wallpaper and textile group targeting interior designers, but operates at substantially larger scale.
• Morris & Co (William Morris): Heritage British textile and wallpaper brand with archive-based designs and global retail distribution. Comparable as a UK-made pattern-led textile and wallpaper brand, but at significantly larger scale and broader market reach.
• Thibaut (Anna French): Established American wallpaper and fabric designer with deep trade distribution. Comparable in offering (printed fabrics and wallpapers for designers) but operates at much larger scale with broader geographic reach.

Direct peers

• Fermoie: British textile and wallpaper brand known for printed linens, weaves, and original designs sold through designers and select stockists. Comparable as a designer-led British maker of fabrics and wallpapers with a trade focus.
• Cole & Son: Established British luxury wallpaper and fabric manufacturer with a heritage design library. Directly comparable as a premium UK-made wallpaper and textile brand sold through trade and global stockists to interior designers.
• House of Hackney: British design house producing maximalist printed fabrics, wallpapers, and home accessories made in the UK. Closely comparable as a designer-led British textile and wallpaper brand targeting both trade and consumer markets with a strong pattern identity.
• Soane Britain: British luxury design house producing textiles, wallpapers, and furniture with an emphasis on craftsmanship and original design. Comparable as a heritage-minded British maker serving interior designers with bespoke options.
• Lewis & Wood: British maker of hand-printed wallpapers and fabrics produced in the UK with strong design heritage. Comparable as a niche premium British wallpaper and textile brand serving the interior design trade.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/imogenheathinteriors
• LinkedInlinkedin.com/company/imogen-heath-ltd

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Imogen Heath Ltd