Fermoie
Fermoie is a privately-held British textile manufacturer that designs and produces hand-drawn fabrics, wallpapers, lampshades, and cushions from its Marlborough studio, selling to interior designers, trade professionals, and high-end consumers globally via DTC, showrooms, and stockists.
- Company typePrivate
- Founded2012
- HeadquartersMarlborough, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Fermoie does
Fermoie is a privately-held British textile manufacturer, founded in 2012 and headquartered in Marlborough, Wiltshire, England. The company designs, prints, and assembles fabrics, wallpapers, lampshades, and cushions through an in-house studio and production facility, with each design originating as a hand-drawn repeat and colour developed by hand before being printed using water-based pigments through a blend of traditional and modern techniques. Its product portfolio spans coordinated collections across categories — fabrics at roughly $300/yard (4-yard minimum), non-woven wallpapers at $350/roll (2-roll minimum), lampshades from $220, and cushions from $300 — all made to order with lead times of 7-14 working days for fabrics and wallpapers and 4-5 weeks for accessories.
Fermoie operates a multi-channel distribution model combining direct-to-consumer e-commerce on fermoie.com, two company-owned showrooms (the Marlborough HQ showroom and a flagship on London's Pimlico Road), a trade program of exclusive independent showrooms in North America, and a curated network of stockists across the UK, Ireland, North America, Australia, and Europe. The customer base is segmented between interior designers and trade professionals who specify Fermoie for residential and commercial projects and high-end consumers seeking original, hand-crafted interior products. Notable showcased projects include Marbella Club (hospitality), and residential installations in Henley on Thames, London, and New York. Recent product activity includes the 2025 launch of the Tara and Salina geometric collections, and a complementary lighting partnership with Zafferano.
The business model is fundamentally one-time product sales of made-to-order premium textiles, with no subscription or licensing revenue disclosed. The company is B Corporation certified and holds the King's Award for Enterprise, both of which support brand credibility in the sustainability- and craft-conscious luxury interiors segment. Ownership is independent and private with no disclosed institutional investors, parent company, or funding rounds, and the company is led operationally with limited public disclosure of its management team beyond a Head of Marketing.
Fermoie firmographics
Firmographics- Name
- Fermoie
- Legal name
- Fermoie Ltd.
- Website
- https://fermoie.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fermoie is a privately-held British textile manufacturer that designs and produces hand-drawn fabrics, wallpapers, lampshades, and cushions from its Marlborough studio, selling to interior designers, trade professionals, and high-end consumers globally via DTC, showrooms, and stockists.
- Ownership category
- akta.pro rank
Fermoie industry classification
Industry- Product category
- Designer Interior Textiles
- NAICS
- Curtain and Linen Mills (31412), Textile Furnishings Mills (3141)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
- akta.pro primary industry
- Upholstery & Furniture Textiles Manufacturing (Upholstery Fabrics/Slipcovers) (IMAOAKAD)
- akta.pro secondary industries
- Hospitality & Institutional Home Textiles Manufacturing (Hotel/Hospital Bedding & Towels) (IMAOAKAI), Apparel Dyeing, Printing, Finishing & Laundries (CRAAAAAM)
Keywords
Where Fermoie is headquartered
LocationHeadquarters
- HQ city
- Marlborough
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Fermoie business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Product Sales: One-time product sales of fabrics, wallpapers, lampshades, and cushions. Products are made to order with lead times ranging from 7-14 working days for fabrics and wallpapers, and 4-5 weeks for accessories. Minimum order quantities apply for certain products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Fabrics - $300 per yard |
| Unit Pricing | Pay-as-you-go | Wallpapers - $350 per roll |
| Unit Pricing | Pay-as-you-go | Box Pleat Lampshades - From $450 |
| Unit Pricing | Pay-as-you-go | Gathered Lampshades - From $220 |
| Unit Pricing | Pay-as-you-go | Cushions - From $300 |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Fermoie product offering
Product offeringCore offering
Fermoie designs, manufactures and sells original, hand-drawn interior textiles including fabrics, wallpapers, lampshades, and cushions, all produced in-house at its Marlborough, Wiltshire studio using water-based pigments and traditional printing techniques combined with modern technology. The company serves both trade interior designers and high-end consumers via its own e-commerce site, showrooms, and a global stockist network.
Differentiator
Problem solved
Functional benefit
Products and services
- Fabric Hand-drawn, British-made printed fabrics available in cotton, linen, recycled polyester, and union compositions for curtains, upholstery, and fabric walling in residential and commercial interiors. Priced at $300 per yard with a 4-yard minimum order.
- Wallpaper Non-woven paper wallpapers printed using water-based pigments, translated from original Fermoie fabric designs to retain texture and layered colour. Priced at $350 per roll with a 2-roll (22-yard) minimum order.
- Lampshades Handmade lampshades in box pleat and gathered styles, made to order in round and oval shapes using Fermoie fabrics. Box Pleat styles from $450, Gathered styles from $220, with a 4-week lead time.
- Cushions Handmade cushions in square and oblong shapes, made in Wiltshire with feather and down filling in Fermoie fabrics. Available for indoor and outdoor use, priced from $300, with a 4 to 5-week lead time.
- Fabric and Wallpaper Samples Orderable sample swatches of Fermoie fabrics, wallpapers, and lampshade materials shipped directly to customers to support purchase decisions.
Companies that use Fermoie
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Fermoie technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Fermoie partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights6 records
Fermoie competitors and assessment
Company assessmentDirect peers
- Zoffany: British textile brand (Sanderson Design Group) producing fabrics, wallpapers, and trimmings for luxury residential and hospitality interiors. Comparable product range, distribution model, and designer customer base.
- Morris & Co: Heritage British fabric and wallpaper brand (part of Sanderson Design Group) producing printed fabrics and wallpapers for interior designers and consumers. Highly comparable to Fermoie's positioning as a design-led British home textile house with coordinated collections.
- House of Hackney: British luxury interiors brand producing printed fabrics, wallpapers, and home accessories with a distinctive maximalist aesthetic. Closely comparable to Fermoie's model of designer-led prints across coordinated home furnishing categories.
- GP & J Baker: Premium British fabric and wallpaper brand supplying interior designers globally with heritage and contemporary prints. Directly comparable to Fermoie's print-driven, trade-channel positioning in luxury interiors.
- Mulberry Home: Fabric, wallpaper, and home accessories brand from the Mulberry stable of products selling into the same trade interior design channel as Fermoie.
- Sanderson: Iconic English fabric and wallpaper brand serving the same trade specifier market as Fermoie. Comparable in heritage positioning, product categories, and interior-designer go-to-market.
- Soane Britain: British luxury fabric and wallpaper maker producing hand-drawn designs in the UK. Closely comparable to Fermoie's artisanal, made-in-Britain positioning and curated print collections.
- Colefax and Fowler: Long-established British fabric, wallpaper, and trim brand serving interior designers with signature prints. Comparable as a heritage trade-facing textile house competing for the same designer specifier.
Emerging players
- Boråstapeter: Nordic heritage wallpaper and textile brand expanding into the premium interiors channel internationally. Comparable in producing patterned wallpapers and fabrics for high-end residential interiors, increasingly competing in the same designer specification channel.
Broad incumbents
- Liberty Art Fabrics: Iconic British printed fabrics range (part of the Liberty London retail empire) supplying designer apparel and home textiles globally. Comparable in heritage British print DNA, though Liberty operates on a much larger scale across multiple categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Fermoie social profiles
Digital presenceFermoie financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fermoie leadership team
Management profileNumber of profiles
Profiles1 record
Fermoie funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fermoie M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fermoie
What does Fermoie do?
Fermoie designs, manufactures and sells original, hand-drawn interior textiles including fabrics, wallpapers, lampshades, and cushions, all produced in-house at its Marlborough, Wiltshire studio using water-based pigments and traditional printing techniques combined with modern technology. The company serves both trade interior designers and high-end consumers via its own e-commerce site, showrooms, and a global stockist network.
Is Fermoie a public or private company?
Fermoie is a private company. It is classified as unknown and is currently operating.
When was Fermoie founded?
Fermoie was founded in 2012. It employs 11 to 50 people.
Where is Fermoie based?
Fermoie is headquartered in Marlborough, United Kingdom, in the Europe region.
How does Fermoie make money?
One revenue line is on record: product Sales.
Who are Fermoie's main competitors?
Direct peers on record are Zoffany, Morris & Co, House of Hackney, GP & J Baker, Mulberry Home, Sanderson, Soane Britain and Colefax and Fowler. Boråstapeter is listed as an emerging player. Liberty Art Fabrics is listed as a broad incumbent.
Does Fermoie have an API?
No public API is recorded for Fermoie.
What industry is Fermoie in?
Fermoie's product category is Designer Interior Textiles. Its primary akta.pro industry code is IMAOAKAD, Upholstery & Furniture Textiles Manufacturing (Upholstery Fabrics/Slipcovers), with a secondary code of IMAOAKAI, Hospitality & Institutional Home Textiles Manufacturing (Hotel/Hospital Bedding & Towels). Its NAICS code is 31412 and its SIC code is 2300.