Instytut Marki Online i Komunikacji

What Instytut Marki Online i Komunikacji does

Instytut Marki Online i Komunikacji (IMOK) is a privately held Polish educational institution founded in 2022 and headquartered in Warsaw, operating as a registered training provider under RSPO 279468 and ISO 9001:2015 certification. It delivers a portfolio of online, live, instructor-led professional development and certification programs in digital marketing, brand management, influencer marketing, project management in marketing, AI, e-commerce, PR, and virtual assistance, awarding MEN-recognized certificates with official occupational codes (e.g., 243110, 243104, 251908). Course delivery is entirely online via a proprietary educational platform (platforma.imok.edu.pl) that hosts live sessions, recorded lectures, and supplementary materials with 365-day post-program access.

IMOK's business model combines direct-to-consumer self-serve enrollment via its e-commerce platform with a B2B corporate training channel and participation in publicly subsidized enrollment through the Baza Usług Rozwojowych (ID 144735), enabling up to 100% funding via Urząd Pracy and PARP. Programs are priced individually from 890 PLN to 4,900 PLN, with installment payment options and tiered bundles (e.g., Business & Brand System at three price points up to multi-year Mentoring LAB engagements). The institution is co-led by founders Joanna Ceplin (Director) and Radosław Ceplin (CEO), with Monika Smulewicz joining as co-owner and investor in 2025. Instructors are active industry practitioners from Coty, PepsiCo, and leading agencies, and a Program Council of academics and practitioners oversees curriculum. The institute reports 2,032+ graduates to date and self-disclosed outcomes of 87% career advancement and 98% certification pass rate.

Name

Instytut Marki Online i Komunikacji

Legal name

Instytut Marki Online i Komunikacji

Website

https://imok.edu.pl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

IMOK is a Warsaw-based, MEN-registered Polish educational institution delivering online, instructor-led certification programs in digital marketing, branding, AI, and communication to individuals, SMBs, and corporate teams, with self-serve D2C enrollment and government-funded seats via PARP and Urząd Pracy.

Ownership category

akta.pro rank

Product category

Professional Education and Training

NAICS

Professional and Management Development Training (611430), Educational Services (611), Computer Training (611420)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAAANAF

Sales, Marketing & Digital Marketing Certifications

Education/Adult & Continuing Education/Professional Certification Programs

SECONDARYEDANAIAE

Project, Process & Quality Certification Prep (PMP, PRINCE2, Lean Six Sigma, ITIL)

Education/Tutoring & Test Preparation/Professional Certification & Licensure Exam Prep

Keywords

• Digital marketing education
• Professional certification training
• Social media training
• Brand management courses
• Online marketing programs

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Professional Training Programs (Certification): Revenue is generated through enrollment fees for professional development and certification programs. Programs include Social Media Specialist (73h), Brand Manager (78h), Project Management in Marketing (28h), Influencer Marketing (23h), Campaigns That Sell (28h), Social Media Strateg & Manager (38h), Business & Brand System (multiple tiers), and others. Students receive a MEN-issued certificate and IMOK certificate upon passing the exam. Programs are priced individually from approximately 890 PLN to 4,900 PLN per person, with bundled packages and installment payment options available.
2. Consulting and Advisory Services: IMOK provides advisory services and research reports to businesses and public institutions using its expertise in online branding and communication. The company collaborates with specialized institutions and a broad network of experts.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

IMOK delivers live online professional development and certification programs in online marketing, branding, social media, AI, and communication, taught by active industry practitioners. Programs award official MEN-issued certificates with Polish occupational codes (e.g., 243110, 243104) and are accessible individually or through employer-funded and government-subsidized channels.

Product overview

Instytut Marki Online i Komunikacji (IMOK) is an educational institution offering a portfolio of professional development programs in online marketing, communication, and business skills. The core offerings include certificate programs such as Specjalista ds. mediów społecznościowych, Brand Manager, Influencer Marketing, Zarządzanie projektami w marketingu, and Kampanie, które sprzedają. Additionally, AI-focused programs (Sztuczna Inteligencja), e-commerce training (Specjalista e-commerce), PR programs (PR na nowe czasy), and specialized programs like Wirtualna Asysta and Akademia Influencer Managera expand the portfolio. The Business & Brand System provides a tiered business development framework (Fundament, Wdrożenie PRO, Mentoring LAB) for entrepreneurs. All programs are conducted online with live sessions, provide access to an educational platform with materials, and offer certification including official MEN diplomas with occupation codes. Consulting services complement the educational offerings for institutional clients.

Differentiator

Problem solved

Functional benefit

Brands

• Business & Brand System: A comprehensive program teaching brand and business building system for experts, freelancers, trainers, consultants, and small business owners.
• Social Media Strateg & Manager

Products and services

• Specjalista ds. mediów społecznościowych (Social Media Specialist) A 73-hour comprehensive professional development program (13 sessions) teaching social media management skills across Facebook, Instagram, TikTok, YouTube, and LinkedIn. Aimed at career changers, aspiring social media managers, and marketing professionals; awards MEN diploma and IMOK certificate with Polish occupational code 243110.
• Zarządzanie projektami w marketingu (Project Management in Marketing) A 28-hour training program (5 sessions) teaching project management specific to marketing, covering brief management, budget planning, agency collaboration, and project execution. Designed for marketing professionals, project managers, and team leaders.
• Brand Manager A 78-hour professional program covering brand strategy, marketing communication, market research, and brand management. Aimed at brand managers, strategists, and marketing leaders; awards certification with occupation code 243104.
• Influencer Marketing A 23-hour training program (4 sessions) teaching influencer marketing strategies, creator economy dynamics, campaign planning, brief creation, and performance measurement. Targeted at brand managers, agencies, and marketing professionals.
• Kampanie, które sprzedają (Campaigns that Sell) A 28-hour practical program teaching how to create sales-driven marketing campaigns from consumer insight through strategy, creative development, and results analysis. Designed for marketers, brand managers, and agency professionals.
• Business & Brand System A comprehensive business development program available in three tiers — Fundament (self-directed, 1,970 PLN), Wdrożenie PRO (group mentoring, 4,700 PLN), and Mentoring LAB (1-on-1, 5-month program) — teaching brand building, offer design, communication strategy, and sales systems. Targeted at experts, freelancers, trainers, consultants, and small business owners.
• Social Media Strateg & Manager A 38-hour advanced strategic program teaching social media presence design, content systems, lead generation, and business outcome measurement. Designed for experienced marketing professionals working at a strategic level.
• Sztuczna Inteligencja (AI) A training program teaching artificial intelligence implementation in business and marketing operations, including responsible AI usage. Awards certification with occupational code 251908.
• Specjalista e-commerce (E-commerce Specialist) A program teaching e-commerce fundamentals, online store management, and modern business technologies. Awards certification with occupation code 243109.
• PR na nowe czasy (PR for New Times) A modern PR training program covering contemporary public relations practices and communication strategies. Awards certification with occupation code 243203.
• Wirtualna Asysta (Virtual Assistance) A training program teaching remote administrative support skills for entrepreneurs, covering back-office tasks and business operations. Awards certification with occupation code 411090.
• Akademia Influencer Managera A comprehensive program for managing influencer collaborations and creator economy partnerships. Awards certification with occupation code 333901.
• Akademia Mentoringu A program training individuals to become professional mentors and support clients in positive changes. Awards certification with occupation code 235920.
• Doradztwo i raporty (Consulting and Research Reports) Consulting and research services providing IMOK's expertise in online branding and communication to businesses and public institutions across Poland. Complements the educational offerings as a separate advisory engagement.

Quantifiable outcome

• 98% of students pass certification exams and obtain credentials
• +5 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature2 records

Partnerships

Two partnerships are on record, tiered core and minor.

• EduwersumcoreStrategic or Co-development PartnerEduwersum joined IMOK as a strategic partner in an initiative described as 'Nowy wymiar edukacji dla biznesu' (New dimension of education for business). The partnership is presented as a milestone for IMOK's educational offerings, combining Eduwersum's platform/services with IMOK's marketing and communication expertise.
• IMOK Future of Skills Media PartnersminorGTM or Marketing PartnerVarious media organizations serve as media partners for the IMOK Future of Skills free webinar series. Multiple logos are displayed including various Polish media outlets. These partners help amplify reach of IMOK's educational content and events.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Meta Blueprint: Meta's official training and certification for Facebook, Instagram, and WhatsApp marketing. Directly overlaps with IMOK's Social Media Specialist and Influencer Marketing programs on platform-specific competencies.
• HubSpot Academy: Offers globally recognized free digital marketing, social media, and content marketing certifications with industry-recognized credentials. Directly competes with IMOK for Polish learners seeking marketing certifications, though lacks MEN accreditation and Polish-language localization.
• Hootsuite Academy: Offers social media marketing certifications recognized internationally. Competes with IMOK's Social Media Specialist program on practitioner-oriented social media credentials, with broader global brand recognition but no Polish MEN accreditation.
• Google Skillshop: Google's free certification program covering Google Ads, Analytics, and digital marketing fundamentals. Competes with IMOK on foundational digital marketing credentials, though without MEN certification or Polish-specific occupational codes.

Regional players

• Szkoła Marketingu: Established Polish marketing education provider with seminars and certification-style programs. Competes in the Polish marketing education market with similar target audience of professionals seeking career advancement.
• Akademia Marketingu: Polish marketing training institution offering courses in digital marketing, social media, and branding. Directly comparable Polish regional competitor in the same MEN-accredited educational institution category.

Broad incumbents

• Coursera: Global MOOC platform offering university-backed digital marketing specializations (e.g., Meta, Google, University of Illinois). Competes broadly with IMOK on career-oriented marketing learning, with deep catalog but limited Polish-language MEN-accredited offerings.
• Udemy: Global marketplace for affordable on-demand courses in marketing, AI, and branding. Competes on price and breadth for self-directed Polish learners seeking marketing credentials, though without certification or MEN alignment.
• LinkedIn Learning: Subscription-based professional development library with extensive marketing, social media, and brand management courses. Competes for the same B2B/B2C career-development wallet, with integration into LinkedIn profiles but lacking MEN accreditation.

Emerging players

• Sotrender Academy: Polish social media analytics company that has offered practitioner training and educational content around social media measurement and strategy. Comparable as a niche Polish social media education provider with adjacent analytics expertise.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/imokedupl
• YouTubeyoutube.com/results?search_query=IMOK+Instytut+Marki+Online
• Facebookfacebook.com/imok.edu.pl
• LinkedInlinkedin.com/school/instytut-marki-online-i-komunikacji
• Instagraminstagram.com/imok.edu.pl

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Instytut Marki Online i Komunikacji