Impact Communications, Inc.

Name

Impact Communications, Inc.

Legal name

Impact Communications, Inc.

Website

https://impactdc.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Impact Communications is a Washington, DC-based fundraising communications and storytelling consultancy serving nonprofit organizations with strategy, creative, and program management services. Founded around 1997 by Kathy Swayze, CFRE, the firm employs approximately 8 people.

Ownership category

akta.pro rank

Product category

Nonprofit Fundraising Consulting

NAICS

Public Relations Agencies (541820)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Nonprofit & Cause Communications (BPAFADAK)

akta.pro secondary industry

Event PR & Communications Support (BPAFADAO)

Keywords

• Fundraising communications consulting
• Nonprofit storytelling services
• Planned giving marketing
• Donor engagement strategy
• Direct response fundraising

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Professional Services - Fundraising Communications Consulting: Impact Communications generates revenue by providing comprehensive fundraising communications services to nonprofit organizations. These services include strategy consulting, creative copywriting, direct response marketing, case statement development, cultivation and stewardship materials, and program management for fundraising campaigns.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Impact Communications, Inc. is a Washington, DC-based professional services firm that helps nonprofit organizations improve fundraising effectiveness through fundraising communications and storytelling consulting. Its offerings include strategy consulting, multi-channel campaign planning, creative copywriting (direct response, case statements, cultivation and stewardship materials), gift planning marketing, mid-level donor program development, training, audits, and program management for direct mail and print production. The firm serves charities, foundations, advocacy groups, and educational institutions on a project and retainer basis.

Product overview

Impact Communications, Inc. is a professional fundraising communications and storytelling consultancy headquartered in Washington, DC. The company does not offer a software product or technology platform; instead, it provides a comprehensive suite of consulting and creative services to help nonprofit organizations improve their fundraising effectiveness. The core offering centers on Fundraising Communications & Storytelling, supported by specialized services in Mid-Level Fundraising, Gift Planning (Planned Giving), Strategy (Multi-Channel Campaign Strategy, Reporting & Analysis, Audits, Training), Creative Services (Direct Response, Case Statements, Cultivation & Stewardship, Other Collateral), Program Management (Design Management, Production Management, Vendor Collaboration & Recommendations), and educational programs (Workshops, Webinars). The company operates as a single-service consultancy rather than a platform-plus-modules architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Fundraising Communications & Storytelling Core consulting service helping nonprofit organizations develop fundraising strategies and storytelling approaches to reach and engage donors effectively through multichannel communications.
• Mid-Level Fundraising Strategic consulting focused on developing and managing mid-level donor programs, including cultivation, stewardship, and retention strategies for $1,000+ donors at nonprofit organizations.
• Gift Planning (Planned Giving) Consulting service for planned giving programs including bequests, charitable gift annuities, and other legacy giving vehicles to help nonprofits build sustainable revenue streams.
• Strategy Services Strategic consulting services covering multi-channel campaign planning, reporting and analysis, fundraising program audits, and staff training for nonprofit organizations.
• Creative Services Creative copywriting and design services for direct response fundraising campaigns, case statements, cultivation and stewardship materials, and other fundraising collateral for nonprofits.
• Program Management Project and production management services for fundraising campaigns, including design coordination, print and direct mail production oversight, and vendor selection and management for nonprofit clients.
• Workshops and Webinars In-person workshops and online webinars on fundraising communications, storytelling, donor engagement, and nonprofit marketing topics, presented at industry conferences including Bridge Conference, AFP, and Planned Giving Days.

Named customers7 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• M+R Group: Direct peer: a leading agency serving nonprofits with fundraising, marketing, and creative services — closely comparable offering to Impact Communications' fundraising communications and direct response work.
• Campbell & Company: Direct peer: nonprofit consulting firm providing fundraising strategy, campaign counsel, and communications services to charitable organizations — overlapping positioning with Impact Communications' strategy and storytelling offering.
• True North Custom: Direct peer: nonprofit-focused direct mail and donor acquisition agency with creative, strategy, and production capabilities — overlapping with Impact Communications' direct response and production management services.
• Blue State: Direct peer: digital-first fundraising and marketing agency for nonprofits, advocacy, and political organizations — comparable target clients and an adjacent digital/multi-channel capability set to Impact Communications' offering.
• Pursuant (formerly Russ Reid): Direct peer: major nonprofit fundraising and donor engagement agency offering direct response, mid-level, and planned giving services — directly overlapping with Impact Communications' core mid-level and gift planning services.
• Mal Warwick Associates: Direct peer: long-established nonprofit fundraising and direct-response agency offering strategy, creative, and analytics for nonprofit clients — closely comparable service mix and target market to Impact Communications.
• The Lukens Company: Direct peer: full-service direct response fundraising agency serving nonprofits with creative, strategy, and production services — closely comparable end-to-end service model to Impact Communications.
• Eclat Marketing: Direct peer: direct response fundraising agency providing strategy, creative, and multichannel campaign execution for nonprofits — closely comparable offering to Impact Communications' multi-channel campaign and direct response services.

Broad incumbents

• Merkle Response Services: Broad incumbent: large data-driven marketing group with a dedicated nonprofit fundraising practice that competes in the same donor acquisition and direct response space, but operates at significantly larger scale and broader scope than Impact Communications.

Emerging players

• Hart & Associates (or similar regional nonprofit fundraising agencies): Emerging player / smaller regional boutique: regional nonprofit fundraising communications consultancies that compete with Impact Communications for mid-sized nonprofit accounts in overlapping geographies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/impactdc
• Facebookfacebook.com/ImpactStories
• LinkedInlinkedin.com/company/impact-communications-inc-washington-dc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Impact Communications, Inc.