Impact Labs

Name

Impact Labs

Legal name

Premier Skills International (PVT) Ltd

Website

https://impactlabs.asia

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Impact Labs is a 21-person digital agency based in Colombo, Sri Lanka, founded in 2021 as the digital arm of Premier Skills International (PVT) Ltd. It provides branding, web development, digital marketing, social media management, video production, and event management services to Sri Lankan SMBs, mid-market firms, and sports organizations.

Ownership category

akta.pro rank

Headquarters

HQ city

Colombo

HQ country

Sri Lanka

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Digital Marketing Services: Ongoing digital marketing services including social media management, content creation, display ads, social media ads, and PPC campaigns billed on a project or retainer basis.
2. Branding and Creative Services: Brand strategy, positioning, naming, logo design, packaging design, and brand identity development for new and existing brands.
3. Web Design and Development: Website development, UI/UX design, and web presence optimization services for clients across industries.
4. Media Buying and Planning: Securing media placements and negotiating ad space across TV, radio, online, and print channels to maximize campaign reach and impact.
5. Video Production: Production of commercials, promotional videos, explainer videos, and social media video content.
6. Event Management: Planning and executing corporate events, showroom openings, award ceremonies, and conferences.
7. Market Research and Insights: Conducting research to understand target audiences, track market trends, and inform advertising strategies.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Impact Labs is a full-service Sri Lankan digital agency that delivers branding, web design and development, social media management, video production, digital marketing, media buying, market research, and event management services to businesses. It operates as the digital agency arm of Premier Skills International (PVT) Ltd, with a specialized focus on sports media management for international leagues and teams including the Lanka Premier League. Services are sold on a project or retainer basis through direct client engagement.

Product overview

Impact Labs is a digital agency that provides a comprehensive suite of integrated digital marketing and creative services. The company operates as a single unified offering rather than a platform-plus-modules architecture. Services include Sports Media Management, Social Media Engagement, Branding (naming, packaging design, web UI/UX, brand growth), Website Development, Event Management, Brand Strategy & Positioning, Creative Advertising Campaigns, Media Buying & Planning, Digital Marketing (display ads, social media ads, PPC), Market Research & Insights, and Video Production. These services are delivered through their Brand Discovery process for new client onboarding. The company, headquartered in Colombo, Sri Lanka, is the digital agency arm of Premier Skills International (PVT) Ltd and has completed over 120 successful projects across industries since their founding in 2021.

Differentiator

Problem solved

Functional benefit

Products and services

• Sports Media Management Specialized service providing top-notch sports media management to major international leagues and teams, dedicated to helping them achieve digital goals and elevate branding. Includes social media content creation, campaign management, and digital brand positioning for sports properties such as the Lanka Premier League's Kandy Falcons.
• Social Media Engagement Data-driven social media strategy encompassing content creation, campaign management, and purposeful engagement across platforms to build genuine connections and drive measurable results for brand clients.
• Branding Services Multidisciplinary design studio offering naming, branding, packaging design, web UI/UX design, web development, and brand growth services to build, transform and launch brands. Serves new and existing brands in Sri Lanka and internationally.
• Website Development Personalized website development creating responsive, user-friendly, SEO-optimized websites using the latest web design trends and technologies for business clients.
• Event Management End-to-end event planning and execution services including event partnership, theme crafting, venue transformation, networking setup, and execution for corporate events, conferences, award ceremonies, and showroom openings.
• Brand Strategy & Positioning Developing clear and compelling brand identities including mission, values, and messaging that differentiates brands in the market for new and existing brand clients.
• Creative Advertising Campaigns Designing and executing innovative advertising campaigns across various media channels from print to digital to effectively communicate a brand's message.
• Media Buying & Planning Securing optimal media placements and negotiating ad space across TV, radio, online, and print channels to maximize campaign reach and impact for clients.
• Digital Marketing Creating and managing targeted digital ads including display ads, social media ads, and PPC campaigns to drive traffic and conversions online for business clients.
• Market Research & Insights Conducting research to understand target audiences, track market trends, and inform advertising strategies for client campaigns.
• Video Production Producing captivating video content ranging from commercials and promotional videos to explainer videos and social media clips, ensuring brand messages are delivered with maximum impact and creativity.

Quantifiable outcome

• 120% growth in sales and lead conversion for AIA Holdings over 3-year partnership
• +3 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• BNI Sri LankacoreGTM or Marketing Partner · 1 January 2024Impact Labs served as the official event partner for the BNI Sri Lanka National Conference 2024, featuring world-renowned speaker Ron Kaufman. The partnership involved meticulous planning, flawless execution, and ensuring a world-class experience for attendees.
• Ron KaufmanminorOthers · 1 January 2024World-renowned service speaker featured at the BNI Sri Lanka National Conference 2024, organized by BNI Sri Lanka with Impact Labs as official event partner.
• Kandy FalconscoreGTM or Marketing PartnerOfficial Social Media Partner of the Kandy Falcons cricket team in the Lanka Premier League (LPL), handling all social media content management and digital presence for the team.
• Premier Skills International (PVT) LtdcoreStrategic or Co-development PartnerImpact Labs is the digital agency arm of Premier Skills International (PVT) Ltd, based in Colombo, Sri Lanka. The parent company enables Impact Labs to operate as a comprehensive digital solutions provider.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Dentsu Creative: Creative and media arm of Dentsu International with global and Sri Lanka presence. Provides branding, creative campaigns, and media buying services that compete for the same client budget pool.
• Ogilvy: Global advertising and brand network with an established Sri Lanka office (Ogilvy Sri Lanka). Overlaps heavily on branding, creative campaigns, digital marketing, and media buying — comparable as a much larger incumbent competitor.
• R/GA: Global digital agency known for brand experience, design, and innovation work. Comparable full-service digital offering competing for similar enterprise creative and digital transformation briefs.
• MullenLowe: Global creative agency network with presence across South Asia. Overlaps with Impact Labs on brand strategy, creative campaigns, and digital marketing for similar enterprise and FMCG client types.
• Wunderman Thompson: Global digital-first agency network (WPP) offering branding, digital marketing, and customer experience services. Competitor for the same enterprise and mid-market clients in Sri Lanka and internationally.

Direct peers

• AKQA: Digital creative agency (Cognizant) specializing in design, innovation, and brand experience. Closely comparable service mix including web, branding, content, and digital campaign work.
• Wpromote: Mid-sized digital marketing agency offering media buying, SEO, content, and creative services. Comparable agency-tier competitor for mid-market digital transformation clients.
• Isobar: Global digital agency network (Dentsu) focused on digital transformation, experience design, and commerce. Directly comparable digital-first agency model with similar service taxonomy to Impact Labs.
• VaynerMedia: Global digital and social media agency with explicit sports, entertainment, and brand storytelling expertise. Directly comparable business model (social-first, data-driven creative) and analogous client mix (sports leagues, consumer brands, entertainment IP like Impact Labs' Marvel Sri Lanka work).

Emerging players

• Octagon: Global sports marketing agency. Highly relevant peer for Impact Labs' sports media management practice — both serve sports leagues, teams, and athletes with digital, brand, and content services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@ImpactLabslk
• Facebookfacebook.com/impactlabslk
• LinkedInlinkedin.com/company/impactlabs-asia
• Instagraminstagram.com/impactlabs.lk

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Impact Labs