Impra

Professional Communication Training Servicesimpra.nu

Ordrum AB (Impra) is a Sweden-based communication skills training firm founded in 1996, offering courses, consulting, and a proprietary simulation lab (Kommunikationslabbet®) to organizations, leaders, healthcare professionals, and academics across presentation, meeting, customer interaction, and leadership development.

Company typePrivate
Founded1996
HeadquartersGothenburg, Sweden
Headcount11–50
GTM typeB2B
OfferingServices

What Impra does

Ordrum AB, operating under the Impra/Ordrum brand, is a Swedish communication skills training firm founded in 1996 and headquartered in Gothenburg with a secondary office in Uppsala. The company delivers professional development services across four practice areas: presentation techniques (presentationsteknik), meeting techniques (mötesteknik), customer interaction (bemötande), and organizational and leadership development (organisations- och ledarutveckling). It serves organizations, leadership groups, individual managers, healthcare professionals, and academic staff with both individual and group programs.

The company's core technology combines a classical communication training methodology with AI-enabled tools and digital materials. Its flagship proprietary product is Kommunikationslabbet®, a registered trademark simulator where participants practice difficult communication scenarios with real actors. A second proprietary asset is OrdRakel, an in-house AI chatbot deployed on the website that answers questions about services and communication theory and reportedly improves with usage. The firm also maintains a portfolio of satellite content domains (Retorik.se, Moderator.se, Mötesteknik.se, Berätta.se, Talarkokboken.se, Möteskokboken.se) for SEO and topical authority, and runs a separate Moderator.se booking service for meeting moderators and process leaders.

The business model is professional services revenue: customized courses, consulting, lectures, process facilitation, digital workshops, and internal training programs delivered in physical, digital, and hybrid formats. Pricing is quote-based and not publicly disclosed; billing appears to support multi-year engagements with mid-market and enterprise buyers. Go-to-market is direct through the company's website (with online booking), supplemented by organic social channels (Facebook, LinkedIn, Instagram) and inbound SEO through the satellite domains. The firm cites 30 years of operation (1996–2026), 22 employees, and a customer roster spanning SKF, the Swedish Bar Association (Advokatsamfundet), Region Uppsala, Chalmers University, Uppsala University, Toyota Material Handling, Karolinska Institutet, Stockholm School of Economics Executive Education, Linköping Municipality, and Region Stockholm.

Impra firmographics

Firmographics

Name: Impra
Legal name: Ordrum AB
Website: https://impra.nu
Company type: Private
Founded year: 1996
Operating status: Operating
Headcount range: 11–50 employees
Short description: Ordrum AB (Impra) is a Sweden-based communication skills training firm founded in 1996, offering courses, consulting, and a proprietary simulation lab (Kommunikationslabbet®) to organizations, leaders, healthcare professionals, and academics across presentation, meeting, customer interaction, and leadership development.
Ownership category
akta.pro rank

Impra industry classification

Industry

Product category: Professional Communication Training Services
NAICS: Professional and Management Development Training (611430), Professional and Management Development Training (61143)
SIC: Services-Educational Services (8200)
akta.pro primary industry: Training Delivery Services (Onsite/Virtual Instruction, Workshops, Coaching) (BPAEANAN)
akta.pro secondary industry: Product, Service & Domain Knowledge Onboarding (EDABAOAG)

Keywords

Communication training services
Presentation skills courses
Leadership development programs
Meeting facilitation training
Professional communication consulting

Where Impra is headquartered

Location

Headquarters

HQ city: Gothenburg
HQ country: Sweden
HQ region: Europe

Offices2 records

Markets served

Impra business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

Professional Training Services: Revenue generated from customized courses, consulting, lectures, process facilitation, digital workshops, and internal training programs for organizations. Services are tailored to client needs and delivered in various formats (physical, digital, hybrid).

Pricing tiers

Model	Billing	Price
Other	Multi-year contract	Custom Training Programs

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Impra product offering

Product offering

Core offering

Ordrum AB delivers customized communication training and development services for Swedish organizations and leaders, covering presentation skills, meeting technique, customer interaction (bemötande), and organizational/leadership development. Offerings are delivered as courses, lectures, consulting, and process facilitation on-site or as digital workshops, and are anchored by the proprietary Kommunikationslabbet® simulator and AI-assisted materials. The company also operates a Moderator booking service routing clients to vetted external communicators.

Product overview

Ordrum is a communication training company offering a portfolio of services centered around professional development. The core offerings include presentationsteknik (presentation techniques), mötesteknik (meeting techniques), bemötande (customer interaction), and organisations- och ledarutveckling (organizational and leadership development). The company combines classical methodology with AI tools and digital materials. Key products include Kommunikationslabbet® - a communication simulator for practicing real-life scenarios with actors, and OrdRakel - an AI-powered chatbot that provides information about services and communication theory.

Differentiator

Problem solved

Functional benefit

Brands

Kommunikationslabbet: Communication simulator where organizations can practice difficult situations with real actors
Retorik.se
Moderator.se
Mötesteknik.se
Berätta.se
Talarkokboken.se
Möteskokboken.se

Companies that use Impra

Customer profile

Named customers10 records

Segments4 records

Ideal customer profiles1 record

Impra technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature2 records

Impra partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Impra competitors and assessment

Company assessment

Direct peers

Dale Carnegie Training: Global corporate training franchise specializing in communication, presentation, and leadership skills — the closest direct peer in product scope, with a similar custom, instructor-led delivery model and enterprise customer base.
Wilson Learning Worldwide: Global provider of sales, communication, and leadership training solutions delivered through workshops, coaching, and blended learning — comparable in custom corporate learning design and enterprise delivery.
The Ken Blanchard Companies: Long-established management and leadership training firm (Situational Leadership, communication skills) selling programs through workshops and licensing — a direct methodology-led peer in corporate training.
Crucial Learning: Provider of communication, leadership, and influence training (formerly VitalSmarts / Crucial Conversations), offering workshops and coaching for organizations on difficult conversations — directly comparable to Ordrum's Kommunikationslabbet® offering.
Center for Creative Leadership: Non-profit leadership development organization offering executive programs, coaching, and feedback-intensive training — comparable in leadership and communication training for senior professionals and organizations.
FranklinCovey: Global leadership and communication training provider (The 7 Habits, presentation skills) selling multi-day programs to enterprise and government clients — comparable in both methodology-led training and enterprise go-to-market.
BTS Group: Nordic-headquartered consultancy designing custom simulation-based leadership and communication programs for enterprises — directly comparable as a simulation-led, methodology-driven corporate learning firm with Nordic roots.

Broad incumbents

Toastmasters International: Long-running global communication and leadership development organization with a structured program — a broad incumbent that addresses the same audience need for communication skills development.
Korn Ferry: Global organizational consulting firm with a substantial leadership development and coaching practice — a broader incumbent that overlaps with Ordrum's organizational and leadership development segment.

Regional players

Mercuri International: Swedish/Nordic sales and communication training firm headquartered in Sweden with a similar custom enterprise training model — directly relevant as a regional competitor in Ordrum's home market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Impra financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Impra leadership team

Management profile

Number of profiles

Impra funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Impra M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Impra

What does Impra do?

Is Impra a public or private company?

Impra is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Impra founded?

Impra was founded in 1996. It employs 11 to 50 people.

Where is Impra based?

Impra is headquartered in Gothenburg, Sweden, in the Europe region.

How does Impra make money?

One revenue line is on record: professional Training Services.

Who are Impra's main competitors?

Direct peers on record are Dale Carnegie Training, Wilson Learning Worldwide, The Ken Blanchard Companies, Crucial Learning, Center for Creative Leadership, FranklinCovey and BTS Group. Broad incumbents are Toastmasters International and Korn Ferry. Mercuri International is listed as a regional player.

Does Impra have an API?

No public API is recorded for Impra.

What industry is Impra in?

Impra's product category is Professional Communication Training Services. Its primary akta.pro industry code is BPAEANAN, Training Delivery Services (Onsite/Virtual Instruction, Workshops, Coaching), with a secondary code of EDABAOAG, Product, Service & Domain Knowledge Onboarding. Its NAICS code is 611430 and its SIC code is 8200.