Impressed

What Impressed does

Impressed is a privately held Dutch business-to-business provider of printing, signing, and branded merchandise services, headquartered at Schuttevaerweg 160 in Rotterdam. The company operates three integrated service lines: Print (custom book production, direct mailings, program brochures, educational guides, and stationery using techniques such as JetPress HD, Variable Data Printing, embossing, and specialty papers including cocoa-shell paper); Signing (facade and interior signage, LED-illuminated signs, vehicle lettering, and car wraps with full design, production, and professional installation); and Premiums (branded merchandise such as umbrellas, water bottles, notebooks, calendars, and lanyards, often tied to rebranding projects). Its technology stack is centered on conventional high-quality print and sign production equipment augmented by digital customization (VDP) for personalized print runs.

The company is the result of a 2025 merger of Impressed Print & Sign (founded 1995) and Kapsenberg van Waesberge (rooted in 1590, historically Rotterdam's city printer), now operating under the unified 'Impressed' brand. It employs 13 people across sales, design, production, installation, and administration roles, and serves a diverse client base of enterprise and mid-market Dutch organizations (e.g., BAM, Securitas, Hema, Kiwa, Woonstad, Bilfinger, Gemeente Westland, Lion Marine Group, Voorwinden Groep) across maritime, food & beverage, electrotechnical, construction, beverage, housing, healthcare, education, and legal sectors.

Impressed generates revenue through professional services and hardware sales on a project-by-project quote basis; pricing is not publicly disclosed and customers are directed to contact the team for proposals. The go-to-market is consultative field sales targeting regional Rotterdam and Randstad clients, with proposal-driven conversion and repeat business from long-term account relationships. Customer acquisition relies on a portfolio website, direct consultation, and referrals rather than paid advertising.

Name

Impressed

Legal name

Impressed

Website

https://impressedmedia.nl

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Impressed is a Rotterdam-based B2B provider of print, signing, and branded merchandise services, serving Dutch enterprises and mid-market firms across the Randstad with end-to-end design, production, and installation capabilities.

Ownership category

akta.pro rank

Product category

Commercial Printing Services

NAICS

Printing and Related Support Activities (3231), Commercial Printing (except Screen and Books) (323111), Sign Manufacturing (33995), Direct Mail Advertising (541860)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Book Printing (2732), Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

Large-Format & Specialty Printing (Signage, Posters, Displays) (MPAJALAD)

akta.pro secondary industries

Corporate Event Decor, Branding & Signage (HSACADAJ), Custom Printing & Decoration Services (Screen Print, Embroidery, Laser) (BPAFAMAL)

Keywords

• Commercial printing services
• Vehicle fleet branding
• Signage production
• Branded merchandise
• Corporate printing

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain

Revenue model

1. Print Services: Custom printing services including photo books, brochures, program brochures, educational guides, dissertations, direct mailings, and business stationery. Production of full-color print work from brief to finished product.
2. Signing Services: Complete signing solutions including facade signage with LED illumination, vehicle lettering and wraps, fleet wrapping, interior signing, window lettering, banners, and wayfinding. From design through production to installation.
3. Premiums and Branded Merchandise: Custom branded promotional products including umbrellas, water bottles, lanyards, notebooks, calendars, popsockets, and other corporate gifts. Often tied to rebranding projects and available through branded webshops.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Impressed produces commercial print (books, brochures, direct mail), signing (facade, indoor, vehicle branding including carwraps and fleet lettering), and branded merchandise/premiums for corporate clients. The company operates an in-house graphic studio and offers paper consulting to advise clients on substrates and finishes.

Product overview

Impressed is a Dutch printing and signage company based in Rotterdam, offering three core service lines: Print (boekproductie, drukwerk, direct mail), Signing (gevelreclame, binnenreclame, voertuigbelettering, carwraps), and Premiums (branded merchandise and relatiegeschenken). The company traces its roots to Kapsenberg van Waesberge, founded in 1590, and has over 135 years of combined experience. Impressed serves business clients across Rotterdam and beyond, providing end-to-end solutions from design through production and installation.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Print Production

Named customers14 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• MOO: MOO is a premium print company producing business cards, brochures, marketing materials and branded merchandise for B2B clients. Comparable to Impressed's premium-positioned print and direct mail services, with similar focus on tactile quality and brand presentation.
• AlphaGraphics: AlphaGraphics is a print and marketing services franchise offering commercial print, signage, and direct marketing under one roof. Highly comparable to Impressed's bundled print + signing + premiums model for B2B clients.
• Reclameland: Reclameland is a Dutch online printing platform offering flyers, brochures, signage and promotional products. Comparable to Impressed's print and signage offerings, though operating via a digital self-serve model rather than Impressed's consultative regional approach.
• FASTSIGNS: FASTSIGNS is a large franchise network specializing in custom signage, vehicle wraps, and visual communications for B2B customers. Directly comparable to Impressed's signing service line including facade signs, LED signage, interior graphics and vehicle wraps.
• SpeedPro Imaging: SpeedPro Imaging is a large-format printing franchise producing vehicle wraps, building signage, window graphics and trade show displays. Closely comparable to Impressed's signing and large-format specialty print services for B2B customers.
• Vistaprint (Vista): Vista (formerly Vistaprint) is a global B2B/B2C printing platform producing marketing materials, business stationery, signage and promotional products. Most comparable to Impressed's print and premiums lines at scale, though Impressed serves a more regional, custom-project base.

Broad incumbents

• Cimpress: Cimpress is the parent company of Vistaprint/Vista and a large aggregator of mass-customized printing businesses. Operates broadly in commercial print and marketing services with overlapping capabilities to Impressed's print and signage, but at significantly larger scale and geographic reach.
• Konica Minolta Business Solutions: Konica Minolta is a large provider of production print hardware and managed print services to enterprise and SMB customers. Overlaps with Impressed's commercial print offering as a broader incumbent, though it focuses on equipment and document services rather than signage or branded merchandise.

Others

• Roland DG: Roland DG is a manufacturer of large-format inkjet printers, print-and-cut devices, and sign-making equipment used by print and signage producers. Equipment ecosystem supplier relevant to Impressed's print and signage production capabilities rather than a competing service provider.
• 3M Commercial Solutions: 3M Commercial Solutions manufactures sign films, vehicle wrap materials, and reflective graphic substrates used by print and sign shops worldwide. Ecosystem supplier to Impressed's signing operations rather than a direct competitor, but defining the materials layer for the category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/impressedmedia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Impressed