Improov Marketing

What Improov Marketing does

Improov Marketing is a French operational marketing agency founded in 2016/2017 by Olivier Roquand and headquartered in Aix-en-Provence, France, operating as a privately held SAS (Soci\u00e9t\u00e9 par Actions Simplifi\u00e9e). The company designs and executes promotional marketing campaigns including contests, cashback offers, loyalty programs, and instant-win games for consumer brands and retailers. Its service offering is supported by a proprietary technology suite comprising Improov Check (dematerialized offer processing with sub-72-hour fulfillment), Improov Reward (a digital prize catalog), Improov Tailor (custom contest mechanics), and Improov Bot (a conversational chatbot for promotional operations across Messenger, WhatsApp, and Twitter). In 2023, the company launched Rewaard as a standalone sub-brand enabling consumer choice-based rewards, signaling an evolution from pure agency services toward a platform-oriented model.

The company's customer base is concentrated in enterprise consumer brands across FMCG, fast food, retail, energy, automotive, and household products, with named logos including Nestl\u00e9, Mondelez, Burger King, Henkel (Jack'Propre), WD-40, Quick, Netto, St Hubert, Daunat, Purina (Friskies), Galeries Lafayette Luxembourg, Giovanni Rana, Butagaz, Jardiland, and Delko. Revenue is generated through a mix of professional services (project-based fees for campaign design, execution, and management) and platform access fees bundled with those engagements; pricing is quote-based and not publicly disclosed. Distribution is direct-to-enterprise through a consultative sales motion supported by a small business development team, with case study content and the company website serving as the primary marketing channels.

The firm employs approximately 6 people per firmographic data, though the team page lists additional contributors across client direction, project management, IT, and consumer relations functions. The company is bootstrapped (share capital of \u20ac10,526, no disclosed funding rounds), GDPR-compliant since 2020, and operates primarily in France with European market reach. Strategic positioning centers on being a specialized operational marketing partner offering tailored promotional campaigns to major brands, with a mobile-first, dematerialized-prize philosophy that reduces physical logistics costs and accelerates consumer reward delivery.

Name

Improov Marketing

Legal name

IMPROOV MARKETING

Website

https://improov-marketing.fr

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Promotional Marketing Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Experiential, Event & Sponsorship Marketing (BPAFAAAH)

Keywords

• Promotional marketing agency
• Operational marketing services
• Dematerialized prize solutions
• Contest and cashback campaigns
• Consumer engagement platforms

Headquarters

HQ city

Aix-en-Provence

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Promotional Campaign Services: Design and management of promotional marketing operations including contests, cashback offers, premium offers, and loyalty programs. Revenue generated through project-based fees for campaign conceptualization, execution, and management.
2. Technology Platform Licensing: Access to proprietary platforms (Improov Bot, Improov Check, Improov Reward, Improov Tailor) for managing promotional campaigns. Revenue from platform usage fees bundled with campaign services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Improov Marketing is a French operational marketing agency that designs, manages, and executes promotional campaigns for consumer brands and manufacturers. The company delivers end-to-end campaign services including contests, cashback offers, loyalty programs, and dematerialized prize fulfillment through its proprietary platforms (Improov Bot, Improov Check, Improov Reward, Improov Tailor). It provides turnkey operations covering website deployment, print materials, prize sourcing, logistics, and consumer relations management.

Product overview

Improov Marketing is an operational marketing agency that provides a suite of promotional marketing solutions. The core offering includes Improov Check for dematerialized promotional offer management, Improov Bot for chatbot-based promotional operations, Improov Reward for dematerialized gift catalog solutions, and Improov Tailor for custom promotional games. The company also operates Rewaard, a consumer-facing platform for digital gift selection. Services adapt to mobile trends and consumer expectations for simplicity and speed, with the ability to process participations in under 72 hours.

Differentiator

Problem solved

Functional benefit

Products and services

• Improov Check Dematerialized promotional offer management solution for processing cashback, refunds, and promotional coupons with processing times under 72 hours. Enables fully digital participation in refund and cashback offers for consumer brands.
• Improov Bot First promotional chatbot designed to manage promotional operations through instant messaging platforms (Messenger, WhatsApp, Twitter). Enables consumer participation in promotional campaigns through automated assistance and status tracking.
• Improov Reward Catalog of dematerialized prizes and gifts for promotional campaigns including VOD, photo books, gift cards, subscriptions, and personalized items. Provides digital fulfillment solutions for brand promotional games and prime offers.
• Improov Tailor Custom promotional game solutions including bespoke contests, scratch cards, and tailored promotional mechanics designed for specific brand needs and campaign objectives.
• Rewaard Consumer choice-based reward platform enabling promotional campaign winners to select their preferred prize from a digital catalog including online yoga, VOD movie rentals, cooking courses, eSports coaching, and subscription services.

Quantifiable outcome

• Offer processing time reduced to under 72 hours
• +1 more outcomes

Named customers15 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered minor and core.

• RushmixminorStrategic or Co-development Partner · 1 May 2019Exclusive partnership with Rushmix, a video creation service that transforms consumer video content into professional films within 72 hours. Rushmix is offered as a dematerialized prize option in promotional campaigns, allowing brands to provide personalized video experiences to consumers.
• Rewaard.frcoreTechnology or IntegrationRewaard.fr is a related platform enabling consumer choice-based rewards. The platform allows promotional campaign winners to select their preferred prize from a digital catalog, representing an integrated technology solution for customizable reward fulfillment.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• BrandLoyalty: BrandLoyalty designs and runs loyalty and promotional campaigns for consumer brands and retailers globally, closely mirroring Improov Marketing's turnkey promotional model across CPG and retail clients.
• Lucky Cart: Lucky Cart is a French promotional-tech company offering digital coupon, cashback, and gamified promotional mechanics to brands and retailers — overlapping with Improov Check and Improov Reward in the French promo-tech category.
• Relationnel Marketing: Relationnel Marketing is a French operational marketing agency that designs and executes promotional campaigns for major consumer brands, comparable in scope and client base to Improov Marketing.
• Amplitude (Sales Promotion): Amplitude is a French sales-promotion agency executing promotional operations for major brands, directly comparable to Improov Marketing's core service line in the same domestic market.
• HighCo: HighCo is a French marketing services group specialized in promotional marketing, couponing, and shopper activation — directly comparable to Improov Marketing's promotional-campaign and loyalty offering in the same French market.

Broad incumbents

• Draftline: Draftline is Publicis Groupe's dedicated shopper and promotional marketing agency, executing promotions and activations for global brands — a direct competitor to Improov Marketing on promotional operations at enterprise scale.
• Publicis Commerce: Publicis Commerce is the shopper, promotional, and commerce-marketing arm of Publicis Groupe, offering promotional campaign capabilities to global brands as part of a much broader portfolio — competing with Improov Marketing at the enterprise end of the market.
• Havas Play: Havas Play is Havas's experiential, brand activation, and sports/entertainment marketing network, providing brand activations and promotional campaigns as part of Havas's wider offering — overlapping with Improov Marketing's experiential/promotional work.

Emerging players

• S4M: S4M is a drive-to-store and promotional-mechanics platform connecting digital advertising to in-store promotions, offering technology-enabled promotional infrastructure comparable to Improov Marketing's Improov Check and Improov Reward stack.
• Octopia (Octipas): Octopia provides promotional, loyalty, and marketplace technology solutions to brands and retailers in Europe, overlapping with Improov Marketing's dematerialized prize and loyalty campaign capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/improov-marketing

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Improov Marketing