Rushmix
Rushmix is a Lyon-based B2B video production platform selling fixed-price editing (from €290) and all-inclusive cameraman (€790) services to French enterprises via proprietary pre-editing technology and a national freelance videographer network. Acquired by Ooshot in July 2023.
- Company typePrivate
- Founded2016
- HeadquartersLyon, France
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Rushmix does
Rushmix SAS is a Lyon-headquartered French company (RCS Lyon 818 189 193) that has since 2019 operated exclusively as a B2B video production platform for French enterprises. It sells two flagship fixed-price offers to corporate marketing and communications buyers: EDITOR (video editing from client-supplied photos and videos, starting at €290) and CAMERAMAN (a shoot-plus-edit all-inclusive pack priced at €790 with travel, music rights and retouching included). Deliverables are MP4 HD files returned in ≤5 working days, with optional subtitling, format adaptation (square, horizontal, vertical), and a client portal (app.rushmix.com / ooshot.pro) for download and YouTube push. Custom-quote enterprise projects and a non-nominative Carte cadeau (valid 12 months) sit alongside these products.
The company's underlying stack combines a proprietary pre-editing technology (technologie propriétaire de pré-montage vidéo) — automated file sorting and image correction feeding human editors — with an asset-light national freelance videographer network that allows on-site shooting anywhere in France without salaried field crews. An AI-driven extension of the pre-editing pipeline is in development with a stated target of an 80% editor productivity gain. Technology infrastructure runs on Stripe (and historically Sharegroop) for payments, with OVH and Infomaniak providing French and Swiss hosting redundancy; the site is CNIL-declared (number 1937620 v 0) and GDPR-compliant.
Rushmix was founded in 2016 by Martin Bothier (now Président), Clément Bouteille (co-founder, video editing) and Thomas Gallice (co-founder, technology). It pivoted from B2C to 100% B2B in 2019, financed by a €500K pre-Seed (2019) and €500K Seed (2021) from BJ Invest, Bpifrance and Business Angels. On 24 July 2023 Rushmix was acquired by Ooshot, becoming the group's tenth acquisition in three years and integrating into its "Visual Tech" offer alongside photo, EGC and BGC capabilities sold to CAC 40 clients (BNP Paribas, Saint Gobain, Michelin).
Rushmix firmographics
Firmographics- Name
- Rushmix
- Legal name
- RUSHMIX SAS
- Website
- https://rushmix.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Rushmix is a Lyon-based B2B video production platform selling fixed-price editing (from €290) and all-inclusive cameraman (€790) services to French enterprises via proprietary pre-editing technology and a national freelance videographer network. Acquired by Ooshot in July 2023.
- Ownership category
- akta.pro rank
Rushmix industry classification
Industry- Product category
- Corporate Video Production Services
- NAICS
- Motion Picture and Video Production (51211), Other Motion Picture and Video Industries (512199)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819)
- akta.pro industry
- Short-Form Video Creation, Editing & Templates AppsMedia, Entertainment & Sports/Digital Media & Content Platforms (Online Video, Podcasts, Creators)/Short-Form Video PlatformsOn-Set VFX & Data Acquisition (Witness Cams, Lidar/Photogrammetry, HDRI, Plates)
Keywords
Where Rushmix is headquartered
LocationHeadquarters
- HQ city
- Lyon
- HQ country
- France
- HQ region
- Europe
Offices4 records
Markets served
Rushmix business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Video editing packages (EDITOR): Editing-only service priced from €290 per project, where clients send their own photos/videos and Rushmix's editors plus proprietary pre-editing tool produce a custom enterprise video clip.
- Cameraman + editing all-inclusive pack (CAMERAMAN): Fixed all-inclusive package at €790 that dispatches a cameraman anywhere in France, captures footage on site and delivers an edited video, with travel, titling, music rights and retouching included.
- Gift cards (Carte cadeau): Prepaid gift cards usable to order a predefined service within 12 months of purchase; non-nominative and refundable per legal retraction rules.
- Videographer network payouts (cost of revenue): Outsourced videographers are paid a half-day flat fee per mission, settled after delivery and validation of rushes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | EDITOR – editing only from your own images, starting at €290 |
| Unit Pricing | Pay-as-you-go | CAMERAMAN – all-inclusive shoot + edit pack at €790 |
| Other | Pay-as-you-go | Custom-quote offers (Tarif sur mesure) |
| One time/ perpetual license | Pay-as-you-go | Gift cards (Carte cadeau) |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Rushmix product offering
Product offeringCore offering
Rushmix is a French B2B video production company that produces corporate video clips for businesses. Its core services include the EDITOR offering (video editing from client-supplied images, starting at €290) and the CAMERAMAN offering (all-inclusive on-site shooting plus editing at €790), supported by a national freelance videographer network and a proprietary pre-editing technology pipeline.
Product overview
Rushmix is a single B2B-focused video production offering built around three interlocking services: the core Offre Editor (video editing from client-supplied images), the Offre Caméraman (shooting + editing via its nationwide videographer network), and the Stockage & diffusion module (storage and distribution). These services sit on top of a proprietary pre-editing technology (with an AI-driven pipeline in development) and are delivered through a client portal (Espace Client at app.rushmix.com / ooshot.pro). Specialized content formats such as the Konbini-style video series and complementary offerings like the Carte cadeau extend the core portfolio. Rushmix operates within the Ooshot Visual Tech group following the 2023 acquisition.
Differentiator
Problem solved
Functional benefit
Products and services
- Offre Editor (Video Editing) Clients send their own photos and videos; Rushmix's professional editors produce engaging video clips with personalised artistic direction and guaranteed 5-business-day delivery including subtitling. Starting price €290.
- Offre Cameraman (Shooting + Editing) All-inclusive pack at €790: Rushmix dispatches a cameraman anywhere in France to film one or several videos in a single day, with advice, titling, music rights, retouching and travel costs included; videos are then edited by Rushmix's in-house editors.
- Stockage & Diffusion (Storage and Distribution) Module enabling clients to store, modify and publish their finished video projects simply, with MP4 HD delivery suitable for web, TV, and video projection.
- Carte cadeau Rushmix (Gift Card) Non-personalised gift card entitling the recipient to a predefined Rushmix service; valid 12 months from purchase and redeemable via a unique activation code.
- Vidéos au style "Konbini" Series of trendy short-form interview videos offered with or without a cameraman, positioned as a current content trend for B2B clients.
Quantifiable outcome
- Delivery in less than 5 working days, including subtitling
- +4 more outcomes
Companies that use Rushmix
Customer profileNamed customers21 records
Segments10 records
Ideal customer profiles2 records
Rushmix technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability5 records
Feature5 records
Rushmix partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered flagship / parent-group integration, core payment infrastructure, secondary payment infrastructure, core hosting infrastructure, secondary hosting infrastructure, referral partner for individual-event videos, customer-review and social-proof partner, advisory on the ooshot acquisition and legal and tax advisor to ooshot on the acquisition.
- Ooshotflagship / parent-group integrationOn 24 July 2023, Ooshot announced the acquisition of Rushmix — its tenth acquisition in three years — integrating Rushmix's Lyonnais team and proprietary video technology into Ooshot's 'Visual Tech' offer to CAC 40 clients (BNP Paribas, Saint Gobain, Michelin). Ooshot CEO Thierry Maillet cited strong client-portfolio synergies and EGC/BGC (employee- and brand-generated content) expertise as the strategic rationale. Rushmix President Martin Bothier described the move as enabling a more global and international audiovisual offer for clients.
- Stripecore payment infrastructureStripe is Rushmix's secured online payment module, encrypting customers' bank-card details for transactions on rushmix.com (Article 10.3 of the CGV).
- Sharegroopsecondary payment infrastructureSharegroop is referenced alongside Stripe in the English-version general terms as a payment module used by Rushmix.
- OVHcore hosting infrastructureOVH (2 rue Kellermann, 59100 Roubaix, France) is one of two hostings of the rushmix.com website, as disclosed in the CGV (Article 1.2) and legal notice.
- Infomaniak Network SAsecondary hosting infrastructureInfomaniak Network SA (Quai du Mont-Blanc 33, CH-1201 Geneva, Switzerland) is the secondary host of rushmix.com, providing Swiss-based hosting redundancy as disclosed in the CGV (Article 1.2) and legal notice.
- En mode REPLAYreferral partner for individual-event videosSince Rushmix stopped serving private individuals, it refers personal-event video requests (travel, birthday, wedding) to partner 'En mode REPLAY'. Customers coming from Rushmix receive a 5% discount with promo code RUSHMIX5.
- Trustfoliocustomer-review and social-proof partnerTrustfolio hosts Rushmix's certified client-review profile (rushmix-obJ4r7kZI1f) and provides a customer-recommendation badge displayed on the homepage.
- Bunch Law – Mohamed Bouzenadaadvisory on the ooshot acquisitionLegal and tax advisor to Rushmix on its 2023 acquisition by the Ooshot group, listed in the press release.
- Lamy-Lexel – Edouard Bertrand and Augustin Crozelegal and tax advisor to ooshot on the acquisitionLegal and tax advisor to Ooshot on the 2023 acquisition of Rushmix, listed in the press release.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Rushmix competitors and assessment
Company assessmentBroad incumbents
- Ooshot: Ooshot is the parent company of Rushmix and the French leader in Visual Tech / corporate visual production. As acquirer and now group parent, Ooshot is the most direct benchmark for Rushmix's enterprise go-to-market and is the channel through which Rushmix reaches CAC 40 clients.
- Canva: Canva is a broad design platform that has expanded aggressively into video creation for SMBs and enterprises (Canva Video, Brand Templates, Magic Studio AI). It represents a broad incumbent that overlaps with Rushmix's short-form, multi-format business video use cases for non-professional creators.
Direct peers
- Wyzowl: Wyzowl is a UK-based B2B video production agency specializing in explainer videos, animations, and product videos for enterprise clients. Like Rushmix, it positions a productized, fixed-price B2B video offering and targets mid-market and enterprise customers needing short-form corporate content.
- Casual Films: Casual Films is a global B2B video production agency serving enterprise and brand clients with corporate, brand, and product video content. It is comparable to Rushmix in its B2B focus, multi-format deliverables and enterprise client roster.
- Lemonlight: Lemonlight is a US-based on-demand video production company offering subscription and project-based corporate video content for brands and agencies. Its nationwide freelance-crew model and productized B2B packages closely mirror Rushmix's videographer network and fixed-price EDITOR/CAMERAMAN offers.
- Demo Duck: Demo Duck is a US B2B video production agency producing explainer, brand, and product videos for mid-market and enterprise clients. Its productized service tiers and brand-driven creative direction are closely analogous to Rushmix's Offre Editor and Offre Caméraman offerings.
Emerging players
- Veed.io: Veed.io is a browser-based AI-assisted video editing platform targeting creators, marketers and businesses. It overlaps with Rushmix on the AI-assisted, fast-turnaround video creation value proposition but competes at a different layer (self-serve SaaS vs. managed service).
- Descript: Descript is an AI-powered video and podcast editing platform used by marketers, content teams, and enterprises. Like Rushmix, it leverages AI/automation to compress editing time; unlike Rushmix, it is a self-serve SaaS rather than a managed service.
- InVideo: InVideo is an online video creation platform with AI-assisted templates and editing tools targeting SMBs and marketers. It addresses a similar pain point to Rushmix (rapid, low-cost business video) but as a do-it-yourself tool rather than a service with editors and videographers.
- Synthesia: Synthesia is an AI video generation platform producing avatar-led corporate videos for training, marketing and internal communications. It targets the same enterprise short-form video budget as Rushmix's CAMERAMAN and EDITOR offers but uses synthetic media rather than filmed footage, and represents an alternative path the B2B video market could take.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Rushmix social profiles
Digital presenceRushmix compliance and trust
Trust signalCompliance2 records
Rushmix financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rushmix leadership team
Management profileNumber of profiles
Profiles4 records
Rushmix funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rushmix M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rushmix
What does Rushmix do?
Rushmix is a French B2B video production company that produces corporate video clips for businesses. Its core services include the EDITOR offering (video editing from client-supplied images, starting at €290) and the CAMERAMAN offering (all-inclusive on-site shooting plus editing at €790), supported by a national freelance videographer network and a proprietary pre-editing technology pipeline.
Is Rushmix a public or private company?
Rushmix is a private company. It is classified as corporate owned and is currently acquired.
When was Rushmix founded?
Rushmix was founded in 2016. It employs 11 to 50 people.
Where is Rushmix based?
Rushmix is headquartered in Lyon, France, in the Europe region.
How does Rushmix make money?
Four revenue lines are on record. Video editing packages (EDITOR) is the primary driver. The others are cameraman + editing all-inclusive pack (CAMERAMAN), gift cards (Carte cadeau) and videographer network payouts (cost of revenue).
Who are Rushmix's main competitors?
Broad incumbents on record are Ooshot and Canva. Direct peers are Wyzowl, Casual Films, Lemonlight and Demo Duck. Emerging players are Veed.io, Descript, InVideo and Synthesia.
Does Rushmix have an API?
No public API is recorded for Rushmix.
What industry is Rushmix in?
Rushmix's product category is Corporate Video Production Services. Its primary akta.pro industry code is MPACAHAE, Short-Form Video Creation, Editing & Templates Apps, with a secondary code of MPADAHAK, On-Set VFX & Data Acquisition (Witness Cams, Lidar/Photogrammetry, HDRI, Plates). Its NAICS code is 51211 and its SIC code is 7812.