Improve Comunicaciones

What Improve Comunicaciones does

Improve Comunicaciones is a Latin American B2B communications and reputation management consultancy headquartered in the region and serving large multinational enterprises. Its service portfolio spans reputation consulting, creative strategy, external and internal communications, public relations, sustainability communications, training, and a digital/innovation line, delivered as customized professional services rather than a software platform. The firm's primary commercial offering is "Red LATAM," a regional coverage network of own offices and allied local teams operating across Mexico, Colombia, Chile, Argentina, Brazil, Ecuador, Peru, Panama, Costa Rica, and Guatemala, which it leverages to deliver multi-country campaigns for clients.

The firm monetizes through project-based and retainer-style consulting engagements with enterprise clients, with pricing not publicly disclosed but described as quote-based and customized per engagement. Its go-to-market is enterprise field sales with dedicated account management, supported by a marketing presence limited to a corporate website, blog content, and direct client engagement; no intermediary distribution channels are used. Its named client base includes Abbott, Tinder, DiDi, Adidas, Samsung TV Plus, CeraVe, Roche, Iberdrola, Gentera, Grupo Argos, and the Entertainment Software Association, indicating a horizontal enterprise segment strategy spanning healthcare, consumer/retail, technology, transportation, pharmaceuticals, energy, financial services, conglomerates, and entertainment.

Improve Comunicaciones is privately held with no disclosed parent company, no funding rounds, no M&A activity, no patents or trademarks, no certifications, and no publicly identified management team. The core technology layer is characterized as "not applicable" given its professional-services model, and no AI/ML capabilities, APIs, or software products are indicated. Source ID for all underlying facts:.

Name

Improve Comunicaciones

Legal name

Improve Comunicaciones

Website

https://improvecomunicaciones.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Improve Comunicaciones is a Latin American B2B consultancy providing communication strategy, public relations, creative, sustainability, and reputation management services to multinational enterprises across Mexico, Colombia, Chile, Argentina, Brazil, Ecuador, Peru, Panama, Costa Rica, and Guatemala via its own offices and local alliance network.

Ownership category

akta.pro rank

Product category

Corporate Communications and Reputation Consulting

NAICS

Public Relations Agencies (54182), Advertising Agencies (541810), Other Services Related to Advertising (54189)

SIC

Services-Management Consulting Services (8742), Services-Advertising Agencies (7311)

akta.pro primary industry

Reputation Management & Online PR (BPAFADAN)

akta.pro secondary industries

Cause/Sustainability & Purpose-Driven Creative Agencies (MPAAAAAL), Integrated Full-Service Creative Agencies (MPAAAAAA), Social Media & Community Management (PR-led) (BPAFADAM)

Keywords

• Communication consulting
• Reputation management
• Public relations
• Corporate communications
• Brand strategy

Headquarters

HQ city

Regional LATAM presence

HQ country

Mexico

HQ region

Latin America

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Consulting Services: Professional consulting services focused on communication strategies, public relations, creativity, sustainability, and training. Revenue is generated through consulting engagements with enterprise clients across Latin America.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Improve Comunicaciones is a Latin American communication and reputation consultancy that delivers customized professional services covering external and internal communication strategies, public relations, creative strategies, sustainability communication, and training programs. The firm operates through own offices and local alliance teams across 10 LATAM countries, serving large enterprises and multinational corporations to protect, strengthen, and add value to the reputation of their brands and companies through measurable communication outcomes.

Product overview

Improve Comunicaciones is a consultancy firm offering a unified portfolio of communication and reputation management services across Latin America. The offering combines core consulting services (Reputation Consulting, Creative Strategies, LATAM Network coverage, and Innovation & Digital) with supporting service modules (External/Internal Communication, Public Relations, Sustainability, and Training). Rather than a software platform, the firm delivers customized consulting solutions with measurable results, accompanying clients in their daily management to add value, protect, and strengthen the reputation of their brands and companies.

Differentiator

Problem solved

Functional benefit

Products and services

• Reputation Consulting (Consultoría de Reputación) Reputation consulting services focused on managing and strengthening brand reputation and corporate image for enterprise clients across Latin America. The offering centers on the principle that trust in brands generates enterprise value.
• Creative Strategies (Estrategias Creativas) Creative communication strategies developed alongside creative concepts that generate attraction and interaction with end audiences, positioning client brands memorably.
• Red LATAM (LATAM Network) Regional coverage service providing own offices and local team alliances across 10 Latin American countries, enabling multi-country client management with local market presence and expertise.
• Innovation & Digital (Innovación & Digital) Digital reputation management and online brand presence services that treat online reputation as the new normal for businesses, supporting enterprise clients in managing digital perception.
• External and Internal Communication (Comunicación Externa e Interna) External and internal communication strategy development and management for client organizations, supporting consistent messaging across stakeholder groups.
• Public Relations (Relaciones Públicas) Public relations services including media relations, press engagement, and public affairs management for enterprise clients.
• Sustainability Communication (Sustentabilidad) Sustainability communication services helping clients communicate their environmental and social responsibility initiatives and ESG-related messaging.
• Training (Capacitaciones) Training programs developed to build client teams' communication capabilities and skills.

Named customers11 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Local Teams and Alliances in LATAMcoreStrategic or Co-development PartnerLocal partner teams across Mexico, Colombia, Chile, Argentina, Brazil, Ecuador, Peru, Panama, Costa Rica, and Guatemala. These partnerships enable the firm to manage clients throughout Latin America with local expertise and on-the-ground presence.

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• Hill+Knowlton Strategies: WPP-owned global PR firm with long-standing LATAM operations. Competes with Improve on corporate communications, public affairs, and crisis/reputation engagements for multinational clients in the region.
• Edelman: Largest independent global PR firm, with established LATAM hubs serving the same type of multinational enterprise clients (Abbott, Adidas, Roche are all Edelman clients globally). Competes for brand reputation and corporate communications engagements.
• FleishmanHillard: Omnicom-owned global PR network with offices across Latin America. Direct competitor for reputation management, public affairs, and integrated communications mandates that Improve also serves.
• BCW (Burson Cohn & Wolfe): Global communications agency born from the merger of Burson-Marsteller and Cohn & Wolfe, part of WPP. Competes with Improve for multinational reputation and public affairs mandates across LATAM, offering far broader geographic scale via the WPP network.
• Ogilvy Public Relations: WPP-owned creative and PR arm of Ogilvy with deep LATAM footprint. Overlaps with Improve on integrated creative communications, brand reputation, and public relations for multinational clients.
• Weber Shandwick: IPG-owned global PR and communications agency with significant LATAM presence. Competes head-to-head with Improve for creative communications, reputation management, and public affairs work on enterprise accounts.

Regional players

• Grupo Alcance (regional LATAM networks): Independent regional communications and PR networks operating exclusively in Latin America (e.g., Vox, Llorente local partnerships). Compete directly with Improve on country-specific mandates where a global holding company is overkill for the client.

Emerging players

• Brunswick Group: Global corporate communications and critical issues advisory firm with growing LATAM coverage. Competes with Improve on reputation, public affairs, and stakeholder engagement work for large enterprises, particularly on complex transactional and ESG matters.
• FTI Consulting (Strategic Communications): Global advisory firm with a Strategic Communications segment operating across LATAM. Competes with Improve on corporate reputation, public affairs, and crisis communications engagements for large multinational clients.

Direct peers

• LLYC (Llorente & Cuenca): Madrid-headquartered PR, corporate communications, and digital marketing consultancy with deep LATAM operations (offices in nearly every market Improve operates in plus more). Direct competitor for the same multinational clients seeking pan-regional communications and reputation services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/improvecomunicaciones

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Improve Comunicaciones