Impuls organisatieadvies, training en coaching

What Impuls organisatieadvies, training en coaching does

Impuls organisatieadvies, training en coaching is a privately held Dutch professional-services firm founded in 1984 and headquartered in Zutphen, Netherlands, that delivers Solution-Focused (Oplossingsgericht) training, coaching, and organizational advisory services. The company is owned by Bart van Loon and operates with a lean team of approximately 8 professionals serving three primary verticals — education, healthcare, and government — and three core personas: professional coaches, managers/leaders, and broader professionals.

The company's product portfolio has two pillars. The first is the proprietary Impulsklas program, a 12-week structured intervention for students in groups 2 through secondary education who exhibit work-attitude or behavioral challenges; the program engages children, parents, and classroom teachers through weekly sessions, daily skill scoring, and a Digitale Doelenkaart (digital goal card) for ongoing progress tracking. By 2017 the program had reached 45 locations serving 320 students annually across 7 Dutch provinces in partnership with 18+ schools and educational consortia (SWVs). The second pillar is a modular training catalog built on Solution-Focused methodology adapted from Steve de Shazer and Insoo Kim Berg, including proprietary frameworks such as the PARTNER conflict model (Mark McKergow) and the Albert improvement model; certification tracks include Opleiding Oplossingsgericht Coachen and Opleiding Oplossingsgericht Leidinggeven, priced up to €3,395 per program.

Impuls generates revenue primarily through participant fees for open-enrollment training programs delivered at the Zutphen headquarters and on-site at client organizations, plus school-paid Impulsklas facilitator training and ongoing professional development. Ancillary revenue comes from one-year licenses of the Digitale Doelenkaart (€25 per participating child or €75 standalone). Distribution is direct and domestic — field sales to schools and consortia, supported by content marketing, an "Inspiratie" blog, newsletter, conference presence (e.g., 'Staat van Onderwijs' 2018), and earned media in Dutch education publications. There are no disclosed funding rounds, acquisitions, or AI/ML capabilities.

Name

Impuls organisatieadvies, training en coaching

Legal name

Impuls organisatieadvies, training en coaching

Website

https://impulsorganisatieadvies.nl

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Short description

Impuls is a privately held Dutch training, coaching, and organizational advisory firm founded in 1984, specializing in Solution-Focused methodology to serve schools, healthcare organizations, government agencies, and individual coaches and managers across the Netherlands, with its flagship Impulsklas school-based intervention program.

Ownership category

akta.pro rank

Headquarters

HQ city

Zutphen

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Training and Education Services: Professional training programs delivered as multi-day courses, multi-module programs, and single-day workshops. Programs include the Basistraining Oplossingsgericht Werken (2-day residential), Opleiding Oplossingsgericht Coachen (full program), Opleiding Oplossingsgericht Leidinggeven (full program), and various specialist modules. Revenue is generated through participant fees per program.
2. Impulsklas Facilitation and Support: Services to schools and educational consortia including training of Impulsklas facilitators (driedaagse opleiding), guidance during first Impulsklassen, and ongoing professional development (intervisiedagen, training modules). Schools pay for training and support to implement the Impulsklas program.
3. Digital Tool Licensing: Sale of the Digitale Doelenkaart (Digital Goal Card) at €25 per participating child or €75 for standalone use. Tool is available for 1 year per purchase.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Impuls Organisatieadvies provides organization consulting, training, and coaching services grounded in Solution-Focused (Oplossingsgericht) methodology. Its core offer consists of open-enrollment and on-site training programs for coaches, leaders, and Impulsklas facilitators, plus the proprietary Impulsklas — a 12-week school intervention for students with behavioral or work-attitude challenges that is delivered in partnership with schools and educational consortia across the Netherlands.

Product overview

Impuls Organisatieadvies is a coaching and training organization offering solution-focused methodology programs. The portfolio consists of a core proprietary product (Impulsklas - a specialized school intervention for children with behavioral/work attitude problems) and a modular training catalog. The Impulsklas is supported by a digital goal tracking tool (Digitale Doelenkaart) and an Impulsklasbegeleider certification program. The training division offers standalone workshops and two comprehensive certification tracks: Opleiding Oplossingsgericht Coachen (for professional coaches) and Opleiding Oplossingsgericht Leidinggeven (for managers/leaders), both built on a shared Basistraining module plus specialized modules covering coaching, conflict management, team facilitation, resilience, and organizational constellations. All offerings are grounded in Solution-Focused Working principles developed from the Milwaukee Brief Family Therapy Center methodology.

Differentiator

Problem solved

Functional benefit

Brands

• Impulsklas: A solution-focused classroom program for students with work attitude or behavioral problems, involving children, parents, and teachers working together on skill development.

Quantifiable outcome

• 45 Impulsklassen operating by 2017, serving 320 students annually across 7 Dutch provinces
• +3 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

15 partnerships are on record, tiered core, flagship and minor.

• SBO De Vlieger (Leiden)coreStrategic or Co-development PartnerFirst Impulsklas partner. Launched the inaugural 'Vlieger Impulsklas' in October 2013, marking the beginning of the Impulsklas program in the Netherlands. Collaborative relationship where Impuls provides methodology and training while SBO De Vlieger hosts the Impulsklas.
• INOS (Breda)coreStrategic or Co-development PartnerSecond Impulsklas partner. Launched INOS Impulsklas in January 2014 at KBS Sinte Maerte in Breda. Represents early expansion of the Impulsklas concept.
• SWV PO de MeierijflagshipStrategic or Co-development PartnerMajor educational consortium partner with Impulsklassen in multiple locations ('s Hertogenbosch, Schijndel, Zaltbommel). SWV produced a video presentation of Impulsklas as a success story of passend onderwijs (inclusive education), presented at the national 'Staat van Onderwijs' congress 2018 in Utrecht.
• BS De Omnibus (Almere)coreStrategic or Co-development PartnerHost school for Impulsklas in Almere. Impuls provides training for facilitators and ongoing support.
• SBO Het Universum and OO Noord (Amsterdam)coreStrategic or Co-development PartnerPartner schools for Impulsklas in Amsterdam region.
• SWV ApeldoorncoreStrategic or Co-development PartnerEducational consortium partner for Impulsklas in Apeldoorn.
• Codenz (Dronten)coreStrategic or Co-development PartnerPartner organization for Impulsklas in Dronten.
• SBO De Dijk (Druten)coreStrategic or Co-development PartnerHost school for Impulsklas in Druten.
• SKOE (Enschede)coreStrategic or Co-development PartnerEducational consortium partner for Impulsklas in Enschede.
• PPO Noord Kennemerland (Heiloo)coreStrategic or Co-development PartnerSupport organization for Impulsklas coordination in North Kennemerland region.
• SVW Kindkracht (Hellevoetsluis and Spijkenisse)coreStrategic or Co-development PartnerEducational consortium partner with Impulsklassen in two locations: Hellevoetsluis and Spijkenisse.
• BS Neel (Roermond)coreStrategic or Co-development PartnerHost school for Impulsklas in Roermond.
• SWV Plein 013 (Tilburg and Udenhout)coreStrategic or Co-development PartnerEducational consortium partner with Impulsklassen in two locations: Tilburg and Udenhout.
• SBO De Wenteltrap (IJsselstein)coreStrategic or Co-development PartnerHost school for Impulsklas in IJsselstein.
• Ben FurmanminorStrategic or Co-development PartnerInternationally recognized Solution-Focused speaker and developer of Kids' Skills methodology. Publicly endorsed the Impulsklas as 'a fantastic invention' that should spread worldwide. Quote used for marketing and credibility.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Regional players

• CPS (onderwijsadvies): Dutch educational advisory organization providing school consultancy, training, and intervention programs to primary and secondary schools. Comparable customer segment (schools, SWVs) and service mix (advisory + training), though less specialized in Solution-Focused methodology.
• Bazalt Groep: Dutch education consulting and training organization serving primary schools with intervention programs, teacher training, and special needs support. Operates in the same Dutch education ecosystem as Impuls, with overlapping customer base (schools, SWVs) but a broader portfolio beyond Solution-Focused methodology.
• Schoolpoort: Dutch platform/network that appears in Impuls's own footer as an associated property, indicating close cooperation in Dutch primary education. Comparable Dutch education target market with potential overlap in school-facing support services.
• Oberon: Dutch research and advisory firm focused on education, youth care, and social domain. Comparable customer base (Dutch schools, educational consortia) and subject-matter overlap on inclusive education and behavioral support, though operating as a research/advisory firm rather than a training provider.
• KPC Groep: Dutch educational consulting and training provider offering professional development for teachers, school leaders, and support staff. Comparable target market and professional services delivery model, though broader in scope than Impuls's Solution-Focused specialization.

Direct peers

• SolutionSurfers: UK-based Solution-Focused training, coaching and consulting firm offering certification programs for coaches, leaders, and teams. Directly comparable to Impuls in methodology, training catalog structure, and target buyer (coaches, managers, education and healthcare professionals).
• Centre for Solution Focused Practice: UK-based training organization offering Solution-Focused practice certification for coaches, managers, and helping professionals. Closely comparable to Impuls's Opleiding Oplossingsgericht Coachen and Leidinggeven tracks in both methodology and audience.
• Kids' Skills International: Ben Furman's international organization promoting the Kids' Skills methodology, which Impuls explicitly integrates into its Impulsklasbegeleider training. Highly comparable on methodology (Solution-Focused child-focused intervention) and target market (educators supporting children with behavioral challenges).

Broad incumbents

• Taos Institute: International nonprofit promoting Solution-Focused, narrative, and collaborative practice approaches across coaching, leadership, education, and healthcare. Highly relevant as the broader ecosystem player that legitimizes Solution-Focused methodology internationally; comparable in values and methodology though operating at a much larger scale and scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/impuls-organisatieadvies-training-en-coaching

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Impuls organisatieadvies, training en coaching