International Motorsport

Name

International Motorsport

Legal name

International Motorsport Limited

Website

https://imsracing.co.nz

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Motorsport and Automotive Services

NAICS

Automotive Body, Paint, Interior, and Glass Repair (81112)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Motorsports Teams (F1, NASCAR, IndyCar, Rally, MotoGP, etc.) (MPAKABAB)

akta.pro secondary industry

Motorsports Teams & Entrants (Factory & Independent) (MPAKAGAB)

Keywords

• Motorsport racing services
• Classic car restoration
• Automotive panel paint
• Race car preparation
• Vehicle servicing repairs

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Motorsport Racing Services: Race team participation in championships including Toyota 86, Endurance Racing, and international events. Revenue from racing operations, sponsorship, and track support services.
2. Classic and Performance Vehicle Sales: Sale of classic cars, performance vehicles, and custom-built vehicles through IPC division showroom. Vehicles sourced from UK, USA and built to customer specifications.
3. Vehicle Servicing and Repair: Servicing and repair of road cars, supercars, and classics. Includes diagnostics, maintenance, and high-end euro servicing.
4. Custom Builds and Restoration: Ground-up restorations and custom one-off builds through IPC. From finishing jobs to complete builds tailored to customer requirements.
5. Panel and Paint Services: IMS Panel and Paint offers accident repair, restoration, dealership refurbishment, mag wheel repairs, and detailing/valet services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

International Motorsport operates a professional motorsport racing team competing in Toyota 86, Endurance, and GT3 championships, while also running a classic car sales and restoration division (International Performance Classics), an in-house panel and paint shop, and general vehicle servicing. The company prepares race cars, builds bespoke classic vehicles, performs accident repair and refinishing, and offers track support, data engineering, and simulator-based driver coaching.

Product overview

International Motorsport is a traditional motorsport racing team and automotive service business established in 1960, operating primarily in New Zealand. The company offers a portfolio of related services including professional racing team operations (racing in NZ Endurance Championships, Toyota 86 Championship, and international GT3 competitions), International Performance Classics (IPC) for bespoke classic car builds and sales, IMS Panel and Paint for accident repair and restoration, and general vehicle servicing and sales. The company also serves as the exclusive New Zealand agent for Automobili Pininfarina hypercars. The business is family-owned and operates from Auckland, with approximately 21 National Championship wins and a history of preparing race cars for Formula One and V8 Supercar drivers.

Differentiator

Problem solved

Functional benefit

Brands

• International Performance Classics (IPC): A division of International Motorsport offering classic car sales to connoisseurs, featuring bespoke builds and restoration services.

Products and services

• International Motorsport Racing Services Professional motorsport race car preparation, track support, engineering, data analysis, and competition management for endurance championships, Toyota 86 series, and international GT3 events.
• International Performance Classics (IPC) Custom Builds

Quantifiable outcome

• 21 National Championship wins over 50+ years
• +4 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• LORBEK Luxury CarsminorChannel Partner/ Reseller/ Distributor · 30 July 2020Partnership with LORBEK Luxury Cars of Melbourne Australia for AUTOMOBILI PININFARINA distribution. LORBEK is the official retailer and distributor for AUTOMOBILI PININFARINA in Australia and New Zealand, with IMS assigned as exclusive New Zealand Sales and Service agent for these luxury Hypercars.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Aston Martin Works: Aston Martin's heritage division for classic car restoration, servicing, and certified pre-owned sales in Newport Pagnell. A broader incumbent offering the same combination of classic restoration, certification, and high-end servicing that IPC and IMS deliver for Porsche and European classics.
• Triple Eight Race Engineering: Australia's leading V8 Supercars team operating multiple racing programs with in-house fabrication and engineering. Larger incumbent that competes with IMS for driver talent and sponsor revenue in overlapping Australasian championships.
• Porsche Classic Center: Porsche's factory-owned classic vehicle restoration and parts service. Directly comparable to IMS's Porsche restoration services and IPC custom builds, though operating as OEM factory infrastructure at substantially larger scale.
• M-Sport: UK-based motorsport engineering firm running factory WRC and GT programs. A broader incumbent with similar professional race preparation, engine/gearbox rebuilding, and engineering services, but operating globally at a much larger scale.

Direct peers

• Tickford Racing: Australian professional motorsport team with multi-decade history operating GT and Supercars programs. Comparable in scope to IMS as a full-service racing operation offering engineering, fabrication, and driver support in the same Australasian motorsport ecosystem.
• Singer Vehicle Design: California-based bespoke Porsche restoration and modification firm offering custom builds with modern performance upgrades—a near-direct analog to IMS's IPC division, serving affluent collectors globally with high-ticket bespoke vehicles.
• Earl Bamber Motorsport: New Zealand-based professional motorsport team competing in endurance and GT racing with similar engineering and driver-development capabilities. Comparable in scale and geographic context to IMS, competing in overlapping series including Bathurst 12 Hour.
• Gunther Werks: US-based Porsche restoration specialist that re-engineers classic 911s with modern performance. Comparable to IPC's Porsche-focused custom builds (fuel injection, ABS, traction control upgrades) and serves similar HNW collectors via direct showroom sales.
• Bridge Classic Cars: UK specialist in classic vehicle restoration, sales, and servicing with in-house panel & paint facilities. Directly comparable to IMS's combined restoration, classic sales, and panel/paint service offering.

Emerging players

• Everrati: UK-based company specializing in electric conversions of classic cars, an emerging adjacent category to IMS's IPC restomod business. Comparable as a premium-priced, bespoke classic-vehicle engineering firm targeting similar collector segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/international-motorsport

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about International Motorsport