In Balans: Lichaam en Geest In Balans. (Sport) Voeding & Dieetadvies en Chi Neng Qigong

What In Balans: Lichaam en Geest In Balans. (Sport) Voeding & Dieetadvies en Chi Neng Qigong does

Praktijk In Balans is a sole-proprietor dietetics and lifestyle counseling practice founded in 2000 by Sylvia Jelierse and headquartered at Paramedisch Centrum Groot Driene in Hengelo, Netherlands (KvK: 91407583). The practice delivers individual and group diet counseling, behavioral nutrition workshops, intensive dietary trajectories, custom nutrition education for organizations, and Chi Neng Qigong sessions. Clinical specialization spans overweight/obesity, underweight, eating disorders (including anorexia, bulimia, binge eating, ARFID, orthorexia), irritable bowel syndrome and FODMAP guidance, food hypersensitivities (elimination-provocation protocol), diabetes, COPD, cardiovascular risk management, cancer nutrition support, pregnancy nutrition, and fatigue. The methodology is explicitly holistic, treating body and mind as interconnected and emphasizing behavioral change at the root rather than temporary diet interventions.

The business operates as a single-practitioner professional services firm with no proprietary technology, digital product, or employed staff beyond the founder. The service portfolio comprises five core offerings: Individuele Dieetbegeleiding (one-on-one counseling), Groepsdieetbegeleiding (group counseling), Workshops Voeding en Gedrag, Intensieve Trajecten (intensive programs), and Voedingsvoorlichting op Maat (custom organizational education), plus Chi Neng Qigong and a public BMI calculator tool. Distribution is in-person at the Hengelo location, with home visits available on physician referral. Patient acquisition is primarily via the practice's Dutch-language website (www.inbalans.org), direct self-referral (legal since 2011 under Dutch direct-access dietitian rules), referrals from general practitioners and specialists, THOON chain care referrals for diabetes/COPD/CVRM, and listing in the Kwaliteitsregister voor Paramedici.

Revenue mechanics are unit-priced professional services billed in 15-minute increments (~€22.16), with intake consultations at ~€132.96 (60 min consultation + 30 min administration) and follow-up sessions tiered at €44.32 (30 min), €66.48 (45 min), and €88.64 (60 min). A €28.49 home visit surcharge applies with physician referral. Adults 18+ are entitled to 3 hours/year reimbursement from basic health insurance (subject to deductible); children under 18 are fully covered without deductible; THOON chain care patients are exempt from deductible; supplementary insurance may cover additional hours. The founder is registered with the Dutch Chamber of Commerce and holds a Dutch VAT number (NL 004888657B02), with no institutional investor involvement.

Name

In Balans: Lichaam en Geest In Balans. (Sport) Voeding & Dieetadvies en Chi Neng Qigong

Legal name

In Balans

Website

https://inbalans.org

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Praktijk In Balans is a sole-proprietor dietetics practice in Hengelo, Netherlands, founded in 2000 by Sylvia Jelierse, offering individual and group nutrition counseling, workshops, intensive programs, and Chi Neng Qigong for patients with weight, eating disorder, gastrointestinal, and chronic disease needs.

Ownership category

akta.pro rank

Product category

Dietetics and Nutrition Counseling

NAICS

Diet and Weight Reducing Centers (812191)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Medical Nutrition Therapy (Registered Dietitian) (HSADAFAE)

akta.pro secondary industries

General Nutrition Coaching (HSADAFAA), Weight Loss Coaching (Non-Clinical) (HSADAFAB), Eating Disorder Recovery Nutrition Support (HSADAFAM), Diabetes & Blood Sugar Nutrition Coaching (HSADAFAF)

Keywords

• Dietary counseling services
• Nutrition therapy
• Weight management programs
• Eating disorder treatment
• Qigong practice

Headquarters

HQ city

Hengelo

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Diet Counseling: Individual dietary counseling sessions including intake consultations, follow-up consultations, and direct access screening. Billed per 15-minute unit at approximately €22.16. Treatments are reimbursed from basic health insurance (3 hours per year for adults 18+) and supplementary insurance.
2. Group Diet Counseling: Group dietary counseling sessions and workshops on nutrition and behavior.
3. Custom Nutrition Education: Custom nutrition education provided to organizations and associations.
4. Intensive Programs: Intensive dietary counseling trajectories with extended engagement.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Praktijk In Balans is a solo-practitioner dietetics and nutrition counseling practice offering individual dietary counseling, group diet counseling, workshops on nutrition and behavior, intensive dietetic trajectories, and custom nutrition education for organizations and associations. The practice applies a holistic approach combining Western dietetics with orthomolecular therapy, psychology, Chinese medicine, and Chi Neng Qigong, addressing overweight, underweight, eating disorders, IBS, food sensitivities, diabetes, COPD, high cholesterol, high blood pressure, and pregnancy nutrition.

Product overview

Praktijk In Balans is a nutrition and dietetics practice founded in 2000, offering a holistic approach combining body and mind balance. The core service portfolio includes individual diet counseling, group diet counseling, behavioral nutrition workshops, and intensive programs. Specializations cover emotional eating, overweight/obesity, underweight, eating disorders, irritable bowel syndrome, and food hypersensitivity. The practice also incorporates Chi Neng Qigong meditation with movement as part of its holistic wellness approach. Services include BMI calculation tools, FODMAP diet guidance, and elimination-provocation diet protocols for gastrointestinal conditions.

Differentiator

Problem solved

Functional benefit

Products and services

• Individuele Dieetbegeleiding (Individual Diet Counseling)

Quantifiable outcome

• Sustainable behavioral change in eating habits
• +1 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• THOONcoreStrategic or Co-development PartnerTHOON is an integrated care network for diabetes, COPD, and cardiovascular risk management (CVRM). In Balans participates as a contracted care provider for chain care patients referred through THOON. For THOON-referred patients, the health insurance deductible does not apply, and billing is handled directly through the THOON system.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Emerging players

• MyFitnessPal: Mass-market nutrition tracking and calorie-counting app with a large Dutch user base. Comparable because it substitutes for part of the dietary awareness and self-monitoring functionality that In Balans delivers in person.
• Lifesum: Subscription-based digital nutrition coaching app with meal planning and coaching components. Comparable because it competes with traditional dietetics practices for Dutch consumers seeking convenient, low-cost nutrition guidance.
• Noom: Digital psychology-based weight-management coaching platform operating internationally including in the Netherlands. Comparable because it targets the same behavioral weight-loss segment that In Balans addresses, but via a scalable digital delivery model.

Broad incumbents

• Voedingscentrum: Dutch government-backed nutrition information authority publishing guidelines, tools, and educational content. Comparable because it shapes Dutch consumer nutrition awareness and competes for attention on dietary guidance, eating disorders, and healthy weight.
• Weight Watchers (WW): Global commercial weight-management program operating in the Netherlands with reimbursed/paid coaching elements. Comparable to In Balans because it serves the same adult weight-loss segment and competes for the same consumer nutrition-coaching wallet.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/in-balans-psychosociale-hulpverlening-sport-voeding--en-dieetadvisering

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about In Balans: Lichaam en Geest In Balans. (Sport) Voeding & Dieetadvies en Chi Neng Qigong