Incenter Appraisal Management

What Incenter Appraisal Management does

Incenter Appraisal Management is a U.S.-focused appraisal management company (AMC) that operates as a subsidiary within the Class Valuation family of companies. The company serves regulated residential mortgage lenders and brokers across banking, wholesale lending/TPO, distributed retail lending, credit unions, and private lending, supporting origination, home equity, servicing, reverse mortgage, and new construction use cases. Its operating address is at Class Valuation's headquarters in Troy, Michigan (2600 Bellingham Dr #100), and Incenter maintains key operations personnel including a President of Incenter Operations (Mark Walser) and a Director of Client Services (Fran Wirtner).

The platform spans three core appraisal categories (Traditional, Digital, and Hybrid), add-on modules (Inspection-Based Waiver, Property Data Advantage), an alternative valuation suite (AVM, BPO, AVM+PCR, Class Evaluation, Limited Desktop, Borrower-Led Inspection, and Class Valuation Analysis), and supporting solutions (CVUE portal, Guaranteed Pricing, and Pay Later). Distribution is digital-first through the Class Marketplace (CMP), plus dedicated client, broker, and vendor/appraiser portals. The company holds SOC 2 Type 2 certification, maintains dedicated Appraiser Independence (AIR) and PDC Independence (PDCIR) compliance functions, and operates a UAD 3.6 resource hub.

The business model is enterprise/B2B, with order-based, quote-based pricing for lender and broker clients; specific unit economics are not publicly disclosed. Customer acquisition leverages content marketing (blog, UAD 3.6 hub), industry events, and webinars run at the Class Valuation corporate level. Incenter is not a standalone fundraise entity in the input data; it is part of the broader Class Valuation operating platform, and a legacy Valuelink system is still maintained for in-flight order retrieval during the post-acquisition client transition.

Name

Incenter Appraisal Management

Legal name

Incenter Appraisal Management

Website

https://incenteram.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Incenter Appraisal Management is a U.S. appraisal management company, now part of Class Valuation, serving bank, wholesale/TPO, retail, credit union, and private mortgage lenders with traditional, digital, and hybrid appraisals, alternative valuations, and appraisal management portals.

Ownership category

akta.pro rank

Product category

Appraisal Management Services

NAICS

Offices of Real Estate Appraisers (53132)

SIC

Mortgage Bankers & Loan Correspondents (6162)

akta.pro primary industry

Property Valuation: Appraisal Management (AMC) & Appraiser Networks (FSALALAI)

akta.pro secondary industries

Automated Valuation Models (AVM) & Property Data/Analytics (FSALALAJ), Automated Valuation Models (AVM) & Desktop/Hybrid Appraisals (BPAJAKAO), Commercial Property Appraisal (BPAJAKAB)

Keywords

• Appraisal management services
• Residential property valuation
• Alternative valuation solutions
• Mortgage appraisal services
• Digital appraisal platform

Headquarters

HQ city

Troy

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Distribution channels4 records

Marketing channels5 records

Core offering

Incenter Appraisal Management provides residential property appraisal management services for mortgage lenders, brokers, credit unions, and financial institutions. The company offers traditional, digital, and hybrid appraisal workflows alongside alternative valuations (AVM, BPO, Limited Desktop, Class Evaluation), supported by proprietary platforms including the Class Marketplace (CMP) for order management and CVUE for client portal access. It also offers Guaranteed Pricing and Pay Later payment solutions for appraisal engagements.

Product overview

Incenter Appraisal Management operates as an appraisal management services provider within the Class Valuation family of companies. The portfolio spans three primary appraisal offering categories: Traditional Appraisal (in-person inspections), Digital Appraisal (technology-enabled), and Hybrid Appraisal (combined approach). Additional offerings include Inspection Based Waivers and Property Data Advantage for data collection. The Alternative Valuations suite provides non-traditional property valuation options including AVM, BPO, AVM+PCR, Class Evaluation, Limited Desktop, Borrower-Led Inspection, and Class Valuation Analysis. Supporting solutions include CVUE (portal access), Guaranteed Pricing, and Pay Later payment options. The company serves multiple market segments including banking, wholesale lending/TPO, distributed retail lending, credit unions, and private lending through lenders, brokers, appraisers, servicers, underwriters, loan officers, and realtors.

Differentiator

Problem solved

Functional benefit

Products and services

• Traditional Appraisal Standard residential property appraisal delivered through traditional in-person inspections and desktop reviews by certified appraisers, for mortgage lenders, banks, and credit unions.
• Digital Appraisal Technology-enabled appraisal service that leverages digital tools and data sources to streamline the residential valuation process for lenders and brokers.
• Hybrid Appraisal Combined appraisal approach using both traditional inspection methods and digital data collection techniques, targeted at lenders seeking a balance of physical verification and digital efficiency.
• Inspection Based Waiver Waiver option that may eliminate the need for a traditional appraisal inspection based on specific property and loan criteria, offered to lenders for low-risk origination scenarios.
• Property Data Advantage Enhanced property data collection and reporting service providing comprehensive property information to support residential lending decisions.
• AVM (Automated Valuation Model) Automated Valuation Model providing instant property value estimates using algorithmic analysis of property data, for lenders needing fast, low-cost valuations on eligible loans.
• BPO (Broker Price Opinion) Broker Price Opinion service providing property valuation estimates from licensed real estate professionals, used by lenders and servicers for non-origination valuation needs.
• AVM+PCR Combined AVM with Property Condition Report offering both automated valuation and property condition assessment for lenders requiring both price estimate and condition data.
• Class Evaluation Proprietary evaluation service providing residential property valuations with enhanced data and analytical insights for lending decisions.
• Limited Desktop Desktop-based property evaluation limited to available data sources without physical inspection, provided to lenders for eligible loan scenarios.
• Borrower-Led Inspection Inspection service where the borrower collects property data using guided tools and technology, offered to lenders as a borrower-driven data collection method.
• Class Valuation Analysis Comprehensive analytical valuation service providing detailed property analysis and valuation insights for lenders requiring in-depth evaluation beyond standard reports.
• CVUE Portal solution providing lenders and brokers with access to order and track appraisal services, used as the primary client-facing interface within the Class Valuation platform.
• Guaranteed Pricing Pricing solution offering fixed or guaranteed pricing for appraisal services, providing lenders with cost predictability on valuation engagements.
• Pay Later Payment solution allowing flexible/deferred payment options for appraisal services, provided to lenders and brokers as a financing option on valuation orders.

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Veros Real Estate Solutions: AVM and valuation analytics provider offering automated valuations and collateral risk tools for lenders. Competes with Incenter's AVM, AVM+PCR, and Class Valuation Analysis alternative offerings.

Direct peers

• Stewart Lender Services: Subsidiary of Stewart Title offering appraisal management, title, and closing services to mortgage lenders. Directly comparable to Incenter as a service-provider to banks, wholesale lenders, and credit unions.
• Reggora: Appraisal management technology platform that digitizes the AMC workflow for lenders and appraisers. Directly competitive with Incenter's CVUE portal and Class Marketplace ordering experience.
• Solidifi: One of the largest independent AMCs in the US, serving banks, credit unions, and mortgage lenders with traditional and alternative valuation products. Closely comparable to Incenter's AMC model, enterprise lender focus, and use-case coverage.
• Clear Capital (Curity): AMC and appraisal technology provider offering traditional appraisals, appraisals via inspection waivers (AVRs), and valuation analytics. Competes with Incenter across both full appraisals and alternative valuation / property data products.

Broad incumbents

• Cotality (formerly CoreLogic): Global property data and analytics provider, including AVMs, property data, and appraisal workflow software. Provides the data backbone for many AMCs and competes with Incenter on alternative valuation offerings.
• ICE Mortgage Technology (Black Knight): Largest mortgage technology provider, offering origination, appraisal, closing, and servicing platforms. Competes with Incenter indirectly through integrated appraisal/AVM functions and lender relationships.
• Class Valuation: Direct parent of Incenter and one of the largest US appraisal management companies. Offers an overlapping suite of traditional, hybrid, digital appraisals, AVM, BPO, and the Class Marketplace platform, making it the natural comparable and integration partner for Incenter.
• ServiceLink (loan servicing valuation): Provider of mortgage services including appraisal management, default valuation, and asset management. Overlaps with Incenter on appraisal ordering and servicing-side valuation use cases.
• Verisk Property Data Solutions: Provides property data, analytics, and AVMs (e.g., ValuePoint) used by lenders for valuation and appraisal waiver decisions. Competes with Incenter's AVM, Limited Desktop, and Class Evaluation alternative valuation products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/classvaluation
• Facebookfacebook.com/classvaluation
• LinkedInlinkedin.com/company/incenter-appraisal-management
• Instagraminstagram.com/classvaluation

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Incenter Appraisal Management