Independent Accounting

What Independent Accounting does

Independent Accounting is a privately-held, family-owned accounting practice based in Ringwood East in the Eastern Suburbs of Melbourne, Victoria, Australia. Founded in 1998 by Craig and Bernadette Somerville, the firm has operated continuously for over 25 years under the same husband-and-wife ownership. The firm is structured as a small professional services practice with approximately 13 staff.

The firm delivers a full suite of professional accounting and advisory services across eight core areas: Accounting, Auditing, Bookkeeping, Financial Planning, Management Accounting, Self Managed Super Fund (SMSF) administration, Taxation, and Company Secretarial services. These are delivered as standalone professional service engagements rather than through a software platform. No proprietary technology, mobile applications, APIs, or third-party integrations are disclosed; the firm operates using standard Australian accounting and tax software tools. Its digital presence is limited to a WordPress.com-hosted blog featuring tax tips, news, and FAQs.

Independent Accounting generates revenue through professional service fees billed to clients on a per-engagement or recurring basis, consistent with the professional_services revenue model. Client engagement occurs through direct-to-consumer channels, primarily phone inquiries and in-person consultations at the single Ringwood East office. The firm serves a horizontal mix of clients ranging from individual students and part-time workers needing tax return assistance to large companies with multiple staff and entities requiring auditing, multi-entity accounting, and company secretarial support. No pricing tiers, fee schedules, enterprise contracts, or formal customer segmentation pricing are publicly disclosed.

Name

Independent Accounting

Legal name

Independent Accounting

Website

https://indacc.com.au

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Independent Accounting is a family-owned accounting practice in Melbourne's Eastern Suburbs, operating since 1998. It provides accounting, taxation, superannuation, auditing, and related professional services to individual clients and businesses from a single Ringwood East office.

Ownership category

akta.pro rank

Product category

Accounting Services

NAICS

Offices of Certified Public Accountants (541211)

akta.pro primary industry

Financial Reporting & Technical Accounting Advisory (GAAP/IFRS) (BPAHABAF)

Keywords

• Accounting services
• Taxation services
• Bookkeeping services
• Self managed super fund
• Auditing services

Headquarters

HQ city

Ringwood East

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Professional Accounting Services: Ongoing accounting, taxation, and superannuation services provided to individual and business clients. Revenue is generated through professional service fees for bookkeeping, tax preparation, audit services, financial planning, and management accounting. Services are billed on a professional services basis, likely with recurring engagement for ongoing clients and one-time fees for specific services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Independent Accounting is a Melbourne-based accounting practice providing professional accounting, taxation, and superannuation services. The firm delivers bookkeeping, financial planning, management accounting, auditing, company secretarial, self-managed super fund administration, and taxation services to a mix of individual clients (such as students and part-time workers) and business entities (including large companies with multiple staff and entities). Services are delivered through direct in-person and phone-based consultation from a single office in Ringwood East.

Product overview

Independent Accounting is a small accounting firm offering a comprehensive suite of professional accounting services delivered through individual service offerings rather than a software product platform. The company provides eight core service areas including Accounting/Auditing, Bookkeeping, Financial Planning, Management Accounting, Self Managed Super Fund administration, Taxation, Auditing, and Company Secretarial services. These services are offered as standalone professional services, not as software products, and are delivered through personal advisory engagements for clients ranging from students and part-time workers to large companies with multiple staff and entities.

Differentiator

Problem solved

Functional benefit

Products and services

• Accounting Core accounting services including financial statement preparation and analysis for clients ranging from individuals to large companies.
• Auditing Professional auditing services to verify financial records and ensure compliance with regulatory standards.
• Bookkeeping Ongoing bookkeeping services to maintain accurate financial records for clients.
• Company Secretarial Company secretarial services assisting with corporate governance, compliance documentation, and regulatory filings.
• Financial Planning Strategic financial planning services to help clients achieve their financial goals.
• Management Accounting Management accounting services providing internal financial analysis and reporting to support business decision-making.
• Self Managed Super Fund Specialized superannuation services for self-managed super funds (SMSF), including setup, administration, and compliance.
• Taxation Comprehensive taxation services including tax planning, preparation, and advisory services for individuals and businesses.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves2 records

Others

• Xero: Cloud accounting software platform widely used by Australian accountants and bookkeepers. Comparable as adjacent infrastructure that both enables and threatens small traditional accounting practices through automation of bookkeeping workflows.
• MYOB: Established Australian accounting and payroll software provider serving SMEs and the accountants who advise them. Comparable as enabling technology that increasingly competes with traditional bookkeeping and compliance services.

Direct peers

• H&R Block Australia: National tax preparation and accounting services chain operating in Australia with a similar focus on individual and small business tax returns. Highly comparable as a competing provider of retail-style tax and accounting services, though at much greater scale and with a franchise model.
• Pilot Partners: Mid-sized Melbourne-based chartered accounting firm offering taxation, audit, business advisory and SMSF services. Comparable in geographic market (Melbourne), service breadth, and target client segments (SMBs and individuals).
• Prosperity Advisers: Australian accounting and advisory firm providing taxation, audit, SMSF, and business advisory services to SMEs and individuals. Comparable as a similarly positioned full-service practice with strong SMSF capability.

Broad incumbents

• BDO Australia: Major Australian accounting and advisory firm with a Melbourne presence, providing audit, tax, and consulting services to mid-market and SME clients. Comparable in serving Melbourne-based businesses and individuals with full-suite accounting offerings.
• RSM Australia: Mid-tier Australian accounting network offering audit, tax, consulting, and wealth advisory across multiple offices including Melbourne. Comparable on service categories and target SMB market, though significantly larger and more diversified.
• William Buck: Australian accounting and advisory firm with strong Melbourne presence, serving SMEs with audit, tax, and advisory services. Comparable in service mix and client base, though with broader geographic reach and specialisations.
• Pitcher Partners: Melbourne-headquartered accounting and advisory firm offering tax, audit, business services, and wealth management. Comparable on full-service accounting delivery to Melbourne SMBs and individuals, with a larger network footprint.

Emerging players

• Etax Accountants: Online-first Australian tax agent and accounting firm serving individuals and small businesses nationally at lower price points. Comparable in targeting individual tax clients but differentiates via digital delivery model rather than face-to-face service.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/independent-accounting

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Independent Accounting