In Demand Radio

What In Demand Radio does

In Demand Radio Ltd is a privately-held regional radio broadcaster headquartered in Liverpool, United Kingdom, operating as In Demand Radio on DAB+ digital radio across north-west England and north Wales. The station runs a multi-platform distribution model: in addition to its DAB+ broadcast, it streams through the In Demand Player mobile applications on iOS and Android, a browser-based web player, and through RadioPlayer integrations on Amazon Alexa, Sonos, Bose, Apple CarPlay, Android Auto and Smart TV platforms including Sky TV. Programming is presenter-led across 16+ active shows covering dance, house, RNB, breakfast and specialty genres - including named shows such as the In Demand Breakfast, Scott Hughes Saturday Live!, Jack Hellier Afternoons, Dave Pearce, The Reminisce Radio Show, and sub-brand In Demand Decades. The company also maintains a 'Listen Again' on-demand archive accessible via the web and mobile apps.

The business monetizes predominantly through local advertising - on-air spots sold directly to small and regional businesses (quote-based packages via phone and email) and named show sponsorships such as The Reminisce Radio Show sponsored by G&G Joinery and Saturday Live! sponsored by RYS. Named advertiser/advertising partners in the source data are predominantly SMBs (G&G Joinery, RYS, Perfect Getaways, Send Mum, Bold Street, DT Hughes), with one enterprise-level relationship as official media partner of M&S Bank Arena Liverpool. Complementary revenue mechanics include ticketed live events at Exhibition Centre Liverpool (the 'Big Christmas Parties 2026') and the InDemandTickets.co.uk event ticketing service.

In Demand Radio Ltd is a private UK limited company with no disclosed funding rounds, external institutional investors, parent company, M&A activity, named senior leadership, or headcount figures. Go-to-market is community- and product-led: own mobile apps and social channels (Facebook, Instagram, Twitter), in-person events (Christmas parties), and media partnerships with high-footfall venues. The competitive positioning rests on local Liverpool focus, multi-platform digital reach via RadioPlayer, and venue-level brand associations rather than any disclosed AI, data or technology differentiation.

Name

In Demand Radio

Legal name

In Demand Radio Ltd

Website

https://indemandradio.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

In Demand Radio Ltd is a privately-held regional radio broadcaster operating on DAB+ across north-west England and north Wales, streaming via mobile apps and RadioPlayer-enabled smart speakers, and monetizing through local SMB advertising, show sponsorships, venue media partnerships, and ticketed live events.

Ownership category

akta.pro rank

Product category

Regional Radio Broadcasting

NAICS

Radio Broadcasting Stations (516110)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Digital Radio Broadcasting (DAB/DAB+, HD Radio) (MPAIAEAD)

akta.pro secondary industry

Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE)

Keywords

• Regional radio broadcasting
• Digital audio broadcasting
• Multi-platform streaming
• Radio advertising sales
• Local music programming

Headquarters

HQ city

Liverpool

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising: Direct advertising sales to local and regional businesses seeking to reach the station's audience. Contact via phone (0151 272 0135), email ([email protected]), or mobile app messaging.
2. Show Sponsorship: Individual show sponsorship opportunities where brands sponsor specific programs (e.g., The Reminisce Radio Show sponsored by G&G Joinery, Saturday Live! sponsored by RYS).

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels4 records

Core offering

In Demand Radio is a regional DAB+ digital radio station broadcasting live presenter-led music and entertainment programming across north-west UK and north Wales. The station distributes content via DAB+ plus multi-platform streaming (iOS/Android apps, web player, smart speakers, and automotive), and sells on-air advertising slots, individual show sponsorships, and media partnerships to local businesses.

Product overview

In Demand Radio is a regional radio station operating as a unified broadcast product across north-west UK and north Wales. The core offering consists of live radio programming via DAB+ digital radio, complemented by the In Demand Player mobile app (iOS/Android) for streaming. Listeners access content through the web player, RadioPlayer integrations (Alexa, Sonos, Bose, Smart TVs, Apple CarPlay, Android Auto), and the Listen Again on-demand replay feature. The In Demand Decades sub-brand provides themed programming, while InDemandTickets.co.uk extends the service into event ticketing. The company monetizes through advertising opportunities and ticket sales.

Differentiator

Problem solved

Functional benefit

Brands

• In Demand Decades: A branded show/program under the In Demand Radio umbrella.

Products and services

• In Demand Radio Station A regional DAB+ digital radio station broadcasting presenter-led live music and entertainment programming across north-west UK and north Wales, featuring breakfast shows, daytime programs, evening shows, and overnight content.
• In Demand Player Mobile App Native iOS and Android mobile application providing the best listening experience for In Demand Radio with on-demand replay capabilities and direct listener messaging.
• In Demand Radio Web Player Browser-based streaming player allowing listeners to tune in to In Demand Radio live directly from the website without additional software installation.
• InDemandTickets.co.uk Event ticketing service for live events and concerts promoted or partnered with In Demand Radio, including major venue events.

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• M&S Bank Arena LiverpoolcoreGTM or Marketing PartnerIn Demand Radio is official media partner with M&S Bank Arena Liverpool. This partnership provides coverage and promotion for events at one of Liverpool's premier entertainment venues.
• Exhibition Centre LiverpoolcoreStrategic or Co-development PartnerHost venue for In Demand Radio's major events including 'Big Christmas Parties 2026' scheduled for December 11th and 12th. The partnership enables large-scale public events.
• RadioPlayercoreTechnology or IntegrationRadioPlayer platform integration enables In Demand Radio to reach listeners via Alexa smart speakers, Sonos, Bose speakers, Apple CarPlay, Android Auto, Smart TVs, and the RadioPlayer web app.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Radio X: Global-owned UK rock/alternative-leaning station with a national DAB presence; competes for parts of In Demand's male-skewing music audience and offers advertisers an alternative scale-platform option in the same region.
• Greatest Hits Radio: Bauer Media-owned UK-wide commercial network playing classic hits; competes with In Demand Radio's 'In Demand Decades' sub-brand for older demographics and broader advertising budgets across multiple regions.
• Smooth Radio: Global-owned national soft-pop/adult-contemporary network with local opt-outs; competes for the same older skewing Liverpool listeners as In Demand's decades-themed content, but with national scale and budget.

Direct peers

• Hits Radio Liverpool: Bauer Media-owned Liverpool station playing contemporary hits with strong local presenter identity; directly competes for the same Liverpool audience and local advertiser spend as In Demand Radio.
• BBC Radio Merseyside: Public-service local radio station for the Merseyside region; competes for the same Liverpool listener base and shares the same geographic market, but is non-commercial and uses different (license-fee) funding.
• Radio City: Liverpool-focused commercial FM station operated by Bauer Media; the most direct local competitor to In Demand Radio, serving the same Liverpool/NW England listener base with a comparable music-and-talk format and competing for the same local SMB advertisers.
• Capital Liverpool: Global-owned Liverpool edition of the Capital network, targeting a younger mainstream audience in the same market; competes directly for Liverpool listeners and advertisers with overlapping music-led programming.

Regional players

• Nation Radio: Welsh commercial radio network broadcasting into north Wales — overlapping with the northern edge of In Demand Radio's DAB+ coverage area and competing for similar regional audiences and advertisers.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/indemandradiouk
• Facebookfacebook.com/indemandradio
• Instagraminstagram.com/indemandradio
• LinkedInlinkedin.com/company/in-demand-radio

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about In Demand Radio