Independent Advisors

What Independent Advisors does

Independent Advisors is a privately held advisory firm headquartered at C. Kruyswijkstraat 40, 1022 KJ Amsterdam, Netherlands, serving Dutch entrepreneurs with a portfolio of business and financial advisory services. The firm lists ten service categories — including Compliance Consultancy, Vermogensopbouw (Asset Building), Administratieve Dienstverlening (Administrative Services), Zakelijke Kredietverlening (Business Credit Lending), Credit Management, Business Development, Strategische Planning (Strategic Planning), Persoonlijke Matrix Analyse (Personal Matrix Analysis), Het Ontwikkelen Van Een Visie (Vision Development), and Bedrijf Strategie (Business Strategy) — and frames its entire proposition around providing independent, conflict-free advice to business owners.

The firm operates without disclosed proprietary technology; core_technology is marked "Not disclosed" and there are no AI modalities, integrations, or app products listed. Service delivery is human-led, with the firm positioning "Personal Matrix Analysis" as an individual analytical offering. The business model is engagement-based: pricing is not publicly disclosed, and the firm states that a revenue model is agreed upfront depending on the nature of the work performed to avoid post-engagement ambiguity. Distribution is direct — phone (06-24 678 301), email ([email protected]), and in-person at the Amsterdam office — with a content marketing blog and a Twitter account (@Indepadvis) as the principal top-of-funnel channels.

The firm is small (12 employees, per firmographics) and is likely founder-controlled, with no identified parent company, institutional investors, subsidiaries, or M&A history. No revenue, headcount trend, funding round, partnership, or award data is disclosed in the source material, and the operating geography is restricted to Amsterdam / the Netherlands. The competitive narrative rests almost entirely on a codified independence pledge (no compensation from interested parties, with any incidental fees rebated to the client), which functions as a brand and trust differentiator rather than a structural moat.

Name

Independent Advisors

Legal name

Independent Advisors

Website

https://independentadvisors.nl

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Independent Advisors is an Amsterdam-based independent advisory firm offering business strategy, financial, compliance, credit, and administrative advisory services to Dutch entrepreneurs, differentiating through a no-conflict-of-interest compensation policy and engagement-based pricing.

Ownership category

akta.pro rank

Product category

Business Consulting & Financial Advisory

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282), Services-Management Consulting Services (8742)

akta.pro primary industry

Fee-Only Advisory (FSAEAAAL)

akta.pro secondary industries

Comprehensive/Full-Service RIAs & Independent Wealth Managers (FSAAACAA), Specialized/Niche-Vertical RIAs (e.g., Medical, Tech, Executives, Athletes) (FSAAACAL)

Keywords

• Business consulting
• Compliance advisory
• Strategic planning
• Wealth management
• Entrepreneur advisory

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Distribution channels1 record

Marketing channels1 record

Core offering

Independent Advisors is an Amsterdam-based independent advisory firm that sells consulting and advisory services to Dutch entrepreneurs. Its offerings span compliance consultancy, asset/wealth building (vermogensopbouw), administrative services, business credit lending advisory, credit management, business strategy and strategic planning, vision development, and personal matrix analysis. The firm differentiates by guaranteeing independence — it does not accept compensation from interested parties, and any incidental payment received is disclosed upfront and fully rebated to the client.

Product overview

Independent Advisors is an independent advisory firm offering a portfolio of consulting services to entrepreneurs. The company provides a unified offering centered on independent business advice, with service modules spanning compliance consulting, wealth management (Vermogensopbouw), administrative services, business credit lending, credit management, business development, strategic planning, and personal analytical services. The firm differentiates itself through its independence from interested parties, ensuring unbiased recommendations to entrepreneurs.

Differentiator

Problem solved

Functional benefit

Products and services

• Compliance Consultancy Provides regulatory compliance advisory services to help businesses meet industry standards and requirements.
• Vermogensopbouw (Asset Building) Wealth management and asset building advisory services for entrepreneurs.
• Administratieve Dienstverlening (Administrative Services) Administrative outsourcing and management services for businesses.
• Business Credit & Credit Management Advisory Combined advisory services covering business financing and credit solutions (Zakelijke Kredietverlening) and credit risk assessment and management (Credit Management) for entrepreneurs.
• Business Strategy & Strategic Planning Consolidated strategic advisory services combining Strategische Planning (strategic planning and development consulting), Business Development (strategic business development consulting), Het Ontwikkelen Van Een Visie (vision development consulting), and Bedrijf Strategie (comprehensive business strategy advisory) for businesses.
• Persoonlijke Matrix Analyse (Personal Matrix Analysis) Personal analytical services for individual entrepreneurs.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Deloitte Netherlands: Deloitte's Dutch practice serves large corporates and public-sector clients with consulting, tax, and financial advisory. It does not directly compete for Independent Advisors' SME entrepreneur target, but its scale makes it the benchmark for what ambitious mid-market advisory firms aspire to become.
• KPMG Netherlands: KPMG's Dutch member firm provides audit, tax, and advisory services to mid-market and large clients. It competes for the same compliance and strategic advisory spend as Independent Advisors but with significantly deeper resources and regulated credentials.
• BDO Netherlands: BDO is a top-five Dutch accounting and advisory network serving mid-market entrepreneurs with audit, tax, and consulting services. It overlaps with Independent Advisors on SME advisory breadth but operates as a scaled incumbent with multi-office presence and regulated services.
• RSM Netherlands: RSM is a global mid-market advisory network with a Netherlands practice focused on entrepreneurs and owner-managed businesses, overlapping with Independent Advisors on the entrepreneur/specialist advisor segment.
• EY Netherlands: EY's Netherlands practice serves entrepreneurs and growth companies with assurance, tax, and transaction advisory. It overlaps with Independent Advisors' entrepreneur-focused compliance and credit advisory but operates at a much larger scale.
• Grant Thornton Netherlands: Grant Thornton serves Dutch mid-market and entrepreneur clients with advisory, tax, and compliance services, directly competing for the same ZZP/SME advisory mandates as Independent Advisors but with deeper specialist headcount.
• Van Lanschot: Van Lanschot is a Dutch private bank serving high-net-worth individuals, entrepreneurs, and family businesses with wealth management and credit solutions. It overlaps with Independent Advisors' wealth-building and credit advisory services but operates as a regulated bank rather than an independent advisor.

Direct peers

• Flynth: Flynth is a Dutch accounting and advisory firm that, like Independent Advisors, specifically serves entrepreneurs, ZZP'ers, and SMEs with combined financial, tax, and business advice. The overlap in target customer and multi-disciplinary advisory offering makes it the closest like-for-like mid-market peer in the Netherlands.
• Boer & Croon: Boer & Croon is a Dutch management consulting firm serving executives, boards, and entrepreneurs with strategy and transformation advice. It competes for the same strategic-planning and business-development mandates that Independent Advisors' strategy module targets.
• InsingerGilissen: InsingerGilissen is a Netherlands-based independent private wealth manager serving entrepreneurs and family clients. It competes for the same entrepreneur wealth-building (Vermogensopbouw) advisory work that Independent Advisors lists as a core service.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat1 record

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/independent-advisors

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Independent Advisors