Indian jobs

What Indian jobs does

Ford India Private Limited is a wholly-owned subsidiary of Ford Motor Company (NYSE: F) that operated passenger vehicle manufacturing in India from 1998 through September 2021, when it ceased local vehicle production and pivoted to importing global vehicles and electrified SUVs while expanding its Chennai-based Ford Business Solutions IT and business process services operation. The company's vehicle portfolio included the Figo hatchback, Aspire compact sedan, EcoSport compact SUV, Endeavour premium SUV, Freestyle compact utility vehicle, and Mustang (CBU import), supported by proprietary SYNC voice-activated in-car technology across three generations and the FordPass connected mobility platform with vehicle lock/unlock, maintenance tracking, and real-time alerts via mobile app.

Ford India monetizes through new vehicle sales, certified pre-owned vehicle sales (Ford Assured across 200+ outlets), genuine parts and accessories distribution, service and maintenance subscriptions (Flexi Service Plans with Silver and Gold tiers offering up to 25% savings), and Ford Credit retail financing partnerships. The company serves Indian individual consumers across hatchback through premium SUV segments as its primary customer base, with fleet and corporate buyers as a secondary segment. Distribution runs through an authorized nationwide dealer network with dedicated parts distributors at the state level, supplemented by an Amazon.in exclusive online booking channel for EcoSport and Ford Doorstep mobile service units providing at-location servicing.

Following the 2021 restructuring, Ford India's operational focus shifted from manufacturing-led revenue to a services-and-imports model combined with the scaled Ford Business Solutions technology operation in Chennai, while maintaining the full dealer network for after-sales support of the existing ~1 million+ customer base in India.

Name

Indian jobs

Legal name

Ford India Private Limited

Website

https://india.ford.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

251–500 employees

Short description

Ford India Private Limited is a wholly-owned subsidiary of Ford Motor Company that, post-September 2021 restructuring, imports Ford vehicles and electrified SUVs into India while operating the Chennai-based Ford Business Solutions IT/BPO division and maintaining after-sales service for its existing customer base of over one million Indian vehicle owners.

Ownership category

akta.pro rank

Product category

Passenger Vehicles

NAICS

New Car Dealers (44111), Used Car Dealers (44112), Automotive Parts and Accessories Retailers (441330)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Tires, wheels & related supplies distribution (CRAOANAD)

akta.pro secondary industries

Automotive Parts & Accessories Online Retailers (CRAFADAK), New & Used Auto Purchase Loans (FSAKADAA)

Keywords

• Passenger vehicles
• Automotive manufacturing
• Vehicle servicing
• Genuine auto parts
• Roadside assistance

Headquarters

HQ city

Chennai

HQ country

India

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Vehicle Sales: New vehicle sales across multiple segments including hatchbacks (Figo), compact sedans (Aspire), compact SUVs (EcoSport), premium SUVs (Endeavour), and compact utility vehicles (Freestyle)
2. Genuine Parts and Accessories: Sale of Ford Genuine Parts and Motorcraft parts through authorized distributors and dealers nationwide
3. Service and Maintenance: Service appointments, Flexi Service Plans, roadside assistance programs, and maintenance services through dealer network
4. Ford Credit India: Retail financing and financial services for vehicle purchases through partnerships with Ford Credit
5. Ford Assured: Pre-owned car business with 200+ dealership outlets for certified used vehicle sales

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Ford India sells and services a portfolio of passenger vehicles — including the Figo, Aspire, EcoSport, Endeavour, Freestyle, and Mustang — through an authorized nationwide dealership network. The company also operates Ford Business Solutions, a Chennai-based IT and business process services arm, and provides after-sales offerings such as FordPass connectivity, roadside assistance, flexible service plans, and certified pre-owned vehicles under the Ford Assured brand.

Product overview

Ford India operates as an automotive manufacturer and service provider offering a portfolio of passenger vehicles and comprehensive after-sales services. The vehicle lineup includes the Figo (hatchback), Aspire (compact sedan), EcoSport (compact SUV), Endeavour (premium SUV), Freestyle (compact utility vehicle), and Mustang (iconic sports car). Supporting the vehicle business are service offerings including FordPass connectivity platform, SYNC voice-activated infotainment, Ford Business Solutions IT services, and a nationwide network of dealerships providing genuine parts, collision parts, Motorcraft parts, doorstep service, roadside assistance, and flexible service plans. The company also offers Ford Assured certified pre-owned vehicles. Post-2021 restructuring, Ford ceased local manufacturing while expanding global vehicle imports and the Ford Business Solutions technology operation.

Differentiator

Problem solved

Functional benefit

Brands

• Ford Business Solutions: Ford India's IT and business process services division based in Chennai.
• Ford Assured
• Ford Protect

Products and services

• Ford Figo Compact hatchback offering affordable mobility with sporty design, available in petrol and diesel variants with manual and automatic transmission options. Targeted at value-conscious Indian consumers.
• Ford Aspire Sub-four-meter compact sedan combining premium design with class-leading safety features and advanced technologies, targeted at value-conscious Indian consumers.
• Ford EcoSport Compact SUV with SUV-like design, benchmark performance, and innovative in-car technology, available in petrol and diesel with multiple variants including EcoSport SE and automatic options.
• Ford Endeavour Premium seven-seat SUV with refined design, exceptional capability, 2.0L EcoBlue diesel engine, 10-speed automatic transmission, panoramic sunroof, and Sport Edition variants.
• Ford Freestyle India's first Compact Utility Vehicle (CUV) combining SUV-like design, benchmark performance, innovative in-car technology, and fuel efficiency, available in Flair Edition top variant.
• Ford Mustang Iconic American muscle car available in India through CBU import, representing Ford's global iconic vehicle brand.
• Ford Business Solutions Chennai-based IT and business process services operation providing technology and operational solutions for Ford globally, part of Ford's expanded India strategy post-2021 restructuring.
• Ford Genuine Parts Original equipment manufacturer parts backed by nationwide Ford service centres, engineered with precision and quality and backed by manufacturer warranty for all Ford vehicle models.
• Ford Motorcraft Parts Aftermarket replacement parts offering competitive pricing with quality, including wiper blades, brake pads, filters, coolant, and spark plugs.
• Ford Collision Parts Original collision replacement parts ensuring structural performance characteristics match original parts, including wheels, windshields, and sheet metal for proper fit and safety.
• Ford Doorstep Service On-location vehicle servicing at home or office by Ford experts, available at no additional charge at select cities and dealerships.
• Ford Protect Roadside Assistance 24-hour emergency roadside assistance covering mechanical/electrical breakdowns, battery jump start, towing, fuel delivery, tyre changes, key lockout, and hotel/medical coordination, available PAN India for vehicles sold after May 2013.
• Ford Flexi Service Plan Tailor-made scheduled service plan with Silver and Gold options covering oil changes, labour, and additional services, offering savings up to 25% with inflation protection and optional roadside assistance.
• Ford Assured Pre-owned car certification program providing certified used vehicles with peace-of-mind assurance, operated through 200 dealership outlets across India.

Quantifiable outcome

• Ford vehicles ranked most affordable to maintain in their respective segments by 2020 Autocar India Vehicle Maintenance Study
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability6 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Google CloudcoreTechnology or Integration · 12 April 2021Ford and Google announced a unique strategic partnership in April 2021 to accelerate Ford's transformation and reinvent the connected vehicle experience. Google Cloud was named Ford's preferred cloud provider to leverage expertise in data, AI, and machine learning.
• Mahindra & Mahindra LimitedcoreStrategic or Co-development Partner · 1 October 2019Mahindra and Ford signed a definitive agreement in October 2019 to create a joint venture that would develop, market and distribute Ford brand vehicles in India and Ford brand and Mahindra brand vehicles in high-growth emerging markets. They also agreed to co-develop a midsize SUV for India and emerging markets.
• Hinjawadi Industries Association (HIA)minorStrategic or Co-development Partner · 12 February 2019Ford Motor Company partnered with HIA to launch Office Ride - an app-based shared mobility solution for residents of Pune city.
• AirtelminorGTM or Marketing Partner · 31 October 2018Ford and Airtel partnered to promote safe driving behavior during festive season, addressing distraction from phone usage while driving.
• Hyderabad Metropolitan Development Authority (HMDA)minorStrategic or Co-development Partner · 15 December 2017Ford and HMDA signed MoU to assess feasibility of a common digital mobility solution for commuters in Hyderabad.
• Amazon.inminorChannel Partner/ Reseller/ Distributor · 5 November 2017Amazon.in partnered with Ford for exclusive online booking of the All-New Ford EcoSport, enabling customers to book vehicles through the e-commerce platform.

Scale indicators12 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Mahindra & Mahindra: Indian SUV specialist and Ford's former JV partner. Comparable on SUV product overlap (XUV300 vs EcoSport, XUV700 vs Endeavour) and dealer-led distribution in India.
• Hyundai Motor India: Second-largest passenger vehicle OEM in India with broad lineup (hatchbacks to SUVs). Closely comparable business model — local manufacturing, dealer-led sales, and connected-car technology investments.
• Nissan India: Japanese OEM with a similarly sub-scale India operation (Magnite). Most comparable as a foreign OEM that has rationalized its India strategy while continuing to import/sell a limited lineup.
• Kia India: Korean OEM with strong India presence focused on SUVs and connected vehicles (UVO). Comparable premium-SUV positioning against Endeavour and similar connected-car feature investments.
• Renault India: French OEM selling Kwid, Triber, Kiger in India. Comparable as a foreign OEM with limited market share competing against Maruti/Hyundai/Tata on price and features.
• Tata Motors (Passenger Vehicles): Major Indian passenger vehicle OEM with strong SUV portfolio and aggressive EV strategy. Comparable product overlap in compact SUVs (Nexon vs EcoSport) and premium SUVs (Safari/Harrier vs Endeavour).
• Maruti Suzuki India: India's largest passenger vehicle manufacturer and the dominant volume player. Directly comparable as a passenger car OEM selling hatchbacks, sedans, and SUVs through an extensive dealer network across India.
• Toyota Kirloskar Motor: Indian arm of Toyota, selling sedans, hatchbacks, and SUVs through a dealer network. Comparable premium-brand positioning, service quality emphasis, and recent premium SUV focus (Fortuner vs Endeavour).
• Honda Cars India: Japanese passenger vehicle OEM in India selling sedans, hatchbacks, and SUVs. Comparable lineup overlap (City vs Aspire, Amaze vs Figo) and similar dealer-led business model.

Emerging players

• MG Motor India: Relatively newer Indian passenger vehicle OEM focused on SUVs and EVs (Hector, ZS EV). Comparable premium SUV overlap with Endeavour and connected-car (i-SMART) feature competition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/fordindia
• YouTubeyoutube.com/user/FordIndiaVideos
• Facebookfacebook.com/timeline
• Instagraminstagram.com/fordindia
• LinkedInlinkedin.com/company/indian-jobs-1

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Indian jobs