India Strategic

What India Strategic does

India Strategic is an India-domiciled B2B media publication operating in digital and print formats, focused exclusively on the country's defence and security ecosystem. It produces editorial coverage across a defined set of verticals — Indian Air Force, Army, Navy, Defence Industry, Civil Aviation, Paramilitary/Homeland Security, Space, Nuclear, and Foreign Affairs — serving defence industry professionals, serving and retired military officers, strategic affairs analysts, and government stakeholders. The company maintains an Editorial Board of retired senior military officers (Air Marshals, Vice Admirals, Lt Generals) and former ambassadors, providing domain authority that is its principal differentiator in the niche.

The technical platform is a standard WordPress-based publication site (indiastrategic.in) augmented by a third-party CurrencyRate.today widget offering real-time INR conversion against eight major global currencies. The company operates with a lean team of approximately 10–15 staff headquartered at MGF Metropolis Mall, MG Road, Gurugram, with a Singapore correspondent extending geographic coverage into the Indo-Pacific region. Distribution is multi-channel: the website, a print publication distributed in India, and social media properties on Facebook (3,600 fans), Instagram (589 followers), X/Twitter, Pinterest, Reddit, Telegram, and WhatsApp.

The business model is a classic B2B niche media structure: primary revenue is generated through direct advertising sales (defence industry, aviation, and government-aligned advertisers) supplemented by digital and print subscription revenue. The dedicated Advertise page is overseen by Editorial Director Gulshan R Luthra, indicating a relationship-driven, named-account sales motion. Pricing is not publicly disclosed; transactions appear to be quote-based and negotiated. There is no evidence of external funding, institutional investors, or a parent company — India Strategic appears to be a privately held, bootstrapped media business that has operated continuously since its founding around 2007.

Name

India Strategic

Legal name

India Strategic

Website

https://indiastrategic.in

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

India Strategic is a privately held, India-domiciled B2B digital and print publication covering Indian defence, security, civil aviation, space, and nuclear affairs, serving defence professionals, military officers, and strategic analysts via a WordPress platform with advertising and subscription revenue.

Ownership category

akta.pro rank

Product category

Defence and Security Media

NAICS

Publishing Industries (513)

SIC

Miscellaneous Publishing (2741)

akta.pro primary industry

Intelligence (Strategic, Tactical & Technical) (BPAIAHAD)

akta.pro secondary industries

Special Operations & Counterterrorism (BPAIAHAH), Defense Acquisition, Procurement & Contracting (BPAIAHAB)

Keywords

• Defence news publication
• Military aviation coverage
• Security industry journalism
• Strategic affairs media
• Defence industry reporting

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Advertising Revenue: Primary revenue stream from advertising, with dedicated advertise page listing contact details for Mr. Gulshan R Luthra (Editorial Director). Advertisements likely targeted at defense industry, aviation sector, and government contractors.
2. Digital and Print Subscription: Revenue from digital and print publication sales. The publication describes itself as both a 'Digital and Print publication' serving defense and security sectors.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

India Strategic is a digital and print B2B media publication providing authoritative news and analysis on Indian defence, military (Air Force, Army, Navy), civil aviation, homeland security/paramilitary, space, nuclear, missiles, electronic warfare, intelligence, and foreign affairs. The publication serves defence professionals, military officers, defence industry contractors, civil aviation stakeholders, and government policy makers through categorized editorial sections and a supplementary live currency exchange rate widget for INR conversions.

Product overview

India Strategic is a unified digital and print publication serving as India's authoritative source on defence, security, and strategic affairs. The publication operates as a single content platform offering news coverage across multiple thematic categories (Indian Air Force, Army, Navy, Defence Industry, Civil Aviation, Homeland Security, Space, Nuclear, and Foreign Affairs). A supplementary currency exchange rate service is embedded across the site, providing real-time INR conversion rates for major global currencies.

Differentiator

Problem solved

Functional benefit

Products and services

• India Strategic Publication (Digital and Print) Digital and print publication providing authoritative coverage of defence, civil and military aviation, homeland security, space, missiles, electronic warfare, intelligence, and strategic affairs. Categorized sections include Indian Air Force, Army, Navy, Defence Industry, Civil Aviation, Paramilitary, Space, Nuclear, and Foreign Affairs. Targeted at defence professionals, military officers, defence industry contractors, civil aviation stakeholders, and government policy makers.
• Currency Exchange Rate Service A currency converter widget providing live exchange rates for USD, GBP, EUR, SGD, AED, CAD, CHF, and CNH against Indian Rupee (INR), integrated across the publication's pages for an international defence audience.

Named customers6 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered minor.

• FacebookminorChannel Partner/ Reseller/ DistributorSocial media distribution partnership through Facebook page with 3,600 fans for content amplification and audience engagement.
• InstagramminorChannel Partner/ Reseller/ DistributorSocial media distribution partnership through Instagram with 589 followers for visual content and brand awareness.
• X (Twitter)minorChannel Partner/ Reseller/ DistributorSocial media distribution partnership for real-time news updates and engagement with defence community.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Defense News: Leading international defence industry newspaper covering global military procurement, policy, and industry. Comparable as a B2B defence media outlet whose advertising and subscriber base overlaps with India Strategic's audience of defence professionals and contractors.
• FlightGlobal / Flight International: Long-established aviation trade publication covering commercial and military aerospace. Comparable to India Strategic's civil aviation and military aviation coverage, with overlapping advertiser base including Airbus, Boeing, and aerospace OEMs.
• Jane's (IHS Jane's / Janes): Global defence, intelligence, and transport intelligence publisher with deep Indian defence coverage. Directly comparable as a B2B defence media brand serving the same audience of military, government, and industry subscribers that India Strategic targets, but at a much larger international scale.

Direct peers

• Livefist Defence: India-focused digital defence media brand (blog, social, video) covering the Indian armed forces, acquisitions, and strategic affairs. Closest direct Indian peer in terms of audience and beat, competing for the same IAF/Army/Navy enthusiasts and defence professionals.
• Vayu Aerospace and Defence Review: Indian bimonthly aerospace and defence magazine covering the IAF, military aviation, and defence industry. Direct Indian peer with a similar print-and-digital B2B defence media model and overlapping advertiser base of Indian and global aerospace primes.
• The Diplomat: Asia-Pacific focused magazine covering defence, security, and foreign affairs in the Indo-Pacific. Directly comparable as an English-language B2B-style outlet covering the same Indian Ocean / Indo-Pacific security beat that India Strategic's Singapore correspondent covers.
• StratPost: India-focused online defence and strategic affairs publication covering Indian armed forces, procurement, and geopolitics. Direct competitor for the same Indian defence professional audience and advertiser relationships.

Regional players

• Force Magazine (India): Indian defence magazine focused on land warfare, Army, paramilitary, and homeland security. Adjacent Indian defence media peer whose audience and advertiser base partially overlap with India Strategic's coverage of Indian Army and Paramilitary beats.
• SP's Aviation (SP Guide Publications): Indian aviation and defence trade publication with long-standing print and digital editions. Comparable to India Strategic as a niche Indian B2B media outlet covering civil aviation and defence industry news for advertisers and government readers.
• Aerospace India Magazine: Indian aerospace and defence industry publication covering commercial aviation, MRO, and defence manufacturing. Comparable to India Strategic's civil aviation and defence industry sections and a likely competitor for similar B2B advertisers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/indiastrategic
• Facebookfacebook.com/IndiaStrategic
• Instagraminstagram.com/indiastrategic
• Pinterestpinterest.com/indiastrategic
• LinkedInlinkedin.com/company/indiastrategic

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about India Strategic