Indulge Express, The New Indian Express

What Indulge Express, The New Indian Express does

Indulge Express is a digital-first lifestyle media property operated by The New Indian Express group, serving urban Indian audiences across fashion, food, entertainment, culture, travel, gadgets, and automotive categories. The platform publishes daily editorial content and operates dedicated city editions with e-paper products for Chennai, Bengaluru, Hyderabad, and Kolkata, alongside broader web coverage of Mumbai, Delhi, Kochi, and a North East India vertical. Its core technology stack is built on the Quintype content management platform, which provides publishing, distribution, and analytics infrastructure, with the platform itself distributed through a responsive website, iOS and Android applications, e-paper editions, Google Discover, and organic social channels.

The business model is advertising-led: revenue is generated through display advertising, sponsored content, and branded editorial partnerships negotiated across multiple content categories and city-level inventory. The publication serves advertisers in lifestyle-adjacent sectors (fashion, beauty, F&B, entertainment, auto, tech) seeking access to urban, brand-conscious Indian consumers. The platform operates with a lean team of approximately 18 employees, indicating a low-cost editorial and commercial structure that leverages the parent group's brand equity and cross-promotional network rather than building standalone scale.

As a sub-brand within The New Indian Express media group — which also publishes Dinamani, Kannada Prabha, Samakalika Malayalam, Cinema Express, Edexlive, and Eventxpress — Indulge Express functions as the group's lifestyle and entertainment digital vertical. It targets urban lifestyle enthusiasts through city-specific content (food reviews, fashion coverage, celebrity/entertainment news, cultural events, restaurant and bar guides) and extends the TNIE group's print heritage into digital-native formats including web stories, photo galleries, video content, and e-paper editions.

Name

Indulge Express, The New Indian Express

Legal name

Indulge Express

Website

https://indulgexpress.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Indulge Express is the digital lifestyle media vertical of The New Indian Express group, publishing fashion, food, entertainment, culture, and travel content for urban Indian audiences via website, mobile apps, and city-specific e-paper editions across Chennai, Bengaluru, Hyderabad, and Kolkata.

Ownership category

akta.pro rank

Headquarters

HQ city

Chennai

HQ country

India

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Digital Advertising: The primary revenue stream for Indulge Express comes from digital advertising, including display ads, sponsored content, and branded editorial partnerships. The platform features advertisement placements throughout the website and offers native advertising opportunities through branded content.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Indulge Express is an online lifestyle magazine operated by The New Indian Express group, publishing editorial content across Fashion, Food, Entertainment, Culture, Travel, Beauty and Lifestyle categories. It delivers city-specific editions and e-paper versions for Chennai, Bengaluru, Hyderabad, and Kolkata, supported by video content, web stories, and photo galleries for urban Indian readers.

Product overview

Indulge Express is an online lifestyle magazine operated by The New Indian Express group. It is a unified digital publication offering lifestyle content across Fashion, Food, Entertainment, Culture, and Culture through its main website, with regional e-paper editions available for Chennai, Bengaluru, Hyderabad, and Kolkata. The platform also features video content, web stories, and photo galleries as supplementary content formats. The publication is part of The New Indian Express group network, which includes multiple regional newspaper and magazine publications.

Differentiator

Problem solved

Functional benefit

Products and services

• Indulge Express Website

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• QuintypecoreTechnology or IntegrationIndulge Express is powered by Quintype technology platform, as indicated in the website footer. Quintype provides the digital publishing infrastructure including content management, distribution, and analytics capabilities for the publication.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Femina: Times Group-owned women's lifestyle magazine covering fashion, beauty, relationships, and entertainment. Direct peer: same digital lifestyle magazine category, similar advertising model, and Indian urban audience overlap.
• Harper's Bazaar India: Indian edition of Harper's Bazaar covering fashion, luxury, beauty, and pop culture. Direct peer: same high-CPM lifestyle vertical with advertiser overlap in fashion and luxury brands.
• Pinkvilla: Independent Indian digital entertainment and lifestyle portal covering Bollywood, fashion, and lifestyle. Direct peer: similar digital-first content model with city-relevant entertainment and fashion coverage funded by advertising.
• MensXP: Indian men's lifestyle and entertainment portal covering fashion, grooming, tech, and culture. Direct peer: comparable digital lifestyle media platform with similar advertising model and overlapping urban audience segments.
• Grazia India: Indian edition of Grazia covering fashion, beauty, celebrity, and lifestyle. Direct peer: comparable editorial product with advertising-driven monetization targeting the same urban Indian female demographic.
• Vogue India: Condé Nast-owned Indian edition covering fashion, beauty, culture, and lifestyle. Direct peer: comparable digital lifestyle magazine with city-specific editorial, similar advertising-led revenue, and overlapping audience of urban Indian readers.
• Film Companion: Indian digital entertainment platform covering cinema, celebrities, and pop culture. Direct peer: comparable entertainment-vertical digital publisher competing for the same Bollywood and celebrity-news audience and ad budgets.
• L'Officiel India: Indian edition of L'Officiel covering fashion, luxury, art, and culture. Direct peer: similar premium digital lifestyle magazine category with overlapping fashion-advertiser base.
• Cosmopolitan India: Indian edition of Cosmopolitan covering relationships, beauty, fashion, and lifestyle. Direct peer: comparable digital magazine serving young urban Indian women with advertising as the core revenue stream.

Emerging players

• Brides Today: India Today Group's bridal and wedding lifestyle platform covering fashion, weddings, and beauty. Emerging player: narrower focus on the wedding/fashion vertical that Indulge Express also covers under its Fashion and Lifestyle sections, with shared advertiser overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/indulge-express-the-new-indian-express

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Indulge Express, The New Indian Express