What MensXP does

MensXP is an India-focused digital media platform dedicated to men's lifestyle content, founded in 2009 and headquartered in New Delhi. Operating through the legal entity Editorji Technologies Pvt Ltd, the platform publishes original articles, videos, and multimedia across 16+ content verticals including fashion, grooming, health, technology, relationships, sports, entertainment, culture, automobile, and astrology. It targets Indian millennial and Gen-Z men (roughly ages 18–45) and reports reaching 60+ million men monthly across all platforms, with 15M+ monthly active users on its owned platform, 0.5M+ daily active users, and a library of 100,000+ original articles and 5,000+ original videos.

The core technology is a digital content platform delivering daily-updated articles, video shows, and mobile-first formats. Branded content properties include Digital Covers (celebrity interview series featuring personalities such as Abhay Deol, Ali Fazal, and Siddhant Chaturvedi), video/podcast shows (The Man Cave Show, Honest Reviews, Gyan Dudes, Men's Locker Room, The Great Indian Podcast), the Lookbook fashion section, and AMP Stories for quick visual content. No proprietary technology, patents, API, or mobile app is disclosed in the source data.

The business model is advertising- and brand-partnership-driven: content is free to consumers, and revenue is generated through brand advertising, sponsored content, and quote-based advertising rates. Go-to-market combines direct-to-consumer content distribution (website, mobile, and social platforms such as Facebook and Instagram) with a direct sales motion targeting enterprise brand advertisers. Named advertising/partnership relationships include Myntra, Netflix, Amazon, Instagram, and Facebook. The company employs 11–50 people; no funding rounds, revenue figures, or external investors are disclosed.

Name

MensXP

Legal name

Editorji Technologies Pvt Ltd

Website

https://mensxp.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

MensXP is an India-based men's lifestyle digital media platform founded in 2009, publishing original articles and videos across fashion, grooming, health, tech, and entertainment. It serves 60M+ monthly male readers and monetizes via brand advertising.

Ownership category

akta.pro rank

Product category

Digital Lifestyle Media

akta.pro primary industry

Men’s Interest Magazines (MPAJAEAC)

Keywords

• Digital media publishing
• Men's lifestyle content
• Online editorial platform
• Digital advertising media
• Celebrity interview content

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising: Primary revenue stream from brand advertising. MensXP offers advertisers top-of-mind recall in men's lifestyle with better audience and category understanding. They provide brand partnerships, sponsored content opportunities, and advertising across their platform with 60M+ monthly active users.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

MensXP is a digital men's lifestyle media platform that publishes original articles, videos, and multimedia content across categories such as fashion, grooming, health, technology, relationships, sports, and entertainment. The platform reaches 60+ million men monthly across its website, social channels, and sub-brands like Digital Covers, The Man Cave Show, and Honest Reviews. The business is monetized primarily through brand advertising, sponsored content, and content partnerships with advertisers.

Product overview

MensXP is a comprehensive men's lifestyle media platform operating as a single unified digital content destination. The platform delivers content across 16+ distinct verticals including Fashion, Grooming, Health, Technology, Sports, Entertainment, Culture, Relationships, Automobile, Astrology, and Videos. Key branded offerings include Digital Covers (celebrity interview series) and AMP Stories for quick visual content. The platform connects with 60+ million men monthly and produces 100,000+ original articles and 5,000+ original videos across its portfolio.

Differentiator

Problem solved

Functional benefit

Brands

• Lookbook: Fashion lookbook section of MensXP featuring style inspiration and visual content
• The Man Cave Show
• Honest Reviews
• The Great Indian Podcast (TGIP)
• Men's Locker Room
• Digital Covers
• AMP Stories

Products and services

• MensXP Content Platform India's largest men's lifestyle digital media platform offering original articles, videos, and multimedia content across 16+ categories including Fashion, Grooming, Health, Technology, Sports, Entertainment, Relationships, Culture, and Astrology. Reaches 60M+ men monthly across all platforms.
• Digital Covers Exclusive celebrity interview and cover content series featuring prominent personalities such as Abhay Deol, Ali Fazal, Siddhant Chaturvedi, Mrunal Thakur, Jaideep Ahlawat, and Shikhar Dhawan, leveraging MensXP's Bollywood connections.
• Lookbook Fashion lookbook sub-brand of MensXP featuring style inspiration and visual content for Indian male audiences.
• The Man Cave Show Branded video show and podcast series on MensXP featuring lifestyle discussions and content for Indian male audiences.
• Honest Reviews Branded video review sub-brand of MensXP providing reviews of movies, shows, and consumer products for Indian male audiences.
• AMP Stories Mobile-first visual storytelling content format on MensXP offering quick-read visual stories on trending news and lifestyle topics.

Named customers5 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core.

• MyntracoreGTM or Marketing PartnerMajor e-commerce platform partnership for brand advertising and content collaborations targeting fashion-conscious male consumers in India.
• NetflixcoreGTM or Marketing PartnerStreaming entertainment partnership for entertainment content coverage and promotional collaborations.
• AmazoncoreGTM or Marketing PartnerE-commerce and cloud services partnership for advertising and content distribution.
• InstagramcoreTechnology or IntegrationSocial media platform partnership for content distribution, social engagement, and influencer marketing initiatives.
• FacebookcoreTechnology or IntegrationSocial media platform partnership for content distribution, social engagement, and advertising solutions.

Scale indicators10 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• AskMen: One of the largest global men's lifestyle digital media platforms covering fashion, grooming, dating, and culture. Directly comparable to MensXP as a men's interest content destination, though operating primarily in Western markets while MensXP focuses on India.
• GQ India: Indian edition of the global men's fashion and lifestyle magazine. Covers fashion, grooming, culture, and entertainment for Indian men with premium positioning, competing directly with MensXP for the same male lifestyle audience and brand advertising dollars.
• Esquire India: Indian edition of the global men's interest magazine covering fashion, culture, and lifestyle. Directly competes with MensXP for affluent male readers and premium brand advertisers in India's men's lifestyle category.
• Men's Health India: Health and fitness-focused men's lifestyle publication with an India edition. Overlaps with MensXP's Health vertical but takes a more specialized fitness/nutrition angle while MensXP spans broader lifestyle categories.
• Bollywood Hungama: Leading Indian entertainment and Bollywood news platform competing with MensXP's Entertainment vertical for celebrity news traffic and Bollywood advertising partnerships in India.
• ScoopWhoop: India-focused digital lifestyle and entertainment publisher targeting millennials. Comparable in content vertical breadth, advertising-supported model, and India-focused audience, though with broader (non-male-specific) demographic.
• Men's Journal: US-based men's lifestyle digital publication covering fitness, fashion, gear, and adventure. Comparable as a men's interest content platform with advertising revenue, though operating in Western markets rather than India.

Regional players

• iDiva: India's leading women's lifestyle digital platform, owned by the same Times Internet group historically linked to similar publishing models. Comparable as an India-focused digital lifestyle publisher, though targeting women rather than men — useful for benchmarking content monetization in the same market.
• Femina India: Long-running Indian women's lifestyle magazine with digital presence. Comparable as an India-based lifestyle media brand with multi-format content (articles, video, celebrity features), though serving the opposite demographic to MensXP.

Emerging players

• BuzzFeed India: Global digital media publisher with India-relevant content operations covering lifestyle, entertainment, and viral content. Comparable as a digital-first advertising-supported publisher, though broader in scope than MensXP's male-focused positioning.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/mensxp
• Facebookfacebook.com/mensxp
• LinkedInlinkedin.com/company/2552953

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MensXP