L'Industrie Magnifique

What L'Industrie Magnifique does

L'Industrie Magnifique is a French non-profit cultural movement (Association loi 1901 ADIRA, headquartered in Strasbourg) that operates a 12-18 month cooperative process linking industrial enterprises, professional artists, and local authorities to co-create monumental artworks and exhibit them on public squares for 11 days at a time. Founded in 2016 with its first edition in Strasbourg in 2018, the organization has run three editions to date (Strasbourg 2018, Strasbourg 2021, Lyon 2025) and is structured around five active territories (Strasbourg, Lyon/St-Étienne, Nancy/Metz, Orléans, Lausanne), each piloted by a local project-holder association.

The core offering is built around three patronage (mécénat) programs: mécénat de création (enterprises commission original artworks from artists for 5-year public exhibition, deductible from taxable income over five years at 20% per year), mécénat d'exposition (donations funding the 11-day public exhibition, eligible for 60% corporate tax reduction up to €2M and 40% above), and mécénat en nature et de compétences (in-kind donations of materials, spaces, and skills). The Parcours des Magnifiques serves as a permanent collection of past works, while La Compagnie des Magnifiques acts as a deployment vehicle supporting new territories.

The revenue model is therefore not a traditional product sale but a patronage-driven nonprofit model: enterprise patrons (e.g., Hager Group, Lalique, EDF, Schmidt Groupe, Veolia, Syensqo, ACI Groupe) fund commissions, municipalities provide public space and services, and the public accesses the art free of charge. Go-to-market is event-driven and community-led: regional associations recruit participants through direct outreach, public meetings, and an artistic expert committee, then aggregate stakeholders around a territory-specific edition approximately every 2-3 years. Headcount is 8 employees and revenue is not publicly disclosed.

Name

L'Industrie Magnifique

Legal name

Association loi 1901 ADIRA

Website

https://industriemagnifique.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

L'Industrie Magnifique is a Strasbourg-based French non-profit that runs triennial cooperative cultural events, commissioning monumental artworks from artists via industrial enterprise patrons and exhibiting them on public squares across five territories in France and Switzerland.

Ownership category

akta.pro rank

Product category

Cultural Patronage Services

NAICS

Arts, Entertainment, and Recreation (71), Independent Artists, Writers, and Performers (71151)

SIC

Services-Membership Organizations (8600), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Arts & Culture Community Festivals (Multidisciplinary Arts Weeks) (MPAGAEAG)

akta.pro secondary industry

Cultural Festivals & Events Organizations (BPAGAHAG)

Keywords

• Corporate art patronage
• Public art exhibitions
• Cultural event management
• Artist commissioning services
• Industrial heritage programs

Headquarters

HQ city

Strasbourg

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Mécénat de création (Creation Patronage): Companies commission original artworks from artists for 5 years of exhibition in accessible public spaces. The acquisition price of artwork can be deducted from taxable income in equal fractions over 5 years (20% per year).
2. Mécénat d'exposition (Exhibition Patronage): Donations to the association for organizing the public exhibition of artworks for 11 days. Corporate patronage tax reduction rate is 60% for donations up to 2 million euros (capped at 20,000 euros or 0.5% of annual turnover), and 40% for amounts exceeding 2 million euros.
3. Mécénat en nature et de compétences (In-kind and Skills Patronage): Material donations (spaces, advertising), and/or skills donations (personnel, know-how, services) complement public (80%) and private (20%) patron support.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

L'Industrie Magnifique organizes cooperative cultural events where industrial enterprises commission professional artists to co-create monumental artworks exhibited free of charge on public squares for 11 days. The organization operates through three patronage programs — Mécénat de création (artwork commissioning with 5-year tax deduction), Mécénat d'exposition (corporate donations for exhibition organization), and Mécénat en nature et de compétences (in-kind contributions of materials, spaces, and skills). It is operated by the non-profit Association loi 1901 ADIRA.

Product overview

L'Industrie Magnifique is a cooperative movement that connects artists, industrial enterprises, and public communities to create and exhibit original monumental artworks on public squares. The core offering consists of three patronage programs: the Creation Patronage (mécénat de création) for commissioning original artworks, the Exhibition Patronage (mécénat d'exposition) for organizing public exhibitions, and the In-Kind/Skills Patronage (mécénat en nature et de compétences). The Parcours des Magnifiques serves as a permanent exhibition collection of past works. La Compagnie des Magnifiques provides deployment support for new territorial editions. Editions are held approximately every 2-3 years in different French and international cities (Strasbourg 2018, Strasbourg 2021, Lyon 2025).

Differentiator

Problem solved

Functional benefit

Products and services

• Mécénat de création (Creation Patronage) A patronage program through which enterprises commission professional artists to co-create an original identity artwork that is exhibited for 5 years in publicly accessible locations. The acquisition price is tax-deductible in equal fractions over 5 years (20% per year). Targeted at industrial enterprises seeking tangible symbolic artworks and RSE engagement.
• Mécénat d'exposition (Exhibition Patronage) Donations to the association for organizing the 11-day public exhibition of artworks on public squares. Corporate patronage tax reduction is 60% for donations up to €2 million (capped at €20,000 or 0.5% of annual turnover) and 40% above that threshold. Targeted at enterprises and donors supporting public cultural events.
• Mécénat en nature et de compétences (In-kind and Skills Patronage) An in-kind and skills sponsorship program involving donations of materials, public spaces, advertising spaces, and/or skills (personnel, know-how, services) from local actors. Complements the financial patronage (80% public, 20% private). Targeted at local actors providing resources to support the exhibition.
• Parcours des Magnifiques A permanent exhibition program showcasing artworks created during past LIM editions. After initial public display, works return to the patron enterprises or to their originating territories, creating a growing collection accessible to the public across multiple sites.
• La Compagnie des Magnifiques — Deployment Support National and international deployment support entity that assists project carriers in organizing new territorial editions of L'Industrie Magnifique. Services include engineering and consulting, patronage and fiscal advisory, communications, press relations, event management, and artist liaison.

Quantifiable outcome

• 330,000 visitors (LIM2018)
• +5 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core, major and minor.

• ACI GROUPEcoreStrategic or Co-development Partner · 1 January 2025Industrial patron for LIM2025 Lyon edition. Commissioned an artwork as part of the art-industry collaboration process.
• AXPOcoreStrategic or Co-development Partner · 1 January 2025Industrial patron for LIM2025 Lyon edition.
• VEOLIAcoreStrategic or Co-development Partner · 1 January 2025Industrial patron for LIM2025 Lyon edition.
• SYENSQOcoreStrategic or Co-development Partner · 1 January 2025Industrial patron for LIM2025 Lyon edition.
• AGENCE DE L'EAU RHÔNE MÉDITERRANÉE CORSEmajorStrategic or Co-development Partner · 1 January 2025Institutional partner for LIM2025 Lyon edition, supporting water-related themes and environmental discussions.
• MÉTROPOLE GRAND LYONmajorStrategic or Co-development Partner · 1 January 2025Metropolitan authority partner for LIM2025, providing public spaces and institutional support.
• MINISTÈRE DE LA CULTUREmajorStrategic or Co-development Partner · 1 January 2025National cultural ministry supporting LIM2025 as institutional partner.
• GRAND HÔTEL-DIEUcoreStrategic or Co-development Partner · 1 January 2025Host venue for LIM2025 Lyon, providing the historic Grand Hôtel-Dieu building for artwork exhibition.
• CCI LYON MÉTROPOLE SAINT-ÉTIENNE ROANNEmajorStrategic or Co-development Partner · 1 January 2025Chamber of Commerce and Industry partner for LIM2025.
• NOIIZY (Press Agency)minorImplementation/ SI/ Consulting PartnerOfficial press agency handling media relations (Jérémie Lotz, Maureen Labbaye).
• STUDIO GANEKcoreImplementation/ SI/ Consulting PartnerProject team responsible for Lyon/St-Etienne territory coordination.
• SUPER IDÉE / MINIMAPcoreImplementation/ SI/ Consulting PartnerProject team for Nancy/Metz territory coordination.
• ARTS, SCIENCE ET PATRIMOINEcoreImplementation/ SI/ Consulting PartnerProject team for Orléans territory coordination.
• INDUSTRIE & TERRITOIREScoreImplementation/ SI/ Consulting PartnerAssociation managing Strasbourg and Lausanne territories.
• ADIRAcoreStrategic or Co-development PartnerParent association (loi 1901) that owns the website and is the legal entity behind L'Industrie Magnifique. Located at 3 Quai Kleber, Strasbourg.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Festival International des Jardins (Chaumont-sur-Loire): Long-running French festival that commissions site-specific landscape and design installations from creators, supported by mécénat. Closely comparable patronage-driven model commissioning creators to produce installations in public/heritage settings.
• La Biennale de Lyon: Major visual arts biennial in the same city where LIM2025 took place, attracting large public audiences and enterprise patronage. Directly comparable as a high-visibility contemporary art event that animates Lyon and depends on mixed patronage.
• Le Voyage à Nantes: Annual French cultural trail combining public art installations and urban animation across a city, sustained by mixed public/private patronage and corporate sponsors. Highly comparable cooperative cultural-tourism model to L'Industrie Magnifique, though with annual rather than triennial cadence.
• Les Tombées de la Nuit (Rennes): Annual French public-space arts festival staging site-specific installations and performances across a city with mixed public/private funding. Comparable cooperative model animating a territory through art in public space.
• Nuit Blanche (Paris): Paris-wide nocturnal public art event staging installations and performances in public spaces, free to all. Directly comparable in placing monumental contemporary art in urban public spaces and in mobilizing enterprise and public partners.
• Sculpture in the City (London): Annual urban sculpture exhibition placing contemporary artworks in public/corporate spaces in the City of London, sponsored by neighboring enterprises. Directly comparable enterprise-funded public art model displaying monumental contemporary works in city center locations.

Broad incumbents

• Festival d'Automne à Paris: Established French cultural festival combining visual and performing arts with strong public and private patronage. Comparable as a nationally recognized cultural institution leveraging mécénat and enterprise sponsorship, though broader in scope (performing arts included).
• FRAC (Fonds Régionaux d'Art Contemporain): Regional French contemporary art collection and exhibition institutions with similar public funding and enterprise patronage. Comparable as a regional public-private institution promoting contemporary art across France, though with permanent collection focus.

Emerging players

• Manchester International Festival: Major UK multi-disciplinary arts festival commissioning original work and presenting it in city venues, with strong enterprise sponsorship. Comparable in commissioning original contemporary works and animating a city with enterprise-backed cultural programming.

Others

• ADMA (Association pour le Développement du Mécénat d'Entreprise): French industry association promoting and structuring corporate cultural patronage. Adjacent enabling organization that operates in the same mécénat ecosystem L'Industrie Magnifique depends on for enterprise funding.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCIkymAtcm8q8ZZ26J0U7--A/videos
• Facebookfacebook.com/industriemagnifique
• LinkedInlinkedin.com/company/lindustriemagnifique
• Instagraminstagram.com/lindustriemagnifique

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about L'Industrie Magnifique